McKinsey Sustainability

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    O

    Exhibit 1

    Moving beyond reputation

    % of respondents,1 n = 2,956 Company is currentlytaking action

    Company ismore effective thancompetitors

    Reducing energy use in operations 63 47

    Reducing waste from operations 61 44

    Managing corporate reputation for sustainability 51 57

    Responding to regulatory constraints or opportunities 46 50

    Reducing emissions from operations 43 48

    Leveraging sustainability of existing productsto reach new customers or markets

    28 61

    Managing impact of products throughout

    the value chain 28 50

    Improving employee retention and/or motivationrelated to sustainability activities

    26 48

    Mitigating operational risk related to climate change 22 41

    Achieving higher prices or greater market sharefrom sustainable products

    18 52

    Reducing water use in operations 38 46

    Committing R&D resources to sustainable products 31 59

    Managing portfolio to capture trends in sustainability 38 56

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    S

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    Leading the way with a strategic approach

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    Exhibit 3

    Little change across leadership criteria

    % of respondents1

    A few activities but no formalprogram to address issues

    No sustainability activities

    Sustainability is embeddedin business practices,with a formal program toaddress issues

    Sustainability is embeddedin business practices,with no formal program toaddress issues

    A formal sustainabilityprogram to address issues

    3130

    2422

    1816

    1820

    88

    How sustainability activities are organized Where sustainability falls on the CEOs global agenda

    2011, n = 3,203

    2010, n = 1,946

    2

    2010,n = 1,749

    233 48 24

    2011,

    n = 2,956 26 45 22

    A top-three agendapriority

    Mostimportantagenda priority

    A priority,but nottop three

    Not asignificantagenda item

    Companys overall effectiveness atmanaging its sustainability

    2010,n = 1,705

    284 40 21

    2011,n = 2,956

    243 46 21 4

    8

    Extremely Very Somewhat Slightly Not at all

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    T

    Exhibit 4

    Leading with action

    % of respondents1

    Growth

    Return oncapital

    Riskmanagement

    Committing R&D resources tosustainable products

    6228

    8053

    Leveraging sustainability ofexisting products to reach newcustomers or markets

    5825

    7857

    Managing portfolio to capturetrends in sustainability

    7035

    8550

    Reducing emissions fromoperations

    7340

    7243

    Reducing energy usein operations

    7661

    7443

    Reducing waste from operations74

    6068

    41

    Reducing water use in operations58

    3673

    41

    Managing corporate reputationfor sustainability

    7749

    8053

    Mitigating operational risk relatedto climate change

    4419

    6935

    Responding to regulatoryconstraints or opportunities

    6444

    6848

    Achieving higher pricesor market share because ofsustainable products

    4215

    7046

    Improving employee retentionand/or motivation related tosustainability activities

    4419

    7044

    Managing impact of products

    throughout the value chain

    66

    24

    67

    46

    Company is currentlytaking action

    Value-creationlevers

    Company is more effectivethan competitors

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    Sustainability leaders, n = 293

    All other respondents, n = 2,663

    Amarelos indicam intens

    que lderes mais utilizam

    Verdes indicam itens quetm maior gap entre lderes

    e amostra total

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    Exhibit 5

    Fewer barriers for leaders

    % of respondents1

    Lack of incentives tied toperformance on sustainabilityinitiatives

    Pressure of short-term earningsperformance is at odds withlonger-term nature of sustainability

    3321

    3132

    Lack of, or use of wrong, keyperformance indicators (KPIs) 28

    13

    Insufficient data or information toimplement initiatives

    Sustainability isnt integrated into existingperformance management system

    Company leadership sets sustainabilityas too low a priority

    Business units are not engaged withimplementing sustainability initiatives

    Sustainability department isdisconnected from the rest of theorganization, or is too low to

    be influential

    2113

    2011

    197

    172

    164

    114

    930

    Insufficient resources forsustainability initiatives

    Too few people are accountablefor sustainability

    Company lacks the right capabilitiesand/or skills

    We are capturing all the value we can

    2515

    2511

    Current organizational structuredoesnt support accountability forsustainability activities

    249

    Barriers that prevent companies from capturing potentialvalue from sustainability initiatives

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    All other respondents, n = 2,663

    Sustainability leaders, n = 293

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    Exhibit 6

    Value varies by industry

    % of respondents

    Growth

    Return oncapital

    Riskmanagement

    Committing R&D resources tosustainable products

    Energy (2), high tech/telecom (3),manufacturing (1)

    17

    Health care/pharma (3)Leveraging sustainability ofexisting products to reach newcustomers or markets

    15

    Energy (1), extractive services2 (3), finance (2),high tech/telecom (1), manufacturing (2),retail (3), transportation (2)

    Managing portfolio to capturetrends in sustainability

    20

    Reducing emissions fromoperations

    10

    Extractive services (3), retail (3),transportation (1)

    Reducing energy usein operations

    15

    Retail (2), transportation (3)Reducing waste from operations 13

    Reducing water use in operations 9

    Energy (3), extractive services (1), finance (1),health care/pharma (1), high tech/telecom (1),manufacturing (2), retail (3), transportation (2)

    Managing corporate reputationfor sustainability

    20

    Mitigating operational risk relatedto climate change

    8

    Energy (3), extractive services (2),health care/pharma (3)

    Responding to regulatoryconstraints or opportunities

    13

    Achieving higher pricesor market share because ofsustainable products

    13

    Finance (3), health care/pharma (2)Improving employee retentionand/or motivation related tosustainability activities

    11

    Retail (1)Managing impact of productsthroughout the value chain 13

    Total,n = 3,203

    Industry, top three most cited activities1with potential to create significant value overthe next 5 years

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    55

    Looking ahead

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    Creating value!

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    Potential value from sustainability activitiesover the next 5 years, by industry

    Energy

    Composition of business portfolio

    Innovation and new products

    New markets

    Growth

    Green sales and marketing

    Sustainable value chains

    Sustainable operations

    Returns on capital

    Operational-risk management

    Reputation management

    Regulatory management

    Risk management

    Extractiveindustries1

    High tech,telecom

    Retail

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    Significant value Modest value Little to no value

    Exhibit 2

    Industry-specific opportunities

    5P

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    Risk management!

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    %(!-!("+A!$%!)'!9-#-0'/!

    Sheila BoniniStephan Grner!"+!-!

    5T

    Related thinkingThe business

    of sustainability:

    McKinsey Global

    Survey results

    The business

    opportunity in water

    conservation