MD MOTORS

Pritam Das- 12DM006Sunil Acharya- 12DM009Priyanka Bhattachrya- 12DM011Jyoti K Mohapatra- 12DM028Akash Prusty- 12DM093

Introduction

As the sole agent for Rolls-Royce and Bentley motor cars in Hong Kong, MD Motors was a division of Inchcape , a UK-based international service and marketing group. On a worldwide scale, Inchcape was the largest independent importer/distributor and retailer of motor vehicles, with sales of over 350,000 cars a year in over 33 countries.

As part of the giant Inchcape group, MD Motors was one of the oldest motor trading companies in Hong Kong. The dealership was originally called Metro Dodwell Motors, but changes in the corporate structure led the Company to be simply known as MD Motors.

MD Motors remained a very profitable Company throughout the 1990s, even though sales did drop off from a record set in 1993. As of the end of 1997, MD Motors controlled a small but highly profitable 2.4% of the luxury car market in Hong Kong, behind other luxury brands such as Mercedes, BMW and Lexus.

Car industry in Hong kong was mainly preferred for the luxury base

Despite of govt. Strong rules and regulation, sale never decreased as people buy their pleasure and status rather than for convenience and necessity.

Sale of luxury car was stable even if GDP falls down

Strategic Analysis

Bargaining power of suppliers Japan and Europe have the assembly unit

and manufacturing they are the most selling countries of cars.

Threat of new competition No strong government policies.Bargaining power of customers Annual growth increases purchase power

increases

Threat of substitute products or services

Many competitors with new models were introduced as substitute to high price

Intensity of competitive rivalry In response to the boom in the luxury

car market, many players wanted to participate in the action by introducing new models.

MD’s Marketing Strategy� Positioning

Excellent after-sales service

The Cars

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