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2010Middle East
TRAVEL & TOURISMECONOMIC IMPACT
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CHAIRMAN:
Geoffrey J W Kent
Chairman & CEO
Abercrombie & Kent
VICE CHAIRMEN:
Edouard Ettedgui
Group Chief Executive
Mandarin Oriental Hotel Group
Maurice Flanagan CBE
Executive Vice Chairman
Emirates Airline & Group
Michael Frenzel
Chairman of the Executive Board
TUI AG
Mark Harms
Chairman & CEO
Global Leisure Partners LLP
Stephen P Holmes
Chairman, President & CEO
Wyndham Worldwide
Manfredi Lefebvre D’Ovidio
Chairman
Silversea Cruises
Brett Tollman
President
The Travel Corporation
EXECUTIVE COMMITTEE:
Marilyn Carlson Nelson
Chairman
Carlson
Alex Christou
Managing Partner
Accenture
Jeff Clarke
President & CEO
Travelport
Andrew Cosslett
CEO
InterContinental Hotels
Group PLC
Qiang Duan
Chairman
Beijing Tourism Group
Sebastián Escarrer
Vice Chairman & CEO
Sol Meliá
Manuel Fernando Espírito Santo
Chairman
Espírito Santo Tourism
Edward P Gilligan
Vice Chairman
American Express Company
Pansy Ho
Managing Director
Shun Tak Holdings Limited
Hubert JolyPresident & CEO
Carlson
Richard R Kelley
Chairman
Outrigger Enterprises Group
Tom Klein
Group President
Sabre Travel Network &
Sabre Airline
Executive Vice President
Sabre Holdings
Gerald Lawless
Executive Chairman
Jumeirah Group
J W Marriott, Jr
Chairman & CEO
Marriott International, Inc
Alan Parker CBE
Chief Executive
Whitbread plc
Gilles Pélisson
CEO
Accor
Charles Petruccelli
President Global Travel Services
American Express Company
Christopher Rodrigues CBE
Chairman
VisitBritain
Jeffrey C Rutledge
Chairman & CEO
Travel Guard Worldwide, Inc
Jyotsna Suri
Chairperson & Managing Director
Bharat Hotels Ltd
Jonathan M Tisch
Chairman & CEO
Loews Hotels
GLOBAL MEMBERS:
Talal Al Bahar
Chairman & Managing Director
IFA Hotels & Resorts
Mohammed Al Habbai
CEO
Dubailand
Ted J Balestreri
Chairman & CEO
Cannery Row Company
Fabio Barbosa
CEO
Grupo Santander Brazil
Simón P Barceló
Chairman & CEO
Barceló Hotels & Resorts
Raymond Bickson
Managing Director
Taj Hotels, Resorts and Palaces
Giorgio Boscolo
CEO
Boscolo Group
Rattawadee Bualert
President
lebua Hotels & Resorts Co, Ltd
Gabriele Burgio
President & CEONH Hoteles
Chris J Cahill
COO
Fairmont Rafes Hotels
International
Jim Compton
Executive Vice President, Marketing
Continental Airlines
Tony Fernandes
Group Chief Executive Ofcer
AirAsia
Frank Fiskers
President & CEOScandic Hotels
Mark P Frissora
Chairman and CEO
The Hertz Corporation
Naresh Goyal
Chairman
Jet Airways India Ltd
Arthur de Haast
Global Chief Executive Ofcer
Jones Lang LaSalle Hotels
James Hogan
CEO
Etihad Airways
Raimund Hosch
President & CEO
Messe Berlin GmbH
Miltos Kambourides
Managing Partner
Dolphin Capital Partners
Gary L Kessler
President & CEO
Carey International Inc
Dara Khosrowshahi
President & CEO
Expedia Inc
Sir Nigel Knowles
Joint CEODLA Piper
Ali Kolaghassi
Vice Chairman & CEO
Saraya Holdings
RK Krishna Kumar
Vice Chairman
Taj Hotels, Resorts & Palaces
Jabu Mabuza
CEO
Tsogo Sun Group
Luis Maroto
Deputy CEO
Amadeus IT Group SA
Yunxin Mei
President
Beijing Tourism Group
Richard Mortimore
Managing Director
Reed Travel Exhibitions
Geoff Muirhead CBE
Group Chief Executive
The Manchester Airports Group
Hamza Mustafa
CEO
Istithmar Hospitality & Real
Estate Business
Christopher J NassettaPresident & CEO
Hilton Worldwide
Jerry Noonan
Consultant
Spencer Stuart
Deepak Ohri
Chief Executive Ofcer
lebua Hotels & Resorts Co, Ltd
