Measuring Success: evaluate the Health of Your Clubs and Impact of Your Projects Part 2 of 6
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Transcript of Measuring Success: evaluate the Health of Your Clubs and Impact of Your Projects Part 2 of 6
• Background in consumer packaged good marketing
• Highly competitive environment• Need new customers• Must keep and build loyal customers• Identify and fulfill the needs of the
customers
• Market research• Research of potential and prospective
customers• Research of current customers• Means of gathering information• Surveys
Less prone to leaveAttract potential customers
Share results with the Board Use the conclusions to create a plan next year Share the results and plan with your members Validate that the plan really addresses their needs Emphasize that your club’s highest priority is
listening to, and caring for the members Repeat the survey next year to see if the club
improved
• Look at your areas where you have given a 1 or a 2 score• These are your club’s areas of
strength• Look at your areas where you have
given a 5 or a 6 score• These may be your club’s
greatest areas of opportunity
• Calculate your average score• Total of your scores divided by 15
Rotary’s worldwide average
2.41