Me2day for busy bloggers Service Overview 2007. 3. 28.

Me2day for busy bloggersService Overview

2007. 3. 28.

me2day service overview - Doubletrack, Inc.

for busy bloggers?


for busy bloggers?

•3 or more posts a day?

•a post with just a single line?

•which blog commented yesterday?

•how many comments & trackbacks?


Link blogs


Doubletrack style?


WOM?


Hollywood Launch

1) Teaser 2) Preview 3) Launch


Behind the scenes

삼총사


Behind the scenes

루비 온 레일스


Behind the scenes

오픈아이디


Comparison

messenger


Comparison

messenger mail


Comparison

messenger mail SMS


Comparison

messenger mail SMS blog/hompy file sharing

me2day service overview - Doubletrack, Inc.Ecosystem around Blogosphere

•Large number of bloggers (over 10 million)

•Walled garden, few open conversation

•Hard to find good article from good bloggers

•Writing full-length blog post is too hard to Average Joe

1


Blog is not enough ...

•Can a blogger write 3 or more posts a day?

•Can a blogger write a post with just a single line?

•Can you remember which blog you left comment yesterday?

•Lack of feedback.

2


Core Concepts of Me2Day

•Super easy, Super short, Super fast communication

•Communication tool best suited with mobile phone

•Platform for information consumption as well as production

•Platform for storing links & rich metadata (i.e., tags)

•Blog-based social networking

3


Super easy, short, fast

•150 chars-only short messages•Self-made icons & tags

•Fast & easy browsing my friends’ updates•Say ‘Me Too~’ for expressing sympathy •Comments

4

me2day service overview - Doubletrack, Inc.Simple content, Diverse ways

5

Me2DayMe2Day

SMSSMS nateOnateOnn

MSNMSN scratscrat

HompyHompy BlogBlog

SMSSMS

MMSMMS

scratscrat

webweb

writer readers

me2day service overview - Doubletrack, Inc.Partnering with Blog services

1) post to blog2) comment

clipping3) article clipping

6

Productivity tools & Aggregation tools for bloggers

이랬던 블로그가이랬던 블로그가 ........

이렇게 바뀌었습니다이렇게 바뀌었습니다 ......


Decentralized comments


Crossing boundaries7

Networking based on blogs & across blog services boundaries

My Blog Buddies widget

Blog service partner supports Me2Day for promoting their bloggers.


Open ID

Single Sign onwithout

a Single Point-of-Control

이용편의성 고객충성도


Attention data from Me2Day

http://somewhere/somedocuments/

Tagging

Rating from crowd

Category

How many people interested in a document tagged with a, b, c?

What people say about a document with tag?

Who is interested in the document?

8

Description


Me2day looks like ...• Realtime presence• Twitter - “What are you doing?”• Jaiku - “Stay Connected”

• Social Networking• MyBlogLog

• Instant information storage• del.icio.us• tumblr

9


Me2day is ...

•링크가 가득한 수많은 메신저 창이 열려있다

•비동기이면서 실시간 커뮤니케이션

•사람들이 어떤 의견에 많이 공감할까 ?

•바로“지금”사람들의 관심사는 무엇일까 ?

•어떤 사실과 연관된 힌트는 어떤 것이 있을까 ?

10


Summary

• What Our Customers Earn

- Organizing instant thoughts, feelings, notices

- Connected with people across the service boundaries

- Find people & facts with same interest easily

• What Me2Day Earn

- What people interested in “at the moment”?

- Related metadata & tags

- Blogosphere statistics

11


Vision

•Customer perspective•Super easy, Super short, Super fast medium•Aggregating blog buddies at the same place•Good to read recommendation provided

•Business Process perspective•Best suited for mobile communication•Platform for Information consumption as well as production•Collecting rich metadata i.e., tags from crowd

12


Roadmap

•Service Roadmap•Hassle-free mobile messenger•Social networking platform•Content delivery platform

•Monetization•Sponsored Me2Day pages with business partners•SMS posting, Daily digest of my friends MMS with ad•Selling tokens for SMS notification etc.

13


Lessons Learned

•Start Small, Concetrating core competence

•Let Closed-beta Closed

•Blog Marketing?

•틈새와 기회는 항상 존재한다

14


Company profile

•Doubletrack, Inc. (http://doubletrack.net)

•CEO : Suman Park ([email protected])

•+82-17-233-9489

•Acorn Place 7F, 757-3 Naeson-dong, Uiwang-si, Korea

Me2day for busy bloggers Service Overview 2007. 3. 28.

Documents

Transcript of Me2day for busy bloggers Service Overview 2007. 3. 28.