Measuring Advertising Roi

14
DealerSourcing.com Measuring Advertising ROI

description

12-slide preso from DealerSourcing.com about new iPad-based advertising performance measurement program for car dealers.

Transcript of Measuring Advertising Roi

Page 1: Measuring Advertising Roi

DealerSourcing.comMeasuring Advertising ROI

Page 2: Measuring Advertising Roi

Sound Familiar?

• You are the dealer principal of a large suburban auto dealership

• You spend $40,000 each month on direct advertising

• Print, radio, TV, outdoor, online - all of these advertising companies want your budget dollars

• There's no real data to support decision making, so you roll the dice...

www.DealerSourcing.com

Page 3: Measuring Advertising Roi

The Problem

• The typical dealership spends $500,000 per year on direct advertising

• Advertising companies can not prove how many cars they help sell

• Dealers are not able to measure advertising ROI by ad source - so they can't optimize it!

• Every other aspect of dealership operations can be scientifically measured and analyzed!

www.DealerSourcing.com

Page 4: Measuring Advertising Roi

Zero Moment of Truth / Google

• Be visible where shoppers are shopping

• The average auto shopper in the U.S. uses 18.2* sources during his/her research

• Fish where the fish are!

* Google / Shopper Sciences Zero Moment of Truth, U.S., April 2011

www.DealerSourcing.com

Page 5: Measuring Advertising Roi

We've Solved the Mystery

• DealerSourcing measures and reports ad source performanceo Combines the latest technology with industry

experienceo Collects real-time, in-dealership customer ad source

data, in the F&I office, via our proprietary iPad appo 95% Take Rate, thousands of surveys takeno Measures ad source performanceo Generates monthly ad source reports

www.DealerSourcing.com

Page 6: Measuring Advertising Roi

The Key Benefits

• You'll know:o Which ad sources worko Which don't pay offo Which new ad sources you may want to consider

(ZMOT)

www.DealerSourcing.com

Page 7: Measuring Advertising Roi

Working with Ad Agencies

• Your digital Ad Agency needs this data• The DealerSourcing data will help them deliver

better results for you• Share the data with them to refine and optimize ad

plans

www.DealerSourcing.com

Page 8: Measuring Advertising Roi

Ongoing Service

• You advertise every month• Measure the results every month• Even when you don't make changes in your ad

plan, ad source performance changes...• Annual Program

www.DealerSourcing.com

Page 9: Measuring Advertising Roi

iPad App Samples Actual dealership ad sourcing survey question and results

www.DealerSourcing.com

Page 10: Measuring Advertising Roi

iPad App SamplesActual dealership ad sourcing survey question and results

www.DealerSourcing.com

Page 11: Measuring Advertising Roi

iPad App SamplesActual dealership ad sourcing survey question and results

www.DealerSourcing.com

Page 12: Measuring Advertising Roi

iPad App SamplesActual dealership ad sourcing survey question and results

www.DealerSourcing.com

Page 13: Measuring Advertising Roi

Restating the Key Benefits

• For the first time, you'll have data supporting your decision making:o Which ad sources worko Which don't pay offo Which new ad sources you may want to consider

(ZMOT)

www.DealerSourcing.com

Page 14: Measuring Advertising Roi

Getting Started

• Enroll today - contact:  o Rob Stoesser, V.P. Saleso 617-417-4496o [email protected] www.dealersourcing.com

www.DealerSourcing.com