MBA SYLLABUS I to IV SEMESTER ADMISSION BATCH

MBA

SYLLABUS I to IV

SEMESTER

ADMISSION BATCH

2020-2022

JSS MAHAVIDYAPEETHA

JSS Centre for Management Studies,

JSS Science and Technology University JSS Technical Institutions Campus, Mysore – 570 006

JSS Science and Technology University MBA 2020-22

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Contents

VISION JSS Science and Technology University (JSSS&TU): ............................................... 5

VISION JSS Centre for Management Studies (JSSCMS) ....................................................... 5

Program Educational Objectives (PEO) .................................................................................... 5

Program Specific Objectives (PSO) ............................................................................................ 6

Program Objectives...................................................................................................................... 6

COURSE STRUCTURE ........................................................................................................................... 8

I Semester .................................................................................................................................................... 11

Foundations of Management ..................................................................................................... 12

Financial Accounting, Reporting and Analysis ....................................................................... 15

Managerial Economics ............................................................................................................... 18

Quantitative Techniques - 1 ...................................................................................................... 23

Marketing Management ............................................................................................................ 26

Organizational Behavior............................................................................................................ 29

Written Analysis and Communication ..................................................................................... 32

Computer Skills for Managers .................................................................................................. 35

II Semester .................................................................................................................................................. 44

Financial Management .............................................................................................................. 45

Management Accounting and Control System ........................................................................ 48

Human Resource Management ................................................................................................. 51

Quantitative Techniques – 2 ...................................................................................................... 54

Macro Economics for Managers ............................................................................................... 57

Operations Management ........................................................................................................... 61

Business Ethics & Corporate Governance ............................................................................... 65

SPSS Lab ..................................................................................................................................... 68

Business Research Methodology – Workshop ......................................................................... 71

III Semester Core Subjects ..................................................................................................................... 74

Total Quality Management ....................................................................................................... 75

Project Planning, Appraisal and Management ....................................................................... 78

Placement Training .................................................................................................................... 82

III Semester Finance Elective.................................................................................................... 86

Mergers, Acquisitions and Corporate Restructuring ............................................................. 87


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Investment Analysis ................................................................................................................... 90

Merchant Banking and Financial Services .............................................................................. 93

Advanced Corporate Finance ................................................................................................... 96

Derivatives................................................................................................................................. 100

III Semester Marketing Elective ............................................................................................. 103

Consumer Behaviour ............................................................................................................... 104

Business Marketing .................................................................................................................. 107

Personal Selling and Sales Management ................................................................................ 111

International Marketing .......................................................................................................... 115

III Semester Human Resource Elective ................................................................................. 118

Compensation Management .................................................................................................... 119

Human Resource Development ............................................................................................... 122

Organization Structure, Process and Design ......................................................................... 125

Industrial Relations and Labour legislations ........................................................................ 128

Organizational Learning and Knowledge Management ...................................................... 131

IV Semester Core Subjects ...................................................................................................... 134

Strategic Management ............................................................................................................. 135

Services Management .............................................................................................................. 139

Entrepreneurship Development Workshop ........................................................................... 143

Placement Training ................................................................................................................ 1436

IV Semester Finance Elective .................................................................................................. 150

International Financial Management ..................................................................................... 151

Tax Management ...................................................................................................................... 154

Portfolio Management ............................................................................................................. 157

Principles and Practices of Banking ....................................................................................... 160

IV Semester Marketing Elective ............................................................................................. 163

Channel and Logistics Management ...................................................................................... 164

Integrated Marketing Communication .................................................................................. 168

Product Management ............................................................................................................... 171

Strategic Brand Management ................................................................................................. 175

IV Semester ............................................................................................................................... 178

Human Resource Elective ........................................................................................................ 178


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Performance Management and Competency Mapping ........................................................ 179

Organizational Change and Development ............................................................................. 182

International Human Resource Management ....................................................................... 185

Industrial Psychology ............................................................................................................... 188


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JSS Mahavidyapeetha

JSS Science and Technology University

JSS Centre for Management Studies

JSS Technical Institution’s Campus

Mysuru– 570 006

Curriculum -MBA Program

(For the Academic year 2020– 2021)


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VISION JSS Science and Technology University (JSSS&TU):

Be a globally recognized institution dedicated to nurture academic, research and professional

excellence for the betterment of the society

MISSION JSSS&TU:

To synergistically develop high-quality deliverables and contribute to stay competitive in

world.

To foster and maintain mutually beneficial partnerships with our alumni, industry, state and

central governments through public services assistance and collaborative research

Securing and maintaining professional accreditation for all appropriate programs.

VISION JSS Centre for Management Studies (JSSCMS)

Be a preferred Management education institution dedicated to nurture management education,

research and professional excellence for the betterment of the society

MISSION JSSCMS

Enhance the social capital through education, research and consultancy in the area of

management.

Consciously collaborate with Institutions, Industry, Government and Society

Foster an environment of learning, enquiry and connectedness

Program Educational Objectives (PEO): (Long term)

PEO1: To Impart knowledge, skill and attitude that develop competent managers

and entrepreneurs

PEO2: To sensitize on the global, ethical, economic and socio-political contexts of

business

PEO3: To integrate knowledge from different domains that promote sustainable

decision making


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Program Specific Objectives (PSO): (Immediate to short term)

PSO1: To know organization process, structure, methods and functions

PSO2: To plan, organize, implement and control in respective managerial

Positions

PSO3: To create an internal environment to engage positively with the external

environment

Program Objectives : (POs)

PO1

Management

Knowledge

Representation of knowledge through concepts

PO2 Problem analysis &

Decision making

Analyse complex data, understanding the financial and managerial

implications, Choosing best alternative -Think critically and make

decisions based on complex information

PO3 Integrating

functional

knowledge

Implementation, Optimization, Validation and Testing, Demonstration,

Illustration, Identifying Complexity

PO4 Environment -

Sustainability

Maximise resources for the benefit of organisations and society

PO5 Ethics and

Governance

Know and understand organisations and their stakeholders

PO6 Team Work and

Communication

Lead themselves and others To achieve organisational goals,

contributing effectively in a team. Motivation, Confidence Building,

Coordination, Conflict Management,

PO7 Adaptability Operate effectively in cross-cultural settings, understanding the nature

of globalisation

PO8 Enhancing Career

and Learning

Self Motivation, Learning Environment, Manage Uncertainty,

Communication across Culture


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Quantification of PO/PSO:

Based on the relevance of Attributes specified in the PO/PSO the quantification was classified into

four rubrics

3-High relevance

2-Medium Relevance

1-low relevance

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

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MBA

COURSE STRUCTURE

I Semester

Sl / No Course Code Course Name L P T Total

1 MBA101 Foundations of Management 3 0 0 3

2 MBA102 Financial Accounting, Reporting and Analysis 3 0 0 3

3 MBA103 Managerial Economics 3 0 0 3

4 MBA104 Quantitative Techniques-1 3 0 0 3

5 MBA105 Marketing Management 3 0 0 3

6 MBA106 Organizational Behavior 3 0 0 3

7 MBA107 Written Analysis and Communication 3 0 0 3

8 MBA1LB1 Computer Skills for Managers 0 2 0 2

Total Semester Credit 21 2 0 23

II Semester

Sl / No Course Code Course Name L P T Total

1 MBA201 Financial Management 4 0 0 4

2 MBA202 Management Accounting and Control Systems 4 0 0 4

3 MBA203 Human Resource Management 3 0 0 3

4 MBA204 Quantitative Techniques-2 4 0 0 4

5 MBA205 Macro Economics for Managers 4 0 0 4

6 MBA206 Operations Management 4 0 0 4

7 MBA207 Business Ethics and Corporate Governance 3 0 0 3

8 MBA2LB1 SPSS Lab 0 2 0 2

9 MBA2WS1 Business Research Methodology - Work Shop 0 2 0 2



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III Semester

Cr/El Course Code Course Name L P T Total

Co

re

MBA301 Total Quality Management 4 0 0 4

MBA302 Project Planning, Appraisal and Management 4 0 0 4

MBA3PW1 Project Work 0 3 0 3

MBA3PT1 Placement Training 0 1 0 1

Ele

ctiv

es

(Any 4

Subje

cts

to

be

chose

n)

MBA3M/F/H1 Elective 1 3 0 0 3




MBA3M/F/H5 Elective 5


IV Semester

Cr/El Course Code Courses L P T Total

Co

re

MBA401 Strategic Management 4 0 0 4

MBA402 Services Management 4 0 0 4

MBA4WS1 Entrepreneurship Development Program 0 2 0 2

MBA4PT1 Placement Training 0 1 0 1

Ele

ctiv

es

(Any

4 S

ubje

cts

to

be

chose

n)





MBA4M/F/H5 Elective 5

20 3 0 23

L P T Total

87 13 0 100

Total Program Credits 100


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Finance Specialization Courses

III Semester IV Semester

Subject

Code Subject Name

Subject

Code Subject Name

MBA3F1 Mergers, Acquisitions and

Corporate Restructuring MBA4F1 International Financial Management

MBA3F2 Investment Analysis MBA4F2 Tax Management

MBA3F3 Merchant Banking and Financial

Services MBA4F3 Portfolio Management

MBA3F4 Advanced Corporate Finance MBA4F4 Principles and Practices of Banking

MBA3F5 Derivatives

Marketing Specialization Courses


Subject

Code Subject Name

Subject

Code Subject Name

MBA3M1 Consumer Behavior MBA4M1 Channel and Logistics Management

MBA3M2 Business Marketing MBA4M2 Integrated Marketing Communication

MBA3M3 Personal Selling and Sales

Management MBA4M3 Product Management

MBA3M4 International Marketing MBA4M4 Strategic Brand Management

Human Resource Specialization Courses


Subject

Code Subject Name

Subject

Code Subject Name

MBA3H1 Compensation Management MBA4H1 Performance Management and

Competency Mapping

MBA3H2 Human Resource Development MBA4H2 Organizational Change and

Development

MBA3H3 Organization Structure, Process

and Design MBA4H3

International Human Resource

Management

MBA3H4 Industrial Relations and Labor

Legislation MBA4H4 Industrial Psychology

MBA3H5 Organizational Learning and

Knowledge Management


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I Semester


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Course Objectives:

1. To understand fundamental concepts and principles of management, including the basic

roles, skills, and functions of management

2. To gain knowledgeable of historical development, theoretical aspects and practice

application of managerial process;

3. Recognize major environmental and social pressures and challenges facing managers

today; and the complex and interdependent nature of managerial work;

4. Be aware of the ethical dilemmas faced by managers and the social responsibilities of

businesses.

5. Apply theoretical models and concepts to current management practices, problems and

issues; and to use critical reflection to gain deeper understanding of issues.

Course Outcome:

Co1. Students will be able to develop, understanding of managerial practices and their

perspectives.

Co2. The students would be able to apply, planning and managerial decision making skills.

Co3. The students would be able to develop analytical and problem solving skills, based on

understanding of management concepts and theories.

Co4. The students would be able to comprehend and practice management concepts and

principles.

Co5. The students would be able to apply value based management and ethical practices.

Nature Area Semester

Core General Management I

Course Code

MBA101

Course Name:

Foundations of Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 1: Management theory and practice 7 Hours

Nature, purpose and functions; evolution of management thoughts; Mintzberg’s interpersonal,

informational and decisional roles; Management theories-scientific management and work of F.W

Taylor, administrative management and Fayol; Max Weber’s ideal bureaucracy ;the Hawthorne

studies; McGregor’s Theory X and Y; and Systems approach, Contributions to Management

thought-Peter F Ducker; Levels of management; current trends in management.

Module 2: Planning 7 Hours

Nature; Types; Steps; Process; Objectives; MBO; Strategies; Policies; Planning premises; Decision

making under-certainty, uncertainty, risk ; Techniques that enhance quality in decision making;

Search for alternatives-Evaluation of alternatives- Selection of an alternative; Programmed and non-

programmed decisions –Modern approaches to decision making under uncertainty-Decision trees.

Module 3: Organizing 8 Hours

Nature of organizing and entrepreneuring - formal and informal organizations- Structure and

departmentation - line, line and staff, functional, divisional and matrix; span of control-

decentralization-delegation of authority - the art of delegation-Power and responsibility

Module 4: Staffing 6 Hours

Overview of all staffing functions; systems approach to human resource management

Module 5: Leading 10

Hours

Leader centered Approaches; Trait, Behavior ,Power focus; Follower centered approaches –self –

leadership, Leadership substitutes focus ; Interactive approaches- situational, empowerment, and

transformational leadership ;Women as leaders; Leaders of the future ; Likert’s four systems of

management- the managerial grid-Robert Blake and Jane Mouton Model - Committees – Nature of

committees-Reasons for using committees-Types-Merits and Demerits.

Module 6: Controlling 10

Hours


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Process of control for diverse organizations; Setting standard for performance ; Measuring actual

performance; Responding to deviations; Designing quality and effectiveness into control systems;

criteria for effective control; Selecting the focal point of control; Managerial control philosophies-

bureaucratic control, organic control; Selecting a control style in today’s diverse and multinational

organizations; Impact of information technology on organizational control; Mechanisms for

financial control-Financial statement, Financial ratios; Ethical issues in a control of a diverse work

force.

Recommended Books

“Management – A Global and Entrepreneurial Perspective” by Heinz Weihrich, Mark V Cannice

and Harold Koontz, 2010, 14th edition

Management by Stephen Robbins and Mary Coulter; 13th Edition; Pearson Education Limited

2016

MANAGEMENT – Challenges for tomorrow’s leaders-Pamela S. Lewis ; Stephen H. Good ;

Patricia M. Fanc, 4th edition

MANAGEMENT- Stoner, Freeman, Gilbert

MANAGEMENT Principles and guidelines –Duening; Ivancevich

Jon L. Pierce & Donald G. Gardner with Dunham.2006 Management & Organizational

Behavior –An Integrated Perspective.

Course Articulation Matrix (CAM)

MBA101 Foundations of Management


CO1 2 1 2 1 2 1 1 1 2 1 1

CO2 2 1 2 1 2 2 2 1 3 3 2

CO3 3 2 3 2 2 2 2 2 3 3 2

CO4 3 2 3 2 2 3 2 2 2 2 2

CO5 3 3 2 2 3 3 3 2 3 2 2

(15 x 3 = 45 + 30 x 2 = 60 + 10 x 1 = 10) = 115/165 = 70%


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CourseObjective:

1. To make students understand the principles, concepts and conventions of accounting and book

keeping

2. To enable the preparation of final accounts of trading concerns, companies and not for profit

organisations

3. To learn tools and techniques of analysis and interpretation of financial statements

4. To help students in application of theoretical concepts to practical situations involving

managerial decisions.

Course Outcome:

Co1. The student will be able to understand accounting concepts and prepare books of account

such as journal, ledger, and subsidiary books for a set of business transactions.

Co2. The student will apply accounting standards for preparing depreciation and inventory

accounting

Co3. The student will be able to analyse Trading and profit & loss account, Balance sheet of sole

trading concern and Joint stock companies.

Co4. The student will be able to evaluate the soundness of financial reports using Ratio analysis,

Funds flow and cash flow analysis.

Co5. The student will be able to prepare Income statement, balance sheet and cash flow statement


Core Financial Management I

Course Code

MBA102

Course Name:

Financial Accounting, Reporting and

Analysis

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 1: Basics of Accounting 4 Hours

Accounting Conventions and Concepts, Accounting Principles, and Accounting disclosures, GAAP

and Users of Accounting. Introduction to IFRS.

Module 2: Basics accounting mechanics 10 Hours

Capital vs. Revenue Expenditure, Journal – Ledgers – Cash books -- Trial Balance – Income

statement – Balance Sheet- (Students are required to understand the flow in recording transactions.

Case studies should be adopted as teaching methodology), Accounting Equation.

Module 3: Revenue recognition and measurement 6 Hours

(As per Accounting Standard 9): Introduction- Recognition of revenue in the course of ordinary

activities of an enterprise; Inventory valuation (As per Accounting Standard 2) Historic cost and

market price valuation concepts (LIFO, FIFO and Weighted averages) - Implications of changes in

method of valuation of Inventory; Depreciation Accounting (As per Accounting Standard

6):Accounting for depreciation and depreciation methods- straight line and WDV method. Disposal

of depreciable assets Implications of changes in method of depreciation.

Module 4: Exposure to reading income statements of companies and firms 6 Hours

Profit and loss related concepts – reporting methods (vertical and horizontal), Measuring Income,

Adjustment process, various heads in income statements, Evaluating incomes and expenses to

measure performances (Cost effectiveness – various cost component as a percent of sales).

Module 5: Preparation and Presentation of Balance sheet of companies 6 Hours

Balance sheet related concepts – Reporting of Assets of liabilities under Companies Act – Auditors’

Report. Common-size Financial Statement – Concept of Window dressing.

Module 6: Analytical review of Financial Statements 6 Hours

Profitability Statements - COGS, EBDIT, EBIT, Operating profit/loss, PBT, PAT; Ratio Analysis-

An Introduction- Measurement of Overall Performance of a Firm/companies – Profitability Ratios-

GP, Ratio, NP Ratio, P/E ratio, ROCE, RONW, EPS, DPS; Liquidity Ratios- Current ratio, Acid

Test Ratio, Quick Ratio; Turnover Ratio- Debtors Turnover, Creditors Turnover, Stock Turnover;

Solvency, Ratios- Debt Equity Ratio, Debt Service Coverage Ratio, Fixed Assets to Net worth; Uses


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of Ratios for Internal Management; An Introduction to Financial Gearing-Effect of Financial

Leverage and Spread;

Module 7: Fund Flow and Cash Flow Statements 6 Hours

Fund flow statement - Determining the sources and uses of working capital. Preparation of Cash

Flow Statement (as per AS-3);¨ Presentation of Cash Flow Statement; Operating, Activities;

Investing Activities; Financing Activities; Foreign Currency Cash Flows; and Analysis-¨;

Accounting Standard on Cash Flow Statement. Difference between Fund Flow and Cash Flow

Statements.

Module 8: Accounting for Non Profit Organisation 4 Hours

Accounts of Non trading organizations- receipts and payments account, Income and expenditure

account, balance sheet

Recommended Books

R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd Edition

S.K. Bhattacharyya and John Dearden; Accounting for Management text and cases; Vikas

publishing house

N. Ramachandran & Ram Kumar Kakani - Financial Accounting for Management-TMH

Publications


MBA102 Financial Accounting – Reporting and Analysis

PO1 PO

2 PO3 PO4 PO5 PO6 PO7 PO8

PSO

1

PSO

2

PSO

3

CO1 2 2 2 1 3 1 2 1 2 3 2

CO2 2 2 2 1 3 1 2 1 2 3 2

CO3 3 2 2 1 3 2 2 2 3 3 2

CO4 3 3 3 1 3 2 2 2 3 3 2

CO5 3 3 3 1 3 3 2 2 3 3 2

(21x3=63+ 25x2 =50 + 9x1 =9 ) = 122/165 = 74%


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Nature Area

Semester


Course Code

MBA103

Course Name:

Managerial Economics

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. To enable the students to understand the basics of micro as well as macroeconomics;

2. To learn to employ economic concepts and logic for obtaining optimal decisions to business

problems;

3. To develop analytical skills through application of the concepts to the business decisions

4. To build sound foundation for the different streams of disciplines that the students will be

exposed during the course period

Note: There are some Aspects/elements in the syllabus which are “non-instructional” and the

students need to obtain the list of topics from the instructor. These topics/aspects are subjects to

‘Self-directed Learning’ (Under the guidance of the instructor, if need be) The students have to

make presentation on these topics

Course Outcomes

Co1. The Student will be able to demonstrate understanding of Concepts and principles in

managerial economics.

Co2. The Student will be able to demonstrate ability to apply theory of demand and theory of

production and costs in arriving at proper decisions.

Co3. Analyse different market structures like Perfect competition, Monopoly, Oligopoly and

Monopolistic competition

Co4. The Student will be able to evaluate and execute output and pricing strategies, make or

buy decision


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Module 1: Introduction to Economics 7 Hours

Micro economic analysis – Scarcity and choice – Trade Offs – Prices and Markets – Theories and

Models – Managerial Applications of Micro Economic Theory – Managerial Decision Making –

Theory of the Firm - Goals of Microeconomic policy: Efficiency and Equity – Managerial

Economics and Economic Theory – Maximizing the value of firm

Marginal Analysis for Optimal Decisions - Objective Function –Constrained and unconstrained

optimization – Optimal level of activity – Marginal Benefit and Marginal Cost

Module 2: Market Equilibrium/Basics of Demand and supply 9 Hours

Demand analysis: Concept of demand, different demand concepts-Determinants of demand change

in quantity demanded and change in demand-elasticity of demand and, measurement –Demand

forecasting.

Supply Analysis: Concept of supply-Determinants of supply-Change in quantity supplied and

change in supply-elasticity of supply-market equilibrium and government intervention.

Short run Vs Long run Elasticity – Demand and Supply

The seller’s view: Total Revenues, Average Revenues, Marginal Revenues – Relationship between

Elasticity of demand, Price (AR), TR and MR Applications of the elasticity concepts

Module 3: Theory of Production 7 Hours

Production Decision of a Firm – Technology of Production - Production function-laws of production

relating to short-run and long run- Production with a single variable input: TP,AP, MP – Profit

maximization and input choice – Two variable inputs: Production Isoquants - Marginal Rate of

Substitution and Elasticity of substitution – Expansion path and returns to scale

Production with two outputs – Economies of scope - Production Transformation Curves –

Economies and diseconomies of scope – the degree of economies of scope


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Module 4: Cost of Production analysis 12 Hours

Measuring Cost – Economic Vs Accounting costs-opportunity cost – sunk cost – Fixed cost Vs

variable cost - Fixed cost Vs sunk cost – Marginal and Variable Cost – Four important decision pit

falls

Cost in the Short Run – Determinants of short-run cost – shapes of the cost curves - Cost in the Long

Run – user cost of capital – cost-minimizing input choice – Isocost Line – choosing inputs – cost

minimization with varying output levels – Expansion path and Long run costs

Long Run Vs Short Run Cost curves – inflexibility of short run production – Long Run and Short

Run average cost curves – Long Run and Short Run Marginal cost curves – Returns to scale

,Economies and Diseconomies of scale – relationship between Long Run and Short Run Cost

Dynamic changes in costs – Learning Curve - Graphing the learning curves – learning Curve Vs

economies of scale

Module 5: Market structure and Managerial Decisions 12 Hours

Managerial Decisions in Competitive Markets - Characteristics of Perfect Competition – Demand

curve facing the firm – Profit maximization in the short run – shut down price - Profit maximization

in the Long run

Managerial Decisions with market power - Monopoly – characteristics – Determinants of market

power – Profit maximization under Monopoly; output and pricing decisions – short run profit

maximization and loss minimization under monopoly- Long run profit maximization under

monopoly – Price Discrimination- Social costs and benefits of monopoly – monopoly regulation

Managerial Decisions under Monopolistic Competition - characteristics – short run equilibrium

– Long run equilibrium – Excess capacity under monopolistic competition - Monopolistic

competition and Advertisement

Managerial Decisions under Oligopoly – Oligopoly –Features – Kinked Demand Curve - Price

Leadership – Cartels - Game Theory– Concepts ;Prisoner’s Dilemma, Nash Equilibrium – First

Mover Advantage Vs Second Mover Advantage – Pricing practices facilitating cooperation -

Strategic Decision Making in Oligopoly Markets

Module 6: Pricing Practices 6 Hours


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Pricing Rules –of thumb – Mark up pricing and Profit maximization –MR, MC, and Profit

maximization -Two part Pricing – Multiple Product Pricing – Transfer Pricing - Managerial

Implications

Module 7: Long Term Investment Decisions 7 Hours

Concepts of Risk and Uncertainty – Demand for Risky Assets – Assets – Risky and Riskless Assets

– Asset Returns – Tradeoffs between risk and return - Measuring risks with Probability Distributions

– Dispersion of Probability Distributions - variance – standard deviation – co-efficient of variation

– Manager’s utility function for profit – risk averse – risk loving – risk neutral - Managerial

implications

Module 8: Decision under Uncertainty 4 Hours

Maximization of Expected utility – Different preferences towards risk - Reducing Risk –

Diversification

Probability Matrix - Maximax Criterion - Maximin Criterion – Maximax Regret Criterion – Equal

Probability criterion

Recommended Books

1. Thomas ,Christopher R & S Maurice ,Charles ;Managerial Economics – Concepts and

Applications

2. New Delhi: Tata McGraw-Hill Irwin, 2008.

3. Hershey, Mark; Managerial Economics- An Integrative Approach Cengage Learning India Pvt.

Ltd., Publications 2009

4. Maddala ,G S & Miller, Ellen; Micro Economics – Theory & Applications, Tata McGraw Hill

Publications

5. Dominick Salvatore; Managerial Economics, Oxford University Press

6. Mankiw, Gregory; Principles of Economics, Thomson South-Western

7. Pindyck&Rubinfeld ;Microeconomics, Pearson 5th edition

8. G. S. Gupta, Managerial Economics, Tata McGraw Hill Latest Edition

11. Mulhearn, Chris , Howard R Vane , Economics for business, James Eden , New York, Palgrave

,2011


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MBA103 Managerial Economics

PO1 PO


PSO

1

PSO

2

PSO

3

CO1 3 2 2 1 2 1 2 2 2 3 3

CO2 3 2 2 1 2 1 2 2 2 3 3

CO3 3 2 2 1 2 1 2 2 3 3 3

CO4 3 3 2 1 2 1 2 2 3 3 3

(15x3=45+ 21x2 =42 + 8x1 =8 ) = 95/132 = 71.9 %


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Course Objectives:

1. Develop and refine decision-making skills by basing decision upon the outcome of statistical

tests.

