Logo guideLines:This manual preserves logo/branding consistency when creating all types of applications.

Please request original files to avoid re-creation.

Downtown Miami recognizes the importance and benefits of maintaining concise, unified communications. Thank you for understanding the significance of this manual, and for helping Downtown Miami maintain its graphic integrity. Approval from the marketing director must be obtained when using the DWNTWN Miami logo.

TabLe of ConTenTs1 . . . . . . . . . . Introduction to the DWNTWN Miami Logo2 . . . . . . . . . . Logo Usage3 . . . . . . . . . . Usage of logo with Miami DDA logo4 . . . . . . . . . . Color Palette5 . . . . . . . . . . Logo Typeface6 . . . . . . . . . . Logo Don’ts7 . . . . . . . . . . Logo Aplications

dWnTWn Miami Logo - ‘Main’ VersionWhen using the DWNTWN Miami logo, this one will be the version of choice.

dWnTWn Miami Logo - ‘stacked’ VersionUse only in horizontally restricted spaces where the ‘Main’ version can’t be utilized.

1. inTroduCTion To The dWnTWn MiaMi LogoDWNTWN Miami has two logo versions (the horizontal or ‘Main’ version and the ‘Stacked’ version for use in ads, publications, internal and external communication materials, and traditional consumer marketing. We recommend the horizontal version as the first option; the ‘Stacked Version’ should be used only in horizontally restricted spaces where the ‘Main’ version logo can’t be utilized. This guide details all the specs you need to know when using our logos. Please do not attempt to re-create the logo. Instead, request original files.

2. Logo usageThere are four versions of the DWNTWN Miami logo. Each one should be used according to the background color and the options available at the time of reproduction.

a. dWnTWn Miami Logo - Color Version (CMYK or PMs)When printing in color, the logo should always be printed using PMS ink when available. If not, use the CMYK version. The background should always provide enough contrast to the logo for optimal visibility and display.*

C. dWnTWn Miami Logo - black VersionThe black version or one solid color version of the logo is available for special needs, or when it’s impossible to achieve a perfect reproduction of one of the two previous versions (color or grayscale). Please use it at your discretion, but always consult with the marketing director for final approval.

b. dWnTWn Miami Logo - grayscale VersionThe grayscale version should be used when the option of color is not available, or when the piece needs to be black and white, such as in a newspaper ad. A background with enough contrast is also required. The gray area of the logo is in 30% black.

d. dWnTWn Miami Logo - White VersionUse the same directions for the logo as version C. The only difference is the background color where the logo will be used.

*noTe: In some occasions the color black can be change to white on the color version logo (CMYK or PMS) to provide enough contrast to the logo for optimal visibility and display.

e. dWnTWn Miami Logo - Minimum reproduction sizeNever print the horizontal logo smaller than 7/8” (0.875”) in width, and 1/2” (0.5”) for the ‘Stacked’ version. These are the minimum sizes for all variations.

‘Horizontal’ version ‘Stacked’ version

f. dWnTWn Miami Logo - Clear spaceTo ensure better readability and avoid conflicts with surrounding elements, leave a “safety” area around the logo equal to the height of the “D” in DWNTWN. The bigger the logo, the bigger the safety area needs to be.

7/8” .5”

CLear sPaCe

Logo usage - ConTinuedWhen using the DWNTWN Miami logo, color is not the only element that must be considered to achieve perfect reproduction. The minimum logo size and “clear space” around the logo are just as important as an accurate color.

CLEAR SPACE The size (height) of MIAMIDDA should be equal to the height of DWNTWN (without the word Miami).

The diver line between the two logos is the same thickness of the letter “i” in the word MIAMI of the DWNTWN logo and always extend both above and below equidistance the width of the cap “D” as shown in the diagram.This rule applies for both versions of the logos, ‘Main’ and ‘Stacked’.

3. usage of Logo WiTh MiaMi dda Logo When using the logo with the Miami DDA logo, always follow these rules, for the ‘Main’ and ‘Stacked’ versions. The minimum size and clear space will be dictated by the rules of DWNTWN Miami logo showed on previous page.

RGB Color Model

Hexadecimal Color Codes (Hex colors)

4. CoLor PaLeTTe The logo may only be used in the colors shown below. If for any reason the logo needs to be printed in a different color than these, please consult with our marketing director for approval.

