The Dexterous

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History• 1955 Ray Kroc opens his first restaurant in Des Plaines, Illinois and the

McDonald's Corporation is created.• 1959 The 100th McDonald's opens in Chicago.• 1965 McDonald's Corporation goes public.• 1993 The first McDonald's at sea opens aboard the Silja Europe, the

world's largest ferry sailing between Stockholm and Helsinki.• 1996 McDonald's opens in India – the 95th country.

Principles of McDonald’s

• Quality, Service, Cleanliness. • Customers must always get quality products.• Passion and a responsibility for enhancing and

protecting the McDonald's brand. • Collaborative management approach.• Opportunity to innovate and lead the industry

on behalf of our customers.

Facts

• Type Public (NYSE: MCD) MAY 15,1940• Headquarters Oak Brook, Illinois, USA • Number of locations 31,000+ worldwide • James A. Skinner (Chairman) & (CEO) • Serves 47 million customers daily

Financial Performance

• Revenue US$ 22.79 billion (2007)• Operating income US$ 3.879 billion (2007)• Net income US$ 2.359 billion (2007)• Total assets US$ 29.39 billion (2007)• Total equity US$ 15.27 billion (2007)• Employees 400,000 (2008)

Strength• Global presence.• Domestic and international markets.• Enormous size.• Real estate portfolio.• Brand recognition.• Market planning.• Youth market capture.

Weakness• Looming market saturation.• Growth by around 2% per year.• Product innovation.• Increasing price competition.

Opportunities• Chipotle Grill –Non Mac Donald’s

branded chain of restaurants. • Internet access.• More International Expansion. • Penetrate in many countries especially in

Europe, Asia and Latin America.• New premium salads and fruit n’ Yogurt

Parfaits.

Threats• Changes in the global economy. • Economic slowdown. • Foreign currency fluctuation.• Competitive sector.• Limited margins to gain market share.• Other fast food industry are doing the same• “Junk” foods.

What We Learned

• Thinking big• Profit Maximization• Hands on in the Field• Thinking About the Local Culture• Diversification• Collaboration• Decision Making

Bibliography:• www.mcdonalds.com• www.google.com

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