2. Determine and analyze the appropriate type of statistical problem solving techniques to

business situations.

3. Interpret the results of statistical tests to draw conclusion / decision.

4. Understand the reasoning/basis behind each statistical test.

5. Shall be able to manually solve selected problems.

Course Outcome:

CO1. Students will be able to understand and apply statistics concepts and execute decisions.

CO2. Students will be able to remember the concept and statistics formula to use it

appropriately.

CO3. Students will be able to apply the statistics tools and techniques to draw valid conclusions

and to make appropriate decisions

CO4. Students will be able to analyse alternate solutions obtained by QT and justify their

selection of decision.

CO5: Students will be able to critically evaluate the results and make management decision

Module 1: Introduction 6 Hours

Definition of Statistics – Importance and Scope of Statistics – Functions of Statistics - Statistical

Investigation - Limitations of Statistics. Distrust of Statistics. Descriptive Statists – Tabular &


Core Operation Management I

Course Code

MBA104

Course Name:

Quantitative Techniques - 1

Credit Distribution

L-3 P-0 T-0

CIE 50

SEE 50


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graphical presentation–Statistical Data: Primary and Secondary data – Sources of Data – Types of

Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution,

Grouped Frequency Distribution, Continuous Frequency Distribution. – Diagrammatic and Graphic

Representation; Frequency Polygon, Cumulative Frequency Curves or Ogives – Advantages and

Limitations of Diagrams and Graphs. Tabulation: - Types of Tables- Construction of one way and

two way tables.

Module 2: Descriptive Statistics 6 Hours

Numerical Measure: Measures of Location- the Weighted and working with Grouped Data-

Measures of Variability - Measures of Distribution shape- Relative Location and detecting outliers

-Exploratory Data Analysis

Module 3: Introduction to Probability 8 Hours

Basic definition Events, Sample space and probabilities, Basic rules of probability, Conditional

probability, independence of Events, Combinatorial concepts, laws of total probability-Bay’s theory,

Joint probability table. Expectancy theory and problems.

Module 4: Discrete Probability distribution 6 Hours

Random Variable -Discrete Probability Distributions -Expected Value and Variance -Binomial

Probability Distribution-Poisson Probability Distribution-. Continuous Probability Distribution

Uniform Probability Distribution - Normal Probability Distribution - Normal Approximation of

Binomial Probabilities - Exponential Probability Distribution.

Module 5: Correlation and Simple Linear Regression 6 Hours

Correlation – concept, types, measures of correlations – Karl Pearson and Spearman’s correlation

coefficient- Simple Linear Regression Model-Least Squares Method-Coefficient of Determination-

Model Assumptions.

Module 6: Samples and Sampling 6 Hours

The Associates of Sampling, Problem-Simple Random Sampling -Points Estimation-Introduction to

Sampling Distributions-Sampling Distribution of mean - Sampling Distribution of Proposition-

Properties of point estimators-Other Sampling Methods.

Module 7: Population and Sample Mean 4 Hours

Known-Population mean: Unknown-Determining the sample size-Population Proportion.


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Module 8: Hypothesis Testing 6 Hours

Developing Null and Alternative Hypotheses -Type 1 and Type II Errors-Population Mean: Known

standard deviations, population mean: Unknown standard deviations - Population proportion -

Hypothesis Testing and Decision Making - Calculating the Probability OF Type II errors-

Determining the Sample Size for Hypothesis Test about a population mean.

Recommended Books:

1. J.K.Sharma, Business Statistics, Pearson Education, Third, 2010.

2. Statistics for Management, Levin and Rubin

3. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 7/e,

4. Aczel and Sounderpandian Complete Business Statistics 6/e, , Tata-McGraw Hill, 2006

5. Anderson, Sweeney, William, Statistics for Business and Economics”, Thomson

Publishing, 9/e, 2007


MBA104 Quantitative techniques-1


CO1 3 3 3 1 3 1 3 1 1 3 3

CO2 3 2 2 1 2 1 2 1 2 3 2

CO3 3 1 2 1 2 1 1 1 3 3 3

CO4 2 3 2 1 1 2 2 2 3 2 2

CO5 3 2 1 3 1 2 3 1 2 3 3

(20x3=60 + 17x2 =34 + 17x1 =10 ) = 104/165 = 63.03%


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Course Objectives:

1. To induct marketing theory and concepts to what marketers do in "the real world”

2. To analyze how in a customer driven economy companies embrace and act profitably

3. Importance of attracting, retaining customers & measure outcome of marketing activity

4. Become acquainted with the duties of a Marketing Manager

Course outcomes:

CO1: Understand the role of marketing as a fundamental organizational process.

CO2: Identify the dynamic nature of the environment in which marketing decisions are taken

CO3: Examine the role of Industrial buyers and consumers as purchasers and users of goods

and services using various theories and models.

CO4: Appreciate the implications of determining and implementing marketing strategy and

marketing mix to achieve the firm objectives

CO5: Demonstrate the ability to integrate various elements of marketing to develop marketing

plans

Module 1: Defining Marketing & Value creation process 5 Hours

Introduction to Marketing, offerings & marketing environment, to understand marketing as a process

of creating value, value delivery process,

Module 2: Market Demand 5 Hours

Concept of Market Potential & Market Demand, Understand information goods in context of digital

market place, Introduction to Social Media Marketing and constituents.


Core Marketing I

Course Code

MBA105

Subject Name:

Marketing Management

Credit Distribution

L - 3 T -0 P-0

CIE 50

SEE 50


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Module 3: Understanding market place & Designing Customer Driven Marketing Process

7 Hours

Consumer Markets and consumer buying behavior, Business Markets and business buying behavior,

choosing your customers through segmentation and targeting, Bases for market segmentation.

Targeting customers and positioning the products/services, creating Value Proposition.

Module 4: Product & Services 5 Hours

Product/Services, New-Product/Service Development and strategies, Product Mix strategies,

Product Life Cycle, Product diffusion curve, Characteristics of Service & Service marketing.

Module 5: Pricing & Distribution Channel 8 Hours

Pricing Considerations and approaches, pricing strategies and tactics, pricing in relation to perceived

value. Retailing and wholesaling, distribution decisions, channel alternatives, channel choice,

channel design and channel conflicts.

Module 6: Marketing Communications & Branding 6 Hours

Concept of communication mix, communication objectives, steps in developing effective

communication, Stages in designing message, AIDA, Sales Promotion, and Direct Marketing, Event

& Sponsorships & Personal Selling; branding.

Module 7: Designing Marketing Strategy & evaluation marketing performance 9 Hours

Setting company objective and goals, designing a business portfolio, Intrinsic and extrinsic growth

opportunities, competitor Analysis, approach to competitive strategy, creating competitive

advantage, branding strategies. Return on marketing investment, low tech marketing mathematics

useful in marketing analysis, types of cost, margin calculations, break-even analysis, and price-

volume relationships, price and cost at levels of distribution & relative market share.

Module 8: Managing Customer Relationships 3 Hours

Transactional marketing versus relationship marketing, characteristics of relationship, Customer life

cycle – attracting – retaining and growing customers, difference between customer retention and

acquisition.

Recommended Books:


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1. Marketing Management, 13th edition, 2009, Pearson, Kotler, Kevin Keller, Koshy, Jha

2. Principles of Marketing 13th edition, 2010, Pearson, Kotler, Armstrong, Agnihotri, Haque

3. Marketing Management 4th Edition, RajanSaxena, McGraw-Hill Publication

4. Marketing Matrices, 2nd edition, Perason, Farris, Bendle, Pfeifer, Reibstein

5. Marketing Management , 4th edition, V.S.RamaswamyMammillan Publishers

6. Digital marketing: The essential guide to New Media and Digital Marketing, Kent Wertime, Ian

Fenwick, Wiley


MBA105 Marketing Management


CO1 3 1 1 1 2 1 1 2 3 1 1

CO2 2 3 1 2 1 1 2 2 1 1 3

CO3 2 2 1 1 1 1 1 3 1 2 1

CO4 3 3 3 2 3 2 2 3 3 2 3

CO5 3 3 3 1 2 3 2 2 2 1 2

(16x3=48 + 18x2 =36 + 21x1 =21) = 105/165 = 63.6%


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Course Objectives:

Upon completion of the course, the students should be able to have better understanding

about the:

1. The basic concepts and theories underlying individual behavior besides developing better

insights into one’s own self and implications on the organizational behavior.

2. Individual behavior in groups, dynamics of groups and team building besides developing

a better awareness of how they can be better facilitators for building effective teams as

leaders themselves .

Course Outcomes:

CO1: Students will be able to remember the concepts and theories of Organizational

Behavior.

CO2: Students will be able to understand individual , group and organizational elements of

organizational Behavior, and the importance of systematically interpreting behavior.

CO3: Students will be able to analyze the theory and concepts of organizational behavior

which helps in realizing outputs say productivity, turnover, job satisfaction, reduced

absenteeism,etc.

CO4:Students will be able to critically evaluate the and apply the concepts to various

contingent scenarios of behavior at organizations.


Elective Human Resource Management I

Course Code

MBA106

Course Name:

Organizational Behavior

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 1: Introduction to Organizational Behavior 7 Hours

Understanding Organizational Behavior (OB), Features of OB, Disciplines that contribute to the

field of OB, Challenges and opportunities for OB, Developing an OB model: An overview, the

dependable variables, independent variables, contingency OB model, Learning about organizational

behavior. The importance of interpersonal skills, Complementing Intuition with Systematic Study.

Module 2: Foundations of individual behavior 4 Hours

Ability: Intellectual ability, Physical ability, Biographical Characteristics: Age, gender, race, other

characteristics: tenure, and gender identity, Learning : theories, Shaping: A Managerial Tool,

Behavioral Modification.

Module 3: Attitudes and Job Satisfaction 5 Hours

Attitudes: The ABC Model, Attitude formation, Major Job attitudes, Job satisfaction: measuring job

satisfaction, causes of job satisfaction, the impact of satisfied and dissatisfied employees on the

workplace, Cognitive dissonance theory

Module 4: Personality and Values 7 Hours

Personality: Factors that shape personality, The Myers – Briggs Type Indicator, The Big Five

Personality Model, and other personality traits relevant to OB, Application of personality theory in

organizations; Values: Importance of values, terminal versus instrumental values, generational

values, Linking individual’s personality and values to the workplace: Person – job fit, Person _

organization fit Global implications.

Module 5: Perception and Individual decision making 6 Hours

Perception: factors influencing perception; Perceptual Process, Person Perception: attribution

theory, frequently used shortcuts in judging others, specific application of shortcuts in organization,

The link between perception and individual decision making: Decision making in organizations;

Influences on decision making and organizational constraints; ethics in decision making.

Module 6: Motivation 8 Hours

Early theories of motivation: Hierarchy of Needs Theory, Theory X and Theory Y, Two factors

Theory, McClelland’s Theory of Needs, Contemporary theories of Motivation: Cognitive evaluation

theory, Goal Setting Theory, Self-Efficacy Theory, Reinforcement Theory, Equity Theory,


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Expectancy Theory, from concepts to Application, Motivating by Job design: The Job

Characteristics Model; Employee Involvement; using rewards to motivate employees.

Module 7: Foundations of Group behavior 6 Hours

Defining and classifying groups; Stages of group development; Group properties: Roles, norms,

status, size and cohesiveness, Group decision making: Group versus individual; Group think and

group shift; Group decision making techniques, Understanding work teams, Differences between

groups and teams; Types of teams: Problem solving teams; Self-managed teams; Cross functional

teams; Virtual teams; Creating effective teams, Factors determining the success of a team; Team

composition; Work design; Team process, Turning individuals into team players.

Module 8: Power and Politics 5 Hours

Power: Contrasting Leadership and Power; Bases of Power; Dependency; Power Tactics, Politics:

Organizational Politics; Reality of Politics; Causes and Consequences of Political Behavior;

Managing political behavior in organizations, The ethics of behaving politically; Global

Implications.

Recommended text Book

1. Stephen P Robbins & Timothy A Judge; Organizational Behavior; Prentice- Hall Inc, Upper

Saddle River, New Jersey; 13th Edition.

2. Organizational Behavior, Human Behavior at Work – John W. Newstrom, Keith Davis, TATA

Mc GRAW-

HILL, 11th Edition.

3. Behavior in Organizations – Jerald Greenberg, Robert A. Baron – 8th Edition

4. Michael Butler and Edward Rose – Introduction to Organizational Behavior –JaicoPublications


Nature Area

Semester

MBA106 ORGANIZATIONAL BEHAVIOR


CO1 3 3 3 1 2 2 2 2 3 3 2

CO2 3 3 3 1 2 2 2 2 3 3 2

CO3 3 3 3 1 2 2 2 2 3 3 2

CO4 3 3 3 1 2 2 2 2 3 3 2

(20x3=60 + 20x2 =40 + 4x1 =101 ) = 101/132 = 77%


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Course Code

MBA107

Course Name:

Written Analysis and

Communication

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

The Course Objectives

1. To learn the importance and fundamentals of business communication

2. To adopt the practice of preparing business letters, reports and case method of learning

3. To think critically the strategies of Negotiation and importance of employment

communication, advanced visual support and communication networks available for business

presentations

4. To Gain exposure to various forms of group communication

5. To Increase hands on experience in analyzing leading practical application oriented cases

to arrive at possible business decisions

Course Outcomes

CO1: Remember basics of written and oral communication

CO2: Appraise the communication situations and forms

CO3: Exhibit understanding by analyzing any given business situations

CO4: Apply negotiation strategies, demonstrate the usage of communication networks and

adopt employment communication for career growth

CO5: Prepare business letters, reports and adopt case method of learning.


Definition and classification of communication, purpose of communication, process of

communication, importance of communication in management, communication structure in

organization, barriers & gateway in communication, 7 C’s of communication, Impact of cross

cultural communication.


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Module 2: Oral Communication 6 Hours

Oral Communication, principles of successful oral communication, two sides of effective oral

Communication , effective listening, non–verbal communication, Body language, Paralanguage.

Module 3: Employment Communication 6 Hours

Writing CVs & Application Letter, Group discussions, interview, types of interview, candidates

preparation, Interviewers preparation; Impact of Technological Advancement on Business

Communication; Communication networks, Intranet, Internet, teleconferencing, Videoconferencing

Module 4: Written Communication and Business Letters 10 Hours

Purpose of writing, pros & cons of written communication, clarity in writing, principles of effective

writing, writing technique, Introduction to business letters, Types of business letter , Layout of

business letter.

Module 5 : Group Communication 6 Hours

Meetings: need, importance & planning of Meetings, drafting of notice, agenda, minutes and

resolutions of Meeting, writing memorandum, press release, press conference, Business etiquettes –

netiquettes, telephonic & table etiquettes,

Module 6 : Presentation Skills 6 Hours

Presentation: elements of presentation, designing a presentation, advanced visual support for

business presentation, types of visual aid, appearance & posture, practicing delivery of presentation.

Module 7: Factors affecting Communication 6 Hours

Listening : Importance of Listening, Types of Listening Barriers to Listening and overcoming them

Listening situations Developing Listening Skills.

Module 8: Corporate Communication 4 Hours

Definition, scope, importance & components of corporate communication, professional

communicator responsibilities, corporate communication & Public Relation, role of social media in

communication.


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Recommended Books:

1. Mary Ellen Guffy-Business Communication: Process and Product (Thompson, 3 rd

Edition)

2. Lesikar RV & Pettit Jr. JD – Basic Business Communication : Theory & Application (Tata

Mc Grow Hill, 10th Edition)

3. Bisen&Priya – Business Communication (New Age International Publication)

4. Kalkar,Suryavanshi,Sengupta-Business Communication(Orient Blackswan)

5. M.K. Sehgal& V. Khetrapal - Business Communication (Excel Books).

6. P.D. Chaturvedi – Busines Communication (Pearson Education, 3rd Edition 2006).

7. Sharma R.C., Mohan Krishna – Business : Correspondence and Report Writing (Tata

McGraw Hill, 3rd Edition).

8. Rajendra Pal - Business Communication (Sultanchand& Sons Publication).


MBA107 Written Analysis and Communication


CO1 3 2 2 1 2 2 2 1 2 1 1

CO2 3 2 2 1 2 2 2 1 2 1 1

CO3 3 2 2 1 2 2 2 1 2 1 1

CO4 3 2 2 1 2 2 2 1 2 1 1

CO5 3 2 2 1 2 2 2 1 2 1 1

(3x5=15 + 30x2 =60 +15x1=15 ) = 90/165 = 55.0%


Pag

e35

Course Objective

1. Give students an in-depth understanding of why computers are essential components in

business, education and society.

2. Introduce the fundamentals of computing devices and reinforce computer vocabulary,

particularly with respect to personal and professional use of computer hardware and

software.

3. Provide hands-on use of Microsoft Office applications Word, Excel, Access and PowerPoint.

Completion of the assignments will result in MS Office applications knowledge and skills.

Course Outcomes

Co1. Recognize when to use each of the Microsoft Office programs to create professional and

academic documents.

Co2. Perform basic analysis using word-processing, spreadsheet and PowerPoint ad create

professional and academic documents.

Co3. Use Microsoft Office programs to create personal, academic and business documents

following current professional and/or industry standards.

Co4. Apply computer skills and concepts for basic use to create personal, academic and business

documents in the workplace.

Part – 1:- Microsoft Excel

Module 1: Microsoft Excel 2007 Fundamentals

A. Exploring Microsoft Excel

I. Starting and Exiting the Application


Laboratory General I

Course Code

MBA1LB1

Course Name:

Computer Skills for Managers

Credit Distribution

L-0 T-0 P-2

CIE 100


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II. Examining Microsoft Excel’s Interface

B. Creating Workbook Files

I. Opening and Closing Files

II. Creating and Saving a New Workbook

III. Creating a New Workbook from a Template

IV. Microsoft Excel File Types

V. Entering Data

VI. Entering Data into a Selected Range

C. Getting Help While You Work

I. Using Microsoft Excel’s Built In Help

Module 2: Viewing Navigating and Managing Worksheets and Workbooks

A. Viewing Worksheets

I. Displaying or Hiding Gridlines and Headers

II. Zooming the Display

III. Changing Views

IV. Splitting a Window

V. Freezing and Unfreezing Panes

VI. Hiding Rows, Columns, and Sheets

VII. Viewing and Arranging Multiple Sheets

VIII. Saving a Workspace

IX. Saving a Custom View

B. Navigating Worksheets and Workbooks

I. Navigating in a Worksheet and Workbook

II. Workbook

III. Using Find

IV. Using Go To

V. Working with Multiple Workbooks

C. Managing Worksheets and Workbook Files

I. Managing Worksheets

II. Managing Workbook Files

Module 3: Editing Worksheets

A. Creating Basic Formulas

I. What is a Formula?

II. Creating a Basic Formula

III. Reference Data from other Worksheets

IV. Using Auto Calculate

B. Editing Text and Values

I. Editing and Replacing Cell Content

II. Using Undo, Redo, and Repeat

III. Using Smart Tags


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C. Clearing, Moving, and Copying Cell Content

I. Clearing Cell Content

II. Moving Cell Content

III. Copying Cell Content

IV. Collecting and Pasting Multiple Items

V. Using the Paste Special Command

D. Modifying Worksheet Structure

I. Inserting and Deleting Cells

II. Merging and Splitting Cells

III. Inserting and Deleting Rows

IV. Inserting and Deleting Columns

V. Changing Row Height

VI. Changing Column Width

Module 4: Using Functions in Formulas

A. Understanding Functions

I. What is a Function?

II. Structure of a Function

III. Categories of Functions

IV. Inserting Functions

B. Using Functions

I. The SUM Function

II. Using AutoSum

III. The SUMIF and SUMIFS Functions

C. Using Statistical Functions

I. What are Statistical Functions?

II. The AVERAGE function

III. The AVERAGEIF and AVERAGEIFS Functions

IV. The COUNT Function

V. The COUNTA Function

VI. The COUNTIF and COUNTIFS Functions

VII. The MAX Function

VIII. The MIN Function

IX. The MEDIAN Function

X. The MODE Function

D. Using Date and Time Functions

I. What are Date and Time Functions?

II. The DATE Function

III. The NOW Function

IV. The TIME Function

V. The DATEVALUE Function

Module 5: Formatting Worksheets


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A. Formatting Cells and Cell Content

I. Formatting Cells

II. Formatting Text

III. Formatting Values

B. Formatting Worksheets

I. Using Themes to Format a Worksheet or Workbook

II. Changing Sheet Tab Colors

III. Changing Sheet Background

Module 6: Preparing and Printing Worksheets

A. Preparing Worksheets for Printing

I. Using the Spell Checker

II. Setting the Print Area

III. Adjusting Page Setup Options

B. Using Find and Replace

I. Using the Find and Replace Dialog Box

II. Finding and Replacing Cell Content

III. Finding and Replacing Cell Formats

C. Previewing and Printing Worksheets

I. Using Print Preview

II. Using Page Break Preview

III. Using the Print Dialog Box

IV. Using Quick Print

V. Displaying and Printing Formulas

Part – 2:- Microsoft Word

Module 7: Microsoft Word Fundamentals

A. Exploring Microsoft Word

I. Starting and Exiting the Application

II. Examining Microsoft Word’s Interface

III. Understanding the Ribbon

B. Creating Documents

I. Saving a New Document

II. Opening Existing Documents

III. Microsoft Word Document File Formats

IV. Opening Microsoft Word 2007 Files with Older Versions of Microsoft Word

C. Entering Text

I. Understanding Word Wrap and Pagination

II. Inserting the Date and/or Time

III. Inserting Symbols and Special Characters

IV. Using Text Entry Shortcuts

V. Using Undo, Redo, and Repeat


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VI. Using Smart Tags

D. Getting Help While You Work

I. Using Microsoft Word’s Built‐In Help

II. Using the Table of Contents

III. Searching

Module 8: Viewing Navigating and Managing Documents

A. Viewing a Document

I. Changing Views

II. Zooming the Display

III. Showing or Hiding the Ruler

IV. Splitting the Document Window

V. Working with Multiple Documents

B. Navigating in a Document

I. Basic Navigation Techniques

II. Using the Scroll Bars

III. Using Find

IV. Using Go To

V. Using the Browse Buttons

VI. Using the Document Map

VII. Using Thumbnails

VIII. Using the Keyboard

C. Organizing a Document in Outline View

I. Working in Outline View

II. Expanding and Collapsing Headings

III. Promoting and Demoting Headings

IV. Reorganizing Content

D. Managing Documents

I. Organizing Documents Using File Folders

II. Modifying Document Properties

III. Using Auto Recover and Background Saves

IV. Creating Automatic Backups

Module 9: Editing and Formatting Text

A. Editing and Manipulating Text

I. Selecting Text

II. Selecting Text Using the Mouse

III. Selecting Text Using the Keyboard

IV. Inserting and Deleting Text

V. Moving and Copying Text

VI. Using the Office Clipboard

B. Formatting Characters and Paragraphs


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I. Using Quick Styles

II. Changing Font, Size, Style, and Case

III. Changing Character Spacing

IV. Using Repeat Formatting and the Format Painter

V. Features

VI. Changing Paragraph Alignment and Spacing

VII. Options 3‐41

VIII. Formatting Quoted Material

IX. Using the Text Highlight Color Tool

X. Adding Borders and Shading

XI. Revealing Formatting

C. Working with Lists, Tabs, and Indents

I. Creating Effective Lists

II. Creating and Modifying Numbered Lists

III. Creating and Modifying Bulleted Lists

IV. Sorting List Items

V. Task C‐1: Creating and Sorting Bulleted Lists

VI. Setting and Clearing Tabs

VII. Setting and Clearing Indents

VIII. Using the Click and Type Feature

D. Using Special Text Effects and Building Blocks

I. Using Superscript and Subscript

II. Using Hidden Text

III. Adding a Drop Cap

IV. Using Building Blocks

Module 10: Controlling Page and Text Layout

A. Controlling Page Options

I. Adding Page Numbers

II. Adding Line Numbers

III. Changing Margins

IV. Changing Orientation and Paper Size

V. Inserting a Cover Page and a Blank Page

VI. Adding Headers and Footers

VII. Adding a Watermark

VIII. Adding a Page Background and Color

B. Using Themes to Format a Document

I. Applying a Document Theme

II. Parts of a Theme

III. Customizing a Document Theme

IV. Restoring Template Themes

C. Controlling Text Flow


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I. Inserting and Removing Page Breaks