Pantone® Black

Pantone® 225

■ C : 0%■ M : 0%■ Y : 0%■ K : 100%

■ C : 1%■ M : 83%■ Y : 0%■ K : 0%

■ R : 0%■ G : 0%■ B : 0%

■ R : 235%■ G : 82%■ B : 157%

#2d2b28 #EB529D

Pantone Color System

CMYK Color Model

Berthold Akzidenz Grotesk BE Super

Graphic element

Berthold Akzidenz Grotesk BE Super

AaBbCcDdEeFfGgHhIiJ jKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz

5. Logo TYPefaCeLogo typefaces are for reference only. Please do not attempt to re-create the logos.

6. Logo don’TsHere are some of the most common mistakes, incorrect usage and reproduction of the logo.

7. Logo aPPLiCaTionBelow are a few examples of promotional items and publications where the logo is used. Please observe this guide every time the logo is utilized on any type of communication materials.

Logo aPPLiCaTion - ConTinuedPlease observe this guide every time the logo is utilized on any type of communication materials.

Car2go is a car sharing service offering exclusively two-seat cars. The cars are available in pre-paid on street parking spots and are easily identified by their white/blue color scheme. Sign up is required and service is charged by the minute (with hourly and daily rates available).

car2go.com

A tip-based transportation in a six passenger, battery powered open air vehicle. For service, call or simply stop them as they drive around downtown Miami.

themonkeyshuttle.com | 786.52-8762

Easily accessible electric bikes that can be rented from multiple locations in downtown Miami. Riders must be 16 years or older.

wheels2gomiami.com | 305.757.4647

Water taxi provides hop-on hop-off service in the Miami area connecting Downtown with Miami Beach, Coconut Grove and Fisher island. Scheduled locations include Bayside Market Place and Sea Isle Marina.

