Mcommerce Breaking Mobile 2015
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Head of Account Management Mobile Product Manager Head of Operations Mobile Marketing Strategist
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Transcript of Mcommerce Breaking Mobile 2015
Head of Account
Management
Mobile Product
Manager
Head of OperationsMobile Marketing
Strategist
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How Loyal Users Discover
Your Mobile App
All-In-One
Universal SDK
Independent
UnbiasedAdvertise Anywhere
Track with AppsFlyer
Supported platforms
Advertisers
BEFOREAd Networks Users
Advertisers Ad Networks Users
Agencies
Campaign Analytics
Advertisers
YOUR DATA
AFTER
Ads Validation
CPA Enablement
Retargeting
Attribution Authority
Optimization
One Universal SDK
Agencies
AppsFlyer’s Integrated Partners (1,000+)
Official Mobile Measurement PartnerOfficial Mobile Measurement Partner
HOW IT WORKS?
The Result
The Ultimate Mobile Marketing Dashboard
Everything you need to know about your apps promotional campaigns
•Impressions Clicks
•Paid (non-organic) installs
•Organic installs
•Any media source
•Conversion rates
•User funnels
•In app events and sales
•ROI per media source
•CSV reports
•Complete set of real time API’s
•Retention report
•Advanced cohort report
•Media cost
•Retargeting
EXAMPLE: Ad Tracking & Post-Download Conversion Tracking
Ad Click
App Download
App Store Page
Post-Download
Conversion Attribution
• Any traffic source
• Banner
• In-app
• Email/QR code
• Ad network
• App Store
• Google Play
• Alternative App Stores
Destination Date Search
Class Booking Category
New users who
registered and looked for
hotels in Miami
Business Class
Passengers with USER
ID who booked
LONDON-NY flights
Rich in-app events &
parameters at the SDK level…
… to pinpoint which media
source delivered, for example
App Not Installed
App Already InstalledAd Click
San Francisco Hotels
Get $50 Off
Book Now
You Have $50 Credit
Redirect To Appropriate Store
Only if app not installed
One Smart Link URL
Any Platform: Web, iOS, Android etc.
Any App Store: Apple, Google etc.
Any Scenario: App already installed or
not
Same Experience
Specific Landing Page
Deeplinking (App Open)
Deferred Deeplinking (Install)
Same Experience
Deeplink
Deferred Deeplinking
One Smart Link to Rule Them ALL
Key Statistics
8K+
Advertisers
Accounts
$1B+
Mobile Traffic
Measured
1B+
Installed
Devices
10K+
Apps
1,000+
Integrated
Partners
300M+
Apps Installs
Per Month
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Head of Account
Management
Mobile Product
Manager
Head of OperationsMobile Marketing
Strategist