II. Inserting and Removing Section Breaks

III. Adjusting Paragraph Options

IV. Breaks

D. Working With Columns

I. Creating Columns

II. Adjusting Column Width and Spacing

III. Adding a Line Between Columns

IV. Controlling Text Flow in Columns

Module 11: Working with Tables

A. Creating a Table

I. Identifying Parts of a Table

II. Inserting a Table Using the Table Menu

III. Inserting a Table Using the Insert Table Dialog Box

IV. Inserting a Table Using the Drawing Tool

V. Converting Text to a Table

VI. Converting a Table to Text

VII. Navigating in a Table

VIII. Entering Text in a Table

IX. Selecting in a Table

B. Modifying a Table

I. Inserting, Deleting, and Moving Rows or Columns

II. Resizing Tables 5‐23

III. Changing Row Height and Column Width

IV. Merging and Splitting Cells

V. Splitting a Table

VI. Performing Calculations in a Table

VII. Sorting in a Table

C. Formatting a Table

I. Applying Quick Styles to a Table Using Quick Tables

II. Using Table Styles

III. Table Styles

IV. Aligning Text in Cells

V. Adding Borders

VI. Adding Shading and Patterns

VII. Repeating Table Headings

VIII. Controlling Page Breaks in a Table

Module 12: Finalizing and Printing a Document

A. Using the Proofing and Language Tools

I. Checking Spelling and Grammar


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II. Using Word Count

III. Using the Translate Feature

IV. Setting the Language

V. Using the Dictionary and Thesaurus

VI. Using Automatic and Manual Hyphenation

B. Using Find and Replace

I. Finding and Replacing Text

II. Finding and Replacing Formats

III. Finding and Replacing Special Items

C. Using Hyperlinks and Cross‐References

I. Creating a Hyperlink

II. Modifying and Removing a Hyperlink

III. Referencing External Data

IV. Creating a Cross‐Reference

V. Modifying and Removing a Cross‐Reference

D. Previewing and Printing a Document

I. Using Print Preview

II. Using the Print Dialog Box

III. Printing Documents Without Opening Them

IV. Printing an Envelope

V. Printing a Labels

Part – 3:- MS Power Point

Module 13: Introduction

a) Opening new Presentation

b) Different presentation templates

c) Setting backgrounds

d) Selecting presentation layouts

Module 14: Creating a presentation

a) Setting presentation style

b) Adding Text to the presentation

Module 15: Formatting a presentation

a) Adding style

b) Color, gradient fills

c) Arranging objects

d) Adding Header & Footer

e) Slide Background

f) Slide layout

Module 16: Adding Graphics to the presentation


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a) Inserting pictures, movies, tables, etc into the presentation

b) Drawing Pictures using Draw

Module 17: Adding effects to the presentation

a) Setting Animation & transition effect

b) Adding audio and video

Module 18: Printing Handouts and Generating standalone presentation viewer


MBA1LB1 Computer’s Skills for Managers


CO1 2 2 2 2 1 1 2 2 2 1 1

CO2 1 3 2 2 2 3 2 2 1 2 2

CO3 1 3 2 1 2 3 2 3 2 3 2

CO4 2 3 2 1 2 3 2 3 1 3 1

(10 x 3 = 30 + 23 x 2 = 46 + 11 x 1 = 11) = 87/132 = 65%


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II Semester


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Nature Area

Semester

Core General Management II

Course Code

MBA201

Course Name:

Financial Management

Credit Distribution

L-4 T-0 P-0

CIE 50

SEE 50


1. To introduce the concepts in finance management

2. To enable the use of concepts and tools in financial analysis

3. Analyse complex data, enabling managerial decision-making.

4. Integrate the implications of finance function with other functions

5.To sensitize students towards the prudent use funds and implications on stakeholders and

society at large

Course Outcomes

Co1: Students will define concepts and classify – interpret summarize concepts in finance

Co2: Students will be able to apply financial concepts in sourcing and investment decisions

Co3: Students will be able to analyze, compare to take appropriate decisions

Co4: Students will be able to critically evaluate financial decisions and justify financial

decision

Co5: Students will be able to plan and design capital structures, investment decisions

Course Content :

Module 1: Introduction to finance function 6 Hours

Financial Management – Introduction to finance, objectives of financial management – Firm Value

and equity value– profit maximization and wealth maximization. Changing role of finance managers.

Organization of finance function.

Agency model; problem and agency cost – Stockholders and Managers; bondholders and society -

Disciplining management through corporate governance - Sustainability model. Limits of corporate

finance. Introduction to Indian Financial System.


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Module 2: Compounding and discounting principle 9 Hours

Time value of money – Time Lines & notation, Future value of single cash flow & annuity, present

value of single cash flow, annuity& perpetuity, Capital recovery factor and loan amortization

schedule.

Module 3 8 Hours

Concepts of Risk and Return – Diversifiable and Non-Diversifiable risk - Risk & return of single

asset, risk and Return of a portfolio, Measurement of market risk for single asset and portfolio.

Module 4: Financing decision 8 Hours

Sources of long term funds: Cost of capital – basic concepts. Cost of debenture capital, cost of

preferential capital, cost of term loans, cost of equity capital (Dividend discounting and CAPM

model). Cost of retained earnings. Determination of Weighted average cost of capital (WACC) and

Marginal cost of capital.

Module 5: Investment decisions- Cash flow Estimation 9 Hours

Basis of project cash flow estimation; hurdle rates for projects and firm. Estimating cash flow for

new project, Cash flows of replacement projects

Module 6: Capital budgeting Techniques 9 Hours

Investment evaluation techniques – Net present value, Internal rate of return, Modified internal rate

of return, Profitability index, Payback period, discounted payback period, Accounting rate of return.

Module 7: Working capital management 8 Hours

Factors influencing working capital requirements. Current asset policy and current asset finance

policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements

of a firm. (Does not include Cash and Inventory Management)

Module 8: Capital Structure 7 Hours

Capital structure decisions – Overview of financing choices –The financing process; internal and

external financing - Planning the capital structure: EBIT and EPS analysis. ROI & ROE analysis.

Capital structure policy (No capital structure theories to be covered)

Dividend policy – Factors affecting the dividend policy - dividend policies- stable dividend, stable

payout.

Recommended Books:


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1. Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th Edition

2. I.M. Pandey – Financial Management (Vikas), 9/e,

3. Brigham & Houston – Fundamentals of Financial Management, Thomson Cengage Learning, 1/e,

4. M.Y. Khan & P.K. Jain – Financial Management (TMH), 5/e

5. Damodaran, Corporate Finance – John wiley& Co., 2/e, 2004

6. Vanhorne, Financial Management & Policy, Pearson / PHI, 11/e, 2002


MBA201 Financial Management


CO1 3 2 3 2 3 1 2 1 3 3 3

CO2 3 2 3 2 3 1 2 1 3 3 2

CO3 3 3 2 2 2 2 2 1 3 3 2

CO4 3 3 2 2 2 2 1 1 3 3 3

CO5 3 3 2 2 2 2 1 1 3 3 3

(25x3=75 + 18x2 =36 + 9x1 =9 ) = 120/165 = 73%


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Course Objectives:

The perspective of the subject is to understand the financial statements and what drives the

performance. How costs ultimately affect the performance and various ratios? Rather than problem

solving approach-application of cost concepts is recommended.

1. Management Accounting & its importance due to the limitation of Financial Accounting,

2. To study the tools & techniques in Management Accounting using financial accounting

information for decision making

3. To apply these tools & techniques to Management problems &arriving at solutions.

4. Understand changing competitive business environment and the emerging themes of

Management Accounting.

Course Outcomes

Co1. Critically analyze and provide recommendations to improve the operations of

organizations’ through the application of Management Accounting techniques.

Co2. Demonstrate mastery of costing systems, cost management systems, budgeting systems and

performance measurement systems.

Co3. Demonstrate the need for a balance between financial and non-financial information in

decision making, control and performance evaluation applications of Management Accounting.

Co4. Evaluate the costs and benefits of different conventional and contemporary costing

systems; with emphasis on cost control.

Co5. Evaluate complex ideas and tolerate ambiguity in managerial and organizational problem-

solving.


Core Financial Management II

Course Code

MBA202

Course Name:

Management Accounting and Control

Systems

Credit Distribution

L-4 P-0 T-0

CIE 50

SEE 50


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Module 1: Management Control Systems 8 Hours

Basic concepts, goals, and strategic key variables in management control systems. Management by

objectives. Management Control - Operational Control – Task Control. Concept of cost centers,

profit centers and investment centers. Cost units- classification of costs- cost analysis for

management decision making - Preparation of cost sheet

Module 2: Determinants of Product costing 8 Hours

Determining product costs: cost elements for product costing-Material control and costing, labor

costs

Module 3: Product costing 8 Hours

Accounting for overheads – Factory overheads principles of allocation and absorption -

Administrative overheads – selling and distribution overhead

Module 4: Costing methods 8 Hours

Mechanics of ascertaining product costs under job order costing and process costing (Does not

include Equivalent production, by products).

Module 5: Cost Analysis for planning control and decision Making 8 Hours

Concept of Marginal (variable) costing. Comparison between variable costs and fixed costs, -

advantage of variable costing. Decisions involving alternative choices: cost analysis for decision

making like discontinuing a product, accepting a special order, make or buy, Sell or Process further,

Product Mix

Module 6: Cost-volume – profit Analysis 8 Hours

Cost-volume – profit (CVP): Profit planning- behavior of expenses in relation to volume- CVP

model- sensitivity analysis of CVP Model for changes in underlying parameters- assumptions of the

CVP Model- Utility of the Model in Management Decision Making.

Module 7: Budgeting and budgetary control 8 Hours

Budgeting as a tool of management control - steps in budget preparation - Functional budget

problems on sales - production - material - Cash budget, Flexible budgets.


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Module 8: Standard Costing 8 Hours

Comparison with Budgetary control, analysis of variance – simple problems on material, labor and

overhead variance.

Recommended Books

1. Charles T Horngren –Introduction to Management Accounting - Pearson/PHI

2. P C Tulsian – Practical Costing- Vikas Publishers

3. Jawaharlal -Cost Accounting – TMH

4. Robert N Anthony & Vijay Govindrajan –Management Control system-(TMH)

5. Khan & Jain- Cost Accounting-(TMH)

6. Bhattacharya –Cost Accounting: Principles and Practice - PHI

7. Cost Accounting – M.N Arora – Vikas Publishers

8. P. Saravanavel-Management Control System- (HPH)


MBA202 Management Accounting and Control Systems


CO1 3 3 3 3 3 2 2 2 3 3 3

CO2 3 3 3 3 3 2 2 2 2 3 2

CO3 3 3 3 3 3 2 2 2 2 3 2

CO4 3 3 3 3 3 2 2 2 3 3 3

CO5 3 3 3 3 3 1 2 2 1 3 2

CAM (3 * 34 + 2 * 19 + 1 * 2)=68+38+2=108/165=65.45%


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Course Objectives:

1. To introduce the concepts in Human resource management

2. To enable students with meanings of terminology and tools used in managing employees

effectively

3. Analyze the strategies and programs that are used to control, manage, recruit, staff,

Compensate, develop and train, resources working in corporate branches

4. Integrate the implications of various HRM functions with other functions

5. To sensitize students towards key issues related to administering the human elements such

as Motivation, compensation, appraisal, career planning, diversity, ethics, and training.

Course outcomes:

CO1: Students will be able to remember concepts and classify – interpret summarize concepts

of HRM.

CO2: Students will be able to understand concepts in developing various options/alternatives.

CO3: Students will be able to analyze, compare to take appropriate decisions/best option,

CO4: Students will be able to apply and critically evaluate and justify decisions concerning to

HRM functions

Module 1: Introduction to Managing Human Resource 5 Hours

Nature and scope, features, functions, objectives, policies, procedures and Programs, practices, Line

and staff responsibility, Roles and Responsibilities of managers.


Elective Human Resource Management Il

Course Code

MBA203

Course Name:

Human Resource Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 2: HR Planning & Acquisition 10 Hours

Human Resource Planning, Objectives, integration of strategic planning and HRP, benefits of HRP,

factors affecting HRP, process, problems of HRP, Job design, Need, Approaches, Options, Process,

Job Description, Job analysis process, benefits of job analysis. Recruitment - Objectives,

Recruitment Policy – formulation, responsibilities, Policy design, factors influencing policy,

Recruitment Process in detail, their importance and implications, Selection Process.

Module 2: Training and Development 6 Hours

Need, Forms and types, Training need analysis, Delivery Methodology, Evaluation. Capacity

Building.

Module 4: Performance Appraisal and Management 5 Hours

Purpose, objectives, appraisers and different methods of appraisal, Potential Appraisals, limitations

and problems of performance appraisal, Post Appraisal Analysis, 360 degree appraisal.

Module 5: Compensation & Benefits Administration 7 Hours

Compensation Management: need for sound salary administration, factors affecting wages/ salary

levels, job evaluation, wage salary survey, salary structure, salary fixation, incentives, bonus

concepts, ESOPs, pay for performance, Benefits administration, employee welfare and working

conditions-statutory and voluntary measures.

Module 6 Career Planning & Development 5 Hours

Career – Stages in career Planning and Career development – Process.

Module 7: Employee Separations, Downsizing & Outplacement 5 Hours

Employee separation, types, costs of employee separation, benefits of employee separation,

managing early retirements, managing layoffs, outplacement goals and services

Module 8: HR Accounting, Records, Audit, Research and Information 5 Hours

Human Resource accounting, HR Records, HR Audit– Objectives, Needs, Process. HR Information

System


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Recommended Books:

1. Essentials of Human Resource Management and Industrial Relations, Himalaya Publication -

Subba Rao –3rd Revised ,

2. Internal Audit – Roy Chowdhary Subject Title Human Resource Management

3. Human Resource Management, Principles & Practice – Aquinas, Vikas Publication,

4. Managing Human Resources - Wayne F Cascio, TATA McGRAW-HILL- 7th , , 10th Chapter

5. Managing Human Resource - Luis R. Gomez-Mejia – Fourth , , Pearson Publication, 6th Chapter


MBA203 Human Resource Management


CO1 3 3 3 1 2 2 2 2 3 3 2

CO2 3 3 3 1 2 2 2 2 3 3 2

CO3 3 3 3 1 2 2 2 2 3 3 2

CO4 3 3 3 1 2 2 2 2 3 3 2

(20x3=60 + 20x2 =40 + 4x1 =4 ) = 104/132 = 79%


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Course Objectives:

1. To provide the inputs on inferential statistics and methods of hypothesis testing and its

application in management;

2. To provide a formal quantitative approach to problem solving;

3. To give an intuition for managerial situations where a quantitative approach is appropriate;

4. To introduce the concepts of Operation Research and various Quantitative Techniques;

5. To bring out the concept of transportation and assignment and solutions to them;

6. Description of the linear programming model, decision theory, Monte Carlo method for

simulating management systems;

7. To introduce Theory of Games and the principle of Dominance for solving game theories;

8. To provide fundamental understanding of queuing system in business situations;

Course Outcome:

Co1. Students will be able to understand and apply Statistics and Operations Research

concepts and execute decisions

Co2. Students will be able to classify – interpret summarize and explain Operations Research

concepts and decision making.

Co3. Students will be able to analyses, compare, interpret and draw valid conclusions to

make appropriate decisions

Co4. Students will be able to critically evaluate alternate solutions obtained by QT and justify

their selection of decision.

Co5. The student will be able to demonstrate ability to use concepts and tools of operation

research and its application in management.



Course Code

MBA204

Course Name:

Quantitative Techniques – 2

Credit Distribution

L-4 P-0 T-0

CIE 50

SEE 50


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Module 1: Statistical Inferences 15 Hours

Statistical Inferences about means & proportions with two samples - Inferences about the difference

between two populations means when standard deviations known - Inferences about the difference

between two populations means when standard deviations unknown. Inferences about the difference

between two population means with matched samples - Inferences about the difference between two

population proportions. Inferences about population variance - Inferences about two population

variances, Chi test, ANOVA, one way & two way.

Module 2: Decision theory 7 Hours

Decision theory – decision under uncertainty- Maxmin&Minmax, decision under Risk- Expected

Value, decision tree problems.

Module 3: Introduction to OR 10 Hours

Applications, Shortcomings, Models, Methodology, LP Model formulation, solution to LP model

by graphical methods - Duality in linear programming.

Module 4: Transportation and Assignment 14 Hours

Transportation problem, General structure of transportation problem, methods of finding initial basic

feasible solution (NWCM,LCM & VAM), test for optimality (MODI Method), degeneracy (theory

only), Assignment problems, Introduction, General structure, problems on minimization &

maximization

Module 5: Theory of Games 6 Hours

Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value

of the game, mixed strategy, Graphical method of solving a game – (2 x n) and (m x 2) games.

Module 6: Queuing Models 6 Hours

Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single

Poisson arrival with Exponential Service Rate; Applications of Queuing models.


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Module 7: Simulation of Management Systems 6 Hours

Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method,

Inventory Management Simulation, Marketing Management Simulation, Financial Management

Simulation.

Recommended Books:

1. J.K. Sharma, “Operations Research”, McMillan India

2. N. D. Vohra, “ Quantitative Techniques in Management”, Tata McGraw Hill Publications,

3/e, 4th reprint 2007

3. S. D. Sharma, “Operations Research”, KedarNath and Ram Nath& Co. Ltd.

4. Gupta and Khanna, Quantitative Techniques for Decision Making, PHI Publication, 2005

5. Natarajan, Balasubramani, Tamilarasi, “Operations Research”, Pearson Education, 1/e, 2002

6. C. R. Kothari, “Quantitative Techniques”, Vikas Publishing House, 3/e, 2004

7. Terry Lucey, Quantitative Techniques, Thomson Learning, 6/e, 2004


MBA204 Quantitative Techniques-2


CO1 3 3 3 1 3 1 3 1 1 3 3

CO2 3 2 2 1 2 1 2 1 2 3 2

CO3 3 1 2 1 2 1 1 1 3 3 3

CO4 2 3 2 1 1 2 2 2 3 2 2

CO5 3 2 1 3 1 2 3 1 2 3 3

(20x3=60 + 17x2 =34 + 17x1 =10 ) = 104/165 = 63.03%


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Nature Area

Semester


Course Code

MBA205

Course Name:

Macro Economics for Managers

Credit Distribution

L-4 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. To introduce the concepts in Macro economics for Managers and tools in Macroeconomic

analysis

2. Analyze complex data, synthesize to enabling managerial decision-making.

3. Integrate the implications of Macroeconomic functions with other managerial functions

4. To sensitize students towards macroeconomic models, trends, situations, economic policies

and their impact on performance and decisions of the firm.

5. To enable the understanding of International economics from the angle of doing business

abroad and acquaint with the concepts of Balance of Payments and Foreign Exchange.

Course Outcomes

CO1: Understand, identify and explain basic concepts, terminology, methodology and

theories of macroeconomics global/international economics; and describe factors that may

influence economic growth and use these to explain international differences in growth and

development.

CO2: Apply the model of the production possibilities frontier to illustrate the concepts of

scarcity, choice, opportunity cost, and economic growth.

CO3: Able to analyze, contemporary macro economic issues and phenomena

CO4: Evaluate the limitations of the measurements, give a comparative both quantitative

and qualitative analysis of the differences in the levels of each measure between countries,

and use the model of aggregate demand and supply to evaluate the short and long run impact

of fiscal and monetary policy on GDP, employment, and the price level


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Module 1: Module1 Circular Flow of Income 12 Hours

Macro Economic Equilibrium; introduction of AS-AD concepts linking with circular flow – NI

concepts - National Income Circular Flow of Income -Simple Equilibrium without Government

Intervention - Economy with Government Intervention - Three Sector Model; Equilibrium in an

Economy with Government Intervention - Four Sector Model Factors Affecting the Size of a

Nation’s Income - Approaches to Measure National Income - Measures of Aggregate Income -

Difficulties in Measuring National Income

Module 2: Aggregate Demand –Aggregate Supply Model 12 Hours

Aggregate Demand and Aggregate Supply: AS-AD Curves - Components of Aggregate Demand

and Aggregate Supply – Factors affecting the Aggregate Demand and Aggregate Supply - Long-run

and short-run Aggregate Supply (Shape, Shift and components) - Keynesian Income Determination

models: Two Sector, Three Sector and Four Sector – Multiplier Principle - Influence of Monetary

and Fiscal Policy on Aggregate Demand – Recessionary and Inflationary gaps

Module 3: Inflation 4 Hours

Inflation – Concept, Types of Inflation – Inflation and unemployment – Philips Curve - Short Run

Trade‐off Between Inflation and Unemployment

Module 4: Business Cycles 4 Hours

Business Cycles–concept, features, phases - direction& timing of economic variables - Counter

cyclical policies – Impact of business cycles on business

Module 5: International Trade Theories 12 Hours

Country Based Vs Firm Based theories - New Trade Theories : Vernon, Krugmen, Porter - Terms

of Trade - Commercial Policy: Free Trade Vs Protectionism - Balance of payments: Definition,

Components, Factors affecting BOP , Construction of BOP – J-Curve Effect

Module6: Exchange Rate 4 Hours

Definition – Theories of Exchange Rate – Factors Affecting Exchange Rate – NEER Vs REER –

Exchange Rate Systems – Foreign Exchange – Foreign Exchange Market: Levels and Functions


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Module 7: Economic Integration and Multilateral Institutions 10 Hours

Economic Integration: Concept and forms/levels – Static and Dynamic effects of Customs Union

European Union and World Trade - Emerging Economy – Multilateral Institutions: World Trade

Organization, IMF objectives & functions– Latest round of trade negotiations

Module 8: FDI and Multinational Corporations 8 Hours

Definition and Meaning of FDI – Types of FDI - Definition and Meaning of MNC – Importance

and dominance of MNCs – Code of conduct – MNCs and globalization – Transfer of Technology –

Global competitiveness – indicators of competitiveness - competitive advantage of nations –

Technology and Global competitiveness.

Recommended Books:

1. Abel, Bernanke and Croushore [ABC], “Macroeconomics,” Addison-Wesley, 7th Edition,

2010

2. Gregory Mankiw : Macro Economics Worth Publishers, 6th edition 2009

3. Gregory Mankiw : Principles ofMacroEconomicsCengage Learning, New Delhi, 2007

4. Guptha, G S Macro Economics:Theory and Application, New Delhi, TMH, 2008

5. Misra S.K. and PuriV.K: Economic Environment of Business-, Himalaya publishing house,

latest edition)

6. O’ Sullivan et all: Macro Economics – Principles, Applications and Tools Dorling

Kindersky (India) Pvt.ltd., (Pearson Education), New Delhi, 2012

7. Paul Samuelson: Economics, Tata-Mcgraw-Hill edition, Tenth print 2008, ( Modules 1-7)

8. Robert H Frank and Ben S Bernanke : Principles of Economics Tata McGraw- Hill

9. William Boyes and Michael Melvin: Principles of Economics, , Indian Edition, Cengage

Learning, 2003

10. Economic Survey, GOI Publications

11. Plan Documents


Pag

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MBA205 Macro Economics for Managers

PO1 PO


PSO

1

PSO

2

PSO

3

CO1 3 2 2 1 2 1 2 2 2 3 3

CO2 3 2 2 1 2 1 2 2 2 3 3

CO3 3 2 2 1 2 1 2 2 3 3 3

CO4 3 3 2 1 2 1 2 2 3 3 3

(15x3=45+ 21x2 =42 + 8x1 =8 ) = 95/132 = 71.9%


Pag

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Nature Area

Semester

Core Operation Management II

Course Code

MBA206

Course Name:

Operations Management

Credit Distribution

L-4 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. To gain an understanding and appreciation of the principles and applications relevant

to the planning, design, and operations of manufacturing/service firms.

2. To explain strategic roles of operations management and its competitive advantage to

achieve the organisation’s objectives.

3. To know the relationships between the operations function and other functional areas

of a business.

4. To develop skills necessary to effectively analyze and synthesize the many inter-

relationships inherent in productive systems

5. Explain approaches to designing and improving operations processes.

6. To identify and evaluate a range of tools appropriate for analysis of operating systems

of the firm.

7. To gain some ability to recognize situations in a production system environment that

suggests the use of certain quantitative methods to assist in decision making on operations

management and strategy.

8. To introduce concepts underlying effective operation and control of manufacturing

and service businesses. Approaches to production process, forecasting, inventory policy,

facilities planning, methods improvement and technological assessment are studied.


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Course Outcomes

Co1. Students will be able to understand contribution of operations management to the

achievement of an organization’s strategic objectives.

Co2. Students will be able to apply the quality processes in manufacturing and service

sector to improve the operational performance.

Co3. Students will be able to analyze approaches to problem solving and process

improvement in production and operations management.

Co4. Students will be able to evaluate future challenges and directions that relate to

operations management to effectively and efficiently respond to market changes by

decision making strategies.

Note:- The course will cover both theory and numerical problems ( theory and numerical in the

ratio of 40 : 60 ratio)

Module 1: Introduction to operations management 7 Hours

Foundations to operations management: Principles of Production / operations Management.

Operations strategy, Systems perspective of operations management, decisions of OM,

Functions/ Scope of OM, Competition dimensions of OM, Different production systems,

Product-process matrix, service-process matrix, productivity, types, techniques to enhance

productivity.

Module 2: Break Even Analysis 9 Hours

Break even analysis - Break even analysis in terms of physical units, sales value, and percentage

of full capacity. Break even for Multi Product situations, Capacity expansion decisions, Product

add or drop decisions, Make or Buy decisions, Equipment Selection decisions, Production

process selection decisions, Managerial uses of breakeven analysis, Limitations of Breakeven

analysis.

