Mchi Pr Plan Final

7/31/2019 Mchi Pr Plan Final

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Media Communication Plan

For

Maharashtra Chamber of

Housing Industry-Navi

Mumbai


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Public relation is an extremely efficient method ofcommunicating with a target audience and it doesnt needto be complicated or expensive

Business owners can choose from a variety of simple and

cost effective activities that will help achieve their businessobjectives


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Maharashtra Chamber of Housing Industry (MCHI), formed in 1982, is the mostprominent and the only recognized body of Real Estate Developers in Mumbai andMMR.

Navi Mumbai Unit of Maharashtra Chamber of Housing Industry (MCHI) wasformed in March 2011

MCHI-CREDAI has a strong Membership of over 1000 leading Developers inMumbai and has expanded across MMR, having its own units in Thane, Kalyan -Dombivali, MiraVirar City, Raigad and Navi Mumbai

Members of MCHI-CREDAI account for 80% of the organized Development ofnew residential and commercial properties in Mumbai and Mumbai MetropolitanRegion

MCHI- is recognized by Government of Maharashtra and the Central Governmentand helps in meeting their objectives of providing housing, which is a basicnecessity

MCHI-Navi Mumbai works towards raising awareness among the General Public,Real Estate and Construction Industry while providing them with detailedinformation on new developments in and around Navi Mumbai


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Promote awareness of innovative and social-centric

initiatives for target audience through proactive and

innovative PR program

Redefine MCHIs brand as Indias best professionally

managed builders body

Highlight MCHIs success stories in both local and

national media with appropriate business or industryrelated stories


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Help counter negative coverage andcreate awareness of MCHIs initiativesand safeguard members interests

MCHI should be in the medias eyeconstantly throughout the year withpositive stories to highlight MCHIsopinion on government policies decisionson the industry


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M

edia

General, Business

publications, electronic

media and FM Radio

Stakeholders

Home owners, potential

home buyers

Business

Establishments, Shops

and Markets

Executing Agencies

Government and

Private Commercial

establishment


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STRENGTHSInnovative serviceSate-of-the art technologyExtraordinary national and internationalreputationSpecialized expertise and experiencedprofessional specialistsMost professionally managed civic body

WEAKNESSES

Absence of publicity planLack of BrandingNegative mediacoverageCommunication with stakeholders Vulnerability

Large geographical area of operationproblem areas galore

Optimal use of social media, the emerging

PR toolAawareness of civic responsibilitiesgrowing by the day. Many new avenues of branding andmarketing evolved Media, FM, new media has grown rapidly.Xfactor PR to manage positive image

branding of MCHI

THREATS

MCHI is prone to allegations of not doingenough to alleviate home owners woes

who have been allegedly short-charged bybuilders Too many negative stories beinghighlighted by media


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There are instances when Media is critical of MCHI, withoutcarrying its version

MCHIs initiatives often do not get the coverage they deserve

Various builders initiative and safeguards for home ownerstaken by MCHI do not get the desired media attention. ManyPR opportunities are missed out

Xfactor PR will help and strengthen MCHIs PR initiative to

tell its told and untold stories in the apt manner to get

positive mileage to convey the right messages X Factor PR will break stories to the media on the proposed

initiatives of MCHI


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First and foremost the development initiatives and successful execution of

projects be branded and highlighted in the local media

Create awareness of our innovation, resident-centric civic amenities and

development initiatives amongst all stakeholders through various story

placements

MCHI spokesperson or senior office bearers to hold periodic newsconferences briefing media about policies, proposed development plans and

future initiatives, so that media gets positive information which translates into

positive coverage

Write a series of articles on human interest stories and give it to the regional

media. It should be related with our proposed development initiatives and

successful implementation of projects Regular review in press, which will help stakeholders and residents to

understand the quality of projects

Constant touch with media through Xfactors PR for crisis communication

management


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Use valuable comments given by prominent citizens to makeour positive stories more interactive and trust worthy

Hold civic-centric events and participate in pan-India

seminars to create awareness among stakeholders Participate on media platforms to create awareness among

residents. Organize special lecture program at various organizations

and institutions and present case studies of proposed andexecuted projects


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Organize seminar in the different nodes of the satellite city tocreate awareness on the importance of clean environment

and its benefits Try to rope in more social, philanthropic organizations and

Corporate entities associated with CSR activities Tie-up with regional media for weekly development related

stories and make them more interactive with residents Strategize, plan and hold events for MCHI in Navi Mumbai


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To enhance MCHI BrandReputation

To get closer to residentsand other stakeholders and

interact with them on aregular basis

Create awareness on allMCHI initiatives anddevelopment schemes

Its less expensive thantraditional Marketing

Offers various ways to trackperformance

Build a Facebook groupdrive traffic to it

Relevant blogging

Online contests Interact with the target

community Optimize brand presence YouTube, LinkedIn, Twitter,

Orkut Wikipedia etc


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Corporate Profiling: Brand positioning ; marketing strategies;expansion plans; new-investments; HR policies; newassociations and tie-up

Project Profiling: New service/amenities; highlight benefits tostakeholders and residents

Spokesperson Profiling: Create a face of MCHI


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Positioning workshop will assist the Builders body to arrive

at key communication messages, which are to bedisseminated to the target audience, through sessions withthe key executives of the Chamber

Train spokespersons of the builders body to disseminate the

key messages to the media


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To train MCHIs spokespersons on how to interact with the

media; dos and donts to be highlighted

Brief on how to avoid tricky questions and how to get theirkey messages across


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Brand Introduction note.

Profile and pictures of the brand spokespersons.

Write ups and pictures of various projects and services.

Pictures of the various infrastructure and township across the

city where members of MCHI have constructed

Photographs of prominent personalities and their commentson MCHI


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Getting brand MCHI into publications and TV channels togenerate human interest stories

Updating media about every development

Getting MCHI spokespersons quotes in relevant real estaterelated stories

Getting the brand into comparative case study

New project/service launches


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We need to target all local, regional and national TV channels

We need to target leading local and regional newspapers witha presence in the city.

We need to target all mainline newspapers and their NaviMumbai editions


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Positioning and key messaging for media Preparing detailed PR action plan and calendar Resource bank preparation Media Neutrality Corporate/product literature Press Kit compilation PR support at civic and public events Press Releases Press Conferences


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Mchi Pr Plan Final

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