NOTES

MODCARDS a modern digital cardmaking workshop with wendy bretz

1 scrapaneers.com © wendy bretz 2013 all rights reserved

Hello everyone and welcome to MODCARDS!

I’m so excited that you have decided to join me in my first workshop here at Scrapaneers.

In this three-week workshop, you will be introduced to a modern style of design that will take you to a new level of creating simple, digital

scrapbooking cards. By using inspiration from my own scrapbooking layouts, we will be creating brand new digital MODern Cards each week. I will be focusing on design concepts such as typography, balance and flow and white space to bring to you a simple, graphic style of designing cards.

TYPOGRAPHY BALANCE & FLOW WHITE SPACE

You will be provided with a handout each week covering the most important parts of the class and any additional information you may need.

A gallery will be provided to upload your MODCARDS to when you are finished and for all to see and admire. Thank you again for joining me in my class. I am so happy to have each and every one of you here!

Now let’s get creative and have fun!

DESIGN CONCEPTS

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NOTES

MODCARDS a modern digital cardmaking workshop with wendy bretz

2 scrapaneers.com © wendy bretz 2013 all rights reserved

             Typography is said to be one of the key essential concepts for a designer and their work. Using type to create visually, eye-catching elements on your project allows you to engage your audience and portray a “feeling” to what you’re designing. It is a means of communication and allows designers to

create designs that are appealing. When it comes to modern digital scrapbooking, typography allows you to

achieve a look that is simple and graphic. It is a powerful tool and when used properly, can make your projects unique.

Typography isn’t just about choosing a font and it’s size, it’s about what you do with them that matters. It’s about the colors you choose and how you

arrange the letters and words you create. Good design comes from using your own imagination and creativity!

Creating with type is fun and does add a unique element to your design so, as long as you understand the basics, designing with type has endless possibilities!

ty•pog•gra•phy (n.) - the arrangement and appearance of printed type

What makes GOOD DESIGN?

- MODULE 1

 

NOTES

MODCARDS a modern digital cardmaking workshop with wendy bretz

3 scrapaneers.com © wendy bretz 2013 all rights reserved

             

TYPE SIZE – the size of a typeface, measured from line to line, when no additional interline space is added ASCENDER – the part of a letter that extends above the main part

DESCENDER – the part of a letter that extends below the level of its base of

a letter

COUNTER – the area of typeface anatomy that is entirely or partially enclosed by a letter form or a symbol

X HEIGHT – the height of lowercase letters that does not include ascenders

or descenders

Understanding the BASICS.

- MODULE 1

 

NOTES

MODCARDS a modern digital cardmaking workshop with wendy bretz

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             LEADING – the amount of space between lines of text

KERNING – the amount of spaces between two letters

ALIGNMENT – the placement of type; left, center, right, justified

Typography Definitions

- MODULE 1

 

NOTES

MODCARDS a modern digital cardmaking workshop with wendy bretz

5 scrapaneers.com © wendy bretz 2013 all rights reserved

             

SERIF a typeface that has fine lines

finishing off the main strokes

of letters

A

SAN SERIF vs. SERIF fonts

             

SANS SERIF a typeface that does not have

projecting features called

serifs

A

EXAMPLES

Times News Roman

Cambria  Adobe Garamond

Rockwell Book Antique

Garamond

EXAMPLES

Arial

Helvetica Century Gothic

Futura Tahoma Impact

- MODULE 1