Note: The Module will cover both theory and numerical problems with emphasis on decision

making for competitive advantage.

Module3: Forecasting 10 Hours

Forecasting as a planning tool, forecasting time horizon, short and long range forecasting, sources

of data, types of forecasting, qualitative forecasting techniques, quantitative forecasting models

- Linear regression, Moving average, weighted moving average, Exponential smoothing,


Pag

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Exponential smoothing with trends, Measurement of errors, Monitoring and Controlling

forecasting models.

Note: The Module will cover both theory and numerical problems

Module 4 : Facility Planning 10 Hours

Facilities location decisions, factors affecting facility location decisions and their relative

importance for different types of facilities, Facility location models, Facility layout planning:

Layout and its objectives for manufacturing operations, warehouse operations, service

operations, and office operations., principles, types of plant layouts – product layout, process

layout, fixed position layout, cellular manufacturing layouts, hybrid layouts, Factors influencing

layout changes, Facilities utilities – lighting, ventilation, air conditioning, noise control,

sanitation, Materials handling - objectives, principles, types.

Note: The Module will cover theory focusing on safety, psychological factors, and productivity.

Module 5: Employee Productivity 10 Hours

Productivity and work study, Productivity and the standard of living, Productivity and the

organization, productivity, variables affecting labour productivity, work content and time, Work

Study and related working conditions and human factors, Method Study , Introduction to Method

Study, Data collection, recording, examining, and improving work, Material flow and material

handling study, Worker flow study, Worker area study, Work Measurement, Introduction to

Work Measurement, Work sampling study, Time study and setting standards, Numerical

problems on productivity measurement, time study and work standards

Module 6: Capacity Planning 10 Hours

Concept and overview of aggregation, Demand and capacity options and strategies in production

and services, capacity and value, financial impact of capacity decisions, aggregate planning types

and procedure, capacity requirement planning, concepts of yields(productivity) and its impact on

capacity; Capacity requirement planning, Materials requirement planning, Planning hierarchies

in operations, aggregate planning, purpose, necessity and importance of aggregate planning,

Managerial importance of aggregate plans, alternatives for managing demand and supply,

capacity augmentation strategies. Matching demand and capacity, demand chase aggregate

planning, level production aggregate planning, capacity planning and steps, Resource

requirements planning system, material requirement planning, objectives of MRP, elements of


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MRP, BOM, benefits of MRP, Capacity requirement planning and strategies. Job shop

scheduling n jobs on 1 machine, n jobs on 2 machines. Numerical problems on job shop

scheduling – Line Balancing theory – numerical problems on line balancing.

Module 7: Materials Management 8 Hours

Role of Materials Management- materials and profitability, Purchase functions, Procurement

procedures including bid systems, Vendor selection and development, Vendor rating,. Concepts

of lead time, EOQ, DDLT problems, purchaser functions, Inventory Management: Concepts of

inventory, types, Classification, selective inventory management, Inventory controlling

techniques ABC VED, and FSN.

Recommended Books

1. B. Mahadevan, Operations Management Theory and Practice, Pearson education, Second

impression 2007

2. William J. Stevenson Operations Management, 8th 2005.

3. Prof. K. Ashwathappa, K Sridhar Bhat, Production and Operations Management –Himalaya

Publications

4. Upendrakachru, Production and Operations Management, Text and cases, first, excel Books.

5. Byron J Finch Operations Now, , tataMcGrawhill, 3rd , ,2008

6. Norman Gaither & Greg Fraizer, Operations Management, Thomson SouthWestern


MBA206 Operations Management


CO1 3 1 3 2 2 1 1 1 3 2 2

CO2 3 2 3 2 2 1 2 2 2 2 2

CO3 3 3 3 2 2 2 2 2 2 3 3

CO4 3 3 3 2 2 3 2 2 2 3 3

(16x3=48 + 23x2 =46 + 5x1 =5 ) = 99/132 = 75%


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Course Objectives:

1.To Introduce basic ethical theories.

2.To explain professional ethical standards.

3.To describe the role of government regulation towards ethical business.

4. To Integrate the role of directors, officers, managers and employees in the modern

corporation.

5. To relate the significant issues of an ethical controversy in business to moral philosophy,

work group influence, corporate culture and social responsibility.

6. To sensitize students to the ethical issues within the context of specific business topics and

cases.To provide the student with a thorough knowledge of various methods and practices of

Compensation Management.

Course outcome

Co1. Students will be able to examine the role of ethics in business and the ethical issues that

confront today’s corporate leaders, managers, and employees.

Co2. Students will be able to address and resolve complex, critical and at times, conflicting

interests and opportunities through advancing ethical awareness, critical reasoning skills, and

core principles of ethical behavior.

Co3. Students will be able to analyse, compare and find appropriate decisions towards ethical

practices.

Co4. Students will assess the role of ethics in relationship to corporate social responsibility,

managerial decision-making, executive leadership, and corporate governance through diverse

perspectives.



Course Code

MBA207

Course Name:

Business Ethics & Corporate Governance

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 1: Introduction to Compensation and Benefits: 6 Hours

Compensation - Definition - Compensation Responsibilities – Compensation System Design Issues

–Compensation Approaches, purpose, components, Characteristics of best compensation plans.

Fixed pay and variable pay, Understanding the terminologies- compensation, benefit, salary, pay,

basic pay, wage, CTC, allowance, incentive, commission, reward, recognition, perquisite, fringe

benefit, , subsistence allowance, reimbursement, consolidated pay, stipend, service charges, pay

scales, severance pay, terminal benefit, bonus, joining bonus, retention bonus, relocation pay,

increment, and stagnation increment. Equity Concept (internal and external).

Module 2: Economic theories of wages: 6 Hours

Importance of economic theories in the understanding of compensation and benefits, the evolution

of just wage doctrine of Thomas Aquinas, subsistence wage theory of Adam Smith and David

Ricardo, wage fund theory of John Stuart Mill and Nassau Senior, marginal productivity theory of

Alfred Marshal and John Bates Clark, bargaining theory by Arthur Cecil Pigou, residual claimant

theory by Francis .A. Walker, surplus value theory by Carl Marx, and other theories.

Module 3: Principles of compensation determination: 6 Hours

Wage Determination: Principles of wage and salary administration, methods of wage determination

in India; wage boards: structure, scope and functions – Pay Commissions. Job evaluation and salary

survey The wage Mix – Development of Base Pay Systems – The Wage Curve – Pay Grades – Salary

Matrix – Compensation as a Retention Strategy- Compensation differential-Strategy.

Module 4: Benefits and incentives: 6 Hours

Meaning, significance and characteristics, basis for benefits payment, statutory benefits- employees

state insurance, provident fund, gratuity, unemployment benefits, and skills up gradation benefits,

pension, employees’ compensation and Maternity benefit, non-statutory benefits- insurance against

injury, illness, disability, fatal accident and death. Meaning and significance of incentives, basis for

incentives payment, purpose and types- regular, periodical and occasional incentives, cash incentives

and incentives as fringe benefits. Stock options.

Module 5: Executive compensation: 6 Hours

Meaning and significance of executive compensation, unique features of executive compensation,

fixed components and variable components, perquisites and benefits basis for determining executive


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compensation, statutory upper limit on executive compensation as per Companies Act 1956, stock

options, joining bonus, retention bonus and severance pay.

Module 6: Law Relating to compensation: 8 Hours

Payment of wages Act 1936, Minimum wages Act 1948, Payment of Bonus Act 1965, The

Employee’s Provident Fund and Miscellaneous Provision Act, 1952, The Payment of Gratuity Act,

1972

Module 7: Taxation on salary and benefits: 6 Hours

Meaning and significance of taxation on salary, Professional tax of state government on salaries

people, income tax of central government on salaries people. Components of salary and benefits

which are exempted from payment of tax. Approaches to create salary structures to minimize the tax

liability.

Module 8: International Compensation 4 Hours

Expatriate Compensation and its Objectives, Elements of Expatriate’s Compensation Package-

global convergence of compensation practices - Problems & challenges.

Recommended Books:

1. Compensation- Milkovich G. T, Newman J .M, &VenkataRatnam C. S,McGrawhill

Irwin,2009.

2. Compensation Management - Deb Tapomoy, Excel Books, 2009.

3. Employee Reward - Michael Armstrong, Universities Press, 2007.

4. Compensation Management in a knowledge- based world, Richard I. Henderson, Pearson

Education

5. Luis R. Gomez-Mejia & Steve Werner, Global compensation - Foundations and perspectives

Routledge, 2008


MBA207 Business Ethics and Corporate Governance


CO1 3 2 3 3 3 1 1 1 3 3 3

CO2 3 2 3 3 3 2 2 2 3 3 2

CO3 3 3 2 3 3 2 2 2 3 3 2

CO4 3 3 2 3 3 2 2 1 3 3 3

(26x3=78 + 14x2 =28 + 4x1 =4 ) = 110/132= 83%


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Course Objectives:

1. To introduce participants to the basic practice of statistics by using SPSS Statistics, a

statistical software program used for data management and data analysis and learn how to

perform basic statistical analyses.

2. To introduce participants to the use of advanced SPSS for analyzing project data for reporting

purposes focusing on database management tasks, descriptive statistics and graphics, and

basic inferential statistics for comparisons and correlations.

3. Analyzing data to compare significance of difference between two or more groups:

parametric and nonparametric methods.

4. Develop skill in Saving analytic results to SPSS output windows; Saving results from SPSS

to various output formats

5. Give students the opportunity to identify marketing problems faced by companies and

provide solutions that are supported by good marketing research, and

6. Acquaint students with the research process; train students to use SPSS effectively,

Course outcomes:

Co1. Students will able to, learn how to edit and analyze data using SPSS program.

Co2. Students will able to demonstrate the procedure to assess the validity of the data, graphs,

charts, and statistics using statistical software tool (SPSS)

Co3. Students will apply appropriate statistical tools to address research questions, test

research hypotheses and understand the statistical results.


Lab General Management II

Course Code

MBA2LB1

Course Name:

SPSS Lab

Credit Distribution

L-0 T-0 P-2

CIE 50

Viva Voce 50


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Co4. Students will be able to create a new database, creating the tables, customizing the

fields, entering the date working with queries and creating forms and reports using access

program.

Co5. Students will be able to evaluate the association between an outcome and one or

multiple exposures where outcome is continuous however, exposure could be numerical or

categorical or a combination of both.

Module 1

Introduction, Basics, Starting SPSS, Navigating, Data Editor, SPSS Viewer, Getting your data in

Opening an Excel file, Manually entering data, Opening an existing SPSS file, Saving your work

Module 2

Cutting and pasting, Exporting, Describing data, Frequency distributions, Parametric vs. Non-

parametric statistics, Normality, Homogeneity of Variance,

Module 3

Frequency Distributions and Descriptive Statistics, Graphing, Z-Scores, T-Tests, ANOVA,

Correlation and Regression, Data Analysis, Analyzing Frequencies: Chi-square, Comparing two

groups

Module 4

T-tests, Paired T-tests, comparing two groups – Non-parametric, Two independent groups: Mann-

Whitney U, Paired groups: Wilcoxon Signed Rank Test, Testing associations between continuous

variables, Correlation.

Module 5

Parametric: Pearson correlation coefficient, Nonparametric: Spearman's rho, Getting Started with

SPSS, Describing Data I, Describing Data II

Module 6

A First Look at Some Sociological Data, Exploring Relationships, Regression, More on

Relationships, A First Look at Experimental Design, Central Limit Theorem, Building Confidence

In Confidence Intervals


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Module 7

Concepts In Hypothesis Testing, Two Group Inference, Population Means, Comparing two

Population Means, Comparing Multiple, Groups – Parametric, One-Way Analysis of Variance

(ANOVA), and Additional Topics: Post-hoc tests (Multiple comparison test)

Recommended Books


MBA2LB2 SPSS Lab


CO1 1 2 1 1 1 2 2 1 1 1 1

CO2 1 2 1 1 1 2 2 1 1 1 1

CO3 1 2 1 1 1 2 2 1 1 2 1

CO4 2 3 1 1 2 2 2 2 1 2 1

CO5 2 3 2 1 2 3 2 2 1 2 1

(3 x 3 = 9 + 22 x 2 = 44 + 30 x 1 = 30) = 83/165 = 50%


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Nature Area

Semester

Workshop General Management

II

Course Code

MBA2WS1

Course Name:

Business Research Methodology –

Workshop

Credit Distribution

L-0 P-2 T-0

CIE 50

SEE 50

Course Objectives

At the end of the workshop, students are expected to

1. Understand the language of research

2. Develop abilities to understand the phenomena of management more thoroughly through the

lens of researcher

3. Develop abilities that help critical appraisal of managerial phenomena

4. Able to identify, understand and convert managerial problem into research problem

Course Outcome

Co1. Students will know key concepts, terminologies and perspectives of research in social

sciences (Remembering & Understanding)

Co2. Students will be able to identify, categorize, and analyze the various data related to

management phenomena and interpret results thereon (Analyzing)

Co3. Students will be able to appreciate given managerial question and apply relevant research

designs, methods, do statistical analysis on data collected, (Applying)

Co4. Students will be able to evaluate given management phenomena, develop research design,

and develop research instrument required and implement research project to address key

issues in management (Evaluating & Creating)

Co5. Build upon important workplace skills (e.g., cooperation, teamwork, meeting deadlines,

report writing) through active learning activities and other classroom exercises.


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Workshop

Note: The idea of the workshop is not to teach through the content of the course but enable students

understand the reasoning behind different research paradigms, designs and methods and learn by

doing scaled down research projects using various methods and experience the process of complete

cycle of research starting from problem definition through design, data collection and analysis and

reporting.

Evaluation:

Evaluation is done on the basis of both individual and group work, the description is as below

Group Work:

Projects: Submission and presentation

1. Qualitative Research

2. Survey Research

3. Experimental Research

Individual Evaluation:

1. Exercises

2. Tests on Conceptual Understanding

3. Viva on the Projects done

Given the nature of how BRM workshop is conducted, absence in one class will automatically lead

to non-understanding of subsequent classes and such person becomes hindrance to the learning of

rest of the students. Therefore attendance on all Classes Compulsory, Absence without Permission

on relevant ground would lead to the grade of ‘not-pass’,

Readings:

Any research methodology book prescribed by the faculty and lecture notes


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Indicative Workshop Outline

1. Foundations of Research: Language of Research: Terminologies, Types of Questions, Time

in Research, Types of Relationships, Variables, Hypotheses, Types of Data, Unit of Analysis,

Two Research Fallacies

2. Philosophy of Research: Structure of Research, Deduction & Induction, Positivism & Post-

Positivism, Ethics in Research

3. Conceptualizing: Problem Formulation, Concept Mapping

4. Sampling: External Validity, Sampling Terminology, Statistical Terms in Sampling,

Probability Sampling, Non- Probability Sampling

5. Measurement: Construct Validity- Measurement Validity Types, Idea of Construct Validity,

Convergent & Discriminant Validity, Threats to Construct Validity, Reliability Measurement

Error, Types of Reliability, Reliability & Validity, Levels of Measurement, Scaling: General

Issues in Scaling, Thurstone Scaling, Likert Scaling, Guttman Scaling

6. Research Design: Internal Validity, Introduction to Design, Types of Designs

7. Survey Research: Types of surveys, selecting the survey method, constructing the survey-

Types of questions, question content, response format, question wording, question

placement.

8. Qualitative Research: The qualitative debate, measures, data, approaches, methods, validity

9. Analysis: Data preparation, descriptive statistics, Correlation, Inferential Statistics

10. Write-Up: Key elements, formatting


MBA2WS1 Business Research Methodology


CO1 3 3 2 1 2 3 3 2 3 3 2

CO2 3 3 3 1 2 3 3 2 3 3 2

CO3 3 3 3 1 2 3 3 2 3 3 2

CO4 3 3 3 1 2 3 3 2 3 3 3

CO5 3 3 3 1 2 3 3 2 3 3 3

(3*36) + (2*14) + (1*5) = 141/165 = 85.5 %


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e74

III Semester

Core Subjects


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e75


Core Operation Management III

Course Code

Course Name:

Credit Distribution

L-4 P-0

T-0

MBA301

Total Quality Management

CIE 50

SEE

50

Course objectives:

1. To learn the principles of total quality management and peculiarities of their implementation

2. To be able to use quality management methods analyzing and solving problems of

organization

3. To understand prerequisites of evolution of total quality management and significance of

quality gurus’ works to the management of modern organizations

Course Outcomes:

Co1. Ability to recognize the importance, benefits and role of TQM practices in contemporary

business environment.

Co2. Understand the scope of process management and product design concepts and techniques.

Co3. Application of tools and techniques of quality control, quality assurance and TQM.

Co4. Analyze how Quality Management System, Tools and Techniques can be used to improve

both organizational efficiency and effectiveness.

Module 1: Introducion to TQM 6 Hours

Introduction to TQM, Meaning of the terms quality, quality control and quality assurance,

importance of quality, quality dimensions of products and services, quality and competitive

advantage, cost of quality, TQM, Evolution of TQM, Basic principles of TQM, TQM VS Traditional

management, advantages of TQM.

Module 2: TQM contribution 10 Hours


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Philosophical Framework to TQM Contribution of various gurus of TQM, Deming-Deming’s chain

reaction, Deming’s principles, deadly sins, PDCA cycle, Juran’s Quality trilogy, Juran’s

breakthrough sequence, Philips Crosby - Quality is free, Taguchi’s Quality loss function, Ishikawa’s

contributions and Quality Circles.

Module 3: Benchmarking 8 Hours

Benchmarking Definition, reasons for benchmarking, types of benchmarking, process of

benchmarking what to benchmark, understanding current performance, planning, studying others,

using findings, Xerox model of benchmarking, Advantages and pitfalls of benchmarking Concept

of Kaizen and its applications

Module 4: Business Procss Reengineering 8 Hours

Business Process Re-engineering(BPR) Introduction, Need for BPR, Implementing BPR, Steps in

BPR, Re-engineering Vs. TQM, BPR Vs. Kaizen, Re-engineering the structure, change management

and BPR, BPR and IT, Advantages and Limitations, Indian examples of BPR

Module 5: Quality Management Systems (QMS) 8 Hours

Introduction, meaning of QMS, ISO 9000, Benefits of ISO, ISO 9000-2008 series, implementation

of ISO 9000, Problems related to ISO 9000, QS 9000, Need for QS 9000, QS 9000 series

Environmental Management System (EMS), ISO 14000 series, Benefits of ISO 14000, Integrating

ISO 9000 & 14000

Module 6: Quality Awards 8 Hours

Introduction, Need for Quality Awards, Deming Prize and its features, MBNQA and its features,

European quality award and its features. 7 tools of quality control, Poka-yoke, Quality Function

Deployment.

Module 7: Introduction to Six Sigma 8 Hours

Historical developments, statistical framework for six sigma, DPU and DPMO concepts, DMAIC

methodology, Training for Six Sigma, Benefits of Six Sigma, Six sigma and TQM.

Module 8: Process management 8 Hours


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Concept of specification limits, statistical control limits, Process control and control charts for both

attributes and variable data.

Recommended Books:

1. Management and Control of Quality, James R. Evans, 8/e 2012, Cengage Learning

2. Total Quality Management, Dale.H. Besterfield, 3rd Edition, Pearson Education

3. Total Quality Management Text and Cases, G. Nagalingappa&Manjunath VS, Excel

books.

4. Total Quality Management, ShridharBhat, Himalaya Publication


MBA301 Total Quality Management


CO1 2 2 2 2 2 3 3 2 3 2 3

CO2 3 2 2 3 2 3 3 2 3 2 3

CO3 3 2 2 3 2 3 3 2 3 3 3

CO4 3 2 2 2 2 3 3 2 3 2 3

(22x3=66 + 22x2 =44 + 0x1 =0 ) = 110/132 = 83.33%


Pag

e78


Core Financial Management III

Course Code

MBA302

Course Name:

Project Planning, Appraisal and

Management

Credit Distribution

L-4 T-0 P-0

CIE 50

SEE 50

Course Objectives:

1. To Introduce students to the concept of project concept and idea formulation;

2. To equip the students with evaluation techniques.

3. To enable and enhance the understanding of students on project management and

appraisal.

4. To enable students to take decision under project uncertainty conditions

Note: The objective of this course is to familiarize the student with both, capital budgeting aspect

and the contents of a bankable feasibility report. The course content will be supplemented by

case studies of capital investments undertaken by corporate. The students will in a position to

prepare a preliminary feasibility report covering all the elements of the course.

Course Outcomes:

Co1: Identify different concepts, contemporary methods and systems for project

management and appraisal.

Co2: Understand specialized evaluation techniques to determine and evaluate project

feasibility.

Co3: Apply, synthesize and communicate the financial context of projects and compare

alternative project.

Co4: Critically analyses risk parameters to decide the selection of projects.

Module 1: Project planning 4 Hours

Planning & Analysis Overview: Phases of capital budgeting. Resource Allocation Framework: Key

criteria for allocation of resource. Generation and screening of project ideas


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Module 2: Project Analysis 6 Hours

market and demand analysis - Technical analysis – Environment analysis. (Environmental appraisal

of projects: types and dimensions of a project – meaning and scope of environment – Environment

– Environmental resources values – environmental impact assessment and environmental impact

statement).

Module 3: Financial estimates 8 Hours

Financial Estimates and projections-Estimation of cost of project and means of financing – estimates

of sales and production – cost of production – working capital requirement and its financing –

estimates of working results – breakeven points – projected cash flow statement – projected balance

sheet.

Module 4: Project cash flows 10 Hours

Basic principles of measurement of cash flows – components of the cash flow streams – viewing a

project from different points of view – definition of cash flows by financial institutions and planning

commission – biases in cash flow estimation. Appraisal criteria: Net Present Value – benefit cost

ratio – internal rate of returns urgency – payback period – accounting rate of returns – investment

appraisal.

Module 5: Project Risk Analysis 10 Hours

Simple estimation of risk – sensitivity analysis – scenario analysis – Monte Carlo simulation –

decision tree analysis, decision tree and real option – option to abandon – option to continue and

option to extend – selection of project – risk analysis in practice;

Module 6: Special decision situations 10 Hours

Choice between mutually exclusive projects of unequal life – optimal timing decision –

determination of economic life – inter-relationships between investment and financing aspects –

inflation and capital budgeting

Module 7: Projects constraints 8 Hours

Multiple projects and constraints: Constraints – methods of ranking – mathematical programming

approach – linear programming model – integer linear programming model – goal programming

model.


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Module 8: Project Implementation 8 Hours

Project planning and control management –Network techniques for project management –

development of project network – time estimation – determination of critical path – scheduling when

resources are limited – PERT and CPM models.

Recommended Books:

1. Prasanna Chandra; Projects-Planning, Analysis, Selection, Financing, Implementation and

Review ; Tata McGraw Hill; 6th Edition

2. Narendra Singh – Project Management and Control – HPH , 2003

3. Nicholas – Project Management for Business and Technology: Principles and Practice –

Pearson / PHIGray& Larson – Project Management: The Managerial Proc


MBA302 Project Planning


CO1 3 3 3 2 2 2 3 3 2 2 2

CO2 3 3 3 2 2 2 3 3 2 2 2

CO3 3 3 3 2 2 3 3 3 2 2 2

CO4 3 3 3 2 3 3 3 3 2 2 2

CO5 3 3 3 2 3 3 3 3 2 2 2

(30x3=90 + 25x2 =50 + 0x1 =5 ) = 140/165 = 84.84%


Pag

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Course Objecive

1. To make use of scientific research mehods to study business phenomenon

2. To identify the relevant business phenomenon to explore

Course Outcomes

Co1. Apply scinific research mehods to explore business phenomenon

Co2. Collecing and analyzing data

Co3. Interpreing and implementing results

A fairly standard structure that we have found helpful is below but is not restrictive

1. Executive Summary

2. Introduction

3. Literature and theoretical background

4. Research Hypotheses

5. Methodology

6. Results

7. Discussion

8. Recommendations

9. Conclusions

10. References

11. Appendices

It may not be obvious at the outset that these chapters’ sections in fact inter-link and build upon each

other to form a coherent argument.