Frits D van Paasschen
President & CEO
Starwood Hotels & Resorts
Worldwide Inc
Andy PayneManaging Director
Wilderness Safaris
Jean Gabriel Pérès
President & CEO
Mövenpick Hotels & Resorts
Dionísio Pestana
Chairman
Group Pestana
Fernando Pinto
CEO
TAP Portugal
Bob Puccini
CEO
The Puccini Group
David Radcliffe
Chief Executive
Hogg Robinson Group
Jay Rasulo
Chairman
Walt Disney Parks and Resorts
Marty Salfen
General Manager
Global Travel &
Transportation Industry
IBM
Per Setterberg
CEO
Global Refund Group
Jasminder Singh
Chairman & CEO
Radisson Edwardian Hotels
Jeff Smisek
Chairman, President & CEO
Continental Airlines
Khalid A bin Sulayem
Director General
Dubai Department of Tourism and
Commerce Marketing
Hiromi Tagawa
President & CEO
JTB Corp
Yassin K Talhouni
CEO
Zara Investment Holding Co Ltd
Jaume Tàpies
President
Relais & Châteaux
Robin Tauck
President
R Tauck & Partners LLC
Matthew D Upchurch
CEO
Virtuoso
Michel Vauclair
Senior Vice President
Global Asset Management
Oxford Properties Group
Philip Wolf
President & CEO
PhoCusWright, Inc
Valdimir Yakushev
Managing Partner
S-Group Capital Management
Tim Zagat
Co-Founder, Co-Chair & CEO
Zagat Survey LLC
HONORARY MEMBERS:
André Jordan
Chairman
André Jordan Group
Jonathan S Linen
Adviser to the Chairman
American Express Company
Lord Marshall of Knightsbridge
Chairman
Pirelli UK plc
Sir Frank Moore, AO
Chairman
FT Moore P/L
Frank Olson
Retired Chairman of the Board
The Hertz Corporation
Gérard Pélisson
Co-Chairman, Supervisory Board
Accor
Carl Ruderman
Chairman
Universal Media
Tommaso Zanzotto
President
TZ Associates Ltd
CHAIRMAN EMERITUS:
James D Robinson III
General Partner
RRE Ventures
WTTC Chairman (1990-1994)
IMMEDIATE PAST CHAIRMAN:
Vincent A Wolngton
Chairman
Global Alliance Advisors LLC
WTTC Chairman (2004-2007)
FORMER CHAIRMEN:
Sir Ian Prosser
Retired Chairman
InterContinental Hotels
Group PLC
WTTC Chairman (2001-2003)
Harvey Golub
Non-Executive Chairman
AIG Inc
WTTC Chairman (1996-2001)
Robert H Burns
Chairman
Robert H Burns Holdings Limited
WTTC Chairman (1994-1996)
PRESIDENT & CEO:
Jean-Claude Baumgarten
9 February 2010
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THE WORLD TRAVEL & TOURISM COUNCIL (WTTC), WHICHIS THE BUSINESS LEADERS’ FORUM FOR TRAVEL & TOURISM,
HAS SPENT 20 YEARS DEVELOPING ITS ECONOMIC IMPACT
RESEARCH FOR THE BENEFIT OF TRAVEL & TOURISM DECISION-
MAKERS – WHETHER IN THE PRIVATE OR PUBLIC SECTOR.
THIS COMPREHENSIVE RESEARCH USES THE FRAMEWORK OF
TOURISM SATELLITE ACCOUNTS.
Since ull Tourism Satellite Accounts (TSAs) take considerable time and resources to develop,WTTC produces simulated TSAs on an annual basis, covering 181 countries, in order to provide
reliable and comparable inormation to assess Travel & Tourism’s current and likely uture
contribution to economic activity and employment. Timeliness is one o the main strengths o
our research. In the critical post-crisis recovery phase currently underway, it can inorm and help
drive urgent policy-making and investment decisions.
Our 2010 research, again produced in co-operation with Oxord Economics, assesses the economic impact o
Travel & Tourism or the 181 countr ies, as well as or the world overall. It measures spending on Travel & Tourism
by households, businesses, governments, overnight and same-day visitors, in order to capture ully the economic
contribution o both domestic and international tourism, thereby quantiying Travel & Tourism’s contribution to
gross domestic product (GDP) and employment.
