Mccarren Loves Art 2014

MCCARREN LOVES ARTPARTY SERIES

by MATTHEW MESSINGER & JEMI OZEL AUGUST 2014

FALL 2014

MATTHEW MESSINGER - JEMI OZEL

!!!!!VISION

A series of Art-themed Pool Parties that will amplify the distinctive character of McCarren Hotel & Pool, and Chelsea Hotels' devotion to local arts & culture.

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!!!!!!BRINGING THE ART BASEL ATMOSPHERE

Art Basel parties bring together a fresh amalgam of the art/fashion/music worlds. There is an air of excitement every time new people enter a space. Music, lights and visuals keep the party moving as conversation, drink, and dance meld into a creative collaboration with this eclectic crowd.


!!!!!!LIVE ART CREATION

Our parties will emulate the best of ArtBasel Miami parties where Music, Drink, Dancing, Light, Swimming and live creation of art happens simultaneously.

!TARGET: BOHEMIAN BOURGOISIE

Dispersed across lower Manhattan & Williamsburg, the BoBo group consists of artists and creative people with high disposable incomes, yet who like to keep it real and on the ground. Gallery owners, artists, senior art directors and producers at ad agencies and production companies, film and TV creatives, fashion designers/ bloggers….

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!WHY BOHEMIAN BOURGOISIE?

A profitable segment that is motivated to be part of new art movements, support local businesses & fellow artists.

A large number of key opinion leaders with large number of social media followers, thus have the power to create buzz and word of mouth


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MCCARREN LOVES ARTPARTY CONCEPTS


MADMAUS


MADMAUS A concept created by the artist Christopher Lee Sauve.

Content includes the artist’s stylized illustrations of ICONS of the Fashion/Music/Art/Nightlife worlds, immortalized with mouse ears.

Designs for our party will come in various forms including MADMAUS garments & art work which will be created during the party, video installations with pre-existing Sauve designed music videos and fashion shoots, simultaneous live art being created by the party attendees on a large blank canvas.

Possible opportunity for sponsorship displayed on canvas by liquor sponsor or others.


!!CHRISTOPHER LEE SAUVE Former art director at MAC Cosmetics/ Brooklyn based artist who has managed a modern day coup in being heralded by the very people he teases: fashion and music elite, leading to features in international press.

!MADMAUS parties have been celebrated at Hotel Particulier and The Standard in NYC and Velvet in Montreal: Each party has a proven record of success in bringing in a profitable & creative crowd.

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!!CHRISTOPHER LEE SAUVE

COLLABORATIONS !Sauve has been a household name in NY art scene with a network of friends and followers that make press and are well respected.

The majority of his follower base include the valuable BoBo segment.

He is an internationally acclaimed artist who constantly collaborates various brands & artists. including DVF, Sephora, Juicy Couture, GILT Group, Alexander Wang, Kimora Lee Simmons, Hotel Particulier/New York, Selfridges/London, and Beams/Tokyo. More examples are available on www.chrissauve.com

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JUICY COUTURE- Sauve Tshirts Advertising Campaign

GILT - MADMAUS Special Edition Pillows

BEAMS TOKYO - Special edition collection

CHRISTOPHER LEE SAUVE

COLLABORATIONS !!!!


(TOP) -

T MINUS 20 Special Ed Collection & Party

MADMAUS Art Show & party

LA FABERGE - Special Ed MadMaus Egg

(BOTTOM)

ONA SAEZ Special Edition Collection Fashion Show

STYLECASTER - Limited Edition Collection, Digital Platform


(TOP) -

HOTEL PARTICULIER, NEW YORK Mad Maus Event

NYLA London Boutique, Collection Launch party

(BOTTOM)

VELVET, MONTRÉAL Mad Maus Event

CHRISTOPHER LEE SAUVE

EVENTS


MORE CONCEPTS?