Nature Area Semester - III

Course Code

MBA3PW1

Course Name:

Project Work

Credit Distribution

L-0 P-3 T-0

CIE 50

Viva-Voce 50



CO1 3 3 3 3 2 2 3 3 3 3 2

CO2 3 3 3 3 2 2 3 3 3 3 2

CO3 3 3 3 3 2 3 3 3 3 3 2

(25x3=75 + 8x2 =16 ) = 91/99 = 91.91%


Pag

e82

Course objectives

To impart employability skills

Course Oucomes

Co1. Imbibe communication skills

Co2. Analysing to take decisions

Co3 Assessing and evaluating situations- data to facilitate decision making

APTITUDE ESSENTIALS l

Modul

eNo

ContentsC DuHours

ration

1 Numbers system

a.Number system

3

b.Power cycle

c.Remainder cycle

d.Factors, Multiples

e.HCF and LCM

2 Reading comprehension a.Speed Reading Strategies

3 b.RC - Types and Tackling Strategies

3 Data arrangements and Blood

relations

a.Linear Arrangement

3 b.Circular Arrangement

c.Multi-dimensional Arrangement

d.Blood Relations

4 Time and work

a.Work with different efficiencies

3 b.Pipes and cisterns

c.Work equivalence

d.Division of wages

5 Sentence correction a.Subject-Verb Agreement

3 b.Modifiers

Nature Area Semester - III

Core Human Resource Credit Distribution

Course Code

MBA3PT1

Course Name:

Placement Training

L-0 P-1 T-0

CIE 50

Viva-Voce 50


Pag

e83

c.Parallelism

d.Pronoun-Antecedent Agreement

e.Verb Time Sequences

f. Comparisons

g.Prepositions

h.Determiners

6

Coding & decoding, Series,

Analogy, Odd man out and

Visual reasoning

a.Coding and Decoding

3

b.Series

c.Analogy

d. Odd Man Out

e. Visual Reasoning

7 Percentages, Simple interest

and Compound interest

a.Percentages as Fractions and Decimals

3

b.Percentage Increase / Decrease

c.Simple Interest

d.Compound Interest

e.Relation Between Simple and Compound

Interest

8 Sentence completion and Para-

jumbles

a.Pro-active thinking

3

b.Reactive thinking (signpost words, root

words, prefix suffix, sentence structure clues)

c.Fixed jumbles

d.Anchored jumbles

9 Clocks, calendars, Direction

sense and Cubes

a.Clocks

3 b.Calendars

c.Direction Sense

d.Cubes

10 Time, Speed and Distance

a.Basics of time, speed and distance

3

b.Relative speed

c.Problems based on trains

d.Problems based on boats and streams

e.Problems based on races

11 Vocabulary

a.Vocabulary Demystified

3 b.Synonyms and Antonyms

c.Word Analogy

d.Miscellaneous Vocabulary

12 Data interpretation and Data

sufficiency

a.Data Interpretation – Tables

3 b.Data Interpretation - Pie Chart

c.Data Interpretation - Bar Graph

d.Data Sufficiency

13 Profit and loss, Partnerships

and averages

a.Basic terminologies in profit and loss

3 b.Partnership

c.Averages

d.Weighted average


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e84

e.Mixtures and alligations

14 Articles, Prepositions and

Interrogatives

a.Definite and Indefinite Articles

3

b.Omission of Articles

c.Prepositions

d.Compound Prepositions and Prepositional

Phrases

e.Interrogatives

15 Permutation, Combination and

Probability

a.Fundamental Counting Principle

2

b.Permutation and Combination

c.Computation of Permutation

d.Circular Permutations

e.Computation of Combination

f. Probability

16 Ratio and Proportion

a.Ratio

2 b.Proportion

c.Variation

d.Simple equations

e.Problems on Ages

2 17

Logical connectives, Syllogism

and Venn diagrams

a.Logical Connectives

b.Syllogisms

c.Venn Diagrams – Interpretation

d.Venn Diagrams - Solving

18 Voices and Speech a. Active Voice and Passive Voice b. Direct

Speech and Indirect Speech 2

19 Critical reasoning

a.Argument – Identifying the Different Parts

(Premise, assumption, conclusion)

b.Types of Questions 2

20

Logarithms, Progressions,

Geometry and Quadratic

equations.

a.Logarithm

2

b.Arithmetic Progression

c.Geometric Progression

d.Geometry

e.Mensuration

f. Quadratic Equations

21 Algebraic Expressions

a.Remainder of an expression

1.5 b.Factors, multiples, HCF and LCM of

expressions

c.Finding maxima and minima

22 Surds, Indices and

Simplification

a.Surds

1.5 b.Indices

c.Simplification exercises

23 Set Theory

a.Set definition and formulas

1.5 b.Power set

c.Sub set

d.Set multiplication


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e85

24 Functions

a.Roots of a function

1.5 b.Domain and range

c.Problems involving multiple functions

25 Cryptarithmetic - 1.5

26 Trigonometry

a.Heights and distance problems

1.5 b.Identities, angles

c.Simplification

27 Attention to detail

a.String matching

1.5 b.Text and image comprehension Qs

c.Decision based Qs

28 Image Interpretation a.Rebus puzzles

1.5 b.Forming words based on images

Total Duration 66 Hours

INTERVIEW ESENTIALS

Modul

e Topics Session description Hours

1 Group discussion - Basics

· Importance of GD round

· Skills assessed in GD round

· How to ace GD

· Dos and don’ts of a GD 2

· Idea generation techniques

·One mock GD participated by 12 volunteer

students, facilitated by the trainer

2 Personal Interview - Basics

· Self-introduction practice

· Body language – especially grooming 2

– for personal interview

· Personal interview – FAQs discussion

3 Resume writing - Basics

· How to write a good and impressive

Resume

· Important aspects of an impressive 2

Resume

·Sample template and formatting ideas

Total Duration 6

Hours




CO1 3 3 3 2 2 2 3 3 3 3 2

CO2 3 3 3 2 2 2 3 3 3 3 2

CO3 3 3 3 2 2 3 3 3 3 3 2

(22x3=66 + 11x2 =22 ) = 88/99 =88.88%


Pag

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III Semester

Finance

Elective


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Nature Area

Semester


Course Code

MBA3F1

Course Name:

Mergers, Acquisitions and

Corporate Restructuring

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. To make students understand the strategic importance of mergers and acquisitions in modern

business organization

2. To make students understand the different methods of corporate restructuring and takeover

defenses

3. To help students understand the mechanisms involved in determination of share exchange

ratios and valuation of firms

4. To expose students to the legal and regulatory framework of mergers and acquisitions.


several cases

Course outcome:

Co1. The student will be able to understand various restructuring strategies and strategic

framework for restructuring and Mergers and Acquisitions.

Co2. The student will be able to apply M&A concepts, theories, restructuring strategies and

legal implications.

C03. The student will be able to identify and analyse Target firm and acquiring firms and

M&A process

Co4.The student will be able to evaluate, merger cash flows and post performance

Co5. The student will be able to draft post merger consolidated financial statements


Pag

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Module 1: Corporate restructuring 8 Hours

A) Restructuring - Different forms of restructuring. Expansion, contraction, Management structure

and ownership control changes.

B) Mergers - in the nature of acquisitions and amalgamations. types of merger – motives behind

mergers – operating, financial and managerial synergy of mergers – value creation in horizontal,

vertical and conglomerate mergers – internal and external change forces contributing to M & A

activities

joint ventures – sell off and spin off – divestitures – equity carve out – leveraged buy outs (LBO) –

management buy outs – master limited partnerships – employee stock ownership plans (ESOP)

Module 2: Strategic perspective 6 Hours

M & A – A strategic perspective- industry life cycle and product life cycle analysis in M&A decision,

strategic approaches to M&A- SWOT analysis, BCG matrix, Porter’s Five forces model

Module 3: Merger Theories 5 Hours

Theoretical background of merger. Development of merger and restructuring concept. Efficiency

theories – valuation theories – behavioral theories.

Module 4: Merger Process 3 Hours

Dynamics of M&A process- identification of targets-negotiation-closing the deal. Five stage model

–due diligence (detailed discussion). Process of merger integration – organizational and human

aspects – managerial challenges of M & A

Module 5: Valuation 8 Hours

Valuation approaches – discounted cash flow valuation – relative valuation – valuing operating and

financial synergy – valuing corporate control – valuing of LBO. Methods of financing mergers –

cash offer, share exchange ratio – mergers as a capital budgeting decision.

Module 6 : Accounting for amalgamation 8 Hours

Pooling of interest method, purchase method – procedure laid down under the Companies Act of

1956


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Module 7 : Defenses 5 Hours

Takeovers, types, hostile takeover approaches, take over defenses – financial defensive measures –

Coercive offers and defense – anti-takeover amendments – poison pill defense

Module 8 : Legal and regulatory frame work of M & A 5 Hours

Provisions of Company’s Act 1956, Indian Income Tax act 1961 – SEBI takeover code, Provisions

of Competition Act

Recommended Books:

1. Fred Weston, Kwang S Chung, Susan E Hoag – Mergers, Restructuring And Corporate

Control – Pearson Education, 4/e

2. Mergers acquisitions and Business valuation – RavindharVadapalli – Excel books, 1/e

2007

3. AshwathDamodaran – Corporate Finance-Theory And Practice – John Wiley & Sons

4. SudiSudarsanam – Value Creation From Mergers And Acquisitions – Pearson Education,

1/e, 2003

5. Chandrashekar Krishna Murthy &Vishwanath. S.R, Merger Acquisitions & Corporate

Restructuring –– Sage Publication

6. Machiraju – Mergers And Acquisitions – New Age Publishers


MBA3F1 Mergers Acquisitions and Corporate Restructuring

PO1 PO


PSO

1

PSO

2

PSO

3

CO1 3 2 3 2 3 1 2 1 3 3 2

CO2 3 2 3 1 3 1 2 1 3 3 2

CO3 3 3 2 1 3 2 2 2 3 3 2

CO4 3 3 2 1 3 2 2 2 3 3 3

CO5 3 3 2 1 3 3 2 2 3 3 3

(28x3=84+ 19x2 =38 + 8x1 =8 ) = 130/165 = 78.7%


Pag

e90

Course Objective:

The objective of this course is to provide an insight into various investment avenues, secondary

market operations and valuation of securities.

1. To inculcate the knowledge about investment process and financial markets.

2. To understand the concept of risk, return and its calculation

3. Calculation of fair value of securities using various models

4. To inculcate the knowledge about fundamental analysis and technical analysis and usage of

charts for investment.

Course Outcome:

Co1. The Student will be able to remember the basis features and characteristics of various

markets and securities.

Co2. The student will be able to understand the concepts of risk and return as an investment

management tool.

Co3. The student will be able to apply the concepts of various models for computation of

fair value of securities in real life situations.

Co4. The student will be able to analyze the fair value and the current market price of a

security and take the right decision to Buy, Sell or Hold a security.

Co5. The student will be able to compute and plot various charts and evaluate the results of

decision taken to Buy, Sell or Hold a security.


Elective Financial Management III

Course Code

MBA3F2

Course Name:

Investment Analysis

Credit Distribution

L-3 P-0 T-0

CIE 50

SEE 50


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Module 1: Investment Concepts 4.5 Hours

Introduction - Concepts of investment- Financial and non-financial forms of investment – Objectives

of financial investment, investment methods – Security and non-security forms of investment –

Sources of investment information- Investment Instruments

Module 2: Financial Markets and Exchanges 6 Hours

Financial markets – primary and secondary markets – major players and instruments in secondary

market - Functioning of stock exchanges, trading and settlement procedures at NSE & BSE. Stock

markets guidelines on primary & secondary markets

Module 3: Equity Valuation 6 Hours

Equity Valuation: Models -Valuation methods-dividend discount model, price earnings ratio, price

book value ratio, Price-sales ratio, free cash flow model-EVA & MVA, minority interest and

discounts.

Module 4: Bond Valuation 9 Hours

Bond valuation - Strategic role of bond, Bond terminology, types of bonds, value of bond, Bond

yield measures, bond price analysis, forecasting interest and determinants of interest rates, theories

of interest rates, analysis of deep discount bond, analysis of convertible bond , analysis of tax shelter

fixed investment avenues.

Module 5: Fundamental Analysis 6 Hours

Fundamental analysis - Objective and believes of fundamental analysis, frame work of fundamental

analysis concepts of intrinsic value- Economic Analysis : Economic forecasting methods, Industry

analysis and Company analysis.

Module 6: Technical Analysis 9 Hours

Technical analysis - Concepts of Technical analysis, Dow chart, PFC, Bar chart, Contrary opinion

theory - Confidence index, RSA, RSI, Moving average, MACD, Japanese candle stocks.

Module 7: Market Efficiency 3 Hours

Efficient market hypothesis - Concept of efficiency of stock markets, forms of efficient market

hypothesis, Empirical tests of efficient market hypothesis in Indian Market. Description of tests of

efficient market hypothesis.


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Module 8: Personal Finance 4.5 Hours

Investment & Tax planning for individual investors: Mathematics and statistics of personal finance;

personal financial condition and goals setting; human financial life cycle; personal income tax

planning and strategies; personal risk management (life, health, disability, and property insurance);

debt and credit management (loans, lines of credit, etc.); renting, buying and financing a home;

building an investment portfolio (types of investments and their risks and returns); and retirement

planning.

Recommended Books:

1. Investment Analysis and Portfolio management – Prasanna Chandra – TMH - 2nd Edition,

2005, 3/e

2. Investments – ZviBodie, &Mohanty – TMH – 6th Edition, 2005

3. Investment Management – VK Bhalla ( S.Chand& Co)

4. Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson / Cengage Learning.

5. Security Analysis & Portfolio Management – Fisher and Jordan , 6/e Pearson

6. Investment science – David G.Luenberger. Oxford.

7. Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson / PHI, 5/e, 2001

8. Portfolio Management – Barua, Verma and Raghunathan (TMH), 1/e, 2003

9. Portfolio Management –S. Kevin – Prentice Hall India.

10. Reilley& Brown – Investment Analysis & Portfolio Mgmt. – Thomson Learning, 7/e, 2004

11. Ranganathan & Madhumathi – Investment Analysis & Portfolio Mgmt. – Pearson

12. V A Avadhani – Securities Analysis & Portfolio Mgmt. – HPH

13. PunithavathyPandian – Security Analysis & Portfolio Mgmt. – Vikas, 2/e, 2005


MBA3F2 Investment Analysis


CO1 3 2 2 1 3 1 3 3 3 3 3

CO2 3 3 2 1 2 1 3 3 2 3 2

CO3 3 3 3 1 3 2 3 3 3 3 3

CO4 3 3 3 1 3 2 3 3 3 3 3

CO5 3 3 3 1 3 2 3 3 3 3 3

(39x3=117 + 9x2 =18 + 7x1 =7 ) = 142/165 = 86.06%


Pag

e93

Course Objectives

1. To introduce the basics of merchant banking services, financial markets and to provide SEBI

guidelines for Merchant Bankers

2. To explain about modes of raising capital from international markets; to provide an

understanding of role of depositories and money markets

3. To explain about financial services including leasing and hire purchase

4. To make aware of other financial services, securitization of debt and marketing of financial

services

5. To appraise the students on the leading practical application oriented relevant and updates

case studies, doing case analysis and arriving at conclusions facilitating business decisions.

Course Outcomes

Co1. The student will be able to remember the basic features and characteristics of financial

markets and instruments dealt in Financial Markets.

Co2. The student will be able to demonstrate an understanding of financial markets and

instruments.

Co3. The student will be able to apply or follow the procedure involved in raising of long term

and short term funds.

Co4. The student will be able to analyze a given relevant business context using basic knowledge

of financial markets

Co5. The student will be able to demonstrate the skills of evaluating various options for raising

finance or acquiring long term assets.



Course Code

MBA3F3

Course Name:

Merchant Banking and Financial Services

Credit Distribution

L-3 P-0 T-0

CIE 50

SEE 50


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Module 1: Introduction to Merchant Banking 4 Hours

Merchant banking: Origin, Services rendered by Merchant bankers, Functions of Lead managers,

SEBI Guidelines for Merchant bankers. Non-Banking Finance Companies: Functions, RBI

Guidelines, Prudential Norms. Differentiating between Banking, Merchant Banking and Investment

Banking.

Module 2: Insurance Services 4 Hours

Need and importance Life and non life insurance- Players in life and non life insurance- Essentials

of insurance contracts- Risk appraisal and selection- Life and non life insurance products including

unit linked plans.

Module 3: Regulations 9 Hours

Merchant Banking- SEBI guidelines for merchant bankers – Issue Management – Equity issues –

Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues activities

– Raising capital from International markets: ADRs, GDRs, IDRs, ECB etc.

Module 4 : Lease and Hire purchase 13 Hours

Leasing: Concept, Steps in Leasing Transactions, Types of Lease, Legal frameworks, Advantages

and disadvantages of Leasing, Contents of a Lease Agreement, Matters on Depreciation and Tax,

Problems in leasing, Factors influencing Buy or Borrow or Lease Decision.

Hire Purchasing: Concepts and features, Hire Purchase Agreement, Comparison of Hire Purchase

with Credit sale, Installment sale and Leasing. Banks and Hire Purchase.

Module 5 : Credit rating 3 Hours

Definition and meaning, Process of credit rating of financial instruments, rating methodology,

Rating agencies, Rating symbols of different companies.

Module 6 : Securitization of debt 3 Hours

Meaning, Features, Special Purpose Vehicle, Types of securitisable assets, Benefits of

Securitization, Issues in Securitization, Pass through & Pay through Certificates.


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Module 7 : Depository System 4 Hours

Objectives, activities, interacting systems, role of depositories and their services, Advantages of

depository system -NSDL and CDSL. Depository participants and their role- Stock Broking Services

including SEBI guidelines.

Module 8 : Money Market 5 Hours

Structure – Organized and Un-Organized Market, Call Money Market, Bills market, Market for

Government Securities., Money market Instruments: Treasury Bills, Repurchase Agreements /

Reverse Repo, Commercial bills, Commercial Papers, Certificate of Deposit. The role of merchant

banker in money market

Module 9 : Other Instruments / Services 3 Hours

Credit card – Bill discounting – Factoring – Forfeiting – Consumer finance – Reverse mortgage

service – Bridge Finance.

RECOMMENDED BOOKS:

1. Financial Markets and Services – Gordon & Natarajan, 7/e, Himalaya publishing, 2011.

2. Financial Services- Khan M.Y, 6/e, McGraw Hill, 2011.

3. Merchant Banking & Financial Services- Vij&Dhavan, 1/e, McGraw Hill, 2011.

4. Indian Financial System – Machiraju, 4/e, Vikas, 2010.

5. Gorden&Nataraju – Financial Services - HPH

6. Indian Financial System – Pathak - Pearson Education.

7. Merchant Banking Principles and Practice : H.R,Machiraju – New Age International

8. Financial Institutions and Markets L.M.Bhole – TMH, 5/e

9. Financial Markets & Institutions—S.G. Guruswamy—Thomson Learning

10. Merchant banking and financial services – N. Mohan – Excel books


MBA3F3 Merchant Banking and Financial Services


CO1 3 2 3 1 3 3 3 3 3 3 3

CO2 3 2 3 1 3 3 3 3 3 2 2

CO3 3 2 3 1 3 3 3 3 3 3 3

CO4 3 3 3 1 3 3 3 3 3 3 3

CO5 3 3 3 1 3 2 3 3 3 3 3

(44x3=132 + 6x2 =12 + 5x1 =5 ) = 149/165 = 90.30%


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Nature Area

Semester


Course Code

MBA3F4

Course Name:

Advanced Corporate Finance

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. To gain knowledge of Working capital, capital structure and dividend decision

2. To provide an ability to plan WC policy, Cash budgets, Inventory, Capital structure and

dividend decision

3. To provide skills to analyse the impact of Financial decision on performance

4. To use Financial information and analysis in decision making

Course outcome:

At the end of the course student will

Co1: Understand the WC process, Fund raising and dividend decision

Co2: Apply financial knowledge in planning external fund requirements

Co3: Analyse, working capital, financial statements to understand performance

Co4: Evaluate financial decision for managerial decision making

Module 1: Working capital management 8 Hours

Determination of level of current assets. Sources for financing working capital. Bank finance for

working capital. (No problems on estimation of working capital) .Working capital financing: Short

term financing of working capital, long term financing of working capital. Working capital

leverages. Analysing the impact of working capital changes on profitability


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Receivables Management

Receivables, Credit management through credit policy variables, marginal analysis, Credit

evaluation: Numerical credit scoring and discriminate analysis. Control of accounts receivables,

Factoring.

Module 2: Cash Management 8 Hours

Forecasting cash flows– Cash budgets, long-term cash forecasting, monitoring collections and

receivables, optimal cash balances – Baumol model, Miller - Orr model & stone model. Strategies

for managing surplus fund

Inventory Management

Determinations of inventory control levels: ordering, reordering, danger level. EOQ model. Pricing

of raw material. Monitoring and control of inventories, ABC Analysis

Module 3: Capital structure decisions 6 Hours

Capital structure & market value of a firm. Leverages – Determination of operating leverage,

financial leverage and total leverage. Theories of capital structure – NI approach, NOI approach,

Modigliani Miller approach, traditional approach. Arbitrage process in capital structure

The Financing mix –Trade offs and theory – Optimal financing mix –operating income approach –

Cost of capital and value of the firm –Real time optimal financing mix. Choosing a finance mix-

views of rating agencies.

Module 4: Dividend policy 6 Hours

Theories of dividend policy: relevance and irrelevance dividend decision. Walter’s and Gordon’s

model, Modigliani and Miller approach. Dividend policies – stable dividend, stable payout and

growth. Bonus shares and stock split corporate dividend behavior. Legal and procedural aspects of

dividends Corporate Dividend Distribution Tax- empirical evidence of dividend policy.

Analyzing cash returned to the stockholders.- cash flow approach and comparable firm approach


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Module 5: Understanding Financial Statements 7 Hours

Understanding the structure of financial statements – Asset mix of the business- asset measurement

and Valuation- Financing mix of liabilities and equities. Measuring earning and profitability.

Accounting measures of risk- Analysing real time statements

Module 6: Corporate Valuation 7 Hours

Adjusted book value approach, Stock and Debt approach, Direct Comparison Approach, Discounted

cash flow approach, Analyzing historical performance, estimating the cost of capital, forecasting the

performance. Calculating firm value and interpreting the results, DCF Approach- 2 stage and 3 stage

growth model, Free cash flow Equity valuation model, Economic Value Added (EVA) – concept,

components of EVA. Market Value Added (MVA)

Module 7: Intangible Asset companies 3 Hours

Financial management in intangible – intensive companies. Characteristics of intangibles,

implications for financial managements, Types and approaches to valuations of intangible assets

Module 8: Corporate financial modeling 3 Hours

Effect of inflation on ; Asset value, firm value, returns, Financial planning – Basis of financial

planning, sales forecast method, pro-forma P & L account method, pro-forma balance sheet method,

determination of External Financing Requirement (EFR).,

Reference Books:

1. Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th Edition

2. M.Y. Khan & P.K. Jain – Financial Management, (TMH), 5/e, 2004

3. AshwathDamodaran – Corporate Finance-Theory And Practice – John Wiley & Sons

4. I.M. Pandey – Financial Management (Vikas), 9/e, 2005

5. Brigham &Ehrhardt, Financial Management – Theory & Practice, Thomson Learning, 10/e –

2004

6. Ross, Westerfield& Jaffe, Corporate Finance– TMH – 7/e, 2005


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MBA3F4 Advanced Corporate Finance

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO

1

PSO

2

PSO

3

CO1 3 3 3 3 2 1 1 1 3 3 3

CO2 3 3 3 2 2 1 1 1 3 3 2

CO3 3 3 2 2 2 2 1 2 3 3 2

CO4 3 3 2 2 2 2 2 2 3 3 3

(21x3=63+ 16x2 =32 + 7x1 =7 ) = 102/132 = 77.27%


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0



Course Code

MBA3F5

Course Name:

Derivatives

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives:

1. To make students understand the different types derivatives

2. To help students in understanding, option pricing models, option trading strategies and to

work out problems in these areas

3. To expose students to options on future contracts, using options to manage interest rate risk,

short term and long term interest rate futures and to work out problems in these areas


several cases.

Course Outcomes

Co1. The student will be able to remember the fundamental concepts of derivative

instruments.

Co2. The student will be able to understand the concepts of derivatives as a financial risk

management tool.

Co3. The student will be able to apply the concepts of derivative instruments to real life

situations and compute the fair value of derivative instruments.

Co4. The student will be able to analyze the situation and adopt the appropriate strategy of

speculation, arbitrage or hedging based on the situation.

Co5. The student will be able to evaluate the results of various strategies adopted based on

the situation. Demonstrate the application of concepts learnt to practical situations involving

several cases of cost control and management.


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1

Module 1: Introduction to Derivatives 4 Hours

Features - types - history - major markets dealing in derivatives - Financial derivatives management in India -

Regulations of financial derivatives in India.

Module 2: Forwards & Futures Markets 3 Hours

Pricing and trading mechanism - mechanics of futures market - types of futures - forward sources futures -

functional of futures market - Specifications of futures contract.

Module 3: Valuation of Futures 8 Hours

Determination of forward and futures prices - currency future - index and stock futures - commodity futures.

Module 4: Hedging Strategies 4 Hours

Hedging strategies using futures – Basic principles – Basis risk – Cross hedging- Minimum variance

hedge ratio. Stock index futures - Adjusting Beta of a portfolio - Methods in Hedging Portfolio using

Index – one to one hedging, Beta hedging, Minimum variance hedge. Rolling the hedge forward.

Module 5: Option Basics 6 Hours

Option terminology - distinction between options and futures contracts - properties of options.

Module 6: Options Trading Strategies 8 Hours

Trading strategies involving single option and a stock - hedging with options – Spreads –

combinations and other payoffs

Module 7: Option Pricing Models 10 Hours

Determinates of option price - Basic model - Binomial option pricing model - Black and Sholes

option pricing model - Option Greeks

Module 8: Swaps 5 Hours

Risk management using swaps: mechanics of interest rate swaps - valuation of interest rate swaps -

currency swaps - valuation of currency swaps.

