MCBW CIRCO intro 20160223

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Transcript of MCBW CIRCO intro 20160223

  • CIRCULAR ECONOMY

  • Biological & Technical cycles

  • VALUE

  • WHAT & WHY of CIRCO

  • Business as starting point

    A circular economy starts with circular business/entrepreneurship

    Circular business means creating business through new, circular propositions

    Key in this process is the (re)design of products, services & business model

  • Why are designers the ones to spearhead this movement? Designers change habits and behavior. They create accessibility. They look to nature for inspiration. And theyre optimists. Valerie Casey

    Designer als Change Agent

  • By addressing the "afterlife of every product, designers contribute to a change of mentality in both users and producers. An all-encompassing approach requires designers not to focus exclusively on the functionality and expressive power of a design, but also to investigate how maintenance and repair can be integrated into the final product. - Hella Jongerius

    Designer als Change Agent

  • CIRCO RESULTS For different stakeholders

    Businesses Designers Government Academics

  • RESULTS - BUSINESS

    Have a concrete start to develop circular business Circular value proposition (product, service and business model)

    Tools and experience to replicate the process Clear case to assess strategic implication of circularity Extensive collaboration between business and design Network of and interaction with (circular) peers Roadmap for further elaboration & implementation Groundwork for raising (subsidy) funds

  • RESULTS - DESIGNERS

    Concrete set of tools to support business = business development

    Push to get circularity on business agenda Emphasis on role as change agent Interaction with business counterparts Community of peers to further develop the domain

  • RESULTS - GOVERNMENT

    Concrete offer to support business community on circular journey Innovation topic with social return Feedback from market about circular challenges and barriers Dissemination of academic research into business Multiplier effect via community and train-the-trainer

  • RESULTS - ACADEMIC PARTNERS

    Dissemination of circular framework Application layer to framework Feedback from market (qualitative) on framework Extensive dialogue between academic world, business &

    government Input for (future) research agenda Internships for students with circular curriculum

  • Thank you

    Slide Number 1Slide Number 2Slide Number 3CIRCULAR ECONOMYBiological & Technical cyclesVALUESlide Number 7Slide Number 8Business as starting pointSlide Number 10Designer als Change AgentSlide Number 12Slide Number 13Results - BusinessRESULTS - DesignersRESULTS - GovernmentRESULTS - Academic partnersSlide Number 19Slide Number 20