In line with the trend in other sectors in 2009, Travel & Tourism activity was hit hard by the credit and housing
market collapses experienced in many countries, with households cutting back on leisure travel and corporations
reducing business travel budgets. The impact on Travel & Tourism investment was also signifcant. Yet even though
Travel & Tourism activity was so depressed, it still employed over 235 million people across the world last year,
generating 9.4% o global GDP.
Although there are signs that the global economy has moved into a recovery phase, we are expecting the pick-up
in developed economies – a key source o Travel & Tourism Demand in the short term – to be gradual, with both
corporations and households continuing to reconsider travel plans and to limit expenditure.
Nevertheless, despite the current blip in growth trends, our research confrms that prospects or the longer term
remain positive. Over the next ten years, Travel & Tourism will continue to grow in importance as one o the
world’s highest-priority sectors and employers.
Emerging economies will o course be the main engines o our orecast growth, both in terms o domestic and
international Travel & Tourism. But an increasing ocus on leisure in developed economies should stimulate
travel demand, even in mature markets, boosted by industry innovation in creating new sustainable products and
services.
In anticipation o these better times ahead, we are delighted to present you with the 2010 Executive Summary
o WTTC’s Travel & Tourism: Economic Impact .
Jean-Claude Baumgarten
President & CEO
World Travel & Tourism Council
Geoffrey J W Kent
Chairman, World Travel & Tourism Council and
Chairman & CEO, Abercrombie & Kent
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CONTENTS
Key Facts at a Glance 3
Summary Economic Impact and Real Growth 4
Summary Tables 6
Concepts & Structure 7
Travel & Tourism Satellite Account
Gross Domestic Product 8
Employment 9
Satellite Account Tables 10
Ranking and Range 12
General Macroeconomic Indicators 12
THE ECONOMIC IMPACT OF TRAVEL & TOURISM
USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED
1-2 Queen Victoria terrace, SoVereign court, London e1W 3Ha, uK
TeL: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. EmaiL: [email protected]. www.wttc.org2
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2010 10-year
trendGross Domestic Product (GDP)
10.1%
Growth
-0.1%
Employment
9.6%
Visitor Exports
6.8%
Investment
9.8%
World ranking (out of 13 regions)
7 6
ABSOLUTE GROWTHsize forecast
Direct Industry T&T Economy as a whole Direct Industry T&T Economy as a whole
MIDDLE EAST
KEY FACTS AT A GLANCE
2010 TRAVEL & TOURISM ECONOMIC RESEARCH
The contribution of Travel & Tourism to Gross Domestic Product (GDP) is
expected to rise from 10.1% (US$173.9bn) in 2010 to 11.2% (US$429.9bn) by
2020.
Real GDP growth for the Travel & Tourism Economy is expected to be -0.1% in
2010 and to average 5.2% per annum over the coming 10 years.
Travel & Tourism Gross Domestic Product
5
Travel & Tourism investment is estimated at US$41.7bn or 9.8% of total
investment in 2010. By 2020, this should reach US$112.5bn or 12.1% of total
investment.
(2000 constant US$bn) ('000 jobs)
1-2 QUEEN VICTORIA TERRACE, SOVEREIGN COURT, LONDON E1W 3HA, UK
The contribution of the Travel & Tourism Economy to employment is expected
to rise from 9.6% of total employment, 5,269,000 jobs or 1 in every 10.4 jobs in
2010, to 9.9% of total employment, 6,933,000 jobs, or 1 in every 10.1 jobs by
2020.
TEL: +44 (0) 20 7481 8007 . FAX: +44 (0) 20 7488 1008 . [email protected] . www.wttc.org
MIDDLE EAST
Travel & Tourism Employment
MIDDLE EAST
RELATIVEcontribution to national economy
Export earnings from international visitors are expected to generate 6.8% of total
exports (US$62.1bn) in 2010, growing (nominal terms) to US$126.7bn (5.0% of
total) in 2020.
