MC-1 MODULE
-
Upload
jessy-cherian -
Category
Documents
-
view
141 -
download
0
Transcript of MC-1 MODULE
![Page 1: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/1.jpg)
MODULE --- 1
chapter
BUSINESS COMMUNICATION
![Page 2: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/2.jpg)
COMMUNICATION IN BUSINESS-Importance of communcation,Forms of
communication, communication network of the organization ;process of communication: different stages, different between oral & written communication.
![Page 3: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/3.jpg)
Books RecommendedManagerial Communication-Rai & RaiDeveloping Communication Skills-Krishna
Mohan Meera BanerjiBusiness Communication- Raymond V
LeiskarMarie E Flatley
![Page 4: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/4.jpg)
COMMUNICATIONCommunication is derived from latin word
“communis” meaning common.It stands for a natural activity of all human
beings to convey opinions ,feelings, information,& ideas to others through words written or spoken ),body language, or signs.
![Page 5: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/5.jpg)
Definitions of CommunicationGeorge Vardman in his book" Effective
Communication of ideas defines effective communication as
“purposive interchange, resulting in workable understanding & agreement b/w the sender & receiver of a message.
Robert Anderson – Communication is interchange of thoughts,opinions,or information,by speech,writing,or signs.
![Page 6: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/6.jpg)
Communication The sharing of information between two or
more individuals or groups to reach a common understanding (but not necessarily agreement).
2
![Page 7: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/7.jpg)
Allen Louis --- Communication is the sum of all things one person does when he wants to create understanding in the mind of another; it involves a systematic & continous process of telling, listening,& understanding.
Keith Davis– defines communication as “The transfer of information & understanding from one person to another person.It is a way of reaching others with facts,ideas,thoughts,& values.
![Page 8: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/8.jpg)
Features of Communication ProcessCommunication is unavoidable.Continuous ProcessTwo way TrafficThe Role of perceptionUniversalSocial process
![Page 9: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/9.jpg)
What is communication ?The Transmission of messages Which requires at least
2 participantsFactors of communication:
The Message - The content of the communicationThe Medium - The method of passing on informationThe code - The system of signs or sounds usedThe Channel - Sound waves or light wavesInterference - Noise which can affect transmission of
information Feedback - information on how information was
receivedContext - Framework in which communication takes
place
![Page 10: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/10.jpg)
Reasons for communicationIn groups list the reasons why we
communicate and identify the aims of good communication
List the different forms communication takes.
![Page 11: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/11.jpg)
Reasons for communicationTo teach or learn
somethingTo obtain/accomplish
somethingTo express feelingsTo solve problemsTo stimulate interestTo socialiseTo entertain
To provide support To question or to
answerTo OrganiseTo JustifyTo disciplineTo pass on
informationTo clarify
![Page 12: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/12.jpg)
Process of Communication Sender: The individual, group, or
organization that needs or wants to share information with some other individual, group, or organization.
Receiver: The individual, group, or organization for which the information is intended.
Message: The information that a sender needs or wants to share with other people. Needs to be both clear and complete
5
![Page 13: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/13.jpg)
Communication - Key Terms
Encoding: Translating a message into symbols or language that a receiver can understand.
Medium: The pathway through which an encoded message is transmitted to a receiver.
Decoding: Interpreting or trying to make sense of a sender’s message.
Noise: Anything that interferes with the communication process.
6
![Page 14: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/14.jpg)
![Page 15: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/15.jpg)
Functions and importance of communication
General functions & Importance of Communication.
Functions & Importance of Communication to individual.
Functions & Importance of Communication to Business.
![Page 16: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/16.jpg)
General functions of communication
1) Conducive environment.2) Technological progress.3) Economic development4) Global village
![Page 17: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/17.jpg)
Importance to individual
1) Expression of oneself.2) Satisfaction of Human Needs3) Building Human relations.4) Career advancement.
![Page 18: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/18.jpg)
Importance of Communication in business1) Efficient working of the business.2) Communication failures:Costly3) Basis of managerial Functions (a) Anticiaption (b) Innovations. (c)Planning
![Page 19: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/19.jpg)
(d) Organising (e) Leading ,Directing & Motivating (f) Controlling 4) Building Human relations5) Total Quality amnagement6)Zero defect marketing & quality services.7)Job satisfaction & enrichment
![Page 20: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/20.jpg)
8) Maintaining relations with external parties9) Strategic Management.
