Measuring Social Media Marketing ROI

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How to measure ROI of Social Media? © Digital Vidya www.digitalvidya.com Social Media?

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Are you lost about how to measure ROI of your Social Media Marketing initiatives? Want to know about the best available tools to measure Social Media Marketing ROI? Yes, you can measure ROI in Social Media. Find out Now!

Transcript of Measuring Social Media Marketing ROI

Page 1: Measuring Social Media Marketing ROI

How to measure ROI of

Social Media?

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How to measure ROI of

Social Media?

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Guiding Principles

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Guiding Principles

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Don’t be obsessed with Absolute No's

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Look for Trends & Patterns!

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Don’t look for a universal formula

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Every channel has its own metrics

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Where to begin?

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Where to begin?

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Start with Objectives

Reach & Visibility

Engagement

Reputation

Leads & Sales

Feedback

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Reach & Visibility

Engagement

Reputation

Leads & Sales

Feedback

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Define the Metrics Engagement

Posts by Members

Comments/Likes

Tags

Votes

Bookmarks

Referrals

Leads and Sales No of leads

No of transactions

Speed, time and cost ofsales cycle

Conversionimprovement

Customer Retention

Customer Referrals

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Engagement Posts by Members

Comments/Likes

Tags

Votes

Bookmarks

Referrals

Leads and Sales No of leads

No of transactions

Speed, time and cost ofsales cycle

Conversionimprovement

Customer Retention

Customer Referrals

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Define the Metrics Reputation

Search Results

Tonality

Referrals

Visibility No of Search Results

Views

Traffic

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Reputation Search Results

Tonality

Referrals

Visibility No of Search Results

Views

Traffic

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Map it to the Channel

Measure 1 Measure 2 Measure 3 Measure 4LinkedInFacebookTwitter

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BlogYouTubeSlideShare

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Benchmark

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Continuous Process

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Tools to Monitor & Measure onSocial Media

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Tools to Monitor & Measure onSocial Media

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Google Analytics

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Facebook Insights

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Facebook Insights - Post

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© Digital Vidyawww.digitalvidya.comhttp://www.digitalvidya.com/social.html

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Radian6

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Thank You!

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Thank You!