© 2010 World Travel & Tourism Council
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
2005 2006 2007 2008 2009 2010 2015 2020
0
50
100
150
200
250
2005 2006 2007 2008 2009 2010 2015 2020
3
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US$ 50 bn 1,884,000jobs, representing 3.4%
equivalent to 2.9% of total GDP of total employment
US$ 174 bn 5,269,000 jobs, representing 9.6%
equivalent to 10.1% of total GDP of total employment
US$ 121 bn US$ 42 bn
equivalent to 13.3% of total exports equivalent to 9.8% of total investment
US$ 8 bn
equivalent to a 2.4% share
ECONOMIC IMPACT
Direct Industry Employment
Economy GDP Economy Employment
IN 2010 MIDDLE EAST'S TRAVEL & TOURISM IS EXPECTED TO GENERATE
US$174BN OF ECONOMIC ACTIVITY (GDP). THE INDUSTRY'S DIRECT
IMPACT INCLUDES:
HOWEVER, SINCE TRAVEL & TOURISM TOUCHES ALL SECTORS OF THE
ECONOMY, ITS REAL IMPACT IS EVEN GREATER. MIDDLE EAST'S TRAVEL
& TOURISM ECONOMY DIRECTLY AND INDIRECTLY ACCOUNTS FOR:
Direct Industry GDP
Exports, Services & Merchandise Capital Investment
Government Expenditure
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REAL GROWTH
-2.0 % 1.3 %
-0.1 % 1.9 %
4.7 % 2.6 %
5.2 % 2.8 %
4.8 % 4.3 %
6.1 % 4.2 %
Visitor Exports - Travel & Tourism
Government Expenditure - Travel & Tourism
to US$50bn to 1,884,000 jobs
to US$174bn to 5,269,000 jobs
IN 2010, TRAVEL & TOURISM IN MIDDLE EAST IS FORECAST TO SEE REAL
DECLINE/GROWTH OF:
Capital Investment - Travel & Tourism
Economy GDP Economy Employment
Direct Industry GDP Direct Industry Employment
Economy GDP Economy Employment
Direct Industry GDP Direct Industry Employment
to US$112bn in 2020 to US$16bn in 2020
OVER THE NEXT TEN YEARS, MIDDLE EAST'S TRAVEL & TOURISM IS
EXPECTED TO ACHIEVE ANNUALISED REAL GROWTH OF:
to US$430bn in 2020 to 6,933,000 jobs in 2020
to US$612bn in 2020 to US$127bn in 2020
to US$112bn in 2020 to 2,438,619 jobs in 2020
Demand - Travel & Tourism
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SUMMARY TABLES
ESTIMATES AND FORECASTS
2010
US$bn US$bn
Personal Travel & Tourism 75.9 9.8 0.6 167.2 10.2 4.2
Business Travel 16.3 0.9 -1.7 33.6 0.9 4.3
Government Expenditures 7.7 2.4 0.7 16.4 2.5 4.2
Capital Investment 41.7 9.8 -12.4 112.5 12.1 6.1
Visitor Exports 62.1 6.8 -4.0 126.7 5.0 4.3
Other Exports 59.0 6.5 12.8 156.0 6.2 5.6
T&T Demand 262.5 10.9 -0.3 612.4 10.8 4.8
Direct Industry GDP 49.5 2.9 -2.0 112.0 2.9 4.7
T&T Economy GDP 173.9 10.1 -0.1 429.9 11.2 5.2
Direct Industry Employment3
1,884.1 3.4 1.3 2,438.6 3.5 2.6T&T Economy Employment3
5,269.2 9.6 1.9 6,933.2 9.9 2.8
12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%);3'000 jobs
US$bn US$bn
Personal Travel & Tourism 3,110.9 8.4 1.6 5,792.5 8.8 4.1
Business Travel 819.1 1.3 -1.8 1,588.8 1.4 4.3
Government Expenditures 436.4 3.8 2.6 743.8 4.0 3.1
Capital Investment 1,240.5 9.2 -1.7 2,756.7 9.4 5.3
Visitor Exports 1,085.8 6.1 0.9 2,160.3 5.2 5.2
Other Exports 850.3 4.8 5.9 1,907.9 4.5 6.5
T&T Demand 7,542.9 9.4 1.1 14,950.0 9.5 4.7
Direct Industry GDP 1,985.5 3.2 0.7 3,650.1 3.2 4.0
T&T Economy GDP 5,750.9 9.2 0.5 11,151.2 9.6 4.4
Direct Industry Employment3 81,913.1 2.8 -0.1 104,740.0 3.2 2.5
T&T Economy Employment3 235,758.0 8.1 -0.3 303,019.0 9.2 2.5
12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%);3'000 jobs
Growth1
2020
MIDDLE EAST Growth2
% of total Growth2
2020
% of totalGrowth1
% of total
WORLD
2010
% of total
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CONCEPTS & STRUCTURE
Middle East's
Travel & Tourism Demand of
US$262.5bn in 2010…
… less imported goods and services(including Travel & Tourism
spending abroad) of US$88.6bn...