Recommended Books:

1. John C.Hull, Options Futures & Other Derivatives, (Pearson Education), 6/e

2. Vohra & Bagri - Options &Futures- (TMH), 2/e

3. Derivatives- Valuation & Risk Management-Dubofsky& Miller - (Oxford University Press),

2004/05


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2

4. Risk Management & Insurance - Harrington &Niehaus - TMH, 2/e

5. Risk Management & Derivative - Shulz - Thomson / Cengage Learning.

6. Introduction to Derivatives and Risk Management - Chance - Thomson Learning, 6/e, 2004

Options & Futures -Edwards & Ma - (MacGraw Hill), 1/e


MBA3F5 Derivatives


CO1 2 2 3 2 2 3 2 3 1 2 2

CO2 2 2 3 2 2 3 2 3 1 2 2

CO3 2 3 3 2 2 3 3 3 1 2 2

CO4 2 3 3 2 2 3 3 3 1 2 2

CO5 2 3 3 2 2 3 3 3 1 2 2

(21x3=63 + 29x2 =58 + 5x1 =5 ) = 126/165 = 76.73 %


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3

III Semester

Marketing

Elective


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4

Nature Area

Semester

Specialization Marketing Management III

Course Code

MBA3M1

Course Name:

Consumer Behaviour

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. To appreciate the fascinating field of consumer behavior with the consumer at its

center.

2. To get a full grasp of quantitative and qualitative consumer research and judge the

reasons for mass marketing and segmentation of markets.

3. To recognize a feel of the internal processes like consumer perception, learning and

memory attitudes, motivation and emotion, personality, self-concept and lifestyle.

4. To acquire insights into the social and cultural influences on behavior.

5. To identify how communication combines the individual’s inner influences to the social

and cultural

Course Outcomes

CO1: Explore and compare the core theories of consumer behaviour in both consumer and

organisational markets

CO2: Appraise models of Consumer Behaviour and determine their relevance to particular

marketing situations

CO3:Analyse and demonstrate theories to real world marketing situations by profiling and

identifying marketing segments

CO4: Apply and enhance abilities to input this knowledge in the marketing planning process,

particularly in market segmentation, positioning, and marketing mix development

CO5: Critique the theoretical perspectives associated with consumer decision making,

including recognising cognitive biases and heuristics


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Module 1: Introduction to Consumer Behaviour 6 Hours

Consumer Behaviour and marketing Strategy, Methods of consumer research, Applications of

consumer behaviour knowledge in marketing. Contributing disciplines and area like psychology,

social psychology, economics, anthropology etc. Diversity of consumers and their behaviors.

Profiling the consumer and understanding their needs. Segmentation , Consumer Decision making

process and decision making roles Information Search Process; Evaluative criteria and decision

rules. Are consumers Rational or emotional. Involvement theory and applications

Module 2 Consumer Motivation and Personality 8 Hours

Consumer needs, theories of Motivation and their applications. Process theories and content theories.

Personality and self concept. Theories of personality. Trait theory and measurement. Motivational

Research.

Module 3: Perception and Learning 7 Hours

Perception. Thresholds of perception, Subliminal perception, Perceptual process dynamics.

Positioning methods and measurement. Perceptual mapping methods . Consumer imagery, Learning

theories and their applications, Brand loyalty, Brand extensions. Conditioning theories, Cognitive

learning theories. Memory and retrival.

Module 4: Consumer Attitude and Self concept 7 Hours

Attitudes and Attitude Change; Concept and measurement of attitudes. Strategies of attitude change.

Attribution theory and Cognitive dissonance. Persuasion and persuasibility. Self Concept. Concept

of Multiple Selves. Development of the self. Image Congruence assumptions. Social Comparison

theory. Self-esteem. Body image and body esteem. Fashion, Cosmetics and Conspicuous

consumption.

Module 5: Family, Social Class , Reference Group, Culture 4 Hours

Family, family life cycle and decision-making. Social Class. The concept and measurement.

Mobility among social classes. Prestige products and status. Diffusion of Innovation and Opinion

Leadership . Psychographics and Lifestyle; Reference Group Influence; Theory of reference group

and applications Endorsements and reference group influence, opinion leadership.


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6

Module 6: Cultural Diversity and Consumer Behaviour 4 Hours

Culture, the concept meaning Values and beliefs, Rituals, Customs, Tradition, Symbol and influence

in consumption. Consumer learning of culture. Consumer Socialization. Semiotics. Subcultures and

Cross Cultural issues in marketing. Consumption and persuasion-Issues of manipulation and long

term impacts on society and children. Consumer materialism. Consumer behaviour knowledge for

public policy.

Module 7: Consumer Decision Making Process 6 Hours

Problem Recognition, Information search, High Effort Judgment process, high effort decision

making processes, Low Effort judgment process- Learning Choice Tactics- Reinforcement,

Punishment, repeat purchase, choice tactics, decision making based on variety seeking needs, buying

on impulse

Module 8: Post-Decision Processes 6 Hours

Post-decision dissonance and regret, learning from consumer experience, factors influencing

learning from experience, formation of satisfaction dissatisfaction judgments- based on thoughts,

feelings-, and responses to dissatisfaction-complaints, responding to service recovery, responding

to negative word of mouth, Customer disposition, recycling, Gifting behavior, Mental Accounting

Recommended Books:

1. Wayne D Hoyer, Deborah J Macinnis (2008), “ Consumer behavior” Cenage learning

2. Micheal R Solomon, (2010), Consumer Behaviour: Buying, having, and Being, Prentice Hall.

3. Leon g Schiffman, Leslie Lazar kanuk, Joseph Wisendlit, “Consumer Behaviour” Prentice Hall


MBA3M1 Consumer Behaviour


CO1 3 2 2 2 2 2 2 2 2 2 2

CO2 3 2 2 2 2 2 2 2 2 2 2

CO3 3 2 3 3 2 2 2 2 2 3 2

CO4 3 2 3 3 2 3 3 2 3 3 3

CO5 3 2 3 3 2 3 3 2 3 3 3

(22x3=66 + 33x2 =66 ) = 132/165 = 80.0%


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7

Nature Area

Semester

Elective Marketing Management

III

Course Code

MBA3M2

Course Name:

Business Marketing

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

The intent of this course is to introduce, discuss, and analyze topics important business marketing.

After completing this course, students should be able to:

1. Appreciate the intricacies and complexities of marketing in the context of Business to

Business

2. Understand the complex process of social exchange in the light of past and future

relationship paradigm

3. Develop abilities to understand and map socio psychological processes and take

decisions in the light of relationship paradigm

4. Understand and Develop strategic and tactical plans for the purpose of creation,

maintenance and dissolution of relationships.

5. Understand and appreciate the integrated view of different functional domains for

developing leadership in Business Marketing.

Course Outcome

Co1. Students will know key concepts, theories and models required to understand the

unique phenomena that emerge in managing business to business marketing.

Co2. Students will be able to identify, categorize, and analyze the various components of

the “business marketing related issues required in managing market relationships.

Co3. Students will be able to appreciate given market situation and apply relevant

concepts and tools that increase efficiency and effectiveness.


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8

Co4. Students will be able to evaluate given service situation, develop strategies, and

develop interventions required to address key issues in markets.

Co5. Build upon important workplace skills (e.g., cooperation, teamwork, meeting

deadlines, report writing) through active learning activities and other classroom

exercises.

Module 1: Nature of Industrial Marketing 6 Hours

Nature, importance, demand, customer characteristics; industrial vis-à-vis consumer markets;

product classification and implications for customers and product types. Environmental factors;

purchase orientation

Module 2: Organizational Buying and Buyer Behavior 6 Hours

Procurement - objectives, situations process and influences; (To be discussed alongside buy grid

under different buying situations and appropriate marketing strategies over buying situations, phases

and buyer center influences). Models for determining the composition of organization buying center;

Melvin R.Materson model, Webster and Wind model, Sheth model, Choffray and Lilien models of

business buying behavior, Product analysis for identifying information needs of key influencers.

Module 3: Buyer Seller Relationships 6 Hours

Buyers’ perception of suppliers, Buyer – Seller relationships – need, types, objectives, strategies.

Customer Relationship Management – development, applications, customer life time value, benefits.

Approaches to influence business customers – integrated communication, sales presentations,

factory visits, negotiations, reciprocity, customer services, JIT, in situ vending. Overcoming buyer

uncertainty, product – service relationships. Vendor Selection and Vendor rating and qualifying

process and methods. Psychological factors influencing individual decision analysis, Conflict and

resolution in joint decision making and marketing implications

Module 4: Strategic Planning and Marketing Research 5 Hours

Strategic Planning in industrial markets, portfolio analysis and models, the industrial marketing

planning process., Formulating, developing and implementing marketing strategies. Market

potential assessment, market share analysis, sales analysis, competitor analysis, benchmarking.

Marker research design, analysis and decision making – short term and long term. Assessing market


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9

opportunities, consumer research viv-a-vis business research. Marketing research process,

objectives, information sources, surveys, product evaluation criteria, product champions,

competitive intelligence – benefits, strategies.

Module 5: Segmentation 5 Hours

Need, basis, variables, requirements, process? Organizational characteristics, evaluation of potential

segments. Target marketing – differentiated and undifferentiated markets; their selection decisions.

Positioning, Branding – hierarchies, process, brand building, benefits.

Module 6: Product Planning 5 Hours

Industrial Product Management, Industrial Product Life Cycle Analysis, Developing product

Strategies for Established Products, Product Revitalization Decisions, Systems Marketing,

Professional Service Marketing: New product development, diffusion of innovation, product

development strategy, organizing for effective product development, organizational alternatives for

new product development, the new product development process.

Module 7: Business Marketing Channels and Logistics 5 Hours

Structure of business marketing channels, their motivation characteristics, qualification criteria, their

objectives; rules and responsibilities, selection decisions, Performance analysis. Typical Logistical

activities, major cost centers of market logistics, transportation model and selection criteria.

Module 8: Price Determinants 5 Hours

Factors influencing pricing decisions, perceived relative value of competing offerings. Cost

classification, economics of scale and scope and their impact on pricing. Pricing methods,

competitions reaction of pricing. Announcements pricing along PlC; Pricing policies, commercial

terms and conditions; competitive bidding.

Module 9: Marketing Communication Planning 5 Hours

Development of Industrial Sales force, selecting and recruiting industrial salespeople, developing

professional sales-people, areas of sales training, directing the sales force, effective use of sales

compensation, planning, organizing and controlling the selling function, Training Methods,

Development of Manuals, Methods of training need analysis and performance, managing


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0

advertising, sales promotion and publicity strategy, industrial advertising media, the use of sales

promotion and publicity in industrial market, appropriating advertising funds, developing messing

strategy, developing and evaluating the media plan, the integrated promotion plan.

Recommended Books:

1. Krishna K Havaldar, Business Marketing, Tata McGraw Hill, Third Edition;

2. Robert R Reeder, Edward g Briety, Betty h Reeder, PHI, 2009 edition


MBA3M2 Business Marketing


CO1 3 3 2 2 2 2 2 2 3 3 3

CO2 2 3 3 2 3 3 3 2 3 3 3

CO3 3 3 3 2 3 3 3 2 3 3 3

CO4 3 3 3 2 2 2 3 2 3 3 3

CO5 2 2 3 2 3 3 3 3 3 3 3

(3*34) + (2*2) +(1*0) = 142/165 = 86%


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1

Course Objectives:

1. To enable students appreciate the processes of sales management in detail given the larger

organizational objectives and goals

2. To enable students understand tools and frameworks for managing the function of sales

management in the organization.

3. To enable students appreciate the linkages of sales management with other functional

domains and its implications thereon.

4. To understand the basic functions of sales force management as well as theories and

concepts about appropriately managing the sales function to attain firm marketing

objectives.

5. To build the student’s ability to work in team-based management systems and to facilitate

the team-skills necessary for success in the sales area.

Course outcome:

Co1. Students will know key concepts, theories and models required to understand the

dynamics of sales management.

Co2. Students will be able to identify, categorize and analyses the customer decision process

for consumer buying and the related B2C sales process.

Co3. Students will be able to analysis how companies designing, managing, evaluating, and

modifying their strategies to effectively manage company’s sales operations.

Co4. Students will be able to evaluate the role of sales manager and his/ her responsibilities

in recruiting, motivating, managing and leading sales team.


Elective Marketing Management III

Course Code

MBA3M3

Course Name:

Personal Selling and Sales Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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2

Co5. Students will be able to create and demonstrate the significant skills of sales person

which a firm takes to reach the customer. (e.g., cooperation, teamwork, meeting deadlines,

report writing etc.)

Module 1: Introduction to Sales Management 4 Hours

Nature and Role of Selling, Objectives, linkages with marketing and other functional domains of

management, Environmental Changes Affecting Sales Management. Role and Responsibilities of a

Sales Manager: Nature, Responsibilities, Social, Ethical, and legal Responsibilities of Sales

Personnel – reference to Hiring, Training, Coaching, Motivating, Setting Targets and Tracking

Performance, Organizing the Sales Effort, Allocation of Scarce Resources-Role of a Sales

Executive, Responsibilities, General Policies Sales, Product, Distribution, Pricing and promotion

Module 2: Planning the Sales Efforts 6 Hours

Strategic Planning, Tactical & Operational Planning, Sales Planning Process- Setting Objectives,

Operations to Meet, Organizing for Action, Implementing, Measuring Results against Standards,

Re-evaluating and Control. Identifying specific market opportunities and problems, Market Potential

and Sales Forecasting: Need, meaning, Importance, and process of assessing market potential, sales

forecast- Breakdown and Buildup Forecasting, Qualitative methods, Quantitative methods- Criteria

for choosing forecasting method.

Module 3: Design and Size of Sales Territory 5 Hours

Meaning, Importance Benefits of managing territory- market coverage, cost implications, customer

service, sales force evaluation- Criteria for territory design- potential, size, coverage, impediments-

Methods for designing territories- Buildup method, Breakdown method, Incremental method-,

Procedures for developing territories: objectives and criteria for territory formation, Bases for

developing territories, basic control units, salespeople’s workloads analysis, customer contact plan,

Assigning sales personnel to territories, evaluation and revision of sales territories Operating the

territory management system - Routing, Scheduling, Sales force structure- Product-based,

Geographic-based, Customer-based, Combination

Module 4: Sales Budgets and Sales Quotas 5 Hours

Purpose, Principles, Benefits, Mechanism, Types of budgets- Sales budget- Selling-expense budget,

Administrative budget & Profit budget, Methods of budgeting for sales force-Affordability method,


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Percentage of sales method, Competitive parity method, Objective-and-task method, Return oriented

method-, Flexibility in budgeting. Purpose, Importance, Types of sales quotas- volume quotas, Profit

quotas, Expense quotas, Activity quotas, Methods of setting sales quotas: Quota setting processes,

using forecasts and market potential, past experience, executive judgment, compensation, self-

managed, administering sales quotas- Minimizing acceptance problems, Managing and controlling

people through quotas-, Limitations of sales quotas

Module 5: Planning and Hiring Sales Personnel 5 Hours

Determining specific requirements of the sales personnel, Sales personnel selection process:

Sourcing the candidates, Screening the candidates, Selection test, Background check, Personal

interview, Letters of recommendation, Physical examination, Making the employment offer

Module 6: Training and Motivating the Sales Force 6 Hours

Purpose Importance, Benefits and Types of sales training- Induction training, Follow-up or refresher

training, Training by the manufacturer to the distributor's sales force, customers, technology-based

training methods, role playing, on-the-job training, Designing the training program- product

knowledge, market knowledge, attitude training, Implementing the training program, Evaluating

training programs, Reference to Motivational theories, Motivation and Productivity of the Sales

Force, Effect of Personal Characteristics on Sales Force Motivation: Competitor, Achiever, Ego-

driven, Service-oriented, Sales motivational mix, Motivating the Sales Personnel at Different Stages

of their Career: Exploration stage, Establishment stage, Maintenance stage, Disengagement stage

Module 7: Compensating Sales Personnel 4 Hour

Balancing the needs of personnel, Managing effects of time, Characteristics of compensation plans:

Fairness, Flexibility, incentive and motivation, direction of efforts towards company objectives,

Ease of administration and comprehension, Types of compensation plans- Straight salary, Straight

commission plans, Combination salary plans, Designing compensation plans, Implementing

compensation plans, Sales contests, Sales force expenses: Expense plans, Types of expense plans,

Fringe benefits.

Module 8: Leading and Evaluating Sales Force Performance 6 Hours

Reference to Elements of sales analysis, Steps, Variations and Problems in sales analysis, Sales

audit: Marketing cost analysis: Types of costs, Procedure for cost analysis, Marketing audit:

Procedure for a marketing audit, Components of a marketing audit, Profitability analysis: Break-


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even analysis, Capital budgeting tools, Principles of analysis: Iceberg principle, Cross-

classifications, Determinants - Internal Factors, External Factors- Information Sources for

Evaluation, Criteria for the Evaluation, Establishing Performance Standards, Methods of Sales Force

Evaluation-Essays, Rating Scales, Forced Choice Method, Ranking

Module 9: Personal Selling 6 Hours

Personal selling and its fit in the promotional mix, Characteristics of personal selling, Roles of

Personal Selling, the evolution of personal selling, Advantages, Importance of Personal Selling,

Difference Between Selling and Marketing, sales channels, trends in personal selling, Forms of

personal selling, Personal Selling Approaches, The Sales Process

Recommended Reading

1. Sales Management–Charles M Futrell - Thomson Learning -6th edition

2. ABC’s of Relationship Selling Through Service –Charles M Futrell

3. Personal Selling-Building Customer Relationship –Rolph E. Anderson, Alan J. Dubinskt

4. Fundamentals of Selling –Charles M Futrell

5. Selling and Sales Management –David Jobber and Geoff Lancaster–7th edition

6. Cracking the Sales Management Code – Jason Jordan Michelle Vazzana


MBA3M3 Personal Selling and Sales Management


CO1 2 1 2 1 2 3 2 2 1 2 1

CO2 2 2 2 1 2 3 3 2 1 2 1

CO3 2 2 3 2 3 2 2 2 2 2 2

CO4 3 3 3 2 3 3 2 2 2 2 3

CO5 3 3 3 2 3 3 3 3 3 3 3

(21 x 3 = 63 + 27 x 2 = 54 + 7 x 1 = 7) = 124/165 = 75%


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5

Course Objectives:

1. To understand the concept and techniques of International Marketing

2. To develop strategies for entering into international markets and managing overseas

operations.

Course Outcomes

CO1: Articulate the importance of international trade to organizations and the nation’s

economy.

CO2: Appreciate the nuances and challenges of doing business in very different cultural

environments.

CO3: Understand how managers perform the functional tasks that constitute international

marketing such as marketing “mix” standardization and adaptations.

CO4: Demonstrate understanding of strategies and tactics that can lead to successful

international marketing given environmental constraints.

CO5:Apply various exports procedures and formalities to run an export business

Module 1: Concept of International Marketing 10 Hours

Importance of International trade for countries, role of central banks, Currency flows and exchange

rate mechanisms, international trade frameworks and policy, evolution of supranational institutions,

Impact of Trade and Investment, Policy Responses to Trade Problems, Country based and firm based

theories. Organization orientations EPRG concept


Elective Marketing III

Course Code

MBA3M4

Subject Name:

International Marketing

Credit Distribution

L - 3 T -0 P-0

CIE 50

SEE 50


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Module 2: Identifying opportunities in Global arena 8 Hours

Cultural environment and economic environment, opportunities with regional Economic Integration,

conflicts between a home- and host-country’s political and legal environment and link between

different actions and different levels of risks firms face in overseas markets.

Module 3: International Marketing Strategy and implementation 8 Hours

Process of formulating, developing and implementing global marketing strategy, Understanding

consumer, industrial, and government markets, emergence of global consumer, country-of-origin

effects, marketing to global consumers, implementation of strategies through organization structure

and controls.

Module 4: Market entry and expansion strategies 6 Hours

Screening and selection of markets; International -Exporting licensing contract manufacturing, joint

venture, setting -up of wholly owned subsidiaries aboard with benefits and drawbacks,

implementation and control of these entry strategies

Module 5: International marketing Mix and Global marketing mix 8 Hours

Designing, modifying, or developing a product and services to meet the needs of a regional or global

basis, E-commerce, advertising, and sales strategies, pricing, understand counter trade, transfer

pricing mechanisms, global distribution and logistics.

Module 5: Procedures and documentation of international trade 4 Hours

Terms of Payment; open account, documentary collection –DP and DA process and operation; Letter

of credit and (banks) parties involved in transactions; Types of LC, International Transportation

Issues, transportation Infrastructure, availability of Modes, Terms of sale and important

documentation in international shipments

Module 6: Getting Paid for Exports 4 Hours

Introduction to arranging Finance for Exports Pre-shipment Finance, Post-shipment finance,

Managing export risk through forward contract, role of commercial Banks in trade, Forfaiting and

Factoring.

Recommended books:


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1. International Marketing, Michael R Czinkota, IikkaRonkainen, Cengage Learning

2. International Marketing 15th Edition by Philip Cateora , Mary Gilly, John Graham

3. International Marketing Strategy (5th Edition) 5th Edition by Frank Bradley


MBA3M5 International Marketing


CO1 2 1 3 1 1 1 1 2 1 1 1

CO2 2 3 2 3 2 1 3 2 1 2 1

CO3 3 2 3 2 1 2 3 2 2 2 1

CO4 3 2 2 2 2 1 2 2 3 2 1

CO5 1 2 3 1 1 1 1 2 1 2 2

(10x3=30 + 24x2 =48 + 21x1 =21) = 99/165 = 60.0%

http://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Philip+Cateora&search-alias=books&text=Philip+Cateora&sort=relevancerank

http://www.amazon.com/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Mary+Gilly&search-alias=books&text=Mary+Gilly&sort=relevancerank

http://www.amazon.com/s/ref=dp_byline_sr_book_3?ie=UTF8&field-author=John+Graham&search-alias=books&text=John+Graham&sort=relevancerank


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III Semester

Human

Resource

Elective


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Course Objectives:

1. To provide the student with a thorough knowledge of various methods and practices of

Compensation Management.

2. To understand the law governing compensation.

3. To discuss the art and science of compensation practice and its role in promoting a

company’s competitive advantage

4. To develop and strengthen overall analytical skills of students in managing employee

compensation.

5. To sensitize emerging trends and challenges in compensation management

Course outcome

Co1: Students will be able to learn basic compensation concepts and the context of

compensation practice.

Co2: Students will be able to illustrate different ways to strengthen the pay-for-performance

link.

Co3: Students will be able to analyse the concepts of Payment and employee benefits issues

of employees.

Co4: Students will be able to critically evaluate the implications for strategic compensation

and possible employerapproaches to managing legally required benefits.

Module 1: Introduction to Compensation and Benefits: 6 Hours

Compensation - Definition - Compensation Responsibilities – Compensation System Design Issues

–Compensation Approaches, purpose, components, Characteristics of best compensation plans.

Fixed pay and variable pay, Understanding the terminologies- compensation, benefit, salary, pay,


Elective Human Resource Management III

Course Code

MBA3H1

Course Name:

Compensation Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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basic pay, wage, CTC, allowance, incentive, commission, reward, recognition, perquisite, fringe

benefit, , subsistence allowance, reimbursement, consolidated pay, stipend, service charges, pay

scales, severance pay, terminal benefit, bonus, joining bonus, retention bonus, relocation pay,

increment, and stagnation increment. Equity Concept (internal and external).

Module 2: Economic theories of wages: 6 Hours

Importance of economic theories in the understanding of compensation and benefits, the evolution

of just wage doctrine of Thomas Aquinas, subsistence wage theory of Adam Smith and David

Ricardo, wage fund theory of John Stuart Mill and Nassau Senior, marginal productivity theory of

Alfred Marshal and John Bates Clark, bargaining theory by Arthur Cecil Pigou, residual claimant

theory by Francis. A. Walker, surplus value theory by Carl Marx, and other theories.

Module 3: Principles of compensation determination: 6 Hours

Wage Determination: Principles of wage and salary administration, methods of wage determination

in India; wage boards: structure, scope and functions – Pay Commissions. Job evaluation and salary

survey The wage Mix – Development of Base Pay Systems – The Wage Curve – Pay Grades – Salary

Matrix – Compensation as a Retention Strategy- Compensation differential-Strategy.

Module 4: Benefits and incentives: 6 Hours

Meaning, significance and characteristics, basis for benefits payment, statutory benefits- employees

state insurance, provident fund, gratuity, unemployment benefits, and skills up gradation benefits,

pension, employees’ compensation and Maternity benefit, non-statutory benefits- insurance against

injury, illness, disability, fatal accident and death. Meaning and significance of incentives, basis for

incentives payment, purpose and types- regular, periodical and occasional incentives, cash incentives

and incentives as fringe benefits. Stock options.

Module 5: Executive compensation: 6 Hours

Meaning and significance of executive compensation, unique features of executive compensation,

fixed components and variable components, perquisites and benefits basis for determining executive

compensation, statutory upper limit on executive compensation as per Companies Act 1956, stock

options, joining bonus, retention bonus and severance pay.



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Payment of wages Act 1936, Minimum wages Act 1948, Payment of Bonus Act 1965, The

Employee’s Provident Fund and Miscellaneous Provision Act, 1952, The Payment of Gratuity Act,

1972

Module 7: Taxation on salary and benefits: 6 Hours

Meaning and significance of taxation on salary, Professional tax of state government on salaries

people, income tax of central government on salaries people. Components of salary and benefits

which are exempted from payment of tax. Approaches to create salary structures to minimize the tax

liability.


