Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

76
SOCIAL MEDIA – CASE STUDIES Praneeth Marisa @The_Devante http://in.linkedin.com/in/praneethmarisa

description

A brief note on the social media strategies of the top global brands. Presentation provides an overview of the different strategies employed by different brands & how each brand adopted different strategies to achieve their respective brand / marketing objectives

Transcript of Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

Page 1: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

SOCIAL MEDIA –

CASE STUDIES

Praneeth Marisa @The_Devante

http://in.linkedin.com/in/praneethmarisa

Page 2: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

OUTLINE

Facebook

• Page Highlights

• Name – About – Basic Info

• Growth Story

• Timeline Features

• Post Highlights

• Quantitative Analysis

• Qualitative Analysis

Twitter

• Handle Highlights

• Name – Bio – Display Picture

• Growth Story

• Tweet Highlights

• Quantitative Analysis

• Qualitative Analysis

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Page 4: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK

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FACEBOOK – PAGE HIGHLIGHTS

NAME - ABOUT – BASIC INFO

Name: About:

Basic Info:

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FACEBOOK – PAGE HIGHLIGHTS

GROWTH STORY

Week Start Date End Date Fans Average PTAT / Day

Wk1 18-Jun-12 24-Jun-12 20578298 222435

Wk2 25-Jun-12 01-Jul-12 20714659 198060

Wk3 02-Jul-12 08-Jul-12 20870752 205420

Wk4 09-Jul-12 15-Jul-12 21043814 384717

Wk5 16-Jul-12 22-Jul-12 21252831 301539

On an average,

130000-to-170000

People LIKE the ‘Mc

Donald’s’ Facebook

Page every Week

143272 136361

156093

173062

209017

128000

153000

178000

203000

Week 1 Week 2 Week 3 Week 4 Week 5

Fans’ Growth

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FACEBOOK – PAGE HIGHLIGHTS

Cover Photos

TIMELINE FEATURES

Uses its LATEST PRODUCTS, OFFERS & BRAND ASSOCIATIONS as its FACEBOOK COVER PHOTOS

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FACEBOOK – PAGE HIGHLIGHTS

Cover Photos

TIMELINE FEATURES

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FACEBOOK – PAGE HIGHLIGHTS

Cover Photos

TIMELINE FEATURES

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FACEBOOK – PAGE HIGHLIGHTS

Comprises of a set of VIDEOS clearly designed to COMBAT

McDONALD’s IMAGE as a greasy antagonist blamed for the

American obesity epidemic

A STORE LOCATOR TAB that provides Info, Updates and Specials

all personalized as per Fans’ respective Cities

A Tab designed to showcase the LATEST PRODUCT RELEASES,

COMBO OFFERS & HAPPY MEALS

TABS

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FACEBOOK – POST HIGHLIGHTS

Posts are not made on a daily basis; it can be

1 POST IN 4 DAYS or A WEEK or 15 DAYS

depending quality of the story

QUANTITATIVE ANALYSIS

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FACEBOOK – POST HIGHLIGHTS

Up and down the timeline, the page is filled with

more pictures designed to CAPITALIZE ON THE

CALENDAR, Iced Coffees when the weather turns

warm, Shamrock Shakes for St. Patrick’s Day and

Hot chocolate in the winter

There’s also a plethora of VIDEOS presenting

the HEALTHY LIFESTYLES of McDonald’s

customers and the clean conditions of their

cattle

QUALITATIVE ANALYSIS

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TWITTER

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TWITTER – HANDLE HIGHLIGHTS

NAME – BIO – DISPLAY PICTURE

Name:

Bio:

Display Picture:

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TWITTER – HANDLE HIGHLIGHTS

GROWTH STORY

Week Start Date End Date Followers Weekly Tweets

Wk1 18-Jun-12 24-Jun-12 514979 59

Wk2 25-Jun-12 01-Jul-12 517045 55

Wk3 02-Jul-12 08-Jul-12 529815 52

Wk4 09-Jul-12 15-Jul-12 554457 87

Wk5 16-Jul-12 22-Jul-12 569897 46

10591

2066

12770

24642

15440

1500

11500

21500

Week 1 Week 2 Week 3 Week 4 Week 5

Followers’ Growth

On an Average,

@McDonalds increases

its Followers at the

rate of 2% Per Week

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TWITTER – TWEET HIGHLIGHTS

QUANTITATIVE ANALYSIS

Week Start Date End Date Tweets Re-Tweets Replies

Wk1 18-Jun-12 24-Jun-12 59 1 9

Wk2 25-Jun-12 01-Jul-12 55 3 8

Wk3 02-Jul-12 08-Jul-12 52 1 11

Wk4 09-Jul-12 15-Jul-12 87 10 26

Wk5 16-Jul-12 22-Jul-12 46 3 6

Re-Tweet Percentage

2%

5%

2%

11%

7%

0%

5%

10%

15%

Week 1 Week 2 Week 3 Week 4 Week 5

On an Average,

@McDonalds makes 5

RE-TWEETS / 100

ORIGINAL TWEETS

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TWITTER – TWEET HIGHLIGHTS

Aside from when McD is promoting its newest

products or the comeback of a favorite menu

item, its TWITTER HANDLE RESEMBLES

THAT OF ANY OTHER USER

Tweets are such as, “If we didn’t

have birthdays, you wouldn’t be

you. If you’d never been born, well

then what would you do?’ Happy

Birthday Dr. Seuss!”

It even RE-TWEETS UPDATES UNRELATED TO THE COMPANY like “Those small

words someone can say that makes your day ten times better #LittleThings”

QUALITATIVE ANALYSIS

Keep It Positive & Relatable

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FACEBOOK

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FACEBOOK – PAGE HIGHLIGHTS

Name: About:

Basic Info:

NAME - ABOUT – BASIC INFO

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FACEBOOK – PAGE HIGHLIGHTS

Week Start Date End Date Fans Average PTAT / Day

Wk1 18-Jun-12 24-Jun-12 30645308 208498

Wk2 25-Jun-12 01-Jul-12 30724229 189871

Wk3 02-Jul-12 08-Jul-12 30807700 157454

Wk4 09-Jul-12 15-Jul-12 30957277 194153

Wk5 16-Jul-12 22-Jul-12 31060033 264662

78741 78921 83471

149577

102756

75000

100000

125000

150000

Week 1 Week 2 Week 3 Week 4 Week 5

GROWTH STORY

On an average,

75000-to-100000

People LIKE the

‘StarBucks’ Facebook

Page every Week

Fans’ Growth

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FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Uses the images of its STORES, PRODUCTS & COLLAGES as its FACEBOOK COVER PHOTO

Cover Photos

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FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Cover Photos

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FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Cover Photos

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FACEBOOK – PAGE HIGHLIGHTS

TABS

A ‘WORK WITH US’ App that allows fans to apply for the Job Openings at StarBucks

An ‘eGIFTING’ App that allows fans to gift their friends notional

money, through the StarBucks Card, which they can use at StarBucks

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FACEBOOK – POST HIGHLIGHTS

QUANTITATIVE ANALYSIS

Posts are not made on a daily basis; it can be

1 POST IN 4 DAYS or A WEEK or 15 DAYS

depending quality of the story

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FACEBOOK – POST HIGHLIGHTS

Customers don’t always know what’s going on within the Starbucks

corporation, but they are interested. Being able to tell a good

story Always Helps When It Comes To Fan Engagement

SHOW BEHIND THE SCENES INFORMATION

QUALITATIVE ANALYSIS

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FACEBOOK – POST HIGHLIGHTS

When Starbucks runs a Specials on Drinks, gives away

products, or offers discounts, it informs its fans

Starbucks Frappuccino Happy Hour campaign (Earlier

this May) alerted fans of the time of day they could

pick some up, as well as the number to text so they’d

never miss one

LET CUSTOMERS IN ON DEALS

ENTICE CUSTOMERS WITH PRODUCT PHOTOS

Many of its status updates include Pictures of Its

Products to get the fans’ mouths watering and

craving its coffee

QUALITATIVE ANALYSIS

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TWITTER

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TWITTER – HANDLE HIGHLIGHTS

NAME – BIO – DISPLAY PICTURE

Name:

Bio:

Display Picture:

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TWITTER – HANDLE HIGHLIGHTS

GROWTH STORY

26143

23300

21816

24003 23660

20000

22000

24000

26000

Week 1 Week 2 Week 3 Week 4 Week 5

Week Start Date End Date Followers Weekly Tweets

Wk1 18-Jun-12 24-Jun-12 2609347 78

Wk2 25-Jun-12 01-Jul-12 2632647 140

Wk3 02-Jul-12 08-Jul-12 2654463 135

Wk4 09-Jul-12 15-Jul-12 2678466 111

Wk5 16-Jul-12 22-Jul-12 2702126 60

On an Average,

@StarBucks increases

its Followers at the

rate of 1% Per Week

Followers’ Growth

Page 32: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – TWEET HIGHLIGHTS

QUANTITATIVE ANALYSIS

94% 88%

94% 95% 92%

0%

25%

50%

75%

100%

Week 1 Week 2 Week 3 Week 4 Week 5

Replies Percentage

On an Average,

@StarBucks replies to

92 TWEETS / 100

TWEETS made by their

customers

Week Start Date End Date Tweets Re-Tweets Replies

Wk1 18-Jun-12 24-Jun-12 78 1 73

Wk2 25-Jun-12 01-Jul-12 140 8 123

Wk3 02-Jul-12 08-Jul-12 135 3 127

Wk4 09-Jul-12 15-Jul-12 111 1 105

Wk5 16-Jul-12 22-Jul-12 60 1 55

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TWITTER – TWEET HIGHLIGHTS

SATISFYING DISGRUNTLED CUSTOMERS

Most of the tweets on the StarBucks’

twitter page are Directed At Users

Many of its tweets start with “Sorry About

That!” or “Sorry To Hear!,” offering

dismayed customers solutions to their

problems

BRINGING THE IN-STORE EXPERIENCE TO TWITTER

StarBucks treats its fans & followers like their own friends,

To Transfer In-Store Experience to The Online Realm,

prompting them to send in pictures with their favourite

drink or asking how they spent Valentine’s Day

QUALITATIVE ANALYSIS

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Page 35: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK

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FACEBOOK – PAGE HIGHLIGHTS

NAME - ABOUT – BASIC INFO

Name: About:

Basic Info:

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FACEBOOK – PAGE HIGHLIGHTS

PAGE PERFORMANCE

Week Start Date End Date Fans Average PTAT / Day

Wk1 18-Jun-12 24-Jun-12 2575341 53115

Wk2 25-Jun-12 01-Jul-12 2594299 50453

Wk3 02-Jul-12 08-Jul-12 2613777 45203

Wk4 09-Jul-12 15-Jul-12 2632588 44307

Wk5 16-Jul-12 22-Jul-12 2653283 50931

16780

18958

19478

18811

20695

15000

17000

19000

21000

Week 1 Week 2 Week 3 Week 4 Week 5

Fans’ Growth

On an average,

15000-to-20000

People LIKE the

‘IMDb’ Facebook

Page every Week

Page 38: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Uses only one FACEBOOK COVER PHOTO which is a COLLAGE OF CELEBRITIES

Cover Photos

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FACEBOOK – POST HIGHLIGHTS

QUANTITATIVE ANALYSIS

Posts / Day 5

Likes / Post 230

Shares / Post 25

Comments / Post 65

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FACEBOOK – POST HIGHLIGHTS

The Objective of the IMDb Facebook page

is to Drive Traffic Back To Its Website

Only LINKS ARE POSTED on the Facebook

Page of IMDb which leads back to its

official website

QUALITATIVE ANALYSIS

Page 41: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER

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TWITTER – HANDLE HIGHLIGHTS

NAME – BIO – DISPLAY PICTURE

Name:

Bio:

Display Picture:

