MECHANISM OF INTERNATIONAL COMPETITIVENESS MANAGEMENT AT THE ENTERPRISE Darya Hrytsenko...
Transcript of MECHANISM OF INTERNATIONAL COMPETITIVENESS MANAGEMENT AT THE ENTERPRISE Darya Hrytsenko...
MECHANISM OF INTERNATIONAL COMPETITIVENESS MANAGEMENT
AT THE ENTERPRISE
Darya Hrytsenko
DNIPROPETROVSK2015
ALFRED NOBEL UNIVERSITY, DNIPROPETROVSK
Scientific supervisor: G. Ya. Glukha, Doctor of Economics, Associate Professor
MASTER’S DEGREE RESEARCH:
Researcher: 5th year student of International Economics Department
SECTION 3.Ways of improving the
international competitiveness of the bank using innovation
SECTION 1.
SECTION 2.
Theoretical aspects of definition and formation of
the international competitiveness
Analysis of the innovation policy as a factor of
international competitiveness
management with the commercial bank PrivatBank
taken as an example
The purpose of the research
development and perfection of the
mechanism of provision and management
of a company’s competitiveness on the
world market
The object of the research
mechanisms of providing and
management of a company’s international
competitiveness
The subject of the research
management of international
competitiveness of CB PrivatBank
International competitiveness of the enterprise is the company's ability to maximize use of its strengths and concentrate its efforts in the sphere where there are no competitors and where it can take a leading position on the international market.
The company can achieve a high level of international competitiveness by:
• the lowest cost of production of goods or provision of services;
• differentiation of goods or services;
• focusing on a particular segment of the market.
The company can manage its international competitiveness through
the implementation of innovative strategies.
CB PrivatBank is the one of the biggest Ukrainian banks.
CB PrivatBank is one of the most innovative banks in the world.
NOW
It is proved by such indicators as
• the biggest profit of 1.873 billion UAH (2013)
• the largest number of customers (18 million regular customers in 2013)
It is proved by
the largest number (more than 200) of innovations (new devices, software
and services)
Innovations that provide the speed of operations, profitability and competitiveness of the bank:
70% of the total amount of profit, 2013
Problems faced by the Bank in the implementation of
innovations
• not enough level of adaptation and controlling of innovation
• technical failures in the work of programs and devices
• lack of highly qualified staff
• large scale of introduction of innovation in services
• cultural differences in different countries
Today, the Bank is represented in countries such as
Georgia Ital
y
LithuaniaPortug
alRepresentation in Cyprus
The proposed measures to management of international
competitiveness• Research of foreign markets of resources
• Market research for new products
• Research of the changes of consumer needs
• Development of new market segments
• Phased introduction of innovations in the bank's activities
• Evaluation of the efficiency and planning of innovations
On the basis of the adoption of the proposed measures the decision to implement
innovation can be taken.
Based on the analysis of the Ukrainian market and the products that the bank
uses in its activity it can be said that the use of mini terminals is the most
attractive, which will allow
• increasing the growth rate of the bank's activity;
• enhancing competitiveness of the bank;
• rising the level of bank profits;
• increasing the advantage that competitors cannot
copy;• providing a leading position for a
bankin the market.Today, potential of the mini terminals is
completely unused
Effect on profit using a bigger number of mini terminals
Now In prospect
8,000 mini terminals used
profit of 160 million UAH
increased touse of 15,000 mini terminals
profit of 400 million UAH
within one year
It will allow increasing the total profit of the bank from 1.9 billion
to 2.2 billion UAH (over 320 million UAH more than in 2013)
0
100
200
300
400
500
January March June September December
The growth of bank profits from the use of 15 000 mini terminals
1,851,9
1,952
2,052,1
2,152,2
2,25
January March June September December
The growth of total bank profits from the use of 15 000 mini terminals
A larger quantity of
mini terminals can serve more customers and carry out more
operations. This will
increase the total profit of the bank and
its effectiveness
on other markets.
CONCLUSION
The proposed measures of The proposed measures of
improved effectiveness have a improved effectiveness have a
long-term prospect. It will long-term prospect. It will
contribute to strengthening and contribute to strengthening and
development of the bank's development of the bank's
position on the national and position on the national and
international banking markets.international banking markets.