Mc Presentation Final

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    Managerial communicationFinal Presentation

    presented by:Ajay S.ASaad Abdul Madadi Srut

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    Assumptions

    North star ltd

    One among the major IT Firms in India.

    Started in March 2000.

    Branches @ Delhi , Bangalore, Mumbai and Chennai.Employee strength of 10,000 and has share holders across thecountry.

    The company has a Facebook page that includes employees,share holders , aspirants , admirers and customers as itsmembers.

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    Problem

    Derogatory remarks made by an employee about the H.R policies withrespect to the appraisal system and attrition on Facebook.

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    OBJECTIVES OF HR POLICIES

    Continuity and consistency of service

    Better communication, INTERNAL & EXTERNAL,in the company

    Enhancing orientation and focus

    Mentoring references

    Improvement on customer services on time

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    Appraisal system

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    Promotion technique

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    Workexperiencemandatory

    forpromotion.

    Relativecomparison.

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    RUMOURS ON ATTRITION

    Remarks on IDLERESOURCES .

    Discussions about the HRscontinuous recruitment in spiteof limited projects .

    False assumptions that theemployees might be fired out ofthe company.

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    WHAT FACEBOOK CAN DO?

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    What motivates you to like a company ,a brand onFacebook?

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    Impact

    Spread of wrong perception about the company.

    reduces the brand value.

    Doubts among share holders about the growth of

    company.Low investment and hence low profit

    Threat of sustainability

    Demotivates the aspirants of the company

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    Action

    PRIMARY ACTION

    Remove the comment from the Facebook page.

    Set up an investigation panel

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    Action against employee

    Ask to submit the justification.

    Reasonable remarks must be accepted by the company but withan apology for using the wrong mode of communication.

    If the remarks are found to have an unethical motive of damagingthe companys image, serious action must be taken.

    companys action must be transparent to the shareholders andthe customers so that the remarks do not affect the companysreputation..

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    Internal communication

    Spread of awareness about the companys future plans and future projects .

    Eliminate rumours

    Create awareness among the employees about the grievancechannel to encourage employees involvement by sending mails .

    Employees should be assured that their concerns will never beignored if they are expressed using the right mode ofcommunication.

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    Educate the employees from time to time about the impacts ofmaking derogatory remarks in a social networking site.

    Violators must be punished , there by avoiding such remarks in thefuture.

    Explain the benefits and justify the companys policies to theemployees and convince them that every policy is for the Companyand the employees well being

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    External communication

    .Encourage employees to write positive blogs.

    .Guest lectures in colleges from where we recruit.

    .Mail the aspirants about the company policies and rules.

    .Newspaper articles about the growth of the company and future projects.

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    Questions please ??

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    Thank you

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