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MEASUREMENT/EVALUATION

OF CSR ACTIVITIES

Animals Dont Have The Power To Think, Yet TheyDont Disturb The Cycle Designed By Almighty.

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The multiple responsibilities ofbusiness

Economic Responsibility

Legal Responsibility

Social Responsibility

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A three-stage model of corporate socialresponsiveness

STAGE

OrganizationalPolicy Learning Commitment

Time (years) D e g r e e o

f r e s p o n s

i v e n e s s

t o a s p e c

i f i c i s s u e

High

Low

Identity problem

Formulate policy

Specializedlearning

Administrative learning

Organizationalchanges

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Level 1:Key Question :

The least industry can do beyond compliance

Polluter pays principle

CSR

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CSR Level 1

Improve law/ regulations standardsDepartment of environmental

management

Reclamation (turning ash in to soil)Local Government participation

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CSR Levels 2Key Questions :

Is industry voluntarily giving back something to the society?

Are these actions inspired by a sense of

guilt to the society, earning good name in market, humanity, etc.?

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CSR Level 2Infrastructure for physically challengedemployeesFoundations (i.e. : financial aid beyondimmediate community/tax planning withpositive impact)Income generation for communityForestation / Greening

Paternity leave

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CSR Level 3

Key Questions:

Is it part of core business strategy?

Is it adopted by the board?

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CSR Level 3

Ash management: ash brick factoryQuality Circle: empowering communityland for landDistributed Generation: Regionaldevelopment.Center for power efficiency andEnvironment Protection

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Spectrum of CSR

Good CSRPoor CSR

No employment

No concern for indirect effect(land, water, air)

Destruction of agricultural land

Not willing to listen to otherstakeholders

Appropriate land not beingcompensated

Non compliance of rule of land

Taking care of workers

Low dependence on nonrenewable resources

High awareness about CSRinitiatives

Land compensation

Increased monitoring system

Environment responsibility

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CSR Activities Community projectsEducational projectsArts and cultural activitiesSports

HealthcareAdoption of charities/ non-profit organizationsCharitable donationsCorporate volunteering

Employee training and developmentEmployee welfareEnvironmental projectsEthics code

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Traditional CorporateResponsibilities

CorporateResponsibilities

Ensuring Health,Safety, Wellness &

Security ofEmployees

Management of NaturalResources

Conservation

Minimizing

Waste Recycling

MinimizingPollution

Compliance withRegulations &

Legislation

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Number of employees dedicated to planning CSR activities.

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Benefits that the corporationsachieved from their CSR

activities Attracting & retaining employeesImproved management quality

Increased profitsImproved image & reputationImproved customer loyalty

Increased favorable media coverageBetter business operation conditionsBetter government relationsImproved organizational culture

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Tools used by the corporations tocommunicate their CSR activities tostakeholders

Annual reportsMeetingsCompany newsletters/ Leaflets/ PostersMass mediaPress releases/ Press conferencesWebsitesCampaignsWord of mouth

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Example of a Company

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CSR Society Initiatives Summary

CSR(CommunityInitiatives)

AREA

STAKEHOLDER /

INTERACTIONWITH/Location

CSR-2005-2010 Result-

Health care

PanchayathNGOPHCLocalCommunity

Location-Sevaganapallipanchayath

Promoted Dental Healthat Bagalur PHCImproved infrastructureat Bagalur PHCGeneral Health CampsSpecialty health campsNational Pulse polioprogramBlood Donation campSchool Health

HIV-preventionChikangunya-prevention activities

Enhancedawareness/ Improved Healthstatus of thecommunity

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CSR(CommunityInitiatives)

AREA

STAKE HOLDER / INTERACTION

WITH/Location

CSR-2005-2010 Result

Environment

Panchayath

Location-Sevaganapallipanchayath

Zero effluent DischargePlanting of tree saplings

Rain water harvestingContests during world

environment for schoolchildrenUsed battery collection

Best pollution controlequipments

Contributedto greencoverPromotedlead safesociety

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CSR(CommunityInitiatives)

AREA

STAKE HOLDER / INTERACTION

WITH/Location

CSR-2005-2010 Results

Infrastructuredevelopment

Block developmentofficerPanchayath

Location-Sevaganapallipanchayath

Converting Kuttcha road toa Motoroble road ,Busshelter, safe drinking waterto villages,drainages,street light templerenovation and communityRoads, Bore-wells, SchoolRenovations, Supportingmidday meals, Computercabins for sevaganapallipanchayath-to improvelocal governance Storm

water drainage, OHT ,Modifying School Kitchen, 3class room construction

Propelscommunitydevelopmentand access tobetter facilitiestherebyimproving thestandards ofliving

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CSR(Community

Intiatives) AREA

STAKEHOLDER /

INTERACTIONWITH/Location

CSR-2005-2010 Results

Sports andleisure /

education

SchoolauthoritiesPanchayath

Location-Sevaganapallipanchayath/ Hosur

Donated sportsequipments to localPanchayath school Improve PhysicalcurriculumCo-sponsored Schooldistrict sports meet atKothapallistate heavy weight LiftingState level ChessChampionship

Provision of books, feesand scholarships to theneedy childrenRenovation of schoolbuildingsPromoted book readingamong school children.

Promoted BasicEducation/ development inchildren fromRural Areas

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CSR(Community

Intiatives)AREA

STAKE HOLDER / INTERACTIONWITH/Location

CSR-2005-2010 Results

Relief work / philanthropy /

assistance

State governmentNGO

Location-Sevaganapalli

panchayath/Hosur/Tamil Nadu

Relief to DeceasedemployeeMedical loan assistanceto cater employee FamilyTreatment, Medical

insuranceAmbulance service tolocal communityAssistance to DisabledTsunami relief fund,providing appliances tohandicap during worlddisabled day, providingbatteries to local bodiesto monitor thecommunity

Improvedcorporateimage