MCS_identyfikacja wizualna

www.mcsgl.com

SYSTEM OF VISUAL

IDENTIFICATION

System of visual identification

Table of contents

Corporate symbolism Trademark

1.01 Basic forms of trademark

1.02 Acceptable forms of trademark

1.03 Protective field of trademark

1.04 Scaling of trademark

Colour

1.05 Colours of trademark

1.06 Monochrome trademark

1.07 Background colours for coloured trademark

Lettering

1.08 Commercial lettering

1.09 Lettering for electronic use

Identification media

2.01 Business card

2.02 Headed paper

2.03 C4 envelope

2.04 C5 envelope

2.05 DL envelope

2.06 A4 briefcase

2.07 CD

2.08 E-mail layout

2.09 Website layout

2.10 Power Point presentation

2.11 Press advertisement

2.12 Billboard / LED screen

2.13 Direction board

2.14 T-shirt, Cup

System of visual identification Corporate symbolism 1.01

TrademarkBasic forms of trademark

Trademark is an essential element creating a corporate image. It’s used, in its basic form, on all company materials delivered in print or electronic media.


Forms of trademarks that can be used with specific printing conditions or in circumstances, under which the basic form of trademark cannot be used.

TrademarkAcceptable forms of trademark


Protective field of trademark is the conventional minimum space around the trademark, where no other graphic elements can be placed.

“A” is minimum protective field of trademark.

A

A

TrademarkProtective field of trademark


TrademarkScaling of trademark

Trademark should appear in specified size range on pages with defined and similar formats (A5, A4, A3). Deviations from this rules of trademark scaling are acceptable and should be associated with needs, application or composition of given media.

Minimum sizeDue to legibility of names in basic forms of trademark, it should not be smaller than 15 mm. In case there is necessity to use smaller trademark, supplementary form should be applied.

Minimum size Smaller thanA3 and larger: 40 mm

and larger

A5: 20-25 mm

A4: 25-40 mm

A3 and larger: 40 mm and larger

Minimum size

15 m

m


Coloured variant of trademark is used in any type of print (Pantone or CMYK colours) and screen applications (RGB colours).

Pantone123 C

PantoneBlack

PantoneCool Gray 10 C

C 0M 25Y 100K 0

C 0M 0Y 0K 100

C 0M 0Y 0K 75

R 238G 193B 9

R 0G 0B 0

R 98G 98B 98

RAL 1006

RAL 9005

RAL 7037

ColourColours of trademark


Trademark may occur in monochrome version – all elements of trademark are the same colour. Monochrome variant of trademark is used in printing, for example low-cost monochrome prints or black and white press advertisements.

ColourMonochrome trademark

Background

5%

White

10%

10%

20%

20%

30%

30%

40%

40%

50%

50%

60%

60%

70%

70%

80%

80%

90%

90%

100%

100%

Mark

MarkBackground


Background colours for coloured trademarkWhite is preferred background for coloured trademark. Coloured trademark may also occur on light greys. If there’s a need to place trademark on different coloured backgrounds, monochrome version should be used – for most colours white trademark is the most appropriate.

ColourBackground/Trademark

Mark

5% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Square721EU in different variations presented on this page is basic font used in MCS system. This font should be used for text composition in all kinds of publications, corporate printed materials, advertisements, boards, billboards and other such elements.

ABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnoprstuvwxyz1234567890






Square721EU

Elektra Light Pro

Elektra Medium Pro

Square721EU Bold

Square721ExEU

Square721ExEU Bold

LetteringCommercial lettering


Calibri – sans serif font should be used in electronic documents, for example created using MS OFFICE programs.

LetteringLettering for electronic use



Calibri

Calibri Bold

Identification media 2.01System of visual identification

Józef BuczkowskiCommercial Director

mobile +48 609 486 [email protected]

MCS POLAND Sp. z o.o., ul. Magazynowa 5a, 62-023 Gądki, PolandT +48 61 654 40 07, F +48 61 654 40 01, NIP 779 20 08 [email protected], www.mcsgl.com

Józef BuczkowskiCommercial Director

mobile +48 609 486 [email protected]




Format: 85 x 55 mmPaper: Distinction Edition 250 g from collection of PAPYRUS company.

