Crowdsourcing photos

Engaging, Authentic and Relevant

Content at Low Cost

Eric Siereveld

They are everywhere

THEY ARE EVERYWHERE

50+ SCOOPSHOT PHOTOGRAPHERS AT SITE – EASTER CELEBRATION AT PHILIPPINES

They are there at the right time

NEWSWORTHY EVENTS ARE NOT PLANNED

They always have a camera

EVERYONE CAN BE A NEWS PHOTOGRAPHER

Why you need THEM?

DEMAND FOR CONTENT IS INCREASING EVERY DAY

ONCE A DAY

TEXT DRIVEN

24/7 NEWS VISUAL

So what exactly is

Scoopshot?

– A free mobile application to capture

newsworthy photos and videos

– And on-line store designed for media

professionals to acquire eyewitness

content

Scoopshot is a patent pending technology

Crowdsource your photo feed

Mobile photographers shoots

a photo or video, sets a price

and sends it via Scoopshot

Journalists buys fresh eyewitness content from the on-line store.

Get the content you need

Send THEM Tasks

From concept to content in less

than 10 minutes

CASE: Germany and WAZ

• March 26th Scoopshot is covered on German TV channel Pro Sieben

• March 27th in 24 hours, more than 30,000 app downloads create a photographer network covering the whole country

• March 29th the photographer network is 50,000

• May 13th it is now 62,000

CASE: Germany and WAZ • March 26th Scoopshot is announced to their readers by WAZ

5/23/2013

CASE: Germany and WAZ

• WAZ sent out a “test task”: WAZ is looking

for the prettiest Coffee Cup

• April 2nd, by the end of the Task, WAZ has

received 27,758 photos of coffee cups,

engaging a large crowd

Coffee Cups

© P2S Media Group Inc. 213

CASE: Germany and WAZ

• March 28th: WAZ sends out their first local editorial task

• “The most annoying pot holes”

• Within 12 hours, they receive 562 photos covering the local

road conditions

• While announcing the “task”, WAZ promises to use the content

with local authorities

• Community engagement at best

562 Pot Holes

5/23/2013 © P2S Media Group Inc. 213

CASE: Germany and WAZ

• German’s love Football

• WAZ creates a Football

Task “Predict the end

result of tomorrows

Dortmund – Malaga

game”

• And they respond, with

1984 photos

Why only Media ?

For Brands: Case – Vogel’s

Crowdsource ideas:

“How do you use iPad at home”

Thank you! WWW.SCOOPSHOT.COM

eric.siereveld@scoopshot.com