ICONIC BUSCHWICK RESIDENT

“Hanging from the ceilings, walls and floors are neon colored dolls, toys, kitchen utensils, plastic garbage, and furniture, intermixed with neon murals by Kenny Scharf. The room glows brightly with more black lights than my friend’s 30 year old brother’s room in his parents basement could ever dream of. When guests enter, their faces are painted with Day Glo paint by Kenny himself, letting everyone become one with the Cosmic Cavern. With disco pumping and people dancing, it feels as close to what I imagine New York in the early 80s was.” http://art-nerd.com/newyork/kenny-scharfs-cosmic-cavern/

KENNY SCHARF

Cosmic Cavern Blacklight parties

http://art-nerd.com/newyork/kenny-scharfs-cosmic-cavern/


Today, the structure of the Joshua Light Show differs little from the original of almost 45 years ago. At the time, it was Janis Joplin, The Who, Jimi Hendrix and The Grateful Dead for example, whose jams were driven by the psychedelic slipstream of so-called “liquid lights” – projections of permutating colored oils that conjured magical morphing shapes.” http://www.joshualightshow.com/about-recent/joshua-light-show-present

THE JOSHUA LIGHT SHOWPIONEERING THE PSYCHEDELIC EXPERIENCE SINCE 1967

http://www.joshualightshow.com/about-recent/joshua-light-show-present


[His] work is focused on stripping systems down to their essence to better understand the underlying structures and rules that govern how they work. I am interested in lowest common denominators such as pixels or the zeros and ones in binary code. Starting at the beginning, using the simplest forms, I begin to build elements within a framework. http://www.villareal.net

LEO VILLAREAL

http://www.villareal.net


Bec Stupak is a video and film director who splits her time between Los Angeles and Brooklyn. She has become known for her signature look that combines high-energy colorful video with humor and style. Her work is a continuum of storytelling, fashion and art. That, combined with her extensive understanding of interactive media and how content and functionality intertwine, give her a truly contemporary approach to video-making. http://www.becstupak.com/

BEC STUPAC

http://www.becstupak.com/

PRODUCERS



Matt Messinger is 30-year vet of the Entertainment industry, having worked in TV, Film, Theater, Animation and Interactive Video. As a well-known and respected Casting Director, credits include Walt Disney Picture's BEAUTY AND THE BEAST (Academy Award-nominated for Best Picture), JIMMY KIMMEL LIVE!/NBC, SIDE MAN (Tony Award for Best Play) for Broadway and London, and the BBC's iconic AB FAB series, for UK and US. He began as an intern at Columbia Pictures publicity department, and has worked with industry giants Dreamworks/SKG, Warner Brothers, ABC, Disney Theatrical, PBS, Touchstone Pictures, Nickelodeon, and CBS, in addition to hundreds of commercials for Verizon, Kindle, Trip Advisor, Google, LG and Coca-Cola, with directors as varied as Zach Snyder and Larry David. For the past 5 years he has co-ordinated talent for New Year's Eve in Times Square for broadcast, working production moves for Lady Gaga, Justin Bieber, Taylor Swift, and Macklemore and Ryan Lewis, for HK Media/Heidi Kelso. He was raised in the Art business and attends ArtBasel Miami yearly in association with Robert Klein Gallery/Boston, and Denise Bibro Fine Arts/Chelsea, NYC. Messinger was formerly married to an event planner and helped build Kate Edmonds Corporate Events from ground up. He has been addicted to NYC underground nightlife since the 80's…and hopeless to think this will ever stop.

MATTHEW MESSINGER


With a proven track record of developing creative solutions based on consumer insights, Jemi has a history of experience in transforming and promoting global brands in fashion, hair care, mobile technologies and TV/digital media industries. As an innovative, design-oriented Creative/Brand Strategist, he holds a Bachelors of Commerce in Marketing and brings cross-cultural professional experience with years spent in Montréal, Istanbul & New York City. He started his career by leading the digital marketing efforts of Head & Shoulders.ca account in Montréal. After moving to Istanbul, he worked as Co-branded Partnership Manager at MTV Networks in Turkey; developed & executed bespoke projects for brands including Vodafone, Chevrolet, Pantene, Axe & Levi’s. During his time at Rafineri as a Strategic Planner, he developed department concepts for Beymen luxury stores, planned a brand architecture for Morhipo.com and worked on positioning strategies for Sony Xperia campaigns in Turkey. Working at SelectNY, he executed the Fekkai account during its rebranding phase in New York. As a creative strategist, Jemi tracks new trends, fresh ideas & innovations that make life easier and enjoyable.

JEMI OZEL

THANK YOU

MATTHEW MESSINGER - [email protected] 212.877.2598 JEMI OZEL - [email protected] 646.431.1579

mailto:[email protected]

Mccarren Loves Art 2014

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