Measuring Influence at Digital Futures 2012
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Transcript of Measuring Influence at Digital Futures 2012
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Digital Discovery
Peter Laflin - Head of Data Insight
Bloom Agency
@systemspeter
Digital Futures 2012
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Digital Discovery
University Partnerships
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Digital Discovery
Digital Discovery
What’s now?
What’s next?
It’s a journey of digital
discovery…….
To unlock Return on
Invention
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Digital Discovery
What We Do
Advertising
Brand Design
WebBuild
Analysis
SocialSEO
Digital
Insight
&Ideas
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Digital Discovery
#DE2012
Online retail
Analytics and Optimisation Layer
Client Reporting
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Digital Discovery
#DE2012
Return on Investment
If I spend £x on social media,
will I generate £y?
Spend
£x Get £y
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Digital Discovery
#DE2012
#DE2012
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Digital Discovery
#DE2012
#DE2012
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Digital Discovery
#DE2012
#DE2012
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Digital Discovery
#DE2012
#DE2012: Top Tweeters
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Digital Discovery
#DE2012
#DE2012: Top Tweeters
4 joint followers
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Digital Discovery
#DE2012
#DE2012: Top Tweeters
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Digital Discovery
#DE2012
#DE2012: Top Tweeters
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Digital Discovery
#DE2012
#DE2012: Top Tweeters
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Digital Discovery
#DE2012
#DE2012: Top Tweeters
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Digital Discovery
#DE2012
#DE2012: Top Tweeters:
R
e
c
e
i
v
e
S
c
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r
e
Broadcast Score
Influence map: #de2012 0900 - 1000
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Digital Discovery
R
e
c
e
i
v
e
S
c
o
r
e
Broadcast Score
influence map: #de2012 0900 - 1100
#DE2012
#DE2012: Top Tweeters:
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Digital Discovery
#DE2012
#DE2012: Top Tweeters:
R
e
c
e
i
v
e
S
c
o
r
e
Broadcast Score
Influence map: #de2012 0900 - 2000
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Digital Discovery
#DE2012
#DE2012: Top Tweeters:
Account Broadcast Score
Nicoleebeale 57
Cyberdoyle 52
Bnhorsburgh 36
ABLocalBargains 21
Nick_Appleyard 20
GraemeEarl 18
Amendor 12
Cpheth 12
Penval 12
Dotrural 12
Account Broadcast Score
DCExchange 40
Nicoleebeale 39
Cyberdoyle 34
GraemeEarl 34
Nick_Appleyard 24
sotonDE 21
Dotrural 20
Cpbeth 18
Systemspeter 18
HorizonDER 17