MCADCAFÉ · tech candidates you’re looking to hire in your company. Testimonials from...
Transcript of MCADCAFÉ · tech candidates you’re looking to hire in your company. Testimonials from...
YOUR MARKETING MACHINE LET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM408.882.6554
MCADCAFÉ
Unique, invaluable resources for CAD
WE are a Marketing machineWhen you buy a membership on MCADCafé.com, you get more than just banner ads — you get a company profile, download listings, multimedia presentations, catalog listings, email promotions and a CEO interview. In short, you get the most for your marketing dollar.
We're the world's #1 MCAD web PortalMCADCAFÉ reaches out to more CAD professionals than any other CAD website. The portal serves up to 3.1 million ad impressions per month and we send the daily Café News to more than 24,000 CAD industry leaders every day. CAD professionals count on us for the latest industry news and up-do-date technical information.
These include the world’s most complete MCAD product catalog listings, technical papers, MCAD news, CEO interviews, multimedia presentations, priority press releases, event postings, job placement and more.
why advertise with us?
memberships & BUNDLED PACKAGES
espresso membership
regularmembership
DECAFmembership
THE NEWBIEour base package
I KNOW WHAT I'M DOINGFOR THE POWER MARKETER
the best packageFOR THE LEADER OF THE PACK
You will get a good overall package that includes 12 months of coverage, through banner ads, newsletter ads, and featured listings.
You will get better coverage over the 12 months, with even more banner ads, newsletter ads, and sponsored listings on homepage and newsletter.
Stand out from the crowd! You’re a true power marketer and you want to leverage our proven marketing tools year round to build your brand. Unparalleld options from our complete menu.
page 2
Banner AdsSizes include LeaderBoard (728x90 pixels), SkyScraper (120x600 pixels), Feature Ads (300x250 pixels), Tile ads (125x125 pixels), and Roadblocks / Interstitials (640x480 pixels)
Custom BlogsWith a MCADCafe Customized Blog your voice and the voice of your co-workers are heard loud and clear by a targeted audience. Be recognized as a thought leader in the industry.
Custom eMail BlastsSend your message directly to our audience, which comprises over 24,000 subscribers - your custom email message is sure to get noticed
Featured / sponsored ListingsHomepage and Newsletter listings in the popular sections – Videos, Important Notices, Corporate Newsletters, and Premium press releases.
#01
#02
#03
#04
ADVERSTISINGOPTIONS
À la carte options
Job PostingsHomepage and newsletter coverage for your jobs. Each job is also posted on TechJobsCafe.Com.
#05
page 3
BANNER AD OPTIONSYOUR MARKETING MACHINELET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT
feature ad300 x 250
pixels
leaderboard 728 x 90 pixels
skys
crap
per
120
x 6
00 pi
xels
125 x 125pixels
125 x 125pixels
Tile ad 1
Tile ad 2
page 4
MCADCAFÉ
YOUR MARKETING MACHINE
INTERSTITIAL /ROADBLOCK ADLET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT
Intertitials helpincrease click through ratessignificantly
2-5xMORE
click throughs
How they work intertitial // roadblock ads
specifications
full page ad appears when loadingMCADcafe.com
Anyone accessing any page on MCADCafe.Com is first presented with this full-page ad for 10 seconds. Users can by-pass the ad by following the link to “Continue to requested page”. The ad is not presented again to the same user for 2 hours.
Material can be emailed as attachments to [email protected] or served remotely from an external server.
Banner ads can contain GIF, JPEG, Flash, JavaScript, Forms, or Java. Animations should stop after 3 iterations or 10 seconds whichever is less.
The interstitial ads can be up to 640x480 pixels, up to 100 KB file size.
page 5
MCADCAFÉ
YOUR MARKETING MACHINE
EXCLUSIVEeMAIL BLASTSLET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT
About ourexclusive email blasts
sample email blastMCADCafe.com
You send us the creative in HTML format. We add our headers and footers and send you a preview message. After the final preview is approved, we can send out the email blast within 24 hours.
Why do companies use eMail blasts?
• To promote webinars and seminars• To drive registrations• To launch new products• To promote case studies / success
stories
What is the cost?
• 10,000 subscribers
• 20,000 subscribers
How does it work?