...equals Travel & Tourism Economy
GDP of US$173.9bn...
Direct industry GDP T&T Economy GDP
...and supports 5,269,000 jobs
across Middle East
Direct industry Employment T&T Economy Employment
MIDDLE EAST
Travel & Tourism Economy GDP in 2010
MIDDLE EAST
Travel & Tourism Employment in 2010
In order to quantify the economic impact of Travel & Tourism, we use the framework of a Tourism Satellite Account
(TSA). Our estimates are based on ‘demand-side’ analysis of Travel & Tourism's impact on economic activity, since
the sector does not produce or supply a homogeneous product or service like traditional industries (agriculture, electronics,
steel, etc).
Travel & Tourism Demand in 2010
MIDDLE EAST
P erson al T& T - 2 8.8 9% Bu sin ess T& T - 6 .2 0%
Gov't Expenditures - 2.94% Capital Investment - 15.87%
Vis itor Exports - 23.64% Other Exports - 22.47%
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GROSS DOMESTIC PRODUCT
MIDDLE EAST MIDDLE EAST
Travel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$bn) (real growth, %)
WORLDWIDE MIDDLE EAST v WORLDWIDETravel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$bn) (real growth variance, %)
WTTC League Table Extract 2010 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Economy GDP % of total GDP Travel & Tourism Economy GDP Annualised, %
0 0 0 World 9.2 0 World 4.4
1 1 3 North Africa 11.0 1 South Asia 8.1
2 2 5 Middle East 10.1 2 South East Asia 6.3
3 3 6 South East Asia 9.7 3 North Africa 5.7
4 4 7 European Union 9.5 4 Central & Eastern Europe 5.7
5 5 8 North America 9.4 5 North East Asia 5.4
6 6 9 North East Asia 9.1 6 Middle East 5.2
7 7 10 South Asia 8.0 8 Sub Saharan Africa 4.7
8 8 11 Central & Eastern Europe 7.4 11 North America 3.9
9 9 12 Sub Saharan Africa 6.9 12 European Union 2.9
W O R L D
T R A
V E L & T O U R
I S M S A T E L L I T
E A C C O U N T
Middle East's T&T Direct Industry is expected to contribute 2.9% to Gross Domestic Product (GDP) in 2010 (US$49.5bn),
rising in nominal terms to US$112.0bn (2.9% of total) by 2020. The T&T Economy contribution (% of total) should rise
from 10.1% (US$173.9bn) to 11.2% (US$429.9bn) in this same period.
R E G I O N
W I D E R R E G I O N
Direct Industry GDP T&T Economy GDP
Direct Industry GDP T&T Economy GDP
0
20
40
60
80
100
120
140
160
2005 2006 2007 2008 2009 2010
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2005 2006 2007 2008 2009 2010
-10
-5
0
5
10
15
20
1990 1995 2000 2005 2010 2015
-15
-10
-5
0
5
10
15
20
1990 1995 2000 2005 2010 2015
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EMPLOYMENT
MIDDLE EAST MIDDLE EAST
Travel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth, %)
WORLDWIDE MIDDLE EAST v WORLDWIDETravel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth variance, %)
WTTC League Table Extract 2010 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Economy Employment % of total emp Travel & Tourism Economy Employment Annualised, %
0 World 8.0 0 World 2.5
3 North America 10.8 1 North East Asia 3.7
4 North Africa 10.3 3 North Africa 3.0
5 European Union 10.3 4 Middle East 2.8
6 Middle East 9.6 6 South East Asia 2.7
8 South Asia 8.6 8 North America 2.1
9 South East Asia 8.1 9 South Asia 1.8
10 North East Asia 7.8 11 Sub Saharan Africa 1.6
11 Central & Eastern Europe 6.2 12 European Union 1.2
13 Sub Saharan Africa 5.0 13 Central & Eastern Europe 0.4
Direct Industry jobs T&T Economy jobs
Middle East's 1,884,000 T&T Direct Industry jobs account for 3.4% of total employment in 2010 and are forecast to total
2,439,000 jobs or 3.5% of the total by 2020.The contribution of the Travel & Tourism Economy to employment is
expected to rise from 9.6% of total employment, 5,269,000 jobs or 1 in every 10.4 jobs in 2010, to 9.9% of total
employment, 6,933,000 jobs, or 1 in every 10.1 jobs by 2020.