Expatriate Compensation and its Objectives, Elements of Expatriate’s Compensation Package-

global convergence of compensation practices - Problems & challenges.

Recommended Books:

1. Compensation- Milkovich G. T, Newman J .M, &VenkataRatnam C. S,McGrawhill

Irwin,2009.

2. Compensation Management - Deb Tapomoy, Excel Books, 2009.

3. Employee Reward - Michael Armstrong, Universities Press, 2007.

4. Compensation Management in a knowledge- based world, Richard I. Henderson, Pearson

Education

5. Luis R. Gomez-Mejia & Steve Werner, Global compensation - Foundations and perspectives

Routledge, 2008


MBA3H1 Compensation Management


CO1 2 2 1 1 2 3 1 2 3 3 3

CO2 2 3 2 2 2 3 2 3 3 2 2

CO3 3 3 3 2 2 2 2 2 3 3 3

CO4 2 3 3 2 2 3 3 2 3 2 3

(19x3=57 + 22x2 =44 + 3x1 =3 ) = 104/132 = 79%


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Course Code

Course Name:

Credit Distribution

L-3 P-0

T-0

MBA3H2

Human Resource Development

CIE 50

SEE

50

Course Objectives:

1. To emphasize the importance of training in improving the core competencies and expertise of the

individuals and organization to have an edge over their competitors.

2. To understand the broadening role of training and development.

3. To provide both conceptual and practical value for developing training programs that meets

strategically and tactical needs.

Course Outcomes:

1. Apply the knowledge of training need analysis and design appropriate Human Resource

Development Programs.

2. Understand the ways of implementing and evaluating the HRD Programs.

3. Examine the role of Employee Development and Employee Engagement approaches and

techniques used in business organizations.

4. Analyze the importance of career management, Employee Counseling and Wellness

Services.

Preamble

The Evolution of HRD- Relationship between HRM & HRD - Roles of HRD Professionals -

Challenges to Organizations and to HRD


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Module 1 6 Hours

Training Process model - Training Need Assessment – Framework for Conducting Training Need

Analysis- Cause and outcomes of Need Assessment – Participants in Need Assessment – Methods

used in Need Assessment - Approaches to TNA

Module 2 6 Hours

Designing Effective HRD Programs: Defining the Objectives – Make Versus Buy Decision –

Selecting the Trainer – Train the Trainer Program –Transfer of Training - Preparing the Lesson Plan

– Selecting Training Methods and Media – Preparing Training Materials – Scheduling the HRD

Program.

Module 3 8 Hours

Implementation HRD Programs: Learning Pyramid - Training Delivery Methods – On the Job

Training, Classroom Training Approaches, Self Paced/Computer Based Training– Issues concerning

Training Program Implementation - Dry Run, Pilot Program.

Module 4 8 Hours

Evaluation of HRD Programs – Reasons for Evaluating Training –Framework of Evaluation Criteria

–Kirkpatrick’s Four Level Framework , Comprehensive Model of Training Criteria – Measures to

determine outcomes – Evaluations Practices – Evaluation of Training Costs – Cost/Benefit

Evaluation, Cost-effectiveness Evaluation – Training Instruments/Tests.

Module 5 6 Hours

Employee Development: Approaches to Employee Development - Formal Education, Assessment

Centers, Benchmarks, Performance Appraisal, Job Experiences – Job Enlargement, Job Rotation,

Job Enrichment, Transfers, Promotions and Downward Moves, Temporary Assignments, Projects

and Volunteer Work; Interpersonal relationships- Mentoring, Coaching; The Development Planning

Process; E- learning & Employee Development.


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Module 6 3 Hours

Employee Engagement – Degree of employee engagement – Gallop’s Model; Mercer Model –

Drivers of Engagement – Driving engagement in organizations – Measurement of employee

engagement.

Module 7 4 Hours

Career Management - Importance – Career Management’s influence on Career Motivation –

Components of Career Motivation; Traditional career v/s Protean Career; Career Development

Model; Career Management System - Self assessment, Reality check, Goal setting, Action planning;

Role of employees, Managers, HR Managers and Company in Career management; Challenges in

Career Management – Dual Career Paths, Plateauing, Skill Obsolescence, Coping with Career

Breaks, Balancing Work and Life, Coping with Job Loss, Dealing with Older Workers, Pre –

Retirement and Retirement.

Module 8 7 Hours

Employee Counseling and Wellness Services – Employee Counseling as an HRD Activity –

Employee Counseling Programs – Employee Assistance Programs – Stress Management

Interventions – Employee Wellness Programs (EWPs) – Health Promotion Programs – Issues in

Employee Counseling.

Recommended Books:

1. Human Resource Development – Werner and Desimone, Cengage Learning

2. Effective Training - P. Nick Blanchard & James .w. Thacker, Pearson Education, Second Edition

3. Training and Development – Raymond A Noe McGraw Hill

4. Training and Development- Concepts and Practices – S K Bhatia – Deep and Deep Publications

Pvt Ltd.


MBA3H2 Human Resource Development


CO1 2 3 2 2 2 3 3 3 2 2 3

CO2 3 3 2 2 3 3 3 2 2 3 2

CO3 2 2 3 2 2 2 3 3 3 3 3

CO4 3 2 2 2 2 3 3 3 2 3 3

(23x3=69 + 21x2 =42 + 0x1 =0 ) = 111/132 = 84.09%


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Course Objectives:

1. To understand organization theory in the context of geographical and cultural environment.

2. To introduce to the students, the practice and theory of organization with some of its

complexities. This will include understanding organizational goals, various designs and

structures available for different organizational contexts ,culture and process like decision

making, communication and politics.

3. The main objective of the course is to build a perspective organizational design including

recent Advancement and link them with various relevant theoretical streams.

Course Outcomes:

Co1: Students will be able to remember the contextual and structural concepts of

Organization structure

Co2: Students will be able to understand different determinants of designing the organization

structure.

Co3: Students will be able to analyze the theory and concepts of organization structure which

helps in

strategic decision making.

Co4:Students will be able to critically evaluate the and apply the concepts to various

contingent scenarios at organizations.



Subject Code

MBA3H3

Subject Name

Organization Structure, Process and

Design

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 1: Organization 6 Hours

Nature and scope– overview of various components and structure – evolution of organization theory

– organizational theories – images of organization

Module 2: Organizational Effectiveness 5 Hours

Definition – importance and approaches to organizational effectiveness – the goal attainment

approach – the systems approach – the strategic approach – constituencies approach – the competing

values approach.

Module 3: Organizational Processes 5 Hours

Organizational work flow processes / business processes – process re-engineering – work flow as

the basis for organizational design.

Module 4: Organizational Design 10 Hours

Determinants of organizational design – components of organizational design – complexity –

formulization – centralization – types of organizational structures – technological determinants of

organizational design –organizational structure strategy– strategic choices – strategic failures.

Module 5: Inter-Organizational Relationships 8Hours

Organizational ecosystems; the changing role of management; inter-organizational framework;

resource dependence; resource strategies; power strategies; collaborative networks; international

origins; population ecology; institutionalism

Module 6: Decision Making 6 Hours

Organizational decision making and strategy formulation: Organizational decisions and approaches

Module 7: Managing Organizational Culture 4 Hours

The essence of organizational culture – definition –strong and weak cultures – organizational culture

and strategy – when cultures collide – human face of mergers and acquisitions -culture and

organizational effectiveness

Module 8: Managing Organizational Evolution 4 Hours


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Growth and decline of organizations –– globalization and competition – customer and quality –

managing growth and decline –cultural and structural adjustments

Recommended Books:

1. Organization Theory – Mary Jo Hatch – Oxford Publication, 2005

2. Organization Theory – Richard Hall – Pearson/PHI, 7/e, 1999

3. Designing Organizations – Philip Sadler – Kogan Page India Ltd

4. Organization Behavior – Concepts, Controversies And Applications – Stephen Robbins –

Pearson/PHI, 11/e

5. Organizations: Structure, Processes And Outcomes - Richard Hall – Pearson/PHI

6. Organization Theory And Behavior – R A Sharma – TMH, 2003

7. Managing Radical Change – SumantraGhoshal, Gita Piramal – Viking Penguin India,

2004

8. Re-Engineering The Organizations – Jeffery N Lowenthal – TMH, 2002

9. Corporate Restructuring: Strategies And Implications – Aima – Excel Books

10. Reengineering The Corporation – Michael Hammer And James Champy

11. Fourth Eye – Excellence Through Creativity – Pradip N K Khandwalla – Wheeler

Publishers


MBA3H3 ORGANIZATIOAL STRUCTURE PROCESS AND DESIGN


CO1 3 3 3 1 1 3 3 3 2 2 3

CO2 3 3 3 1 1 3 3 3 2 2 3

CO3 3 3 3 1 1 3 3 3 2 3 2

CO4 3 3 3 1 1 3 3 3 2 3 2

(28x3=84+ 6x2 =12 + 8x1 =8 ) = 104/132= 78%


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Course Objectives:

1. To render a useful understanding of the components and means of sustaining Industrial

peace anchored on harmonious Employee-Management relations.

2. This course orients the students with the concepts of employee-employer relationships and

the practices in the industry that enables the students to understand better the concepts of

industrial relations.

3. To prepares the students to grasp and apply the principles of IR and develop an awareness

of the significance of industrial peace

4. To become familiar with the major statutes and regulations pertaining to employment

practices in the Indian Workforce

Course outcome

CO1: Students will be able to understand the history of labour movement in India.

CO2: Students will be able to demonstrate an advanced understanding of the underlying legal

principles, rules and institutions which regulates Indian work relationships

CO3: Students will be able to critically analyse the legal rules and institutions which regulate

work relationships using theoretical, contextual and historical perspectives.

CO4: Students will apply the salient features of welfare and wage Legislations and integrate

the knowledge of Labour Law in General HRD Practice.

Module 1: Background of Industrial Relations 6 Hours

Introduction– Definition, scope, objectives, factors affecting IR, participants of IR, importance of

IR. Approaches to Industrial relations, system of IR in India –Historical perspective & post-



Subject Code

MBA3H4

Subject Name

Industrial Relations and Labour

legislations

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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independence period, Code of Discipline and historical initiatives for harmonious IR, Government

policies relating to labor, ILO and its influence on Legal enactments in India.

Module 2: Collective Bargaining & Negotiation: Collective Bargaining 6 Hours

Definition, Meaning, Nature, essential conditions for the success of collective bargaining, functions

of collective bargaining, importance of Collective Bargaining, collective bargaining process,

prerequisites for collective bargaining, implementation and administration of agreements.

Negotiations-Types of Negotiations-Problem solving attitude, Techniques of negotiation,

negotiation process, essential skills for negotiation, Workers Participation in Management.

Module 3: Grievance procedure and Discipline management: 6 Hours

Grievance - Meaning and forms, sources of grievance, approaches to grievance machinery,

Grievance procedures, model grievance procedure. Discipline - Causes of Indiscipline -

Maintenance of discipline. Principles of Natural Justice, Judicial approach to discipline, Domestic

enquiries, Disciplinary procedures, approaches to manage discipline in Industry, Principles of Hot

stove rule. Trade Unions: Meaning, trade union movement in India, Objective, role, functions and

legal framework of Trade Unions in Modern Industrial Society of India.

Module 4: Industrial Conflicts 6 Hours

Industrial conflict – perspectives, Nature of conflicts and its manifestations causes and types of

Industrial conflicts, prevention of Industrial conflicts, industrial disputes act of 1947, settlement

Machinery of Industrial disputes. Paradigm shift from industrial relations to employee relations –

shift in focus, difference, employee relations management at work, culture and employee relations.

Part -B

Module 5: Laws on Working Conditions 7 Hours

The Factories Act, 1948, Industrial Disputes Act, 1947, Industrial Employment (Standing Orders)

Act, 1946


Payment of wages Act 1936, Minimum wages Act 1948, Payment of Bonus Act 1965, and Equal

Remuneration Act1976. The Employee’s Provident Fund and Miscellaneous Provision Act, 1952.

Payment of Gratuity Act 1972.

Module 7: Law Relating to Social Security Benefits 4 Hours


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Employees State Insurance Act1948, Employees Compensation Act 1923, Maternity Benefit Act

1961,

Module 8: Labour Law reforms (2019) 4 Hours

Introduction to New labour codes: The code on wages, The occupational safety, security &welfare

code, The code on social security, The code on Industrial relations. Prevention of Sexual harassment

at workplace.

Recommended Books:

1. R S Davar – Personnel Management and Industrial Relations, Vikas Publishing House,

Mumbai, 10/e, 2005

2. Myers, A Charles and Karnnappan S – Industrial Relations in India, Asia Publication

House, Mumbai.

3. Essentials of Human Resource Management and Industrial Relations - Subba Rao – 3rd

Revised Edition 4. Dynamics of Industrial Relations – Mamoria&Mamoria

4. Labor Industrial Laws – Dr. V. G. Goswami , Eighth Edition


MBA3H4 Industrial Relations &Labour legislations


CO1 3 3 3 2 3 3 1 2 3 2 3

CO2 2 1 2 1 3 1 3 3 2 2 2

CO3 3 3 3 2 2 2 2 1 3 3 2

CO4 2 3 3 3 1 3 3 2 3 2 2

(20x3=60 + 17x2 =34 + 6x1 =6) = 100/132 = 76%


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Nature Area

Semester

Elective Human Resource Management

III

Subject Code

MBA3H5

Subject Name

Organizational Learning and Knowledge

Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

The intent of this course is to introduce, discuss, and analyze topics important to learning in

organizations. After completing this course, students should be able to:

1. Appreciate the intricacies and complexities of domain of Organizational Learning and

Knowledge Management

2. Develop abilities to understand the socio psychological dynamics of learning and develop

interventional mechanisms for creating learning organization

3. Understand and Develop strategic and tactical plans for the purpose of creation environment

for developing learning organizations

4. Understand self in the context of learning initiate changes; develop skills required towards

becoming a HR Professional.

Course Outcome

Co1. Students will know key concepts, theories and models required to understand the unique

phenomena of Learning.

Co2. Students will be able to identify, categorize, and analyze the various components of the

individual and organizational concepts related developing Learning Organization.

Co3. Students will be able to apply tools and processes for developing Learning Organizations


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Co4. Build upon important workplace skills (e.g., cooperation, trustworthiness, collaboration,

develop alternative mental models, team learning) through active learning activities and other

classroom exercises.

Module 1: Learning Organization 7.5 Hours

Introduction to Learning Organization – importance of learning in organization, meaning, Pre-

conditions for creating a learning organization- Learning Organization Model: Policy learning-

Operational learning - Strategic learning; Typology of Learning – Dynamics of Organizational

Learning

Module 2: Unlearning 3 Hours

Forgetting and Unlearning – Typology of Forgetting – Barriers to Unlearning – Facilitation of

Unlearning

Module 3: Personal Mastery 7.5 Hours

Developing Personal mastery: Spirit, Mastery and Proficiency, resistance, personal vision, holding

creative tension, the power of powerlessness, commitment to truth, using sub consciousness, seeing

the connectedness to the world, compassion, commitment to the whole, and fostering personal

mastery in an organization

Module 4: Mental Models 6 Hours

Appreciating Mental Models: the new world view, the disease of hierarchy, reflective practice,

espoused theory versus theory in use, balancing advocacy and inquiry, linkages with personal

mastery.

Module 5: Shared Vision 6 Hours

Building a Shared Vision: meaning, importance, encouraging personal vision, from personal vision

to shared vision, enrollment, attitudes towards vision, sustaining vision, linkages with personal

mastery and mental models


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Module 6: Learning terms 6 Hours

Enabling Learning in Teams: potential wisdom of teams, dialogue and discussion, handling conflict

and defensive routines, learning to practice linkages with shared vision personal mastery and mental

models

Module 7: Data-Information –Knowledge 6 Hours

Understanding Data, Information and Knowledge - Types of Knowledge - Knowledge Management

Myths –Knowledge Management System Life Cycle, Knowledge Creation– Knowledge

Architecture: People Core - The Technical core; Knowledge Capture Techniques

Module 8: Knowledge transfer 6 Hours

Knowledge Transfer & Sharing – Knowledge Transfer – The Knowing – Doing Gap – Pre-requisites

for Transfer – Transfer methods, Problem of knowledge transfer - Transfer Strategies – Inhibitors of

Knowledge Transfer – Types of Knowledge Transfer, The Share or Hoard Dilemma in Knowledge

Sharing

Recommended Books

1. The Learning organization-Bob Garratt

2. The fifth Discipline-Peter.M.Senge

3. Knowledge Management – SudhirWarrier – Vikas 2003

4. Knowledge Management – Elias M Award, Hussain M Ghazini – Pearson Education

2004

5. Knowledge Management in Organizations – Donald Hislop – Oxford University Press


MBA3H6 Organizational Learning and Knowledge Management


CO1 3 2 3 3 3 3 3 2 3 3 3

CO2 3 3 3 3 3 3 3 2 3 3 3

CO3 3 3 3 3 3 3 3 2 3 3 3

CO4 3 3 3 3 3 3 3 2 3 3 3

(3*39) +(2*5) +(1*0) =127/132=96.6


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IV Semester

Core Subjects


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Course Objectives:

1. To provide insights into the core concepts of strategic management.

2. To evaluate various business strategies in dynamic market environments.

3. To gain insights into various strategic management models

Students will be able to:

Co1. Understand Strategy as a process of envisioning and planning to create SCA and achieve

above average returns

Co2. Demonstrate the knowledge in formulating strategies to gain sustainable competitive

advantage

Co3. Analyze the competitive environment of the business

Co4. Evaluate challenges and opportunities faced by managers in pursuing growth strategies

Co5. Select suitable strategic approaches to implement a business

Module 1: Strategic Management and Strategic Competitiveness 5 Hours

Strategy making process, Understand above average returns as a measure to determine that firm has

competitive advantage, benefits of strategy management, Component of strategic management

model.


Core General Management IV

Subject Code

MBA401

Subject Name

Strategic Management

Credit Distribution

L-4 T-0 P-0

CIE 50

SEE 50


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Module 2: Strategic Direction 6 Hours

Understand strategic management process business definition & Organization values that build

mission statement. Describe strategic vision, mission, goals, long term objectives, short term

objectives and discuss their value to the strategic management process.

Module 3: Situation Analysis Part I - The Internal Environment 9 Hours

Resource based strategy, Identify the strength and weakness by analyzing the internal environment.

Understand the concept of Value and discuss its importance. Define capabilities and discuss how

they are developed. Match Core competencies with resources and capabilities. Use value chain to

identify and evaluate resources and capabilities. Discuss importance of preventing core

competencies from becoming core rigidities.

Module 4: Situation Analysis Part II - The External Environment 12 Hours

Explain the importance of a firms’ external environment that helps identify opportunities and threats.

Describe the general environment and the industry environment. Understand the competitive

landscape. Porters five competitive forces and explain how the five forces shape competition within

an industry and limits profitability. Understand the different methods to carry out competitor

Analysis, sources of potential competition and mobility barriers within strategic groups. Business

firms opportunities, threats constraints, economic considerations, technological considerations.

Competitive behavior of firms in Industry leading to competitive dynamics, Offensive and defensive

strategies that lead to competitive dynamics, First, and late movers and advantages and

disadvantages, Model of competitive rivalry, Conditions for undertaking competitive actions &

drivers of competitive behavior, outcomes of competitive dynamics.

Module 5: Strategy Formulation Part I –Business Level Strategies 9 Hours

Development of concepts for competitive positioning, Cost leadership/ Differentiation/Focus/Broad

differentiation strategies & how firms strive to achieve with benefits and drawbacks of each generic

strategy. If strategies were generic then how and why does each firm within industry pursue varying

strategies. Strategies in High Technology Industry. Value creation frontier -a desire for firm to be

different and competitive.


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Module 6: Strategy Formulation Part II - Corporate Level Strategies 12 Hours

Establishing a competency agenda, Pursuing growth through concentration strategies by market

penetration their risks and benefits. Growth through product or market development, Horizontal and

Vertical Integration strategies. Key drivers for company to diversify. Understand differences in

related diversification & unrelated diversification. Competing in foreign markets, various modes of

entry benefits and drawbacks, Entry through new startups, Strategic alliances & acquisition. Global

Strategies, key drivers for changes in the global strategies.

Module 7: Strategy Formulation Part III -Strategies to fit Industry and company situations

5 Hours

Environmental fit & Resource fit, Industry attractiveness factors, and how attractiveness translated

into numbers. Opportunities across industry life cycle emerging, growth, matured, declining and

hostile markets.

Module 8: Strategy Implementation 6 Hours

Organizational design, structures and controls. Importance of integrating strategy implementation

and strategy formulation. Organizational structures used to implement different business level

strategies. Organizational structures used to implement different corporate level strategy. How

corporate culture promotes implementation of strategy, types of control systems

Recommended Books

1. Strategy and the Business Landscape – PankajGhemawat

2. Strategic Management – Competitiveness and Globalization: Michael A. Hitt, Duane Ireland,

Robert E. Hokinson , : South Western, Thomson Learning

3. Competitive Advantage, Michael E. Porter, South Western, Thomson Learning

4. Crafting and Executing Strategy, Arthur Thmpson, A.J.Strickland, Arun Jain, McGrawhill

5. Strategic Management An Integrated Approach 7th Charles W. L. Hill & Gareth R. Jones &

Joan Penner-Hahn – Biztantra

6. Strategic Management – A dynamic Perspective, Mason Carpenter, PrashantSalwan, Perason


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MBA401 Strategic Management


CO1 3 1 3 3 3 1 1 2 3 2 1

CO2 3 2 2 1 1 1 2 3 3 1 2

CO3 3 3 3 3 1 2 3 2 2 1 3

CO4 3 3 1 2 3 1 3 3 3 3 2

CO5 3 3 2 3 2 2 2 1 3 3 3

(27x3=81 + 15x2 =30 + 13x1 =13 ) = 124/165 = 75.15%


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Core Marketing Management

IV

Subject Code

MBA402

Subject Name

Services Management

Credit Distribution

L-4 T-0 P-0

CIE 50

SEE 50

Course Objectives

After completing this course, students should be able to:

1. Appreciate the intricacies and complexities of domain of services

2. Understand the complex process of social exchange in the light of past and future relationship

paradigm

3. Develop abilities to understand and map socio psychological processes in services and take

decisions in the light of relationship paradigm

4. Understand and Develop strategic and tactical plans for the purpose of creation, maintenance

and dissolution of relationships.

5. Understand and appreciate the integrated view of different functional domains for developing

service leadership.

Course Outcome

Co1. Students will know key concepts, theories and models required to understand the unique

phenomena that emerge managing services.

Co2. Students will be able to identify, categorize, and analyze the various components of the

“services management related issues required in managing service quality.

Co3. Students will be able to appreciate given service situation and apply relevant concepts and

tools that increase quality and efficiency effectively.

Co4. Students will be able to evaluate given service situation, develop strategies, and develop

interventions required to address key issues in service businesses.


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Co5. Build upon important workplace skills (e.g., cooperation, teamwork, meeting deadlines,

report writing) through active learning activities and other classroom exercises. Become

better, more aware, and maybe less naive services consumers.

Module 1: Introduction to Services Management and Understanding Services 6 Hours

Nature of Services, Macroeconomic Trends and Opportunities, Distinctive Marketing Challenges

Posed by Services, Categorization of Services

Module 2: Frame work for Understanding customer Perceptions 6 Hours

Service encounters and Process Flows, perceived service quality, satisfaction and perceived value,

Introduction to the Gaps Model of Service Quality, Customer Expectations of Satisfaction and

Quality, Customer Perceptions of Satisfaction and Quality

Module 3: Managing and Understanding the Service Experience 6 Hours

The Three-Stage Model of Consumer Behavior Applied to select Services in terms of behavior and

expectations, The Service Delivery System, Theatre as a Metaphor for Service Delivery, Role and

Script Theories Applied to Services

Module 4: The Service Offer- Understanding and Closing Gap 1 6 Hours

Customer Research, Key Steps in Service Planning, Core and Supplementary Services, The Flower

of Service—Adding Value via Supplementary Services, Branding of Services, Designing the Service

Enterprise: New Service Development, Technology in Services, Service Quality, Process

Improvement (DEA supplement), Segmentation Targeting and Positioning of Services in

Competitive Markets.

Module 5: Understanding and Closing Gap 3 6 Hours

Role of customers and employees- boundary spanners, support staff in delivering services. Managing

People for Service Advantage: Importance of Service Personnel, Conflicts in Boundary—spanning

Roles and Implications of Role Stress, The Cycles of Failure, Mediocrity, and Success, Selection,

Training, and Motivation of Service Staff, Service Leadership and Service Culture


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Module 6: Designing Customer Service Processes 6 Hours

Understanding and Closing Gap 2: Service Standards, Development, and Design, Blueprinting as a

Basic Tool for Understanding and Managing Service, Processes, Service Process Redesign,

Increasing Customer Participation

Module 7: Designing the Service Environment 6 Hours

The Services cape Model, Dimensions of Service Environments, Engineering Customer Service

Experiences, Managing Capacity and Demand, Managing Waiting Lines, Balancing Demand and

Capacity

Module 8: Pricing Services and Revenue Management 6 Hours

Objectives and Foundation for Setting Prices, Cost-based, Value-based, and Competition-based

Pricing, Revenue Management, Ethical Concerns and Perceived Fairness of Pricing Policies

Module 9: Designing the Communications Mix for Services 6 Hours

Understanding and Closing Gap 4, Communication Strategies for Services, Branding and

Communications

Module 10: Managing Customer Loyalty and Organizing for Service Leadership 10Hours

Relationship Marketing: Service Switching, Retention, the Economics of Customer Retention,

Managing the Customer Pyramid, the Wheel of Loyalty, Loyalty Programs, CRM Strategies,

Customer Feedback and Service Recovery: Consumer Complaining Behavior, Principles of

Effective Service Recovery Systems, the Power of Service Guarantees, the Service Profit Chain,

Financial and Economic Effects of Service

Recommended Books

1. Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler (2000),’ Services Marketing-

Integrating Customer Focus Across the Firm’ Second, , McGraw- Hill/Irwin.