![Page 21: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/21.jpg)
Summary of the above Points.
“Communication is basic to an Organisation existence from birth of the organization on through its continuing life
Herbert.G.Hicks.
![Page 22: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/22.jpg)
When Communication stops organised activity ceases to exit.
![Page 23: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/23.jpg)
CLASSIFYING/FORMS COMMUNICATION Communication is classified according to the
no of persons (recievers) to whom the message is being sent.
Intrapersonal Communication Interpersonal Communication Group Communication Mass Communication Verbal Communication
![Page 24: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/24.jpg)
Non-Verbal communication Meta Communication
1) Intrapersonal Communication It is talking to oneself in one’s own mind Ex:Soliloquies.
2) Interpersonal communication It is the exchange of messages b/w two
persons. Ex: A conversation, a dialogue, interview process in which two persons interact
others may also be present as audience).
![Page 25: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/25.jpg)
3) Group communication
It can be among small or large groups in which all individuals retain their individual identity.
Ex: An organisation,Club or a classroom
4) Mass Communication
It occurs when the message is sent to large groups of people.
Ex: Newspaper,radio,television
In this process each person becomes a faceless individual with almost no opportunity for personal response or feedback.
![Page 26: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/26.jpg)
Communication can be classified on the basis of medium employed
5) Verbal Communication It means communicating with words, written
or spoken.Verbal communication consists of speaking,listening,writing,reading, & thinking.
6)Non-verbal Communication It involves exchanging information b/w persons
through sign language,action language,or object language.
Ex: Pictures,signs,gestures,facial expressions
![Page 27: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/27.jpg)
Non verbal communication flows through all acts of speaking or writing.
It is a wordless message conveyed through Gestures(sign). Movements(action language) Object language(pictures/clothes)
Nonverbal communication can be identified by Personal space(proxemics,body language,& kinesics) Touch(Haptics) Eyes(Oculesics) Sense of Smell(Olfactics) Time(Chronemics)
![Page 28: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/28.jpg)
7) Meta Communication
Here speakers choice of words unintentionally communicates something more than what the actual words state.
![Page 29: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/29.jpg)
Types/Forms Of Communication1. On the basis of Organizational
Structure Formal Informal2. On the basis of Direction Vertical Horizontal Diagonal
![Page 30: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/30.jpg)
Vertical Communicationa. Downwardb. Upward3.On the basis of way of ExpressionOralGestureWritten
![Page 31: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/31.jpg)
1 .On the basis of Organization StructureA.Formal communication-Types of Formal
communication-AdvantagesIt helps in developing relations between
immediate boss and his subordinates.It keeps uniformity in the dissemination
of information.It is an officially recognized path of
communication.
![Page 32: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/32.jpg)
DisadvantagesIt increases the workload of various
managers as communication is to be transmitted through them.
Dilutes the accuracy of the message when filtering and coloring take place at middle level.
![Page 33: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/33.jpg)
B. Informal communication(Grapevine)Factors responsible for informal communicationFeeling of uncertainty or lack of direction when
the organization is passing through a difficult period.
Feeling of inadequacy or lack of self confidence on the part of employees, leading to the formation of groups.
Giving other employees a feeling of insecurity or isolation.