watertaximiami.com | 305.600.2511

BAYFRONT PARK

BAYSIDE

PORTMIAMI

WATSONISLAND

VENETIANISLAND

NW 29TH STNW 29TH STNW 28TH ST

NW 37TH ST

NW 36TH ST

NE 36TH STNE 36TH ST

NE 38TH ST

NW 39TH ST

NW 40TH ST

NE 39TH ST

NW 35TH STNE 35TH ST

NE 35TH TE

NW 34TH ST

NE 34TH ST

NE 33RD ST

NW 33RD ST

NW 32ND ST

NW 31ST ST

NE 30TH TE

NE 31ST ST

NE 32ND ST

NE 30TH ST

NW 27TH ST

NW 25TH ST

NW 20TH ST

NW 20TH TE

NE 21ST ST

NW 19TH ST

NW 17TH STNW 17TH ST

NE 17TH TE

NW 16TH TE

NW 16TH ST

NW 15TH ST

NW 14TH ST

NW 13TH ST

NW 11TH ST

NW 10TH ST

NW 7TH STNW 7TH ST

NW 6TH ST

NW 5TH ST

NW 4TH ST

NW 3RD ST

NW 2ND ST

SW 1ST ST

SW 1ST ST

SW 3RD ST

SW 4TH ST

SE 1ST ST

SE 2ND ST

SE 3RD ST

BISCAYNE BLVD

NE 10TH ST

NE 9TH ST

NE 8TH ST

NE 7TH ST

NE 6TH ST

NE 4TH ST

NE 3TH ST

NE 4TH ST

NW 3RD ST

NW 2ND ST

NW 1ST ST

NE 2ND ST

NE 1ST ST

E FLAGLER STW FLAGLER ST

W FLAGLER ST

NE 11TH ST NW 11TH TE

NW 12TH ST

NW 16TH STNW 16TH ST

NW 19TH ST

NE 19TH TE

NE 19TH STNE 19TH ST

NE 15TH TE

NE 15TH ST

NE 14TH ST

NE 13TH ST

NE 12TH ST

VENETIAN WY

NE 20TH ST

NE 21ST ST

NE 22ND ST

NE 22ND TE

NE 23RD TE

NE 24TH ST

NE 25TH ST

NE 26TH ST

NW 26TH ST

NE 26TH TE

NE 29TH ST

NW 18TH ST

NW 23RD ST

NW 22ND ST TE

NW 22ND ST

NW 22ND ST

NW 21ST ST

NW 20TH ST

NE 22ND ST

NE 24TH ST NW 24TH ST

NW 24TH ST

NE 25TH ST

NE 26TH ST

NE 27TH ST NE 27TH ST

NE 28TH ST

NW 21ST TE

SW 2ND ST

SW 3RD ST

SW 4TH ST

SW 5TH ST

SW 6TH ST

SW 7TH ST

SW 8TH ST

SW 9TH ST

SE 8TH ST

SE 6TH ST

SE 5TH ST

SE 9TH ST

SW 11TH STSW 11TH ST

SW 12TH ST

SW 13TH ST

SW 14TH ST

SW 14TH TE

SW 10TH ST

MARY BRICKELL VILLAGE

GOVERNMENTCENTER STATION

OVERTOWN STATION

KNIGHTCENTER

AMERICAN AIRLINES ARENA

GIBSON PARK

BRICKELLKEY

BRICKELL STATION

VIZCAYA STATION

ALICE WAINWRITGHT PARK

MIAMI CIRCLE

FLAGLER ST. SHOPPING DISTRICT

MIAMI DADE COLLEGE

ADRIENNE ARSHT CENTER

GETTING AROUNDDOWNTOWN

N

MO

MP

FEDCOURTHOUSE

CITYADMIN

BLDG

STATEADMIN BLDGMIAMI

POLICEDEPT

AMERICANAIRLINES

ARENA

PAC

CULTURALCENTER

DADECOUNTY

COURTHOUSE

GUSMANCENTER

KNIGHTCENTER

BAYFRONTPARK

GOVT.CENTER

NE 8TH ST

NE 9TH ST

NE 10TH ST

NE 14TH ST

NE 15TH ST

NE 16TH ST

NE 11TH ST

NE 7TH ST

NE 6TH ST

NE 3RD ST

NE 2ND ST

NE 1ST ST

SE 1ST ST

SE 2ND ST

NW 8TH ST

NW 9TH ST

N M

IAM

I AVE

N M

IAM

I AVE

N M

IAM

I AVE

NW

1ST

AVE

NW

1ST

AVE

NE

1ST

AVE

NE

2ND

AVE

SE 2

ND

AVE

NW

2N

D A

VE

NE

3RD

AVE

SE 3

RD A

VEBI

SCAY

NE

BLVD

BISCAYNE BLVD WAY

MIAMI

RIVER

METROMOVER

MET

RORA

IL

BISC

AYNE

BLVD

WAY

BISC

AYNE

BLVD

BISC

AYNE

BLVD

NW

2N

D A

VE

NW

3RD

AVE

NW 6TH ST

NW 5TH ST NE 5TH ST

PORT OF MIAMI

NW 4TH ST

NW 3RD ST

SW 3RD ST

SE 5TH ST

NW 2ND ST

FLAGLER ST

G3

G4

G2

G1

3436

32

15 2038

13

12

60

57

767778

E-SB

49

59

58

11

14

16

17

51

MIAMIHERALD

43

FREEDOMTOWER

MIAMI-DADE

COLLEGE

42

19-5

19-6

19-4

19-3

19-2BAYSIDEMARKETPLACE

MIAMI

MARIN

A

19-1

C-ARSHT

41

D-FEC

C-FEC

B-FEC

A-FEC

S M

IAM

I AVE

Alternative Transportation Public Parking

Miami Downtown Development Authority200 S. Biscayne Boulevard, Suite 2929

Miami, FL 33131305.579.6675

www.miamidda.com

Map does not include private parking options open to the public.For more information on parking options please visit or call:

www.miamiparking.com / 305.373.6789

MetrobusMain Transfer Points

Omni Terminal3 (Aventura)

10 (North Miami/Skylake)

16 (North Miami)

32 (North Dade)

93 Biscayne MAX (Aventura)

95 Express (golden Glades)

120 Beach MAX

(Miami Beach/Aventura)A (Miami Beach)

C (Miami Beach)

M (Civic Center/Miami Beach)

S (Miami Beach/Aventura)

Government Center11 (West Dade)

51 Flagler MAX (West Dade)

77 (Golden Glades)

207/208 Little Havana Connection

277 NW 7 Ave MAX (Golden Glades)

500 Midnight Owl (Dadeland)

207/208 Little Havana Connection

95 Express (Broward County)

246 Night Owl (North Miami)

21 (Norhside)

95 Express (Golden Glades, PM)

3 (Aventura)9 (163 Mall, Aventura)

93 Biscayne MAX (Aventura)

95 Express (Golden Glades, PM)Downtown Bus Terminal

21 (Northside)

Downtown Bus Terminal

120 Beach MAX

(Miami Beach/Aventura)

C (Miami Beach)

S (Miami Beach/Aventura)

Downtown Bus Terminal

3 (Aventura)

9 (163 Mall, Aventura)

93 Biscayne MAX (Aventura)

95 Express (Broward County)

246 Night Owl (North Miami)

2 (North Dade)

7 (West Dade)

11 (West Dade)

51 Flagler MAX (West Dade)

77 (Golden Glades)

95 Express (Golden Glades, AM)

277 NW 7 Ave MAX (Golden Glades)

500 Midnight Owl (Dadeland)

24 (Westchester/West Dade)

277 NW 7 Ave MAX (Golden Glades)

Brickell6 (Coconut Grove/Allapattah)

8 (Westchester/West Dade)

48 (Coral Gables)

