MCA 2013 - BinckBank - Guido van Aubel
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Transcript of MCA 2013 - BinckBank - Guido van Aubel
![Page 1: MCA 2013 - BinckBank - Guido van Aubel](https://reader034.fdocuments.net/reader034/viewer/2022042716/55be0585bb61eb49278b4568/html5/thumbnails/1.jpg)
Guido van AubelDirecteur Nederland
Mobile Evolution
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Binck is an online bankfor traders
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Binck is an online bankfor traders
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400.000
Binck is an online bankfor traders
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400.000
Binck is an online bankfor traders
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¡Mobile Revolution!
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¡Mobile Revolution!
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¡Mobile Revolution!
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1st
¡Mobile Revolution!
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2010: Viva!
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2010: Viva!
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2010: Viva!
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2010: Viva!
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Aftermath
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• Developed cross-device
• Trading everywhere
• Trading everything
• Progressive search
Aftermath
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• Developed cross-device
• Trading everywhere
• Trading everything
• Progressive search
• Stability / Speed / Performance
• No real updates
• Lack of focus
• Expectation management
Aftermath
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Aftermath
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Aftermath
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We are better than this
BESTE BROKER VAN NL
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Mobile is NOT a product
5% 30% 90%
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Mobile is NOT a product
30% 90%5%Turnover
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Mobile is NOT a product
30% 90%5%Turnover Morning logins
30%
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Mobile is NOT a product
30% 90%5%Turnover Morning logins
30%Desktop
90%
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Mobile is a channel
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Mobile is a channel
• Office or home use
• Productive, task-oriented
• Requires time & focus
• Serious, research attitude
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Mobile is a channel
• On-the-go as well as home
• Communicate and connect
• Short bursts of time
• Need info immediately
• Office or home use
• Productive, task-oriented
• Requires time & focus
• Serious, research attitude
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Mobile is a channel
• Primarily used at home
• Entertaining and browsing
• Unbounded sense of time
• Relaxed and leisurely approach
• On-the-go as well as home
• Communicate and connect
• Short bursts of time
• Need info immediately
• Office or home use
• Productive, task-oriented
• Requires time & focus
• Serious, research attitude
![Page 28: MCA 2013 - BinckBank - Guido van Aubel](https://reader034.fdocuments.net/reader034/viewer/2022042716/55be0585bb61eb49278b4568/html5/thumbnails/28.jpg)
From Revolutionto Evolution
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From Revolutionto Evolution
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From Revolutionto Evolution
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From Revolutionto Evolution
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From Revolutionto Evolution
evolution.binck.nl
BINCKMOBILEEVOLUTION