Direct Industry jobs T&T Economy jobs
T R A
V E L & T O U R
I S M S A T E L L I T
E A C C O U N T
R E G I O N
W I D E R R E G I O N
W O R L D
0
1,000
2,000
3,000
4,000
5,000
6,000
2005 2006 2007 2008 2009 2010
-10
-5
0
5
10
15
20
1990 1995 2000 2005 2010 2015
0
50,000
100,000
150,000
200,000
250,000
300,000
2005 2006 2007 2008 2009 2010-10
-5
0
5
10
15
20
1990 1995 2000 2005 2010 2015
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SATELLITE ACCOUNT TABLESMIDDLE EAST
Travel & Tourism - US$bn 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 40.6 50.1 60.8 72.5 70.8 75.9 167.2
Business Travel & Tourism 12.0 12.8 15.0 18.3 15.7 16.3 33.6
Corporate 10.4 11.2 13.1 16.2 13.6 14.2 29.0
Government 1.5 1.6 1.8 2.1 2.1 2.1 4.6
Government Expenditures - Individual 1.2 1.5 1.7 2.0 2.2 2.3 5.0
Visitor Exports 37.2 40.3 47.2 62.1 60.2 62.1 126.7
Travel & Tourism Consumption 91.0 104.6 124.6 154.9 148.8 156.5 332.5
Government Expenditures - Collective 2.8 3.4 3.9 4.7 5.0 5.4 11.4
Capital Investment 22.5 27.9 48.1 58.9 42.9 41.7 112.5
Other Exports 39.7 46.8 55.5 71.3 47.7 59.0 156.0
Travel & Tourism Demand 156.0 182.7 232.0 289.9 244.4 262.5 612.4
Travel & Tourism Direct Industry
Employment ('000) 1,589.8 1,584.6 1,693.1 1,771.6 1,859.2 1,884.1 2,438.6
Gross Domestic Product 29.9 33.1 39.9 51.7 47.8 49.5 112.0
Travel & Tourism Economy
Employment ('000) 4,733.4 4,722.3 5,103.5 5,270.8 5,172.3 5,269.2 6,933.2
Gross Domestic Product 104.9 121.4 156.8 200.9 162.5 173.9 429.9
Travel & Tourism Accounts
as % of National Accounts 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 9.7 10.3 10.6 10.4 9.7 9.8 10.2
Government Expenditures 2.2 2.3 2.4 2.5 2.4 2.4 2.5
Capital Investment 10.9 11.4 14.1 14.1 10.7 9.8 12.1
Visitor & Other Exports 12.8 12.2 12.4 12.6 14.4 13.3 11.3
Travel &Tourism Imports 12.8 12.8 12.7 12.1 13.3 12.9 10.0
Travel & Tourism Direct Industry
Employment 3.3 3.2 3.3 3.4 3.5 3.4 3.5
Gross Domestic Product 2.9 2.8 2.9 3.0 3.1 2.9 2.9
Travel & Tourism Economy
Employment 9.9 9.5 10.0 10.1 9.7 9.6 9.9
Gross Domestic Product 10 10.1 11.2 11.5 10.6 10.1 11.2
Travel & Tourism Real Growth
(per annum except 2020 =
10-year annualised) 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 2.3 10.3 6.6 -1.4 8.6 0.6 4.2
Business Travel & Tourism 4.2 -4.4 4.8 2.8 -1.4 -1.7 4.3
Government Expenditures 8.2 9.7 -0.1 2.5 15.8 0.7 4.2
Capital Investment 1.4 9.2 49.9 4.8 -14.8 -12.4 6.1
Visitor Exports 4.7 0.4 6.4 14.6 9.8 -4.0 4.3
Other Exports 20.9 7.1 9.0 2.8 -19.6 12.8 5.6
Travel & Tourism Consumption 3.4 5.1 6.2 4.3 8.1 -1.3 4.3
Travel & Tourism Demand 7.0 6.2 12.7 4.0 -2.4 -0.3 4.8
Travel & Tourism Direct Industry
Employment 2.1 -0.3 6.8 4.6 4.9 1.3 2.6
Gross Domestic Product 7.4 1.7 7.2 7.9 5.2 -2.0 4.7
Travel & Tourism Economy
Employment 5.8 -0.2 8.1 3.3 -1.9 1.9 2.8Gross Domestic Product 11.5 4.4 14.3 6.1 -5.4 -0.1 5.2
E - Estimate; F - Forecast
