McLean Communications Media Overview Presented to: October 3, 2014 Joshua Auger, Business Marketing...

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McLean Communications Media Overview Presented to: October 3, 2014 Joshua Auger, Business Marketing Consultant [email protected] | 603-413- 5144

Transcript of McLean Communications Media Overview Presented to: October 3, 2014 Joshua Auger, Business Marketing...

McLean Communications Media OverviewPresented to:

October 3, 2014

Joshua Auger, Business Marketing [email protected] | 603-413-5144

Custom Publishing & Events

Yankee Publishing, Inc.

Introducing

For more than 15 years, McLean Communications has produced publications, events and websites that embrace the best of what the state of New Hampshire has to offer.

Our mission is to help readers understand what is unique about the NH experience, and to help enhance their identities as residents, homeowners, parents and business owners in this unique and remarkable state.

In 2013, McLean Communications became a wholly owned subsidiary of Yankee Publishing Inc.

Custom Publishing & Events

Who is

Yankee Publishing, Inc.

New Hampshire Magazine

NH’s state-wide lifestyle magazine,

embracing the best NH activities and

experiences from the Mountains to the Lakes

to the Seacoast

Products of

New Hampshire HOME

Exquisite architectural, interior and landscape design inspiration and

ideas—from the historic to the contemporary—

for NH homeowners

New Hampshire Business Review

Authoritative and in-depth news analysisof the sectors that

comprise New Hampshire’s vibrant business community Parenting New

HampshireSource of information

and resources for families in the Granite

State.

Yankee Publishing, Inc.

Embracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast, including what makes NH unique, eating out, shopping, day tripping, outdoor adventures, health and legal matters, home improvement and topics for Seniors.

Products: New Hampshire Magazine (monthly): 110,000 readers (20,000 paid

subscribers, 6,000 newsstand, 3,000 complimentary plus audited pass-along)New Hampshire Magazine—Bride (2x): 12,000 readers (newsstand, complimentary

by mail to registered brides plus bridal events and salons)Annual Guides: Destination NH, Healthcare Guide, Holiday Gift Guide, Independent

School GuideAwards Events: Best of NH, Top Doctors, Top Dentists, Top Lawyers NHmagazine.com: 200,000 page views/montheNewsletters: Cuisine eBuzz (monthly to 11,000 subscribers) and NH Magazine

eNewsletter (monthly to 18,000 subscribers)

Subscriber demographics:• Average net worth: $950,000• 69% are women, 79% are married—most share their issue with a spouse• Two out of three work in professional or managerial positions• 84% take action by responding to ads, listings, and travel suggestions

What is

Yankee Publishing, Inc.

Who reads

69% are femaleReaders spend an average of

$220 each month dining out

Readers have a net worth of

$1 Million

1 hourAverage time spent reading each issue

4.1people readeach issue

3 out of 4Readers stayed overnight in a New Hampshire hotel, motel or inn

63%use New Hampshire

Magazine for travel and entertainment planning

91%reference “Things to Do”

on nhmagazine.com to find New Hampshire events

70%visit a website after reading an issue

Halfof the working

households contain top or

mid-level managers

Source: 2014 CVC Audit & 2014 Accelera Readership Study

Yankee Publishing, Inc.

Exquisite architectural, interior and landscape design inspiration and ideas—from the historic to the contemporary—for enhancing the New Hampshire homeowner’s experience of living in the Granite State. Topics include local renovation, design and architecture projects and local products for the home, gardening and cooking.

Products: New Hampshire Home Magazine (bi-monthly): 80,000 readers

(6,000 paid subscribers, 10,000 qualified subscribers (including members of the American Institute of Architects, American Society of Interior Designers, and Home Builders & Remodelers Assn. of NH), 4,000 newsstand (450 locations), audited pass-along, and bonus distribution at home shows, kitchen tours, and home and garden events)

Awards Event: New Hampshire Home Design AwardseNewsletter: NH Home (bi-monthly to 22,000 readers)

Subscriber demographics:• Average net worth: $750,000• More than 50% have a construction project planned in the next 12 months• Readers spend one hour-plus reading an issue and reference it more than 3 times• 81% are interested in the ads and 71% take an action in response to ads

Yankee Publishing, Inc.