Business card

Obverse

Unilateral Both sides

Company

Nominative Reverse

System of visual identification Identification media 2.02

Poznań 2010.08.10Agencja Informacji Miejskiejul. Tuwima 2/4500-000 Warszawa

Jan NowakCommercial Manager

MCS Poland Sp. zo.o., ul. Magazynowa 5a, 62-023 Gądki, Poland, [email protected] 0000014407 Sąd Rejonowy w Poznaniu; VIII Wydział Gospodarczy Krajowego Rejestru Sądowego,Kapitał zakładowy: 23 363 000,00 PLNRaiffeisen Bank Polska S.A. Oddział Poznań, 10 1750 1019 0000 0000 1217 1323

NIP: 779 20 08 988 REGON: 631168610




NIP: 779 20 08 988 REGON: 631168610

Headed paper

Format: A4 - 210 x 297 mmPaper: Distinction Elegance 100 g from collection of PAPYRUS company.




NIP: 779 20 08 988 REGON: 631168610




NIP: 779 20 08 988 REGON: 631168610

Differences in address footers of particular divisions.


MCS POLAND Sp. z o.o.ul. Magazynowa 5a, 62-023 Gądki, [email protected], www.mcspoland.plT +48 61 654 40 07, F +48 61 654 40 01

C4 envelope

Format: 324 x 229 window 90 x 55

size: 50%




C5 envelope

Format: 229 x 162 mm

size: 75%


DL envelope

Format: 220 x 110 mm

size: 100%



A4 briefcase

www.mcsgl.com

mobile heaters stationary heaters dehumidi ers coolers

ITALY: Via Tione 12, 37010 Pastrengo (VR), Italy, (0039) 045 6770533

POLAND: ul. Magazynowa 5a, 62-023 Gądki, Poland, (0048) 61 654 4000

RUSSIA: Kalinina 46/3/3 of ce 3, 142802 Stupino, Russia, (007) 496 65 373 65

CHINA: Room 2203, No 218, Heng Feng Road, 200070 Shanghai, China, (0086) 21 51801892

OUR OFFICES


CD

MCS Poland Sp. zo.o., ul. Magazynowa 5a62-023 Gądki, Poland, [email protected]


E-mail layout


Power Point presentation

Bitios doluptaqui optatur adit laut pelectur, seque que doluptatemod ullore dolesequaes arit endia quate nobiscipsus, sequas eserchictat.

Subtitle

Title Slide

Presentation title

Title Slide

Subtitle

Conem. Beatendunt maximint.


Seque vendis acillam ab id quassec eatum, quaestios dolorer errumen imintia ex et undit que velest re veliquis andis ut omnis quis rem. Rumquat fuga. Tempore icipid expelitaqui ut laborer uptibus, iscipsam, quo ipsam, quias as sunto de doluptassit optat que voluptibus, quodit quam et lam, tem quis velendi gnihitia post, nost at.

Conem. Beatendunt maximint.


Seque vendis acillam ab id quassec eatum, quaestios dolorer errumen imintia ex et undit que velest re veliquis andis ut omnis quis rem. Rumquat fuga. Tempore icipid expelitaqui ut laborer uptibus, iscipsam, quo ipsam, quias as sunto de doluptassit optat que voluptibus, quodit quam et lam, tem quis velendi gnihitia post, nost at.

Title Slide

Subtitle


Press advertisement

Format: 140 x 140 mmMonochrome variant is used in one-colour prints.

Wymagania:

• absolwentkierunkówzwiązanychzmarketingiem• doskonałaznajomośćtechnologiiinternetowych• biegłaznajomośćprzynajmniejjednegojęzykaobcego/angielski/• znajomośćrynkumediówireklamy

Eroofficiacusdamenissusvenducillabinvelinventquaecumututreiumquovoluptatur?Sintlaborectur?Pideosesequamsunturmoberchitio.Ecussunditdenisutexenda.

Pracaod15lutegobr.szczegółoweinformacjena:www.mcspoland.pl

FirmaMCSposzukuje:

Marketing ManageraWymagania:

• absolwentkierunkówzwiązanychzmarketingiem• doskonałaznajomośćtechnologiiinternetowych• biegłaznajomośćprzynajmniejjednegojęzykaobcego/angielski/• znajomośćrynkumediówireklamy

Eroofficiacusdamenissusvenducillabinvelinventquaecumututreiumquovoluptatur?Sintlaborectur?Pideosesequamsunturmoberchitio.Ecussunditdenisutexenda.

Pracaod15lutegobr.szczegółoweinformacjena:www.mcspoland.pl

FirmaMCSposzukuje:

Marketing Managera

Monochrome variant


Billboard/LED screen


T-shirt, Cup

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MCS_identyfikacja wizualna

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