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SATELLITE ACCOUNT TABLESMIDDLE EAST
Travel & Tourism - US$ bn 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 40.6 50.1 60.8 72.5 70.8 75.9 167.2
Business Travel & Tourism 12.0 12.8 15.0 18.3 15.7 16.3 33.6
Corporate 10.4 11.2 13.1 16.2 13.6 14.2 29.0
Government 1.5 1.6 1.8 2.1 2.1 2.1 4.6
Government Expenditures - Individual 1.2 1.5 1.7 2.0 2.2 2.3 5.0
Visitor Exports 37.2 40.3 47.2 62.1 60.2 62.1 126.7
Travel & Tourism Consumption 91.0 104.6 124.6 154.9 148.8 156.5 332.5
Government Expenditures - Collective 2.8 3.4 3.9 4.7 5.0 5.4 11.4
Capital Investment 22.5 27.9 48.1 58.9 42.9 41.7 112.5
Other Exports 39.7 46.8 55.5 71.3 47.7 59.0 156.0
Travel & Tourism Demand 156.0 182.7 232.0 289.9 244.4 262.5 612.4
Travel & Tourism Direct Industry
Employment ('000) 1,589.8 1,584.6 1,693.1 1,771.6 1,859.2 1,884.1 2,438.6
Gross Domestic Product 29.9 33.1 39.9 51.7 47.8 49.5 112.0
Travel & Tourism Economy
Employment ('000) 4,733.4 4,722.3 5,103.5 5,270.8 5,172.3 5,269.2 6,933.2
Gross Domestic Product 104.9 121.4 156.8 200.9 162.5 173.9 429.9
Travel & Tourism
2000 Constant US$ bn 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 50.9 56.2 59.9 59.1 64.2 64.5 97.5
Business Travel & Tourism 11.8 11.2 11.8 12.1 11.9 11.7 17.8
Government Expenditures - Individual 1.4 1.5 1.5 1.5 1.8 1.8 2.7
Visitor Exports 33.1 33.3 35.4 40.6 44.5 42.7 65.2
Travel & Tourism Consumption 97.2 102.2 108.5 113.3 122.4 120.8 183.2
Government Expenditures - Collective 3.1 3.4 3.4 3.5 4.0 4.1 6.1
Capital Investment 21.1 23.0 34.5 36.1 30.8 27.0 48.6
Other Exports 39.0 41.7 45.5 46.8 37.6 42.4 73.4
Travel & Tourism Demand 160.4 170.3 191.9 199.7 194.8 194.2 311.4
Gross Domestic Product
Travel & Tourism Industry 33.2 33.8 36.2 39.1 41.1 40.3 63.8
Travel & Tourism Economy 111 115.8 132.3 140.3 132.7 132.6 221.0E - Estimate; F - Forecast
Methodological Note
The RMF’s Tourism Direct Gross Domestic Product (TDGDP) measure is broadly equivalent to the Travel & Tourism Direct Industry measures
Executive Summary and in the accompanying 181 individual country reports, is based on simulated Tourism Satellite Accounting (TSA)
plus investment and collective government and non-visitor export spending, one arrives at the broadest measure of the economic impact of
Travel & Tourism – Travel & Tourism Economy GDP.
given by WTTC/Oxford Economics. Adding to this direct industry measure the value-added created indirectly in the industry's supply chain,
This comprehensive and comparative measure of the economic impact of Travel & Tourism developed by WTTC, which is highlighted in the
methodology. The methodology is analogous to that used for the production of national income accounts, following the key concepts of
Tourism Satellite Accounting contained in the latest (2008) United Nations' Recommended Methodological Framework (RMF).