![Page 34: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/34.jpg)
Types of grapevinea. Single strand chainb. Gossip chainc. Cluster chaind. Probability chain
![Page 35: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/35.jpg)
Advantages of grapevineSafety valueOrganizational SolidarityQuick transmissionFeedback
![Page 36: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/36.jpg)
Disadvantages- Incomplete information- Damaging swiftness- Leakage- Lack of authenticity- Problem in fixing responsibility
![Page 37: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/37.jpg)
2. On the basis of Directiona. Vertical-Downward and upward Advantages of Downward communication-Helps to convey to the subordinates the expectations of management
from them.-Acts as a means to control the activities of the subordinates with active
feedback.-Provides motivates to the subordinates to the workers to excel their
performance. Disadvantages of Downward communication-Delays in transmission-Overload or unload message-Loss of informationDistortion of message
![Page 38: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/38.jpg)
b. Upward communicationAdvantages-crates insight into behavioral problems.- Create confidence and trust - Enhance learning and excellenceDisadvantages-Delays and distortion- Poor listening- Hesitation of employees
![Page 39: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/39.jpg)
B.Horizontal Communication-Advantages It helps in coordinating the activities of different
departments at the same level. Different heads may sit together and thrash out
problems of wastage of time ,money, labor and materials
-Disadvantages Rivalry among employees Specialization Lack of motivation
![Page 40: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/40.jpg)
C.Diagonal communicationOral –informal meeting, formalConference, task teams, project organization
meetingWritten –Company newspaper or magazineBulletin boardsGeneral notices etc
![Page 41: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/41.jpg)
3.On the basis of way of expressionOral communication- Advantages-saves time-saves money- Speech is more powerful means of persuasion
and control- Speaker can get immediate feedback- Immediate clarrification- The informal plane of oral communication helps
to promote friendly relations
![Page 42: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/42.jpg)
Media/Modes of communication1. Internal communication- which take place
with in the organization between employees or groups or teams it can be oral or written ,formal or informal, upward or downward control and caution among the organization .
![Page 43: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/43.jpg)
2. External communication take place outside the organisation.like customers,competitors,creditors,public,press,media and government. It can take place through various channels.Letters,notices,telephone calls,meeting,press conference,product launch events and advertisements etcS
![Page 44: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/44.jpg)
Characteristics of Successful communicationCommunication is successful whenThe message is properly understood.The purpose of the sender is fulfilled.The sender & reciever of the message
remain linked through feedback
![Page 45: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/45.jpg)
Characteristics of Successful communication According to Francis.J.Bergin,communication
should be:1) Candidness2) Clarity3) Completeness4) Conciseness5) Concreteness6) Correctness7) Courtesy
![Page 46: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/46.jpg)
1) Candidness The message to be communicated
should be candid(straight forward,frank)
It should not be: Indirect Multivocal or untrue2) Clarity/Clear Clarity in expression is brought
through use of precise & concrete words.
As far as possible ,use simple & short words than prompous & heavy words
![Page 47: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/47.jpg)
Prompous
Terminate Fascination Utilise Procure Deem Interrogate
Simple
End Attraction Use Get Think Question
![Page 48: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/48.jpg)
Use words which are familiar to the audience & are appropriate for the situationFamiliar
Home After Deeply For Example
Pretentious
Domicile Subsequent Profoundly eg
![Page 49: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/49.jpg)
Construction of effective sentences and paragraphs is at the core of clarity Prefer use of sort sentences than long ones. Insert no more than one main idea into a
sentence. Arrange words 7 clauses in such a way that
the a main idea occurs easily in a sentence & less important in subordinate clause.
Headings,tabulations,graphs,line charts,pie charts,coloured capital or italic letters should be used in a creative way to improve the visual impact of the message.
![Page 50: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/50.jpg)
3 . Completeness
Incomplete message breeds misunderstandings & misinterpretations.
Wastage of time and resources.Irritates the receiver.Completeness contributes to the
clarity of the message
![Page 51: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/51.jpg)
4.ConcisenessWORDYAt this point of timeAs regards the fact thatBecause of the fact thatIn due course of timeNot very far from here
CONCISENow or at presentConsidering
As or because
SoonNearby, or close by
![Page 52: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/52.jpg)
Use single word substitutes instead of phrases without changing the meaning of the message
Long phrasesAt the present timeDue to the fact thatDespite the fact thatWill you kindlyKeeping in view
Single wordsNowBecauseAlthoughPleaseconsidering
![Page 53: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/53.jpg)
Use single & simple word instead of 2 words ,conveying the same idea
Two Words
9.a.m in the morning In my personal
opinion period of one month
Simple
9.a.m In my opinion One month
![Page 54: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/54.jpg)
Eliminate Unnecessary prepositional Phrases
Wordy
Wish to suggest.Order for goods.
Concise
Suggest.Order goods.
![Page 55: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/55.jpg)
Include only relevant material related to the main purpose of the message.
Avoid lengthy introductions & unnecessary explanations.
Also omit the information already known to the receiver
![Page 56: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/56.jpg)
5. ConcretenessConcreteness means being specific.Definite in describing events & things It also means using specific facts and
figures.Avoid using words leading to uncertainty
and vague.Use active words than passive words.