Page 43: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – HANDLE HIGHLIGHTS

4679

5055

5343

4689

4533

4200

4600

5000

5400

Week 1 Week 2 Week 3 Week 4 Week 5

Week Start Date End Date Followers Weekly Increase Weekly Tweets

Wk1 18-Jun-12 24-Jun-12 504099 4679 30

Wk2 25-Jun-12 01-Jul-12 509154 5055 38

Wk3 02-Jul-12 08-Jul-12 514497 5343 34

Wk4 09-Jul-12 15-Jul-12 519186 4689 94

Wk5 16-Jul-12 22-Jul-12 523719 4533 15

GROWTH STORY

On an Average, @IMDb

increases its Followers

at the rate of 1% Per

Week

Followers’ Growth

Page 44: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – TWEET HIGHLIGHTS

Week Start Date End Date Tweets Re-Tweets Replies

Wk1 18-Jun-12 24-Jun-12 30 3 0

Wk2 25-Jun-12 01-Jul-12 38 4 0

Wk3 02-Jul-12 08-Jul-12 34 2 0

Wk4 09-Jul-12 15-Jul-12 94 58 0

Wk5 16-Jul-12 22-Jul-12 15 0 0

QUANTITATIVE ANALYSIS

10% 11% 6%

62%

0% 0%

20%

40%

60%

Week 1 Week 2 Week 3 Week 4 Week 5

Re-Tweet Percentage

On an Average, @IMDb

makes 18 RE-TWEETS

/ 100 ORIGINAL

TWEETS

Page 45: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – TWEET HIGHLIGHTS

IMDb’s Twitter Handle has Established Its Own Hashtags which it uses regularly

as per the story along with the Story Link which leads back to the website

#BoxOffice

#BornToday

#NewTrailer

#TrulyTrivial

QUALITATIVE ANALYSIS

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Page 47: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK

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FACEBOOK – PAGE HIGHLIGHTS

NAME - ABOUT – BASIC INFO

Name: About:

Basic Info:

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FACEBOOK – PAGE HIGHLIGHTS

GROWTH STORY

On an average, 1200-

to-1300 People LIKE

the ‘The Hollywood

Reporter’ Facebook

Page every Week

1380

1231

1130

1231 1230

1100

1200

1300

1400

Week 1 Week 2 Week 3 Week 4 Week 5

Fans’ Growth

Week Start Date End Date Fans Average PTAT / Day

Wk1 18-Jun-12 24-Jun-12 101932 5539

Wk2 25-Jun-12 01-Jul-12 103163 5587

Wk3 02-Jul-12 08-Jul-12 104293 8187

Wk4 09-Jul-12 15-Jul-12 105524 7503

Wk5 16-Jul-12 22-Jul-12 106754 8134

Page 50: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Uses the WEEKLY MAIN STORY of its magazine as its FACEBOOK COVER PHOTO

Cover Photos

Page 51: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Cover Photos

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FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Cover Photos

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FACEBOOK – PAGE HIGHLIGHTS

TABS

Comprises of instructions to download the THR Mobile APP

Comprises of instructions to subscribe for the Daily Newsletters

Comprises of THR Exclusive Videos

Page 54: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – POST HIGHLIGHTS

QUANTITATIVE ANALYSIS

Posts / Day 40

Likes / Post 26

Shares / Post 4

Comments / Post 2

Page 55: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – POST HIGHLIGHTS

QUALITATIVE ANALYSIS

The Primary Objective of THR Facebook Page

is to Position itself as the only Destination

For All The Latest Hollywood News &

Updates

Only Links are Posted on the Facebook Page

of THR which leads to its Social Reader App

Page 56: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – POST HIGHLIGHTS

All THR Posts lead to its SOCIAL READER APP:

QUALITATIVE ANALYSIS

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TWITTER

Page 58: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – HANDLE HIGHLIGHTS

NAME – BIO – DISPLAY PICTURE

Name:

Bio:

Display Picture:

Page 59: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – HANDLE HIGHLIGHTS

GROWTH STORY

4257

4885

4232

4500

4611

4000

4300

4600

4900

Week 1 Week 2 Week 3 Week 4 Week 5

Followers’ Growth

On an Average, @THR

increases its Followers

at the rate of 1% Per

Week

Week Start Date End Date Followers Weekly Increase Weekly Tweets

Wk1 18-Jun-12 24-Jun-12 301034 4257 509

Wk2 25-Jun-12 01-Jul-12 305919 4885 515

Wk3 02-Jul-12 08-Jul-12 310151 4232 402

Wk4 09-Jul-12 15-Jul-12 314651 4500 623

Wk5 16-Jul-12 22-Jul-12 319262 4611 570

Page 60: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – TWEET HIGHLIGHTS

QUANTITATIVE ANALYSIS

14%

17% 18%

24%

21%

0%

10%

20%

30%

Week 1 Week 2 Week 3 Week 4 Week 5

Re-Tweet Percentage

On an Average, @THR

makes 19 RE-TWEETS

/ 100 ORIGINAL

TWEETS

Week Start Date End Date Tweets Re-Tweets Replies

Wk1 18-Jun-12 24-Jun-12 509 70 3

Wk2 25-Jun-12 01-Jul-12 515 87 4

Wk3 02-Jul-12 08-Jul-12 402 72 3

Wk4 09-Jul-12 15-Jul-12 623 147 2

Wk5 16-Jul-12 22-Jul-12 570 122 3

Page 61: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – TWEET HIGHLIGHTS

THR’s Twitter Handle Only Tweets Links Of All Its Stories That Are Posted

On Its Official Website, along with the H/L of those stories which is same

as the ones carried on their website

QUALITATIVE ANALYSIS

Page 62: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies
Page 63: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK

Page 64: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – PAGE HIGHLIGHTS

NAME - ABOUT – BASIC INFO

Name: About:

Basic Info:

Page 65: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – PAGE HIGHLIGHTS

Week Start Date End Date Fans Average PTAT / Day

Wk1 18-Jun-12 24-Jun-12 1218055 11656

Wk2 25-Jun-12 01-Jul-12 1297265 11260

Wk3 02-Jul-12 08-Jul-12 1319340 12608

Wk4 09-Jul-12 15-Jul-12 1325301 13081

Wk5 16-Jul-12 22-Jul-12 1329730 17589

5652

79210

22075

5961 4429 4000

24000

44000

64000

84000

Week 1 Week 2 Week 3 Week 4 Week 5

GROWTH STORY

On an average, 4000-

to-6000 People LIKE

the ‘Airtel India’

Facebook Page every

Week

Fans’ Growth

Page 66: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Uses the GENERIC TACTICAL BRAND CAMPAIGNS as its FACEBOOK COVER PHOTO

Cover Photos

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FACEBOOK – PAGE HIGHLIGHTS

TIMELINE FEATURES

Cover Photos

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FACEBOOK – PAGE HIGHLIGHTS

A contest that aims to build the WORLD’s BIGGEST FRIENDSHIP BAND. Participants need to add as many friends as they can, the more friends you add the greater chances of winning a ROAD TRIP IN SPAIN

One stop destination for mobile handsets, Digital TV and

Broadband Connections

TABS

Page 69: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – POST HIGHLIGHTS

QUANTITATIVE ANALYSIS

Posts / Day 6

Likes / Post 176

Shares / Post 6

Comments / Post 21

Page 70: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

FACEBOOK – POST HIGHLIGHTS

All the Posts made on the Airtel’s Facebook are directed towards only

Promoting ALL Its Products & New Releases

QUALITATIVE ANALYSIS

Page 71: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER

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TWITTER – HANDLE HIGHLIGHTS

NAME – BIO – DISPLAY PICTURE

Name:

Bio:

Display Picture:

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TWITTER – HANDLE HIGHLIGHTS

255

194 200

195

246

180

200

220

240

260

Week 1 Week 2 Week 3 Week 4 Week 5

Week Start Date End Date Followers Weekly Tweets

Wk1 18-Jun-12 24-Jun-12 20162 1841

Wk2 25-Jun-12 01-Jul-12 20356 1631

Wk3 02-Jul-12 08-Jul-12 20556 1707

Wk4 09-Jul-12 15-Jul-12 20751 1569

Wk5 16-Jul-12 22-Jul-12 20997 1585

GROWTH STORY

Followers’ Growth

On an Average,

@Airtel_Presence

increases its Followers

at the rate of 1% Per

Week

Page 74: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – TWEET HIGHLIGHTS

QUANTITATIVE ANALYSIS

97% 97% 98% 97% 97%

0%

30%

60%

90%

Week 1 Week 2 Week 3 Week 4 Week 5

Replies Percentage

Week Start Date End Date Tweets Re-Tweets Replies

Wk1 18-Jun-12 24-Jun-12 1841 0 1794

Wk2 25-Jun-12 01-Jul-12 1631 4 1574

Wk3 02-Jul-12 08-Jul-12 1707 0 1673

Wk4 09-Jul-12 15-Jul-12 1569 0 1522

Wk5 16-Jul-12 22-Jul-12 1585 4 1542

On an Average,

@Airtel_Presence

replies to 97 TWEETS /

100 TWEETS made by

their customers

Page 75: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

TWITTER – TWEET HIGHLIGHTS

Airtel uses its Twitter Handle only

to Keep A Track Of All Its

Dissatisfied Customers,

resolving their issues and

eventually ensuring that their

problems are solved

QUALITATIVE ANALYSIS

Page 76: Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

THANK YOU

Praneeth Marisa @The_Devante

http://in.linkedin.com/in/praneethmarisa