MCBW CIRCO workshop 20160223

download MCBW CIRCO workshop 20160223

of 23

  • date post

    15-Apr-2017
  • Category

    Design

  • view

    271
  • download

    1

Embed Size (px)

Transcript of MCBW CIRCO workshop 20160223

  • INTERACTIVE WORKSHOP CIRCULAR RE-DESIGN PROCESS AS PRESSURE COOKER

  • Learn about Circular design strategies Circular business models

    Practice Pressure cooker process

    THIS WORKSHOP

  • Apply new knowledge to your proposition

    Experience a circular way of working Be challenged to make choices Start the journey, risking discomfort and

    confusion Get you curious

    PRESSURE COOKER PROCESS

  • PRESSURE COOKER PROCESS

    Select a product Identify value destruction Formulate a design challenge: avoiding value destruction Apply a design strategy Apply a business model

  • SELECT A PRODUCT

    Relevant product in your portfolio

    Dont you work with products? Choose

    Mobile phone Baby buggy Product you are familiar with

    Example Jeans

  • IDENTIFY VALUE DESTRUCTION

    sourcing production usage end of life

  • Ecological value Economic value

    Consider the process

    Sourcing Production Use End-of-life

    Jeans Sourcing & Production Much water needed and polluted for

    growing and dyeing cotton

    Use Lifespan shorter than technical

    lifespan, due to fashion trends

    End-of-life Often in trash: all ecological and

    economic value is wasted

    IDENTIFY VALUE DESTRUCTION

    Jeans Sourcing & Production Much water needed and polluted for

    growing and dyeing cotton

    Use Lifespan shorter than technical

    lifespan, due to fashion trends

    End-of-life Often in trash: all ecological and

    economic value is wasted

  • DESIGN CHALLENGE

    Avoiding value destruction = A circular opportunity

    How can you increase the value of the product / component / material?

    How can you win back the product / component / material?

    Formulate your design challenge

    Jeans Focus on longer use Customize jeans for attachment

    and longer use

    Focus on end-of-life Collect jeans for re-use of jeans or

    textiles

    Design a product and business model that allows for efficient re-use

  • PRODUCTS THAT LAST

    TU Delft study

    Give substance to too general terms of circular design

    Starting point: longer than average usage

    6 design strategies

    5 archetype business models

  • CIRCULAR DESIGN STRATEGIES

    1. Product Attachment & Trust

    2. Product Durability

    3. Standardization & Compatibility

    4. Ease of maintenance & Repair

    5. Upgradability & Adaptability

    6. Dis & Reassembly

    Product

    Component

  • 1. Product Attachment & Trust

    Patek Philippe watch to be inherited

    What? Product design tempts the user Why circular? User feels connected to the product and uses it for generations

    CIRCULAR DESIGN STRATEGIES

    Product

    Component

  • 5. Upgradability & Adaptability

    Project Ara modular smartphone

    Product

    Component

    What? Product can easily be adapted during use Why circular? Product can be kept up-to-date to answer changing customer needs

    CIRCULAR DESIGN STRATEGIES

  • 6. Dis & Reassembly

    Philips SlimSystem LED

    CIRCULAR DESIGN STRATEGIES

    Product

    Component

    What? Allows components to be taken apart easily Why circular? Low effort to re-use materials and therefore high material recovery rate

  • DESIGN STRATEGY APPLIED

    Apply a design strategy Design strategies 1. Attachment & Trust 2. Product Durability 3. Standardization &

    Compatibility 4. Ease of maintenance & Repair 5. Upgradability & Adaptability 6. Dis & Reassembly

    Jeans - focus on re-use Entire jeans Attachment & Trust:

    customizing by user Upgradability & Adaptability:

    variable length of trouser leg Material Ease of maintenance & Repair:

    replaceable button

  • RAPID WRAP-UP

    Your product and design challenge

    The design strategies applied

    Your considerations regarding the design strategy

    The potential outcomes

  • Product

    Service

    Sell more, sell faster

    1. Classic long-life model

    2. Hybrid model

    3. Gap-exploiter model

    4. Access model

    5. Performance model

    CIRCULAR BUSINESS MODELS

  • 1. Classic long-life model

    Miele washing machine with long lifespan

    Product

    Service

    What? Sell high-quality products, often with premium price Why circular? Products have a long lifespan

    CIRCULAR BUSINESS MODELS

  • 3. Gap-exploiter model

    Taurus refurbished milking robots

    Product

    Service

    What? - Repair service - Second hand trader - Efficient reversed logistics Why circular? Avoid value destruction by refurbishing and reselling product, components or material

    CIRCULAR BUSINESS MODELS

  • 5. Performance model

    Rolls-Royce leasing aircraft engines by force/hour

    Product

    Service

    CIRCULAR BUSINESS MODELS

    What? Sell product performance, rather than the product itself Why circular? Allows a higher occupancy rate of the product. Repair can be controlled and optimized

  • APPLYING BUSINESS MODELS

    Apply a business model Business models Classic long-life model Hybrid model Gap-exploiter model Access model Performance model

    Jeans Classic long-life Premium price for quality and

    personalisation Offer accessories and services Gap-exploiter Buy back jeans after use Clean and repair jeans Sell jeans in secondary market

  • The archetype business models applied

    Your considerations

    The interaction between design strategy and business model

    Whether there is a chance of meeting the design challenge

    RAPID WRAP-UP

  • Slide Number 1Slide Number 2Slide Number 3pressure cooker processpressure cooker processselect a productIdentify value destructionIdentify value destructionDesign challengeProducts that lastcircular design strategiescircular design strategiescircular design strategiescircular design strategiesdesign strategy appliedRapid wrap-upSlide Number 17Slide Number 18Slide Number 19Circular Business modelsApplying business modelsRapid wrap-upSlide Number 23