![Page 57: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/57.jpg)
6.CorrectnessCorrect in
spelling,Grammar,Format,Content & statistical data provided.
Verify the tools ,data,totals,etc for correctness.
Check the grammar & construction of sentences
Use right level of language-formal/informal.
![Page 58: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/58.jpg)
7.CourteousCourtesy in the message as well as
manners plays a dominating role in this regard.
Be in right frame of work.Use polite and respectful tone.Always thank for generosity and favour.Use words like please for requesting
something.Ensure that the other persons self
respect is not hurt.
![Page 59: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/59.jpg)
Communication in CrisisPersonal department of a management will
plan for 7 respond to crisis. The crisis may arise due to
1.Environmental accidents.2.Strikes.3.massive product failure.
![Page 60: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/60.jpg)
4. Major Litigation.5.Abrupt changes in management.
If the crisis situation is not handled properly it may lead to
1.Destroying company’s reputation.2.Drain its functional strength.3.Erode morale.4.Heavy fines & negative publicity
![Page 61: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/61.jpg)
Measures to overcome crisis1.Selecting a communication team & a
knowledgeble spokesperson to handle the requests for in information during crisis.
2.The individual selected should be able to speak honestly & remain calm when a crisis hits.
![Page 62: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/62.jpg)
3.Experts recommend that managers especially top management be visible in the hrs immediately following the initial crisis,to demonstrate that the company will do whatever it takes like.
1.To control the situation. 2.To find the cause. 3.To prevent a future occurrence.
![Page 63: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/63.jpg)
4.Experts recommend that managers to minimize the impact of any criss,on
employees by communicating Honestly.Openly using caution when sharing personal
opinions.
![Page 64: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/64.jpg)
Communication Network of the organization:-
Factors influencing organization communication:
a. Formal channels of communicationb. Job specializationc. Authority structured. Information ownership
![Page 65: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/65.jpg)
![Page 66: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/66.jpg)
![Page 67: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/67.jpg)
![Page 68: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/68.jpg)
![Page 69: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/69.jpg)
![Page 70: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/70.jpg)
![Page 71: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/71.jpg)
![Page 72: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/72.jpg)
![Page 73: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/73.jpg)
![Page 74: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/74.jpg)
![Page 75: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/75.jpg)
![Page 76: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/76.jpg)
![Page 77: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/77.jpg)
![Page 78: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/78.jpg)
![Page 79: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/79.jpg)
![Page 80: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/80.jpg)
![Page 81: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/81.jpg)
![Page 82: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/82.jpg)
![Page 83: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/83.jpg)
![Page 84: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/84.jpg)
![Page 85: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/85.jpg)
![Page 86: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/86.jpg)
![Page 87: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/87.jpg)
![Page 88: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/88.jpg)
![Page 89: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/89.jpg)
![Page 90: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/90.jpg)
![Page 91: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/91.jpg)
![Page 92: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/92.jpg)
![Page 93: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/93.jpg)
![Page 94: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/94.jpg)
![Page 95: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/95.jpg)
![Page 96: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/96.jpg)
![Page 97: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/97.jpg)
![Page 98: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/98.jpg)
![Page 99: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/99.jpg)
![Page 100: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/100.jpg)
![Page 101: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/101.jpg)
![Page 102: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/102.jpg)
![Page 103: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/103.jpg)
![Page 104: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/104.jpg)
![Page 105: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/105.jpg)
![Page 106: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/106.jpg)
![Page 107: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/107.jpg)
![Page 108: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/108.jpg)
![Page 109: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/109.jpg)
![Page 110: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/110.jpg)
![Page 111: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/111.jpg)
![Page 112: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/112.jpg)
![Page 113: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/113.jpg)
![Page 114: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/114.jpg)
![Page 115: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/115.jpg)
![Page 116: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/116.jpg)
![Page 117: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/117.jpg)
![Page 118: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/118.jpg)
![Page 119: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/119.jpg)
![Page 120: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/120.jpg)
![Page 121: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/121.jpg)
![Page 122: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/122.jpg)
![Page 123: MC-1 MODULE](https://reader034.fdocuments.net/reader034/viewer/2022050801/540132f3dab5ca5d258b4768/html5/thumbnails/123.jpg)