1. Customer Acquisition on Mobile

2. We have two market leading brands The first UK based global mobile affiliate networkThe first end to end mobileapp tracking solution 3. In mobile, clients sometimes hear things like this. Lets augment the mobile social brand experience into a hyper- real context mash-up. Itll only cost 250 thou Mobile & Social expert 2012 4. But they prefer to hear things like this"If it doesntsell, it isntcreative.David OgilvySales and commerce is the lifeblood of advertising 5. You only need to do three things to sell product on mobileDevelop AdvertiseOptimise 6. When clients developed E:commerce websites advertising spend followed 7. And the growth rate has been extraordinary Advertising $s Follow Eyeballs Ad Revenue per User = $49 in 2011E vs. $0 in 1994E1995E 2011EGlobal Internet Ad Revenue $55MM$73BAd Revenue per User$9$49Global Internet Users6MM 1.5BSource: Global online ad revenue per Jupiter Communications (1995), ZenithOptimedia (2011). Internet users per Morgan Stanley estimate (1995)and comScore (2011). We note that comScore reports a lower global Internet user # than International Telecommunications Union.Copyright 2011. All rights reserved.37 8. The same will happen for mobile but fasterDespite Tremendous Ramp So Far,Smartphone Usage Still Has Huge Upside Global Smartphone vs. Mobile Phone Subscribers, 2011E6,0005.6B Mobile Phone Subscribers5,0004,000Global Users (MM)3,0002,000835MMSmartphone1,000Subscribers 0 Smartphone Users Mobile Phone UsersSource: Smartphone subscriber estimates per Morgan Stanley Research; Mobile phone subscribers per Informa (as of Q2:11).Note: While there are 936MM global 3G subscribers as of Q2:11, not all of them were smartphone users. One user may have multiple mobile subscriptions,therefore actual user #s may be lower than subscriber #s.Copyright 2011. All rights reserved. 14 9. M-Commerce will revolutionise mobile advertising in the same way it did for desktop 2010201145,000,000 48,500,000 Mobile phoneMobile phoneusers aged 18+ in users aged 18+ in UKUK 26,545,00030,070,000 mobile media mobile mediausers (59%)users (62%) 22,950,000use M-Commerce 10% 25,220,000use M-Commerce (51%) increase in M-(52%)Commerce usersin UKSource: IAB Consumer M-CommerceStudies October 2010 & Sept 2011, comScore August 2010, July 2011Base = All mobile users 2010=(1039), 2011= (1046) 10. People are buying more each year via mobile12.20 17.49Average 2010 Average 2011transaction valuetransaction valuefor purchasesfor purchaseswith a card/bank with a card/bankdetails/paypal details/paypal Source: IAB Consumer M-CommerceStudies October 2010 & Sept 2011 Base = All mobile users 2010=(1039), 2011= (1046) 11. Retail brands understand this and are developing theirdestinations for m:commerceSource: IAB Consumer M-CommerceStudies October 2010 & Sept 2011Base = All mobile users 2010=(1039), 2011= (1046) 12. WARNING! Consumers will blame you if you get it wrongSource: IAB Consumer M-CommerceStudies October 2010 & Sept 2011Base = All mobile users 2010=(1039), 2011= (1046) 13. We drive thousands of leads and sales for clients via their mobile sites we know it works 14. Mobile display advertising delivers the most sales and leads for clients 15. But mobile can sell product in ways desktopcant SMS 16. But mobile can sell product in ways desktop cant QR CodesQR 17. The sales conversions stack up compared to desktop MobileDesktopCTR0.9%0.01%Display sales conversion 3 - 18% 2 - 9%SMS sales conversion 6 - 15% n/aQR code conversion 5 - 22% n/a 18. Consumers on balance dont mind where they buy from so you need to develop for everyoneWhen buying a product or service using your mobile phone, do you generally prefer to..40% 26%17% 17% prefer to dont mindprefer to have nogo directly as long as use app preferenceto website it does thejob Source: IAB Consumer M-CommerceStudy Sept 2011 Base = All M Ccommerce Users (542) 19. Hotels.com understand this - they have apps and sitesiPadiPhone Android BlackberryHTML 5 Mobile Web 20. Hotels.com mobile = More room bookings! 21. Hotels.com now advertise their apps heavily in everyglobal market no different to mobile sitesAd ClicksApp Downloads In-app Sales 22. Hotels.com use our AD-X technology tooptimise downloads and sales globally 23. The numbers are encouraging App PromotionAverage CTR0.9 1.5%Average Display Conversion to download 3 - 8%Average SMS conversion to download 12 25 %Average QR Code Conversion to download 5 10% 24. So in order to sell on mobile you must..DevelopAdvertiseOptimise 25. But remember dont get carried away! 26. HEEL ERG BEDANKTDavid.fieldhouse@mobilefuturegroup.com www.mobilefuturegroup.com