Me mo² presentatie - branded content event 2015 - 20150217 - website
-
Upload
projectmanagementbbp -
Category
Documents
-
view
354 -
download
0
Transcript of Me mo² presentatie - branded content event 2015 - 20150217 - website
© 2015 MeMo². All rights reserved.
EFFECTIVITEIT
BRANDED CONTENT
MARCEL VOGELS
Oprichter MeMo2
BRANDED CONTENT EVENT 2015
16:00 – 16:30, 29th January, De Fabrique, Utrecht, Netherlands
• Branded Content Research
• Business Case McDonald’s
• Key Take Outs
GAME CHANGING SOLUTIONS
FOR SUSTAINBLE GROWTH
VANDAAG:
RECLAME-EFFECT VAN
BRANDED CONTENT
POSITIEVERE ATTITUDE RICHTING HET MERK IS MOEILIJK
SIGNIFICANT TE BEÏNVLOEDEN MET ‘SEC’ MASSA MEDIA.
AWARENESS
ATTITUDE
BEHAVIOR
PRAKTIJK
….. ZEKER IN VOLWASSEN OF VERZADIGDE MARKTEN
WAAR STERKE MERKEN ELKAAR BECONCURREREN.
RELEVANTIE
*INTERNET EN UITGEVERS’ BUSINESS MODEL
EVOLUTIE
RESEARCH>50 STUDIES BRANDED CONTENT
LIKEABILITY PRINCIPLE
CREDIBILITY PRINCIPLE
VISIBILITY PRINCIPLE
SUBLIMINAL PRINCIPLE
*Similar findings in: Van Reijmersdal, 2012; K. Tutaj, 2012; Hang & Auty, 2011; Law & Braun, 2000; Yang & Roskos
Ewoldsen, 2007; MeMo² Advertorial Studies, 2008-2013.
THEORIE
KEY TAKE OUTS
© 2015 MeMo². All rights reserved.
BRANDED CONTENT
IS HET NIEUWE CEMENT
IN MARKETING.
BRANDED CONTENT
WERKT VOORAL
GEÏNTEGREERD.
BRANDED CONTENT
VOORAL EFFECTIEF
ONDER BESTAANDE
KLANTEN.
BRANDED CONTENT
IS NETWORKING MET
PUBLISHERS.
BRANDED CONTENT
MOET COMMERCIEEL
BIJDRAGEN!
MET BRANDED CONTENT
KUN JE MORGEN
BEGINNEN!
THANK YOU!
The information in this document is strictly confidential.
The copyright lies with MeMo² BV. Reproduction and / or disclosure of this document is permitted only with prior written permission of MeMo².
Marcel Vogels
Founder
@memo2