McCann Take Out - Social Networks
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Transcript of McCann Take Out - Social Networks
Social Media
.. And not media…
Flickr: AXB500
Web 1.0 = eyeballs viewing brochure websites
Web 2.0 = talkers and creators
Flickr: terinea
Social Media
Blogs are one-to-many, media in isolation
mdx.ac.uk
Gaining an Audience is an issue
Gated communities distribute differently
Auto email newsletter and viral notes
Public vs Private
The social network is an operating system
CRM 4.0 in Facebook Thanks Cybner!
DETAILSInformationAddressesActivitiesHistorySubContactsRelationshipsWorkflowsSALESOpportunitiesQuotesOrdersInvoicesSERVICECasesContractsMARKETINGMarketing ListsCampaigns
AD Break
Not Social Media Networks
Activity networks that disrupt economic sectors
Social Telecommunications
Customer to Customer
ICanHazMeraki.net
© 2007 MadPilot Productions and Aggregated Solutions All enquiries/suggestions/issues, please contact via support @ icanhazmeraki.net.
Social Finance
Customer to Customer
CircleLending
Lending Club in Facebook
Canada
China
Africa
GermanyNetherlands and Italy
Blog source: http://www.wiseclerk.com
Australia
Jan 2008Coming Soon
Australia
Business Week has estimated that P2P lending is expected to be a $10 Billion dollar industry by 2010.
Social Jobs
Customer to Customer
Participatory Cooking
Person to Homeless
http://groups.myspace.com/burritoproject
Hat tip: Mark Pesce
Social Network Travel
Impactful travel arrangements