Measurefest 2014 - Our SME Digital Marketing Formula
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Our SME Digital Marketing Formula MEASURE BRAND ROI SPEND - = / @wayneruk
description
For most small businesses brand awareness is a very powerful aspect of marketing. But when marketing budget is being spent and every penny counted, focus very quickly turns towards return on investment. Splitting your budget between spending and measuring can then become a game of Chicken and Egg. So whats the solutions?
Transcript of Measurefest 2014 - Our SME Digital Marketing Formula
Our SME Digital
Marketing Formula
MEASURE
BRANDROI
SPEND-
=
/@wayneruk
WHO AM I?
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WHO AM I?
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WHO AM I?
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WHO ARE D2?
I
Hotels
Professionals
TradesPeople
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Please RaiseYour hands
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Agencies
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Students
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Government
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Business<10
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Business10+
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SPEND - MEASURE = ROI / BRAND
?
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TYPES OF WEBSITES
?
Credibility
Support GenerateNew Sales@wayneruk
HOW MUCH DO YOU SPEND ON MEASURING?
?
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Marketing Life CycleThe journey
Attract Visitors
Create and drive
traffic to the
website
Keep your database warm. Tell
stories, create a dream.
NurtureDatabase
Convert Sales
Create a package.
Offer added value.
Deliver & Satisfy
Measure customer satisfactio
n
Once a sale has
been secured make
attempts to upsell
Upsell
Ask for referrals
andreward through
competitions
GenerateReferrals
CaptureData
Capture visitor
information in order
to re-engage them
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Customer Journey
Visitors
10000
BrochureSent
1st Show Around
2nd ShowAround
ProvisionalBooking
70
SaleConfirmed
Enquiries
Visitors
10000
Enquiries
500 480
BrochureSent
1st Show Around
200
2nd ShowAround
180 150
ProvisionalBooking
140
SaleConfirmed
500 480 100 90 75
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SO.. WHAT HAPPENED?
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THE BASICS
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HOW DO WEEARN OUR BUDGETS?
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YOUTHANKFOR LISTENING
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