McDonalds Presentation
-
Upload
chastan-yeap -
Category
Documents
-
view
279 -
download
2
Transcript of McDonalds Presentation
Team Members :
Unpack McDonald’
s
Q1
How?
Create values
Customer
McDonald’s creating value to it’s customers.
• Personalized order. (eg : w/ or w/o pepper/pickles/sauce/vege etc)
• Relatively different menu for different countries to accommodate to local tastes.
• Wide array of food choices (from burgers to fried chicken, salad etc.)
• F A S T and convenient (drive-thru service)
Q2
Importance
Competency
Capability
McDonald’s Competencies
• McD competes mainly on its food quality and cost-Standardized product-Quality is monitored-Relatively low price/cost-Wide range of product-Economics of scale-Good relationship with supplier-Innovation, updating its Menu
The Capabilities of McDonald’s.
• By using the SWOT analysis, strength of the company shows the capabilities of the company.
• Closely prescribed system, operating internationally established rules and procedures for preparing, storing and selling food.
• It is efficient and productive; and it has stayed ahead of its competitors by being innovative and looking for new opportunities.
• Although it relies heavily on its supplier for fresh food; again, arrangements are carefully planned, monitored and controlled. The in-store systems for cooking and running branches are very tight, to ensure that products and service standards are the same worldwide.
• New product development has utilized all of the group’s resources.
• Developments are planned and imaginative. • Operating in a whole new market where they are
constantly creating new food lines through their franchises such as Big Mac, Egg Mcmuffin and Chicken McNuggets.
• Open up 30,000 restaurants worldwide serving 40 million people every day
• Branches in American hospitals, military bases and zoos; worldwide they can be found in airport terminals, motorway service stations, supermarkets (Tesco), and on board cruise ships and Swiss trains.
• quality food• fast and friendly service
Q3
How?
Create
New Values
Company
Menu –> expend - choice of selectionQuality -> mechanism – monitor operations Idea -> harvest knowledge and experience – improve service
Employee
Performance -> education/Training – learning culture - UniversityBenefits -> performance – awards (recognition, Vacation)Loyalty -> Career life learning opportunity
Cultivate Inner Values – improve service and productivity
New Values
Society
Charity -> “Give back to society, gain recognition” – youth volunteer
Workshop -> Healthy Food campaign – public awareness
Customer
Educate -> educate customers – healthy habitsLoyalty -> “Frequency Card” - LoyaltyLow Cost -> Promotions - ServiceMeal -> All meals – balance diet
New Values
Unpack done