What is

Who reads

73% are female

1.25 hoursAverage time spent reading each issue

4 People

read each issue

2/3have taken a follow-up action on product or service after reading an issue

$500,000Average home value

Source: 2014 CVC Audit & 2014 Accelera Readership Study

Yankee Publishing, Inc.

$44,000Average remodeling

budget

43% own homes larger than 2,500 sq. ft.

31% own vacation

homes

56%have owned their home for 10 years or less

60% have a Bachelors’ degree or higher

Business decision makers turn to NHBR for authoritative and in-depth news analysis of the sectors that comprise New Hampshire’s vibrant business community, ranging from real estate and construction to technology, financial services and hospitality.

Products: New Hampshire Business Review (bi-weekly): 50,000 readers (12,500 paid and

requested subscribers)Annual Guides: Meeting and Convention Planner, Business Services Guide, Book of ListsAward Events: Outstanding Women in Business, Best of Business, Financial Executive of

the Year and Business Excellence AwardsOther Events: Health Care Forum, Making Diversity WorkNHBR.com: 50,000+ page views/montheNewsletters: Daily News Browser (7,200 subscribers), Real Estate and Construction

News Roundup (weekly to 6,600 subscribers)

Subscriber Demographics:• Average net worth: $1,000,000• Average household income: $155,000+• Average age: 55 • 59% are male and 41% are female

Yankee Publishing, Inc.

What is

Who reads

59% are male and 41% are female

25 minutesAverage time spent reading each issue

1/2Visit NHBR.com and

3 out of 4Subscribe to the

Daily News Browser

41% Found new client

or customer leads

78%are mid-level

executives or higher

Readers dine out more than

5 times each month

Source: 2014 CVC Audit & 2014 Accelera Readership Study

Yankee Publishing, Inc.

$1 millionAverage household net worth

$155,000Average income

75%Have the purchase

authority for their business

or employer

The premier source of information and resources for families about families in the Granite State. Features editorial content from the state’s respected experts on a variety of topics for NH parents, from education to healthcare, activities, technology and more.

Products: Parenting NH (monthly): 55,000 readers (22,500 distribution plus pass-along)Annual Guides: Family Resource Book, Stepping Stones and NEXTEvents: Summer Camps & Programs Expo, Healthy Family Fun Fair, Perspectives

on Autism, Perspectives on Bullying Parentingnh.com: 20,000+ page views/montheNewsletters: Parenting NH e-newsletter (weekly to 4,200 subscribers)

Demographics:• Average household income: $70,000+• Average age: 34• 88% are female• 74% are the primary shopper for their household

What is

Yankee Publishing, Inc.

Who reads

Source: 2009 CVC Auditt, 2009 Accelera Readership Study, and independent survey

Yankee Publishing, Inc.

88%of readers are women

2.25People read each issue

on average

On average, readers spend

30 minutes with each issue of Parenting NH

73%Frequently purchase

products or services seen

from ads in PNH

$50-$85KAverage household income

40% of families dine out once a week

33%have teens

55%have a bachelors degree or higher

77%of children participate in sports/recreational

activities

42%of children Participate in enrichment programs

is coming…What is The Square? A new magazine from McLean Communications celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit.

Who is The Square?The Square is created by and about the people behind the arts, culture and lifestyle of this unique Seacoast community, including writers, photographers, artists, community leaders, entertainers and philanthropists.

Where is The Square?Seacoast residents and visitors will find The Square this October in their favorite hangouts, hotels and hot spots—from Market Square to Dover, Exeter to North Hampton, Kittery and beyond. New Hampshire Magazine and New Hampshire Home Magazine subscribers in the Seacoast region will also receive The Square as a bonus with their paid subscription.

Yankee Publishing, Inc.

• Chamber of Commerce Publications: Lakes Region, Manchester, Nashua, Merrimack

• Controlled State Liquor Price Book Publications for the states of New Hampshire, Vermont and Maine

• Myopia Polo Club Publication• NH Golf Association Publication: New Hampshire

Golf• NH Home Builders & Remodelers Association

Publication: Granite State Builder• NH Business and Industry Association’s Handbook

of Elected Officials

Yankee Publishing, Inc.

Custom @

New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication

THANK YOU!Joshua Auger

Business Marketing [email protected]

603-413-5144