Measurement that matters, presented by Natalie Williams
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Groundfish complex Image ©Monterey Bay Aquarium Alaska Bottom trawl, Midwater trawl, Pot, Bottom longline, Handline October 7, 2014 John Driscoll, Consulting researcher Disclaimer Seafood Watch® strives to have all Seafood Reports reviewed for accuracy and completeness by external scientists with expertise in ecology, fisheries science and aquaculture. Scientific review, however, does not constitute an endorsement of the Seafood Watch® program or its recommendations on the part of the reviewing scientists. Seafood Watch® is solely responsible for the conclusions reached in this report.
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Transcript of Measurement that matters, presented by Natalie Williams
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Measurement that matters
NATALIE WILLIAMSNESTLE PURINA PETCARE
Checklist
Are you set to properly measure your goals?
• Actions on Site, Tags/Pixels placed, Link Tracking
Is your measurement structured for diagnosing
your performance?
• Performance data by segments (target, source, tactic, etc.)
Will your diagnosis be actionable?
• Can these insights lead to optimizations of your media in a timely manner?
Performance Diagnosis
VOLUME
(Total Registrations)
Effectivity(Lead Through Rate)
Efficiency(Cost per Registration)
Source
Target
Format
Creative
Device
The WOO Effect
15,700,000+Impressions
8.1KVideo Views
215,000+Post Engagements
90,000+Link Clicks
$1.77CPLC