BROAD AREA

RETAIL MANAGEMENT

AREA OF INTEREST

RETAILOUTLET

PROBLEM

Identify and analyze the factors that attracts customers to MC DONALD’S outlet in jaipur

OBJECTIVES

1.To know the brand image of MC Donald

2.To know about the consumers perception about Mc Donald’s

3.To know food habits of people in jaipur

VARIABLES1.Prime location

2.taste

3.Price

4.Product variety

5.Nutrition value of food stuff

CONTINUE…

6.Ambience

7.Behaviour of staff

8.Parking facility

9.Freshness

TYPE OF RESEARCH

DESCRIPTIVE

SAMPLE DESIGN

NON PROBABILITYWITH CONVENIENCE

SAMPLE SIZE

100

DATA COLLECTIONINSTRUMENT

QUESTIONNAIRE

DATA COLLECTIONMETHOD

INTERROGATION THROUGHPERSONAL INTERVIEW

QUESTIONNAIRERespondent name : - _______________________________________________ Place: - _______________________________________________Date: - _______________________________________________

Gender Male Female

Age group 15-20 21-25 26-30 Up to 31

Martial status

Married Unmarried

Education 10+2 Graduate Post graduate Professionaldegree

Familybackground

Urban Rural

Occupation Business Govt. job Private job Student

No. of family

members

0-1 2-4 5-6 Up to 7

Annuallyincome

Below 200000 200000-400000 400000-600000 Up to600000

Ques. Rate a scale of 1-5 for following factors

(1-excellent) (2-good) (3-average) (4-bad) (5-very bad)

1 2 3 4 5Prime locationtaste

Affordable priceProduct varietyNutrition valueambience

Behavior ofstaffparking

freshness

Ques.when you visit MCDONALD’S which type of food you like most?

(a)Vegetarian (b)non vegetarian (c) both

Ques.How did you come to know about Mc Donald’s?

(a)friends (b)newspaper (c)advertisement (d)others

Ques.when you hear MC D what comes in your mind?

(a)A wonder place (b)great food (c)neat & clean place (d)costly

Ques. Which food item you prefer most?

(a)Burger (b)ice cream (c)cold drinks (d)french fries Ques. Would you like to visit MC DONALD’S again?reason (a) yes (b) no

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Monthly Income

1.Prime location

2.Taste

3.Price

4.Variety

5.Nutrition value

6.Ambience

7.Behavior of staff

8.Parking Facility

9.Freshness

limitations

The research conducted was limited to Jaipur city only. Due to time constrains more time could not be devoted to individual

respondent. A busy schedule of dealers/ retailers also makes the collection of

information a very difficult one. Full district was not covered, as this is very tedious job to be done in

few days however almost all main areas of district were covered. Non-co-operative behavior of respondent was a big problem in this

survey.

conclusions 1. 64% Customers come to know about MCD from friends. 2. 8% customers know about MCD from newspapers 3. 24% customers by advertisement 1. 32% people think about MCD a wonder place 2. 36% customers knows it for great food 3. 20% customers says MCD is neat & clean place 4. 12% customers think it a costly place 1. 72% goes to MCD for vegetarian food 2. 16% for non vegetarian food 3. 12% for both

Continue…. 1. 60% customers mostly prefer Burger at MCD 2. 20% prefer Ice Cream 3. 8% prefer Cold Drinks 4. 12% prefer french fry 1. 92% customers wants to visit again because of its healthy & fresh food. 2. 8% customers are not satisfied with MCD because of its costly food.

suggestions

Parking facilities should be provide in a better way.

There should be something extra to entertain children.

They should be give discounts to there regular customers.