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It is in the business of manufacturing and selling greeting

cards and other social expression products such as gifts and

posters , cakes , artificial jewellery, crystal ware, chocolates and

perfumes ..one stop shopping.

Our business unit serves The most special way to say you

care..!!

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Meet Greet Gift

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Type of Retailer : Gift cakes & Fancy shop

Location : Residential areas , shopping mall , (owned/leased/rented)Communication Mix : TV, Newspaper, Magazines, Online ,

Pricing : From lowhigh , special discounts during occassions.

Store Design & Display : Good trendy and attractive interior & exterior ,

well ambience , special displays for each product range.

Merchandise Assortment : different categories combination and large

number of items in each category.

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STP ANALYSIS :

Geographic:

Tier1 & Tier2 Cities.

Psychographic:

Culture Oriented Relationship oriented

Behavioral:

Special Occasions Attitude-Positive & Enthusiastic

Demographic:

Religion-Hindu, Catholic, Muslim, Other Generation-Youth, Parents, Senior Citizens

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TARGETING :

All age group people.

All income levels.

Students, youngsters, professionals, senior-citizens.

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Touching the emotional chord and feelings of people around India has been atrademark

It promises the most special way to say you care.

Its customers can always luxuriate in the constant variety the brand churns

out.

Add more

POSITIONING :

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PRODUCT:

Three inch mini-greeting card to a five-and-a-halffoot teddy bear.

our product portfolio contains all-occasiongreeting cards, gift items such as curios, photoalbums, photo frames, soft toys, mugs, quotationplaques, key chains and a wide range ofstationery.

Aim for churning out reasons to smile &

celebrating ocassions like Valentines Day,Mothers Day , Fathers Day , Daughters Day ,including seasonal greetings like Diwali ,Christmas etc. Every day cards-Birthday Cards ,

Wedding cards, congratualations , Anniversarriescards etc.

Endless varieties of gift items-Soft toys, cakes,Photo frames,Quotations,Mugs,Perfumes,Airfreshners etc.

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PRICE :

Monopolyompetitive

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PLACE :

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PROMOTION :

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1. Who is the consumer- from high school going to

professional age group , mostly youths

2. Income level of consumermiddle to High income groups

3. Age profile of consumer

4. Whendo consumers like to shop for the product

occasionally5. Who influences buying decisionsocial and peer group

6. What quality of merchandise do customer usually prefer

Premium Quality .

7. How You will try to covert a walk into salesBy introducing

more attractive discounts & gift vouchers

8. Strategies to influence them to make a purchaseBy giving

a customer special attention

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RECOMMENDATIONS

Moving into new business avenues (Theme and

Amusement park, Cakes and confectionaries, Play

schools).

Giving membership cards to customers.On purchase for Rs.1000 or more couples will get tickets

of any movie show.

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