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EARS on Fashion - How to import fashion to China? Friday 28.8.2015 at 9.30-12.00Location: YLE, iso paja, Radiokatu 5, HelsinkiOrganiser: Martta Louekari & Miia Koski / Pre HelsinkiAs a part of "EARS on Helsinki 2015" conference Tickets: 150€. The ticket includes the 3-day EARS on Helsinki conference and fashion programme on the 28th.Book your ticket with the code FASHION2015 to get 10% discount and to enrol to fashion programme. The ticketincludes lunches.More info about EARS seminar and booking the tickets: www.ears.asia In a less than 10 years, China has become number one market for many international fashion brands. China hasone of the biggest consumer markets for clothing industry and the annual output has been ranked as the worldnumber one for the last couple of years. About 20 percent of China’s 200 or so billionaires can thank the fashionbusiness for at least part of their fortunes. In June 2015 TechCrunch reported that online spending in China willreach one trillion dollars by 2019. The growth will be fueled by mobile apps and improving logistics networks, whichhave helped e-commerce companies reach new customers in smaller cities. There is a of demand for new fashion designer brands and interest to Scandinavian style and brands in China andHong Kong. The rise of the 2nd and 3rd tier cities in China has provided new consumer groups and areas, it is notonly Shanghai, Beijing or Hong Kong that foreign brands should look at. For example, the city of Chengdu has 21multibrand stores, even more than nearby (first-tier city) Guangzhou. The overall development of luxury brands inChengdu is still an ongoing process, which means that there are still a lot of business opportunities for multibrandstores to provide their customers with a unique mix of fashion designer brands. The bridge between Chinese multibrand stores and Finnish brands needs to be established. The visibility of Finnishlabels in Chinese media has to increase and the export of design services needs to be developed. But mosturgently Finnish designers and other professionals in the fashion field need to team up, share the knowledge andexperiences and plan the future actions together. Join us for a half-day session “EARS on Fashion - How to import fashion to China?” as part of Europe-AsiaRoundtable Sessions 28.8.2015 at 9.30-12.00. Europe-Asia Roundtable Sessions brings creative industryprofessionals together to discover business opportunities, share best practices and get inspired by others and theirideas. Programme: Welcome words: Martta Louekari, Director of Marketing and Communication, Co-Founder and Miia Koski, Director of Developmentand Business Relations, Co-Founder, Pre Helsinkiwww.prehelsinki.com

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Martta Louekari and Miia Koski work as the team behind Pre Helsinki project. As a part of the Pre Helsinki, Louekariand Koski have been organising export and research trips to China and Hong Kong for Finnish designers andfashion companies, resulting business opportunities and media visibility. Martta Louekari has 6 years of experienceworking with Finnish companies from creative field curating exhibitions, writing articles and organising workshopsand match-making events in China. The great market of China Vito Plantamura, PGM & Elite Model Management Business Director, Shanghai Vito Plantamura is one of the key figures of the Shanghai fashion scene. Besides working for Elite Models,Plantamura has been helping Italian brands to set up business in China. Since 2011, he is also in charge of all theoversea projects for the Chamber of Commerce of Prato (Tuscany), creating and executing with his team projectsand events to promote the Italian companies manufacturing fabrics and yarns. Previously, he worked for IED(Istituto Europeo Design) and Stylesight (WGSN) as Business Development for China, Italy and Switzerlandmarkets. Plantamura will be speaking about the development of the Chinese market and sharing the insights of the cultural,social and economical aspects of the fashion market in China. Video postcard: Sheryl Leung, Stylist, Hong Kong Case study: Reima kids wear brand expanding to China Elina Björklund, CEO, Reimawww.reima.com Elina Björklund was appointed CEO of Reima Oy in 2012. Reima is the leading Nordic functional kids wear brandcurrently owned by Riverside, the US based private equity investor. Prior to joining Reima, Elina was Partner andDirector of Management Consultancy B&B Advisors in Shanghai, China. Prior to this her working history includedexecutive roles in companies Fiskars Plc and Iittala Group. Elina has had several positions of trust throughout hercareer including including Marimekko Plc and Finnair Plc. Reima is the leading functional kids’ wear brand in Finland and has entered the chinese market in 2012. Now Reimais moving into a new expansion phase via its new distributor in China. Elina Björklund will share the story and experiences of Reima’s activities there. IPR rights and China Antti Innanen, Legal Councel, Partner, Dottirwww.dottir.fi Antti Innanen advises clients on questions related to intellectual property and brands, as well as on complex dataprotection and cyber security related matters. Before founding Dottir, Innanen worked in a leading Finnish law firmas a lawyer, working closely with some of the largest brands in Finland. Innanen worked for over three years in theEuropean Trademark Office (OHIM), in Alicante, Spain. Innanen has extensive experience in the field of trademarksand branding, especially with international brand protection. Innanen has also worked as a Legal Counsel for theNational Communication Security Authority (NCSA-FI) and the Computer Emergency Response Team (FICORA)(CERT-FI). These organizations have now merged into the National Cyber Security Centre. Antti Innanen will be speaking about IPR rights in China and what Finnish companies should consider beforestarting the business in China. Video postcard: Melinda Wong, Buyer / Founder, Vein & Vien, Hong Kong Case study: Satu Maaranen - a collaboration with a Chinese fashion brand Satu Maaranen, Fashion Designerwww.satumaaranen.com Satu Maaranen is a Fashion Designer specialised in hand painted prints and sculptural shapes. Maaranengraduated in 2012 from Aalto University School of Arts, Design and Architecture. Her graduate collection won thefirst prize at the prestigious Hyéres Fashion Festival 2013 by unanimous decision. In 2015 she was nominated inthe British Design Museum’s annual Designs of the Year Awards in Fashion category among 7 other nomineesincluding Raf Simons, J.W. Anderson and Thomas Tait. She has also been recognised by the Elle Style Awards2012 and the Designers’ Nest Awards 2011. In 2014 Maaranen started a collaboration with one of the biggest Chinese fashion brands, the first collection will bereleased in Fall 2015. She has also been teaching at the China Academy of Fine Arts. Her designs have been seen

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on Chinese super model Sui He and on Leaf Greener, a style icon, stylist and a former Senior Fashion editor of ElleChina and her work is widely published in China and abroad. Maaranen will be talking about the collaboration and how the cultural differences affect the design work,communication and creative work. More info about “EARS on Fashion” –session: Martta LouekariTe. 040 5284818martta@prehelsinki.com

Photos from Satu Maaranen & Samuji collections