Meaningful Alumni Engagement - Volunteers
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Transcript of Meaningful Alumni Engagement - Volunteers
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Meaningful Alumni Engagement -Without Asking for a Dime
Learn how to build a program utilizing alumni volunteers as part of your recruitment initiative
MACRAO Conference November 10-12, 2010
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Oakland University Overview
• Founded in 1957 as MSUO• Charter class graduated in 1963 with 125 students
receiving Oakland University diplomas• Over 19,000 students with 134 undergraduate degrees
offered
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Undergraduate Admissions Overview
• OU undergraduate population: 15,530• OU grad level population: 3,523• Fall 2010 FTIAC: 2,311• Fall 2010 Transfer: 1,825• Reasons for collaboration: Alumni participation
increases national recognition, yielding, and retention efforts
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Alumni Relations Overview
• Over 84,500 alumni worldwide• Nearly 60,000 alumni live within the state of Michigan• No out-of-state annual Alumni Relations outreach
initiatives• Reasons for collaboration: AAAP Program initiated to
strategically advance and creatively position Oakland University, while also providing a return on investment to address the economic issues
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AAAP MissionThe Mission of the AAAP is to meaningfully engage Oakland University alumni in the recruitment and retention of Undergraduate Admissions efforts
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Five Strategies1) Leverage Resources and Gain Buy-In from
the Campus
2) Facilitate alumni expertise and passions to appropriate volunteer initiative
3) Coordinate Volunteer Training and Recruitment Opportunities
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Five Strategies4) Maintain Alumni Involvement
5) Recognize and Reward Alumni Service to the University
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1) Leverage Resources and Gain Buy-In from the Campus
• Alumni Faculty and Staff Outreach
• Academic Units Outreach
• Collaboration Outreach to Senior Students
• University Departments Recruiting and Retaining Students
• Grizzly Story Time Visit Program
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Alumni Faculty and Staff Outreach
Alumni Reception Academic Unit Recruitment Programs
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Collaboration Outreach to Senior Students
Senior Brunch
Student Ambassadors
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University Retention Efforts
CORE Reception in Detroit
Freshman Move - In
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University Retention Efforts
Student to Professional Conference
Dinner with a Dozen Grizzlies
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Grizzly Story Time Visit Program
March Is Reading Month initiative Collaboration with Pre-College and PSA programs
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Grizzly Story Time Visit Program
Government Relations collaboration
School of Education collaboration
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2) Market your Initiatives to Alumni
• Web site and marketing materials
• Develop and build a strong relationship with communications and marketing unit
• Affinity groups and utilizing alumni data
• Align with Undergraduate Admissions strategies
• Testimonials and photos
• One-on-one apts
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AAAP WebsiteOakland.edu/aaap
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Marketing Materials Points of Pride piece
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Marketing Materials AAAP brochure
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Communication StrategiesTargeted Markets
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Communication Strategies
News Stories Web Banners
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Social Media
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Utilize Data Available
Past Affinity Groups
• Student Leader Reception• Student Organizations• Student workers• Student Alumni Association• Hometown Grizzlies
Utilizing Alumni Data
• Alumni Faculty and Staff employees
• Alumni who have volunteered at the University in the past
• Alumni who have attended an on campus / off campus event
• Social Media• Alumni Parents • Engagement Outreach
Receptions
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AAAP Aligned with Undergraduate Admissions for Strategic Engagement Outreach
Alumni Engagement Receptions
Leveraging Legacy Scholarships
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AAAP Aligned with Undergraduate Admissions for Strategic Engagement Outreach
Alumni Engagement Receptions
Out-of-State Student Welcome Receptions
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Testimonials and Photos
Share Ambassadors experiences
• Brochures• Receptions • Web site• Stories
Use Photos and Stories to paint the picture
• Photo Slideshow• Follow up story about the event
– Highlight meaningful connections that were made
• Past photos to enhance upcoming opportunity
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3) Coordinate Volunteer Training and Opportunities
• Training
• Align opportunities with Undergraduate Admissions recruitment strategies
• Listen to ambassador interests and respond
• Follow up
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Training• Training Binder• Website Training Materials• One-on-one apts• Follow up
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Face To Face Training Sessions
Out-of-State Recruitment Outreach and Training
Campus Tours and Personal Trainings
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Undergraduate Admissions Recruitment EventsCollege Fairs
Teaming Up With Admissions Adviser at sanctioned fairs
Out-of-state Independently
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Undergraduate Admissions Recruitment Events On Campus
Welcome Receptions
Welcome Reception Alumni Keynote Speakers
Welcome Reception Alumni Hosts
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Undergraduate Admissions Recruitment EventsOn Campus
Go For The Gold!
Alumni Hosts hand out Prizes Alumni panelists share their OU story
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Undergraduate Admissions Recruitment Events
• On campus group visits/connecting with their HS alma mater
• High School visit presentation/visiting their HS alma mater and community college attended
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Undergraduate Admissions Recruitment Events
• Letter to Specific Communities• Email to Specific Student with same
Interest• Grizzly Story Time Visit Program
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4) Maintain Alumni Involvement• Personal contact
• Ask for honest feedback and respond
• Maintain ambassadors trust and they will continue to support
• Share outcomes from their service
• Invitations that are not ALWAYS volunteer based
• Instill ownership
• Social Media
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AAAP E-Newsletter
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Maintain Involvement Evaluation Share Outcomes
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5) Recognize and Reward Alumni Service to the University
• Certificate of appreciation
• Nominate ambassadors for OU Alumni Awards
• Annual Ambassador Night / invitations to university events
• Social media / letter of reference
• Faculty review letter / comments
• AAAP spotlight
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Certificate of Appreciation signed by University President
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OU Alumni Awards BanquetAAAP Ambassadors received the
‘09,’10,&’11 Alumni Spirit & Community Service Awards
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Recognition of Ambassadors
Annual AAAP Appreciation Night
Ambassador Spotlight Button on Multiple Websites
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AAAP Return on Investment
• Out-of-state admits and orientation sign ups increased
• Over 300 ambassadors are engaged and have contributed over 500 volunteer hours of service
• Undergraduate Admissions out-of-state applications have doubled over the last 3 years
• Over 10,000 points of contact have been made with prospective students
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AAAP Tracking
• Alumni contacts• Measurable outcomes• Event Ambassadors• Ambassador hours of service• Estimate points of contact by alumni at event• Evaluations• Additional time, talent, treasure opportunities
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AAAP Programoakland.edu/aaap
Luke FleerAssociate Director of Alumni Engagement
[email protected]@lukefleer