CIRCULAR ECONOMY

Biological & Technical cycles

VALUE

WHAT & WHY of CIRCO

Business as starting point

A circular economy starts with circular business/entrepreneurship

Circular business means creating business through new, circular propositions Key in this process is the (re)design of products,

services & business model

Why are designers the ones to spearhead this movement? Designers change habits and behavior. They create accessibility. They look to nature for inspiration. And they’re optimists. – Valerie Casey

Designer als Change Agent

By addressing the "afterlife” of every product, designers contribute to a change of mentality in both users and producers. An all-encompassing approach requires designers not to focus exclusively on the functionality and expressive power of a design, but also to investigate how maintenance and repair can be integrated into the final product. - Hella Jongerius

Designer als Change Agent

CIRCO RESULTS For different stakeholders

• Businesses • Designers • Government • Academics

RESULTS - BUSINESS

• Have a concrete start to develop circular business • Circular value proposition (product, service and business model)

• Tools and experience to replicate the process • Clear case to assess strategic implication of circularity • Extensive collaboration between business and design • Network of and interaction with (circular) peers • Roadmap for further elaboration & implementation • Groundwork for raising (subsidy) funds

RESULTS - DESIGNERS

• Concrete set of tools to support business = business development

• Push to get circularity on business agenda • Emphasis on role as change agent • Interaction with business counterparts • Community of peers to further develop the domain

RESULTS - GOVERNMENT

• Concrete offer to support business community on circular journey • Innovation topic with social return • Feedback from ‘market’ about circular challenges and barriers • Dissemination of academic research into business • Multiplier effect via community and train-the-trainer

RESULTS - ACADEMIC PARTNERS

• Dissemination of circular framework • Application layer to framework • Feedback from market (qualitative) on framework • Extensive dialogue between academic world, business &

government • Input for (future) research agenda • Internships for students with circular curriculum

Thank you