$2,500
$4,500
page 6
MCADCAFÉ
YOUR MARKETING MACHINE
HOMEPAGE / NEWSLETTERFEATURED VIDEO AND
SPONSORED VIDEOLET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
featureD video
sponsoredvideo
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT
video based marketingpromote your video
PROMOTE your VIDEO ONMCADcafe.com
# of Internet users who watch videos
every day
The estimated value of a 1 minute video
(according to Dr. James McQuivey)
100 million
1.8 million words
page 7
featured video
Dominant position
5 -10x more clickthroughs
$1,000 / month
Rotates with up to 10 videos
Reach 24,000 subscribers
sponsored video
Reach 24,000 subscribers
Dominant position
2-3x more clickthroughs
$500 / month
Rotates with up to 10 videos
MCADCAFÉ
YOUR MARKETING MACHINE CUSTOM BLOGSLET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
Jennifer HerronAction Engineering
Nathan DunnGoEngineer
Jared Conway Hawk Ridge
Systems
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT
About ourCustomized blogs
CONTRIBUTE FRESH IDEAS
JOIN OUR BLOGGERS
Your thought leadership voice multiplierPresent thought leadership content featuring your technology to current and potential clients. With an MCADCafe Customized Blog your voice and the voice of your co-workers are heard loud and clear by a targeted International audience.
Unlike a traditional blog your customized blog allows you and selected team members to speak their mind and gain exposure for themselves and your company. Each of your participating team members has their own login, picture and biography.
Your company’s most recent posts are featured on our home page and in each of our e-newsletters that are sent to more than 24,000 targeted subscribers every weekday evening.
Your blogs are also featured on our new Facebook page to give you additional coverage.
Custom blogs are already being used effectively by many leading CAD companies and industry experts and commentators.
A blog for you, and all your team membersEach of your team members has their own point of view and style, and now you can give each of them the opportunity to share their knowledge and expertise with the MCADCafe community while providing thought leadership content that features your technologies.
Set-up, Maintenance and SupportWe set-up your company and team member’s blogs. Then we provide on-going maintenance and support and continually upgrade your blogs with the latest plug-in functionality.
page 8
MCADCAFÉ
FIND Ms. or Mr. Right
YOUR MARKETING MACHINE TECHJOBSCAFELET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
NUMBER OF JOB POSTINGS
MONTHLY COST
1 FOR $250 EACH
2 FOR $180 EACH
3 FOR $166 EACH
4 FOR $144 EACH
5-10 FOR $125 EACH
STANDARD DISCOUNTS
3-5 MONTHS - 10%
6-11 MONTHS -15%
12 MONTHS - 20%
MCADCAFÉ
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT
FIND YOUR IDEALJOB CANDIDATE
JOB POSTING OPTIONS
1. Each of your jobs posted on TechJobsCafé.com also appears on the MCADCafé.com homepage. Visited by more than 24,000 CAD professionals every month, MCADCafé.com is the #1 CAD web portal in the world.
2. Each of your job postings is also sent to our 24,000+ daily newsletter subscribers. This is an audience that may never visit any of the major job boards, such as, Monster, but we bring your job opening to this passive job-seeking audience.
3. We have thousands of resumes from CAD professionals accessible to you when you sign up for a three-month membership.
4. This extremely targeted approach costs much less than postings on Monster and is much more effective in finding you the right candidate.
Success is measured by results.Our portal power combined with TechJobsCafé.com brings you the targeted high-tech candidates you’re looking to hire in your company.
Testimonials from advertisers:
“TechjobsCafé is an excellent job board for attracting top talent”IT Professional, Synplicity, Inc.
The most cost effective to fill your open positions, fast. Here’s why:
page 9
YOUR MARKETING MACHINE
HOMEPAGE / NEWSLETTERCORPORATE NEWSLETTER &
IMPORTANT NOTICESLET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
Notices
newsletters
PRemiumPress releases
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT
corporate newstell everyone what's new
PROMOTE your news onMCADcafe.com
44%
b2b
44% of email recipients made at least one purchase last year based on a promotional email
72% of b2b buyers are likely to share useful contents of a
promotional email
page 10
Corporate newsletter listingimportant notice listingspremium press releases
Reach 24,000 subscribersReach 24,000 subscribersReach 24,000 subscribers
