Meal Link
27
A COMMUNITY MARKETPLACE TO SHARE FOOD
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Our Pitch for our SE Mealink
Transcript of Meal Link
A COMMUNITY MARKETPLACE TO SHARE FOOD
Agenda PROBLEM IMPACT HOW IT WORKS MARKETING SAFETY MARKET POTENTIAL FINANCIALS THE ASK
{
FIRST WORLD PROBLEMS OF A 20-SOMETHING YEAR OLD
“PROBLEMS” HEALTH VS. $$$ LIMITED CHOICE CONVENIENCE/TIME #FOREVERALONE OVERBUYING GROCERIES {
Our Impact
HEALTHIER AND HAPPIER STUDENTS
FRIENDS, LOVE, NETWORK = COMMUNITY
TEACHING ENTREPRENEURSHIP
LESS FOOD WASTE FOR A BETTER PLANET
Pond Residences
How it works FOR THE COOKS FOR THE HUNGRY 1. POST 2. CONNECT 3. SHARE YOUR MEAL
1. SEARCH 2. CONNECT 3. ENJOY YOUR MEAL
1. EDUCATE 2. CHANGE BEHAVIOURS 3. PULL THEM WITH EXPERIENCES 4. PENETRATION
Marketing Strategy
CHANGE BEHAVIOURS THROUGH EDUCATION &
ENGAGEMENT
WHAT IS OUR COMPETITIVE ADVANTAGE??
HOW DO YOU POSITION YOURSELF?
EXPERIENCES NOT TRANSCATIONS
SAFETY AND TRUST IS MEALINK’S #1 PRIORITY
Golden Rules | Liability |Reputation Tools
13%
25%
36%
18%
9%
0 times a week
1-‐2 times a week
3-‐4 times a week
4-‐5 times a week
6 or more times a week
How often per week do you want a home coked meal, but cannot get
one?
No52%
Yes48%
If MeaLink was available on your campus, would you buy food using
our platform?
MARKET POTENTIAL The Buyers
20%
55%
14%9%
2%
0 times a week
1-‐2 times a week
3-‐4 times a week
4-‐5 times a week
6 or more times a week
How often per week do you throw away edible leftover food?
No48%Yes
52%
If MeaLink was available on your campus, would you auction away food
using our platform?
MARKET POTENTIAL The Sellers
0
500
1000
1500
2000
2500
3000
JAN 2013
FEB 2013
MAR 2013
APR 2013
MAY 2013
JUN 2013
JUL 2013
AUG 2013
SEP 2013
OCT 2013
NOV 2013
DEC 2013
Concordia
U of Ottawa
McGill
Ryerson
York
U of T
Pilot Phase GTA GTA + Québec
FINANCIALS Our Expansion Strategy
($344,593)($302,744)
($270,421)
$88,477
$318,296
2013E 2014E 2015E 2016E 2017E
Projected Revenues
Assump&ons Value Source
Transac'ons / customer / year 29 Own market research
Margin / transac'on $0.20 Market data
Market share at target ins'tu'on (year 1) 1% Own es'mate
Market share at target ins'tu'on (year 2) 3% Own es'mate
Market share at target ins'tu'on (year 3) 8% Own es'mate
Increase of the cost base 20% Own es'mate
FINANCIALS Our Revenues
The Ask…
SHARING FOOD IS THE NEXT FRONTIER OF COLLABORATIVE CONSUMPTION
Thank you. Q&A
