8/13/2019 MCOM Project Topics -OB and IM Semester IV

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8/13/2019 MCOM Project Topics -OB and IM Semester IV

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MCOM- PROJECT TOPICS SUBMISSION : 4TH

WEEK OF JANUARY

INTERNATIONAL MARKETING SEMESTER IV

(I have bold the concepts and given the topic, study the concepts from your chapters before you makea project )

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1. Make a case-study on how MNCs from developed countries have entered with their brand ininternational market .a- NIKE b . Mcdonald c. Lakhme d. Samsung Home appliances e. Honda city

( One student will write a case-study on any one of the above company or any other new company.)

2. Take any one example of Merger and study its Operation Method in India ..( that means howit is making business after the merger .

3. Take any one example of Acquisition and study its Operation Method in India .

(Hints : Reliance and TATA has many merger and acquisition in International market )

4. Product s Design / features , Product Pricing , Product mix , Product distrib ution ofMICROMAC cell phones in international market.

5. Using any Indian example or international example , write a case-study on any product atdecline-stage in international market. ( its back progress history of 10 YEARS ) ..

( Hint : any electronic products or food or automobile company ) .

6. Write a case-study on Introduction stage of any of smart phone in international market .( its Promotion , segmentation , product design ).

8/13/2019 MCOM Project Topics -OB and IM Semester IV

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7. Study on corporate umbrella concept ( Branding ) in international Market bya) Sonyb) Hondac) Toyotad) IBMe) Philips

(Select any one company for project)

8. Study a pricing methods opted by company in international market .Going rate pricing or Perceived value pricing .

9.

Study on Commodity Board ofa. Tea Boardb. Coffee Boardc. Coconut Development Boardd. Rubber Board

10. Study on ITPO Indian Trade Promotion Organisation . Recently 2years details on the tradefairor exhibition organized on any product in any city.