Featured on homepageFeatured on homepageFeatured on homepage
Featured on inside pagesFeatured on inside pagesFeatured on inside pages
Featured on newslettersFeatured on newslettersFeatured on newsletters
$500 / month$500 / week$399 /each
MCADCAFÉ
YOUR MARKETING MACHINE BANNER AD RATESLET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
Banner Ad Description Size (pixels) List CPM 1 month 3 months
(10% discount)
6 months
(20% discount)
12 months
(30% discount)
Top Leaderboard 728x90 $50 $5,000 $4,500 $4,000 $3,500
Sidebar Tile Ad 125x125 $20 $2,000 $1,800 $1,600 $1,400
Sidebar Skyscrapper 120x600 $40 $4,000 $3,600 $3,200 $2,800
Feature Ad (IMU) 300x250 $50 $5,000 $4,500 $4,000 $3,500
Interstitial (Roadblock) 640x480 $200 $20,000 $18,000 $16,000 $14,000
Banner Ad Description Size (pixels) List CPM 1 month 3 months
(10% discount)
6 months
(20% discount)
12 months
(30% discount)
Top Leaderboard 728x90 $50 $2,500 $2,250 $2,000 $1,750
Sidebar Tile Ad 125x125 $20 $1,000 $900 $800 $700
Sidebar Skyscrapper 120x600 $40 $2,000 $1,800 $1,600 $1,400
Feature Ad (IMU) 300x250 $50 $2,500 $2,250 $2,000 $1,750
Interstitial (Roadblock) 640x480 $200 $10,000 $9,000 $8,000 $7,000
Banner Ad Description Size (pixels) cost/day 1 day 1 week - 5 days (20%
discount)
1 month -20 days
(30% discount)
3 months - 60 days
(40% discount)
Top Leaderboard 728x90 $600 $600 $480 $420 $360
Sidebar Tile Ad 125x125 $300 $300 $240 $210 $180
Sidebar Skyscrapper 120x600 $500 $500 $400 $350 $300
Feature Ad (IMU) 300x250 $600 $600 $480 $420 $360
Café news and MCAD Weekly e-newsletter ads daily cost
MCADCAFE.COM Run-Of-Site Ads Monthly cost for 100,000 impressions/month
MCADCAFE.COM Run-Of-Site Ads Monthly cost for 50,000 impressions/month
MCADCAFÉ
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACTpage 11
YOUR MARKETING MACHINE
CAFE MEMBERSHIPSMAJOR DISCOUNTS FOR
BUNDLED PACKAGESLET THE WORLD'S #1 MCAD PORTAL SITE BE YOUR #1 MARKETING TOOL !
DECAFmembership
regularmembership
espressomembership
BENEFITS RATE QTY COST QTY COST QTY COSTSponsored Video Listingseach listing rotates with other sponsored video listings on daily newsletter and homepage
$500 / month /listing
1 $500 2 $1,000 4 $2,000
Corporate Newsletter listing we publish your coprorate newsletter on GISCafe homepage and daily newsletter
$500 / Newsletter
1 $500 4 $2,000 12 $6,000
Job Listings Each job is listed on the site for one month
$250 / job / month
4 $1,000 8 $2,000 12 $3,000
Premium Press ReleasesEach press release is bolded, highlighted, and published towards the top of the daily news
$399/PR 4 $1,000 8 $2,000 12 $3,000
Tile Banner Ads125x125 pixel side banners
$20 CPM 450,000 $9,000 450,000 $9,000 450,000 $9,000
Skyscraper Banner Ads 120x600 pixel side banners
$40 CPM 0 $0 360,000 $14,400 900,000 $36,000
Exclusive eMail BlastOne email blast to 10,000 subscribers
$2,500 for 10,000 emails
1 $2,500 2 $5,000 4 $10,000
Boombox Newsletter AdA 300x250 pixel ad in the CafeNews for one day - Sent to 40,000+ subscribers by email.
$500 / day 12 $6,000 12 $6,000 24 $12,000
Total cost $20,500 $41,400 $81,000discount 20% $4,100 30% $12,420 40% $32,400membership cost $16,400 $28,980 $48,600monhtly membership cost $1,367 $2,415 $4,050
25 N. 14th street, Suite 710San JOse, CA 95112
www.MCADCAFE.COMSANJAY.GANGAL@ MCADCAFE.COM
408.882.6554
CONTACT page 12
MCADCAFÉ
Thousands of CAD industry professionals visit MCADCafé.com daily to learn about the latest industry trends, gather mission-critical technical and business information, learn about the latest design tools and services, and to get the latest company information. The site attracts more than 200,000 page views per month and has been the #1 MCAD portal for many years.
MCADCafe.com web portal attracts more than 60,000 unique visitors to the site every month.MCADCafé.com also reaches out daily to more than 24,000 CAD industry leaders with its Café News, a daily HTML e-zine that brings the latest industry news and technical advancements right to the professional’s desktop.hh
statistics & demographics
1 2
3
4
5
1
2
3
4
5
6
44% - North America
31% - Europe
20% - Asia
2% - South America
2% - Australia
1% - Other
traffic by continent
JOB FUNCTIONS
Subscribers
EngineerStudentsManagementConsultantEngineer ManagementEducatorSales and Marketing
54%16%14%6% 4% 4% 2%
traffic by domain.ComInternational.Gov.Net.Edu.Org.Mil
51%23%8%7% 7% 3% 1%
TARGET AUDIENCEAll MCADCafé.com visitors are MCAD Professionals so you’re sure to reach the right audience.We deliver more than 200,000 page views each month, reach more than 60,000 unique visitors, and send each issueof MCADWeekly to morethan 24,000+ subscribers.
page 13