Mdia5003 presentation(z3155687)
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description
Week 6. Presenation (MDIA5003) by Michael Kim(z3155687) UNSW
Transcript of Mdia5003 presentation(z3155687)
First social media campaign used in Australia. http://www.youtube.com/watch?v=oFvpH-tFYyA
Official advertisement Campaign (TV) http://www.youtube.com/watch?v=KMII_3_4Fr4&playnext=1&list=PLBAFCE07DC32FC7A5&feature=results_main
Analysis of the Actual campaign structure in 2007 (Howell,G. and Da Silva, B. 2010)
