MD ACTE Unification Presentation · card payments only). $0 $5.35 per registration; additional...

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® Stronger Together: Unified Organizations MCTA

Transcript of MD ACTE Unification Presentation · card payments only). $0 $5.35 per registration; additional...

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Stronger Together: Unified Organizations

MCTA

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What is a Unified State Chapter?

Members in unified states belong to both the state andnational ACTE organizationsChapters typically are organized around Divisions, representing specific affinity groups within CTE that mirror the national structureUnified states are not charged for specific services provided by the national ACTE office

A legally incorporated entity dedicated to supporting a states’ full community of career and technical educators in partnership with ACTE

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Why Unify?

https://vimeo.com/123749568

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Facts About Unification

Facts Description

Cost Savings Many Association Services Free or Low-cost

Member Services Support F/T Staff Focused on Customer Support

Administrator Support Assistance with Operations, Financial, Governance

Member Benefit Alignment Co-coordinated Communications; Joint Marketing

Partner Access and Support Network of National Vendors, Partners

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Benefits to Your Association• Cost Savings

– Membership, renewal and online registration services– Marketing, design and printing assistance– Free e-mail blast services and website assistance– Installment Payment Program

• Member Support– Free web hosting with prompt web updates & maintenance – Free Member Service Support-In the event of a crisis, ACTE can step in and manage

any membership processing issues• Administration

– Free mailing of new member welcome packets– Free monthly membership processing and access to your membership data/reports– Advance Attendee online conference registration services: Online registration

processing for one annual conference (credit card payments only)– Free access and technical support for state awards programs via ACTE’s Awards Portal

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continued• Partner Access and Support

– National partners committed to supporting State Associations

– Leverage ACTE – Advance CTE Relationship for State Support (e.g. Leaders breakfast at VISION, Executive Meetings)

• Member Benefit Alignment

– National benefits reinforce member perception of value, service and support

Benefits to Your Association – Cont.

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Cost Savings of Unification

ServicesUnified States Market Value Notes

Membership Renewal Activities: ACTE will send electronic reminders, invoices and non-renewal surveys on your behalf at no cost

$0 $1,000/Consulting/Development$24/hour processing time

Membership Marketing Assistance: ACTE has a great marketing team that can help with your membership recruitment and retention, and professional development event promotion. Take advantage of ACTE’s professional membership marketing staff at no charge

$0 $7,000/month Marketing development, plan & design

E-mail Blast Services: Promote your special events and campaigns or send e-newsletters to your members through ACTE’s e-blast service

$0 $14,900

E-blast support block includes two million emails; pricing only includes the e-blast module. No staff time.

State Membership Processing by Check and Credit Card: ACTE can process state membership payments, which can reduce state bank fees

$0

$24/hour processing fees6% credit card merchant fee$40+/bank fee (minimum transactions and amount)

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ServicesUnified States

Market Value Notes

New Member Welcome Packets: ACTE will mail new member welcome packets; no cost. $0 $8/per member

Development, printing & mailing of material, including letter, membership card, brochure, certificate & envelopes

Monthly Membership Processing: Allow ACTE to handle new memberships and renewals for you. We will send you a detailed report and a check each month. Includes access to membership data/reports.

$0 $24/hour

Advance Attendee Online ConferenceRegistration Services: Online registration processing for one annual conference (credit card payments only).

$0

$5.35 per registration;additional expenses for staff

eShow is $5.35 per registration processed along with expenses for staff. They provide other services at an additional cost including session scanning, mobile app, and exhibitor registration

ACTE Awards Portal $0 $7,250

Cost Savings of Unificationcontinued

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Alaska ACTE• Unified with ACTE in 2015• Had been spending over

$4,000/year in member processing fees and bank processing fees

• Spent $14,000 in conference and registration services and awards

• Year One Savings: $18,000

Cost Savings—One Case Study

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• Member Communications and CTE News-related Subscriptions– Subscription to Techniques magazine, Career Tech Update and STEM SmartBrief.

Members also receive weekly ACTE News, Legislative Alerts & more!• Event and Product Discounts

– Receive member-exclusive rates to state and national ACTE events, as well as discounts on countless CTE products and resources

• Awards– National recognition through ACTE awards programs that honor the most

distinguished CTE educators• Insurance

– Obtain complimentary group life ($1 million/2 year free) and AD&D insurance, and discounts on professional liability auto, pet and identity protection coverage

• Professional Development & Networking– Advancing careers and invigorating curriculum via webinars, resources and online

courses and cultivating relationships with CTE teachers, administrators, business leaders and policymakers

Retaining Existing Members

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10-year Trend of States That Unified With ACTE

NOTE #1 - Since unifying in 2016Nevada has seen a 45% increase Alaska has seen a 200% increase

NOTE #2 – Missouri (unified in August) has (to date) grown to 1,177 members*

* Renewals will be processed through 6/30/17 for a full first year impact of unification

Reaction to Dues Increase

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• ACTE has a State Customization Module in which any state representative can access the ACTE membership database and make immediate changes/updates to records

• All new members are sent a welcome packet upon payment

• ACTE has an electronic payment system to automatically deposit membership dues payments by the 10th of each month

Fast Response/Access to Data

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• Strengthens perception of the brand by reinforcing relationship

• Connecting our logos• Increased communication using

co-branded images

Expanded State Association Identity

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1. How much time is spent on processing memberships, preparing renewals, responding to member questions?

2. How much does MCTA spend on eBlasts?3. What would the value be in having ACTE

host and support MCTA’s web site?4. Would more time spent on providing new

member benefits help grow membership?

Questions MCTA May Want to Ask

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• Increased Capacity – MCTA can redirect efforts • Expanded Services – MCTA will be seen as ‘THE’

organization in Maryland for all CTE professionals• Significant Support for Member Recruitment

ACTE has the tools & expertise to assist in messaging to MD CTE professionals to join Association

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Michael [email protected]

Lauren [email protected]

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