McQuail's Reader in Mass Communication

Theory

Edited by

Denis McQuail

(D SAGE Publications

London • Thousand Oaks • New Delhi

Acknowledgements

Sources

Notes on Contributors

Preface

Part I Origins and Development of the Field of Study General Introduction Denis McQuail

Part II Conceptual Issues and Varieties of Approach Editor's Introduction

1. Media sociology: the dominant paradigm Todd Gitlin

2. A cultural approach to communication James W. Carey

3. A 'new' paradigm? Liesbet van Zoonen

4. The propaganda model: a retrospective Edward S. Herman

vi r e a d e r in mass c o m m u n i c a t i o n t h e o r y

Part III Mass Media and Society 69 Editor's Introduction

5. The mass society 73 С Wright Mills

6. The communications revolution: news, public, and ideology 80 Alvin W. Gouldner

7. Defining media events 90 Daniel Dayan and Elihu Katz

8. Media and behavior - a missing link 99 Joshua Meyrowitz

Part IV From Old to New Media 109 Editor's Introduction

9. Towards a new classification of tele-information services 113 Jan L. Bordewijk and Ben van Kaam

10. Artifacts and paradoxes in new media 125 Ronald E. Rice

11. The Internet as mass medium 134 Merrill Morris and Christine Ogan

12. The Internet and forms of human association 146 James Slevin

PartV Normative Theory 157 Editor's Introduction

13. The press and the public interest: a definitional dilemma 161 Everette E. Dennis

14. Foundations and limits of freedom of the press 172 Judith Lichtenberg

15. Social responsibility theory 183 John С Nerone

16. The public sphere as historical narrative 194 Peter Dahlgren

17. New roles for public service television 201 Jay G. Blumler and Wolfgang Hoffmann-Reim

c o n t e n t s

Part VI Global Mass Communication 211 Editor's Introduction

18. Theorizing the news agencies ••••-•,. 215 Oliver Boyd-Barrett and Terhi Rantanen

19. The discourse of cultural imperialism 222 John Tomlinson

20. International communication at the mass media level 231 Karl Erik Rosengren

21. The mythology about globalization 238 Marjorie Ferguson -*

Part VII Media Organization and Production 249 Editor's Introduction

22. A new gatekeeping model 253 Pamela J. Shoemaker lix; •.,,•••. -.: , ;

23. Making news: time and typifications 260 Gaye Tuchman ..,<

24. Does serving the market conflict with serving the public? 270 John H. McManus

25. The Hollywood TV producer 276 Muriel G. Cantor

Part VIM Media Content 285 Editor's Introduction

26. Rhetoric of the image 289 Roland Barthes

27. Meaning and ideology 298 Judith Williamson

28. The television discourse; encoding and decoding 302 Stuart Hall

29. The ideal romance 309 Janice Radway

Part IX The Media Audience 321 Editor's Introduction

30. Three phases of reception studies 325 Pertti Alasuutari

VI« r e a d e r in m a s s c o m m u n i c a t i o n t h e o r y

31. Streamlining'television audience' 334 Ien Ang

32. Fandom as pathology: the consequences of characterization 342 Joli Jensen

33. Needs as an explanatory factor of television viewing 355 Celia von Feilitzen

34. The future of the mass audience 364 W. Russell Neuman

PartX Mass Media Effects 375 Editor's Introduction

35. Publicity and pluralistic ignorance: notes on 'the spiral of silence' 379 Elihu Katz

36. Framing: towards clarification of a fractured paradigm 390 Robert M. Enttnan

37. Children and television violence in the United States 398 Ellen Wartella, Adriana Olivarez and Nancy Jennings

38. Entertainment as media effect 406 DolfZillmann and Jennings Bryant

Index 419