207/208 Little Havana Connection

B (Key Biscayne)

www.Miamidade.gov/transit.com

Metrorail StationMetromover StationMetrobus Station

Metromover5 am to midnight seven days a week FREE SERVICE

StationsPoints Of Interest

1 School BoardMiami-Dade County Public Schools

2 Adrienne Arsht CenterAdrienne Arsht Center for the Performing Arts & Miami International University of Art & Design

3 Museum Park Perez Art Museum Miami - opening 12/13

4 Eleventh Street

5 Parkwest

6 Freedom TowerFreedom Tower & American Airlines Arena

7 College NorthMiami Dade College Wolfson Campus & Miami Federal Courthouse Complex

8 Wilkie D. Ferguson, Jr.Wilkie D. Ferguson, Jr. Federal Courthouse, U.S Post Office & Rohde Building Florida State Offices

9 Government CenterStephen P. Clark Government Center, History Miami, Miami-Dade Public Library, Claude D. Pepper Federal Office Building, Miami Dade County Courthouse & Miami Police Department

10 Third Street

11 Miami AvenueFlagler St. Shopping District

12 Knight CenterJames L. Kinght Center, Miami Convention Center

13 Bayfront ParkBayfront Park

14 First StreetOlympia Theater, Flagler St.

15 College / BaysideMiami Dade College Wolfson Campus &New World School Of The Arts & Bayside Marketplace

16 River Walk

17 Fith StreetMiami Circle

18 Eighth Street

19 Tenth Street PromenadeMary Brickell Village & FIU Downtown on Brickell

20 Brickell

21 Financial District

Map Legend

MPA SURFACE LOTS

Lot 11 NW 3 Ave & NW 3 Ct. bet. NW 1-2 StLot 12 NW 3 Ave & NW 3 Ct. bet. NW 2-3 StLot 13 NW 3 Ave & NW 3 Ct. bet. W 3-4 StLot 14 NW 3 Ave bet. Flagler St & SW 1 StLot 15 Under I-95, SW 2 Ave & River Dr. bet. SW 1-2 StLot 16 Under I-95, SW River Dr. bet. SW 2-3 StLot 17 Under I-95, SW River Dr., SW 3 StLot 19-1 Biscayne Blvd. bet. NE 4-5 StLot 19-2 Biscayne Blvd. bet. NE 3-4 StLot 19-3 Biscayne Blvd. bet. NE 2-3 StLot 19-4 Biscayne Blvd. bet. NE 1-2 StLot 19-5 Biscayne Blvd. bet. NE 1 & E. Flagler StLot 19-6 Biscayne Blvd. bet. SE 1 & E. Flagler St

Lot 20 SE 2 St & S. Biscayne Blvd.Lot 32 Under I-95, NW 3 Ave bet. Flagler St & 1 StLot 33 Under I-95, SW 2 Ave & 1 Ct. bet. SW 1-2 StLot 34 Under Metrorail, SW 1 Ave bet. 2-3 StLot 36 Under I-95, SW 2 St & SW 1 Ct. Lot 38 Under I-95, SW 1 Ave bet. SW 2-3 StLot 41 120 NE 2 StLot 42 SE 1 Ave bet. SE 3-4 StLot 43 70 SW 1 StLot 49 Biscayne Blvd. & NE 2 Ave bet. NE 11-12 StLot 51 NE 1-2 Ave bet. NE 11-12 StLot 57 NW 2 Ave bet. NW 9-10 StLot 58 NW 1 Ct. bet. NW 8-9 StLot 59 NW 2 Ave & 1 Ct. bet. NW 7-8 St

Lot 60 NW 1 Ct. bet. NW 6-7 StLot 76 Under I-395, N Miami Ave & NE 1 Av. bet. NE 11-12 StLot 77 Under I-395, N Miami Ave & N Miami Ct. bet NW 12-13 StLot 78 Under I-395, NW 1 Ave & N. Miami Ct. bet. NW 12-13 StLot A-FEC 200 NW 1 AveLot B-FEC 430 NW 1 AveLot C-FEC 550 NW 1 AveLot D-FEC 650 NW 1 AveLot E-SB NE 2 Ave bet. NE 14-13 StLot C-ARSHT NE 2 Ave & NE 12 St

MPA GARAGES

G1 Courthouse Center 40 NW 3 St, DowntownG2 Cultural Center Garage 90 SW 1 St, DowntownG3 College Station Garage 190 NE 3 St, DowntownG4 Convention Center Garage 100 SE 2 St, Downtown

MARKET INSIGHTS

Logo aPPLiCaTion - ConTinuedPlease observe this guide every time the logo is utilized on any type of communication materials.

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MiaMi doWnToWn deVeLoPMenT auThoriTY200 S. Biscayne Blvd. | Suite 2929 | Miami, FL 33131

O: 305.579.6675 F: 305.371.2423 | www.miamidda.com