Recent years have provided a clear demonstration of the complex environment in which Travel & Tourism operates, confirming the critical
explains why the economic impact research developed by WTTC and its partner Oxford Economics, which was designed to adapt to the changing
needs of the Travel & Tourism industry and government leaders in the light of the fast-changing operating environment, is therefore an
essential tool – whether for private- or public-sector decision-makers.
importance of timely information for policy- and decision-makers. And future developments will no doubt serve to reinforce this argument. This
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RANKING AND RANGE
Year 2010 country rankings for Middle East within world countries' list
2010 2020
Middle East Absolute Size Relative Size Growth1
Absolute Size Relative Size Growth2
Personal Travel & Tourism 9 3 10 8 3 8
Business Travel 8 --- 7 10 --- 9
Government Expenditures 9 11 11 7 11 6
Capital Investment 8 7 13 7 3 6
Visitor Exports 6 6 12 6 11 10
Other Exports 4 2 1 4 2 8
Travel & Tourism Demand 5 --- 8 6 --- 7
Direct Industry GDP 9 9 11 8 8 7
T&T Economy GDP 7 5 8 6 4 6
Direct Industry Employment 10 6 2 10 6 5
T&T Economy Employment 9 6 1 9 7 4
12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%)
Total 181 countries or 13 regions (largest/highest/best is number 1; smallest/lowest/worst is number 181 or 13; 0 is aggregate region no ranking
GENERAL MACROECONOMIC INDICATORSThe following charts illustrate how Travel & Tourism growth follows or varies from general macroeconomic growthfor various indicators. The bottom three charts illustrate information related to international visitor arrivals.
T&T Eco no my GDP Total GDP T&T Emp lo yment Total Emp lo ymen t T&T Exp or ts Total Expo rts
T&T Personal Total Personal T&T Government Total Government
Consumption Consumption T&T Capital Investment Total Capital Investment Expenditure Expenditure
International Visitor Average Spend (US$)Visitor Markets Index (1988=100) International Visitor Arrivals ('000)
MIDDLE EAST MIDDLE EAST
MIDDLE EAST MIDDLE EAST MIDDLE EAST
Government Expenditure (US$bn)
MIDDLE EAST
Gross Domestic Product (US$bn)
MIDDLE EAST
Employment ('000 of jobs)
T R
A V E L & T O U R
I S M S A T E L L I T
E A C C O U N T
MIDDLE EAST
Exports (US$bn)
MIDDLE EAST
Personal Consumption (US$bn) Capital Investment (US$bn)
0
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1 988 19 92 1 996 20 00 2 004 20 08 2 012 20 16
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2010
WTTC CONTACTS
Jean-Claude Baumgarten
President & CEO
Uf Ibrahim
Chie Operations Ofcer
Eva Aimable
Policy Analyst
Sarieu Caramba-CokerOfce Manager
Nancy Cockerell
Adviser, Policy and Research
Anja Eckervogt
Communications Co-ordinator
Susann Kruegel
Manager, e-Strategy and
Tourism or Tomorrow Awards
Jason Norman
Director, Finance & Company Secretary
Alison Osborne
Manager, Council Membership
Pamela PriestExecutive Assistant
Paulina Tomczyk
Membership Assistant
Zheng Yan
China Marketing Representative
WTTC India Initiative
© 2010 World Travel & Tourism Council
The World Travel & Tourism Council is the forum for
business leaders in the Travel & Tourism industry.
With the Chairs and Chief Executives of the 100 foremost Travel &
Tourism companies as its Members, WTTC has a unique mandate and
overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s
largest industries, employing over 235 million people and generating
9.4% of global GDP in 2009.
Together with its research partner, Oxford Economics, WTTC produces
comprehensive reports on an annual basis – with updates whenever
required – to quantify, compare and forecast the economic impact of
Travel & Tourism on 181 economies around the world. It also publishes
an Executive Summary highlighting global trends. To download one-page
summaries, the full reports or spreadsheets, visit www.wttc.org
Assisting WTTC to provide tools for analysis, benchmarking,
forecasting and planning
Over the last 25 years Oxford Economics has built a diverse and loyal
client base of over 300 organisations worldwide, including internationalorganisations, governments, central banks, and both large and small
businesses. Headquartered in Oxford, England, with ofces in London,
Belfast, Paris, the UAE, Singapore, Philadelphia and New York, Oxford
Economics employs over 70 full-time, highly qualied economists and
data specialists, while maintaining links with a network of economists in
universities worldwide.
For more information please take advantage of a free tr ial on our website,
www.oxfordeconomics.com, or contact John Gaster, Oxford Economics,
Abbey House, 121 St Aldates, Oxford, OX1 1HB, UK.
Tel: +44 (0) 1865 268900; email: [email protected]
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