McDonaldsBy: MUBEEN KHANWAQAS MEHMOOD

Presentation Overview Introduction McDonalds corporation Putting people first Having the right product Making places showplaces Promoting the brand Conclusion

Began in 1940 by brothers in San Bernardino,

California In 1955 McDonalds was sold to Ray Kroc Over 31,000 locations 25,465 are franchised and the rest are

company owned Locations

119 countries Customer Base

Serve 47 million daily Employee Base

Currently employ 1.5 million people

Company History & Facts

• According to Hoovers– Main Competitors are:• Burger King• Subway• Yum! (a.k.a. Taco Bell)

McDonald’s Competitors

Putting people first• People are an absolute priority at

McDonald’s. The company puts its people at the heart of every decision it makes and provides a framework of training and development for all its employees. McDonald’s looks to hire people with the right attitude and attributes people who can stand out from the crowd and deliver the high standards of quality, service and cleanliness.

• Almost 70 per cent of McDonald’s restaurants are franchised and run by highly driven businessmen and women who all share the company’s passion for putting people first.

• The company makes significant use of Bill board and Signage, Sponsors, Sporting events ranging from little league to olympic games.

• It makes coolers and orange drinks with their Logo available for local events for all kinds.

• Television has always played a central role in the company’s advertising strategy.

Promotion of the brand

Having the right product at right prices

• McDonalds noticed that consumers taste preferences are changing and they are responding by providing a variety of price options. Thus they make sure that their prices are at the range that is affordable in order to maintain their competitive advantage against other fast food restaurants.

Making places show places

To increase the productivity, MacDonald's keep their restaurants fresh and contemporary as styles colors, decors and technology change. This is the good way to attract their customers. McDonalds also has expended their operations to the coffee as they have developed McCafe, a coffee concept inside some of their restaurants.

• McDonalds is strong enough to withstand recession and still payout dividends and create revenue

• McDonalds will continue to grow worldwide

Overall Conclusion

Thank You