2. Christopher H Lovelock, JochenWirtz (2010), “Services Marketing: People, Technology,

Strategy” Prentice Hall, 2010-626 Pages.


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MBA402 Services Management


CO1 3 1 2 1 2 1 1 1 3 2 3

CO2 2 2 1 1 2 2 2 1 3 3 3

CO3 2 2 3 1 1 1 2 1 2 3 2

CO4 2 3 3 2 3 3 2 1 3 3 3

CO5 1 1 1 1 2 2 3 3 1 3 3

(3*16) + (2*18) +(1*18) =102/165=61.8%


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Course Objectives:

1. To encourage students to find entrepreneurship opportunities as career growth

2. To enable students experience the basics of developing the business plan

3. To enable students appreciate to work under different environmental, financial and

market considerations that essentially goes into developing a successful business proposal

Course outcomes

Co1. To identify business opportunities and elements of success of entrepreneurial ventures

Co2. Recognize key processes necessary to bring new products and services to market

Co3. Demonstrate a fundamental comprehension of business opportunity from the

perspective of a prospective investor.

Co4. To evaluate the commercial viability of bringing new products and service to the market:

Co5.Develop a business plan

Course components for Entrepreneurship and Innovation

The course will comprise:

Lectures on the processes, tools and techniques of entrepreneurship

Quiz on specific topics and progressive development of business plan and other assessment

items to practice the techniques of entrepreneurship and innovation

Develop a comprehensive and well structured business plan

Final VIVA VOCE

Lecture Sessions


Core General Management IV

Subject Code

MBA4WS1

Subject Name

Entrepreneurship Development

Workshop

Credit Distribution

L-0 T-0 P-2

CIE 50

Viva-Voce 50


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Entrepreneur – Concept, meaning and definition of entrepreneur and entrepreneurship Types

of Entrepreneurs: Characteristics and qualities. Examples of Innovations leading

entrepreneurial ventures. Growth Strategies, Steps in setting up a small unit Patents and IPR

Financing types

Preparation of project plan – Components of an ideal business plan: market plan, financial

plans, operational plan, and HR plan - project report significance and contents,

Important institutions that assist for implementing a business

Components of a business plan

Identify and clearly describe a new business opportunity (based on well identified gaps in

the market)

Review and describe the business model, Value Proposition, Revenue and Cost Drivers,

Research and analyze the dynamics of the context in which the new business will operate

Research and analyze the market potential for the new business opportunity

Develop and describe an innovative business model and strategy for developing a viable,

ongoing business based on the identified opportunity

Develop a marketing plan for the new business

Develop and operations plan for the new business

Analyze resource requirements (including Manpower) for establishing the new business

Develop financial projections, including start-up costs, cash-flow forecasts, P&L and balance

sheets for the new business over its start-up phase

Research and identify potential sources of finance

Estimate the value of the new business, develop a financing proposal and develop an offer

structure and a harvest/exit plan for the new venture

Business Plan Submission and presentation

Given the nature of the course, absence in one class will automatically lead to non-understanding of

subsequent classes discussions. Therefore attendance on all Classes Compulsory, Absence without

Permission on relevant ground would lead to the grade of ‘not-pass’,

Recommended Books

1. Collins and Lazier W, Beyond entrepreneurship, Prentice Hall, New Jersey


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2. Hisrich R D and Peters M P, “Entrepreneurship” 5th Edition Tata McGraw-Hill

3. David Oates, A Guide to Entrepreneurship, Jaico Publishing House, Mumbai

4. Vasant Desai, Dynamics of entrepreneurial development and Management, Himalayan

Publishing


MBAW4S2 EDP


CO1 3 3 3 3 3 2 1 3 1 3 3

CO2 3 3 3 3 3 2 1 3 1 2 3

CO3 3 2 3 3 2 2 1 2 1 2 1

CO4 3 3 3 3 1 2 1 2 3 3 1

CO5 3 1 1 3 1 2 1 3 3 3 1

(29x3=87 + 11x2 =22 + 15x1 =15 ) = 124/165 = 75.15%


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APTITUDE ESENTIALS Sl

No Topic Name Sub-Topics

Duration in

Hours

- Pre-assessment 1 Hour

(Online)

1 Numbers system

a. Number system

b. Power cycle c. Remainder cycle 2

d. Factors, Multiples

e. HCF and LCM

2 Reading comprehension

a. Speed Reading Strategies

2 b. RC - Types and Tackling

Strategies

3 Data arrangements and

Blood relations

a. Linear Arrangement

b. Circular Arrangement

c. Multi-dimensional

Arrangement 2

d. Blood Relations

4 Time and work

a. Work with different

efficiencies

b. Pipes and cisterns

c. Work equivalence 2

d. Division of wages

5 Sentence correction

a. Subject-Verb Agreement

b. Modifiers

c. Parallelism

d. Pronoun-Antecedent

Agreement 2

e. Verb Time Sequences

f. Comparisons

g. Prepositions


Core Human Resource IV

Course Code

MBA4PT2

Course Name:

PLACEMENT TRAINING

Credit Distribution

L-0 T-0 P-1

CIE 100

SEE 0


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h. Determiners

6

Coding & decoding, Series,

Analogy, Odd man out and

Visual reasoning

a. Coding and Decoding

b. Series c. Analogy 2

d. Odd Man Out

e. Visual Reasoning

7 Percentages, Simple interest

and Compound interest

a. Percentages as Fractions and

Decimals

b. Percentage Increase /

Decrease

c. Simple Interest

d. Compound Interest 2

e. Relation Between Simple

and Compound Interest

8 Sentence completion and

Para-jumbles

a. Pro-active thinking

b. Reactive thinking (signpost

words, root words, prefix

suffix, sentence structure

clues)

c. Fixed jumbles 2

d. Anchored jumbles

9 Clocks, calendars, Direction

sense and Cubes

a. Clocks

b. Calendars

c. Direction Sense 2

d. Cubes

10 Time, Speed and Distance

a. Basics of time, speed and

distance

b. Relative speed c. Problems based on trains 2

d. Problems based on boats

and streams

e. Problems based on races

11 Vocabulary

a. Vocabulary Demystified

b. Synonyms and Antonyms

c. Word Analogy 2

d. Miscellaneous Vocabulary

12 Data interpretation and Data

sufficiency

a. Data Interpretation – Tables

b. Data Interpretation - Pie

Chart

c. Data Interpretation - Bar

Graph 2

d. Data Sufficiency

13 Profit and loss, Partnerships

and averages

a. Basic terminologies in profit

and loss

b. Partnership


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c. Averages 2

d. Weighted average

e. Mixtures and alligations

14 Articles, Prepositions and

Interrogatives

a. Definite and Indefinite

Articles

b. Omission of Articles

c. Prepositions

d. Compound Prepositions and

Prepositional Phrases 2

e. Interrogatives

15 Permutation, Combination

and Probability

a. Fundamental Counting

Principle

b. Permutation and

Combination

c. Computation of Permutation

d. Circular Permutations 2

e. Computation of

Combination

f. Probability

16 Ratio and Proportion

a. Ratio

b. Proportion c. Variation 2

d. Simple equations

e. Problems on Ages

17

Logical connectives,

Syllogism and Venn

diagrams

a. Logical Connectives

b. Syllogisms

c. Venn Diagrams –

Interpretation 2

d. Venn Diagrams - Solving

18 Voices and Speech

a. Active Voice and Passive

Voice b. Direct Speech and

Indirect Speech

2

- Post-assessment 1 Hour

(Online)


INTERVIEW ESENTIALS


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Sl.no Duration

1 Group discussion - Basics

· Importance of GD

round

· Skills assessed in GD

round

· How to ace GD

· Dos and don’ts of a GD 2

· Idea generation

techniques

·One mock GD participated

by 12 volunteer students,

facilitated by the trainer

2 Personal Interview - Basics

· Self-introduction

practice

· Body language –

especially grooming 2

– for personal interview

· Personal interview –

FAQs discussion

3 Resume writing - Basics

· How to write a good

and impressive

Resume

· Important aspects of an

impressive 2

Resume

·Sample template and

formatting ideas



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IV Semester

Finance

Elective


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Nature Area

Semester

Elective Financial Management IV

Course Code:

MBA4F1

Course Name:

International Financial

Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. To explore the complexities of corporate financial management in an international

setting.

2. To build financial skills in managers for identification and management of opportunities

and risk relating to international investments, exchange rate fluctuations, international

financial markets and government policy changes.

3. To provide an introduction to international finance theory.

4. To develop knowledge, capability, and skills necessary for making sound financial

decisions for a multinational firm.

5. To understand the concept of risk management and hedging by firms with international

operations.

Course outcome

CO1. Students will be able to recognizing the international integration of financial markets

and its implications for financial managers.

CO2. Students will be able to use critical thinking skills in identifying and understand

international financial issues and information that are involved in business problems.

CO3. Students will be able to learn how to apply appropriate problem-solving techniques to

business problems arising from operating in a global environment.

CO4. Students will be able to critically analyzing functional skills, strategies, and applying

knowledge of international finance


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CO5. Students will be able to Evaluating instruments and strategies used by multinational

corporations to hedge financial risk.

Module 1: International financial Environment 3 Hours

Importance, rewards and risk of international finance- Goals of MNC – Exposure to international

risk- International Monetary system- Multilateral financial institution-Government influence on

exchange rate.

Module 2: International flow of funds 6 Hours

Balance of payments(determination of current account, capital account and ORA)-International

Trade flows-International Capital Flows-Agencies that facilitate International flows – Equilibrium,

disequilibrium and adjustment of Balance of payment and Trade deficits – J Curve Effect.

Module 3: International Financial Markets 10 Hours

Foreign exchange markets-foreign exchange trading-Cash and Spot exchange markets-foreign

exchange rates and quotation- forward markets-Exchange rate Behavior-Cross Rates-Foreign

exchange market participants-arbitrage profit in foreign exchange markets, Swift Mechanism.

Module 4: Forecasting foreign Exchange rate 6 Hours

International Parity Relationship: interest rate parity, purchasing power parity and fisher effects

Forecasting exchange rates.

Module 5: Foreign Exchange Exposure 3 Hours

Introduction to Forex Exposure - Transaction exposure- Translation exposure- Economic exposure

Module 6: Foreign Exchange Exposure Management 8 Hours

Management of Transaction exposure- Management of Translation exposure- Management of

Economic exposure

Module 7: Interest rate risk and Currency swaps 7 Hours

Introduction - Importance of Interest rate risk - Measurement of Interest rate risk- Management of

interest rate risk- Covering of risk in the future market- options market. Types of swaps- currency

Swaps-Interest rate Swap.


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Module 8: International Capital Budgeting 5 Hours

Concept, Problems associated, Evaluation of a project, Factors affecting International Capital

Budgeting - Risk Evaluation - Impact on Value.

Recommended Books

1. Eun and Resnick – International Finance Management ---(Tata McGraw Hill), 4/e

2. Jeff Madura International Finance Management ---(Thomson), 7/e, 2004

3. P.G. Apte-International Finance Management- ( Tata McGraw Hill), 5/e

4. V. Sharan – International Finance Management- PHI 3/e

5. MadhuVij- Multinational Financial Management – Excel

6. Jain, Periyad, and Yadav – International Finance Management ---(Mc Millan)

7. S P Srinivasan and Dr B Janakiram - International Finance Management ---(Biztantra

Wiley Dreamtech, 2005).


MBA4F1 International Financial Management


CO1 3 2 3 3 3 2 2 3 2 2 2

CO2 3 2 3 3 3 2 2 3 2 2 2

CO3 3 3 3 2 2 3 2 3 2 1 2

CO4 3 3 3 2 2 3 2 3 2 1 1

CO5 3 3 3 2 2 3 2 3 2 1 1

(25x3=75 + 24x2 =48 + 5x1 =5 ) = 128/165 = 77.57%


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Course Objectives

1. To introduce the concepts of Taxation and Tax Management.

2. To enable the application of concepts, rules and provisions of Tax laws in India.

3. To analyze the data and enable the management to take decisions in order to optimize its tax

liability.

4. To integrate the implications of tax rules and provisions with other functions.

5. To sensitize students towards the Income Tax acts, rules, regulations, provisions and its

implications on the tax liability of an assesse.

Course Outcomes

Co1. The student would remember the basic concepts of tax laws applicable in India.

Co2. The student would understand the basic concepts of income tax such as residential

status, tax incidence, etc.

Co3. The student would be able to apply the income tax provisions involved in determination

of income from different heads of Income.

Co4. The student would be able to analyze and determination of tax liability of various

assesses.

CO5 - The student would be able to evaluate the practical situation and apply the theoretical

concepts for finalizing of accounts and arriving at total tax liability of an assesse.

Module 1: Basic concepts 4.5 Hours

Assessment year, previous year, person, assesse, Income, charges on income, gross total income,

capital and revenue receipts, residential status, receipt and accrual of income, connotation of income

deemed to accrue or arise in India, incidence of tax, Tax Planning, Tax Evasion, Tax Management.



Course Code:

MBA4F2

Course Name:

Tax Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 2: Introduction to Heads of Income and Income Salary 10.5 Hours

Explanation under various heads of income, income from salary (Basic problems).

Module 3 – Income from House Property 4.5 Hours

House property, Income from House Property (Basic Problems)

Module 4: Profits or Gains from Business or Profession 9.0 Hours

Income under the head profit and gains of business or professions and its computation- basis- method

of accounting- scheme of business deductions/ allowance- deemed profits- maintenance of books,

Depreciation (Both Theory and Problems) special provisions relating to 44AD, 44AE and

44AF.Problems on computation of income from business/ profession. Computation of taxable

income of a firm and partners.

Module 5 – Income from Capital Gains 7.5 Hours

Income under capital gain, basis of charge, transfer of capital asset, inclusion and exclusion from

capital asset, capital gain, computation, theory and problems, slump sale, Exemptions, capital gain

in special cases, Securities Transaction Tax(88E)

Module 6: Income from Other Sources 3.0 Hours

Income from other sources (theory) and basic problems.

Module 7: Computations 3.0 Hours

Clubbing provisions, implications of unexplained debits and credits, Setoff and carry forward of

losses. Deductions: Permissible deductions –under Ch. VI-A 80C, 80CCC, 80D, 80DD, 80DDB,

80E, 80U, Sec 10A, 10B, 10BA.

Module 8 – Indirect Tax (Workshop Mode) 6.0 Hours

Indirect Taxes - GST


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Recommended Books

1. Text Books: Lal and Vashisht, Direct Tax, Pearson latest edition.

2. VinodSinghania- Students Guide to Income Tax – Taxman Publications, latest edition

3. V S Datey – Indirect Taxes – Taxman Publications Latest edition


MBA4F2 Tax Management


CO1 3 2 2 1 3 1 3 3 3 3 2

CO2 3 3 1 1 2 1 2 1 2 2 1

CO3 3 3 3 1 3 2 3 2 3 3 3

CO4 3 3 3 1 3 2 3 2 3 3 3

CO5 3 3 3 1 3 2 3 2 3 3 3

(32x3=96 + 13x2 =26 + 10x1 =10 ) = 132/165 = 80.00%


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Course Code:

MBA4F3

Course Name:

Portfolio Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives:

1. To discuss portfolio management theory and practice, students will deliberate the

relationship between risk and portfolio diversity, how different people might be more or less

attracted to different investment portfolios.

2. To acquaint students with the theoretical foundation of modern portfolio theory, return (both

nominal and real), risk, and the trade-off that risk-averse investors must make between the

two.

3. To understand the basic portfolio theories and their implications for portfolio construction

and management.

4. To understand and be able to apply equity and bond portfolio management strategies and

portfolio performance evaluation methods

5. To understand issues related to portfolio optimization.

Course outcomes

Co1. Identify the reasons why invest in securities, how to measure the performance of

securities and investment opportunities.

Co2. Understanding the benefits of diversification of holding a portfolio of assets and the

importance played by the market portfolio.

Co3. Apply knowledge of portfolio management and portfolio risk concepts.

Co4. Analyzing functional skills, strategies for equity and bond portfolio

Co5. Evaluate portfolio performance and construct portfolio.


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MODULE 1: Portfolio 4 Hours

Introduction to Portfolio Management: Models for Portfolio theory, Asset allocation decisions.

MODULE 2: Portfolio models 10 Hours

Markowitz diversification models of measuring market risk. A comparative analysis of Models.

Sharp’s single index model - determination of corner portfolio - international diversification.

MODULE 3: Asset pricing theories 8 Hours

Asset pricing theories – CAPM and Arbitrage pricing theories.

MODULE 4: Strategies 3 Hours

Portfolio revision - active, passive strategies and formula plan.

MODULE 5: Portfolio performance 10 Hours

Measuring and evaluating portfolio performance - Measures of return – Sharp’s measures - Types

measure-Jensen’s differential return approach. Fama portfolio decomposition - performance

evaluation of portfolio manager.

MODULE 6: Bond Portfolio Management 6 Hours

Fixed income portfolio management – Bond Risk management tools- types of risks, duration,

immunization, convexity, term structure of interest rates, yield spread analysis.

MODULE 7: Active Portfolio management 6 Hours

The Lure of Active Portfolio management – Objectives – Market Timing and Security Selection -

Treynor Black Model Portfolio Construction.

Recommended and Reference Books:

1. Investment Analysis and Portfolio management – Prasanna Chandra – TMH

2. Investments – ZviBodie, and Mohanty – TMH – 10th Edition

3. Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson

4. Portfolio Management – Barua, Verma and Raghunathan (TMH)

5. Portfolio Management –S. Kevin – Prentice Hall India.

6. Investment Analysis and Portfolio Management – Reilley and Brown – Thomson Learning,

7/e, 2004


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MBA4F3 Portfolio Management


CO1 3 2 3 1 3 2 2 3 2 1 2

CO2 3 2 3 1 3 2 2 3 2 1 2

CO3 3 3 3 1 2 3 2 3 2 1 2

CO4 3 3 3 1 2 3 2 3 2 1 1

CO5 3 3 3 1 2 3 2 3 2 1 1

(23x3=69 + 20 x2 = 40 + 12x1 =12 ) = 121/165 = 73.33%


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0

Nature Area

Semester

Elective Financial Management

IV

Course Code:

MBA4F4

Course Name:

Principles and Practices of Banking

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


• To demonstrate a well-founded understanding of financial intermediaries and how they work

• To critically evaluate the role of an efficient banking system through regulation in the

economic development

To enable students to understand the risks in banking and mitigating the same

• Outline and discuss some of the most central concepts and techniques used in the analysis of

banking institutions

• To analyse the complex data to evaluate the health of the Banks

Course outcomes

Co1: Students will be able to describe banking and central banking functions

Co2: Students will be able to explain, interpret- summerise and classify the banking activities

Co3: Students will be able to apply the regulatory framework to the banking activities

Co4:Students will be able to analyse the banks prudency and financial performance

Co5: Students will be able to critically evaluate the developments in banking activities

Module 1: Introduction to Banking system and structure in India 6 Hours

Development of Banking in India- Structure of Banking Industry, Organization of Banking Industry,

Role and functions of RBI, Competition in banking industry, Functions of Banks in an Economy,

Bank Failures and its implications, Growth in banking

Module 2: Risks in Banking 6 Hours


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Interest Rate risk , Credit Risk, Treasury Risk, Operational Risk, Market Risk , Risk management

in Banks.

Module 3: Management of Bank Capital 6 Hours

Need for Regulation, Banking Risks and Regulations, Basel Recommendations, Capital Adequacy

Compliance, Basel Framework for Capital Adequacy, Capital Adequacy of Banks in India

Module 4: Regulatory Framework of Banks 6 Hours

Need for Disclosure Requirements- Disclosure of capital adequacy – Asset quality – investments ,

Negotiable Instruments Act, AML Guidelines, Banking Ombudsman

Module 5: Issues in Bank Management 7 Hours

Bank Marketing, HR Challenge, Bank Audit mechanism, Bank mergers, Banking in International

Environment, Innovation in Banking, Financial Inclusion

Module 6: Special Services of banks 3 Hours

Issue Management Services, Corporate Advisory services, Fund based and Non Fund based

services, Third Party products- Mutual Funds, Banc assurance

Module 7: Evaluating Bank Performance 8 Hours

Performance Analysis, Financial Statement analysis, Branch Performance Analysis, Profitability

efficiency model, Rating of banks, CAMELS Approach, Corporate Governance in Banks

Module 8: Technology in Banking 4Hours

ATMs- Internet banking – Mobile banking- Core banking solutions – Debit, Credit cards- RTGS-

NEFT

Unique Products in Some banks -Case studies

Recommended Books:


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1. Sunderaram and Varshney. “Banking Theory, Law and practice” Sultan Chand and Sons,

New Delhi.

2. Koch W, Timothy, and S. Scott. “Bank Management” Thomson, New Delhi

3. IIBF. “Principles of Banking” Macmillan, New Delhi

4. Bhaskaran, R. “An Introduction to Fund and Investment Management in Banks” Bankers

Institute of Rural development, Lucknow.

5. Mithani and Gordon. “Banking and Financial Systems”, Himalaya Publishing House,

Mumbai.

6. Prasad K, Nirmala, J Chandradas. “Banking and Financial System” Himalaya Publishing

House, Mumbai.


MBA4F4 Principles and Practices of Banking

PO1 PO


PSO

1

PSO

2

PSO

3

CO1 3 2 2 1 3 1 2 1 3 3 2

CO2 3 2 2 1 3 1 2 1 3 3 2

CO3 3 2 2 1 3 2 2 2 3 3 2

CO4 3 3 2 1 3 2 2 2 3 3 2

CO5 3 3 2 1 3 3 2 2 3 3 2

(23x3=69+ 23x2 =46 + 9x1 =9 ) = 124/165 = 75%


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IV Semester

Marketing

Elective


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Course Objectives:

1. To understand Channel and logistics, its framework and practical utility

2. To enable students develop an understanding of the frameworks and language related to

enhance’ customer accessibility’.

3. To enable students the tools and framework of managing accessibility given the business,

strategy and goals.

4. To understand the various concepts that are used in Channel & logistics

5. To understand how Channel & logistics can become an important tool to reach goals of

cost reduction and enhance customer service

6. To appreciate the importance of Channel & logistics management in achieving

integration.

Course outcomes

Co1. Students will know key concepts, theories and models required to understand the dynamics

of channel and distribution.

Co2. Students will be able to identify, categorize and analyses the interactions between each

step and the whole process of supply chain management.

Co3. Students will be able to analysis how companies designing, managing, evaluating, and

modifying their channels and supply chain management.

Co4. Students will be able to evaluate the management of channel partners, the challenges in

dealing with them, methods of resolution of their conflicts important for a smooth conducting

of their activities

Co5. Students will be able to create a formats of marketing channels which a firm takes to reach

the customer- retailing, franchising, licensing etc.


Elective Marketing Management IV

Course Code:

MBA4M1

Course Name:

Channel and Logistics Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 1: Marketing Channels, Structure and Functions 4.5 Hours

Channel Design: Demand, Supply, and Competition Segmentation, Positioning, Targeting, Establish

New Channels or Refine Existing Channels, Channel Implementation: Identifying Power Sources,

Identifying Channel Conflicts, Goal of Channel Coordination

Module 2: Segmentation and Channel Structure 9 Hours

Segmenting the Market, the Role of Service Output Demand Analysis in Channel Design, Supply

Side Channel Analysis & Channel Flows and Efficiency Analysis, Channel Flow Concepts to Design

a Zero-Based Channel, Matching Normative and Actual Profit Shares. Gap Analysis: Sources and

Types of Channel Gaps, Closing Channel Gaps, The Gap Analysis Techniques’- Vertical

Integration- Owning the Channel, Costs and Benefits of Vertical Integration in Marketing Channels.

Module 3: Channel Implementation and Distribution Intensity 6 Hours

Channel Power; Nature, Sources of Power, Managing Conflict; Degree and Nature of Channel

Conflict, The Consequences of Conflict, Major Sources of Conflict, Fueling Conflict, Conflict

Resolution Strategies. Coverage versus Assortment; Upstream and Downstream Channel Members,

Bargaining for Influence over Channel Members; Cutting Costs and Raising Sales, Stimulating the

Benefits of Selectivity While Maintaining Intensive Coverage, Vertical Restraints.

Module 4: Strategic Alliances 7.5 Hours

Nature and Motives of Strategic Alliances, Building Commitment by Creating Mutual Vulnerability

and Management of Daily Interactions, Marketing Channel Alliance Legal Constraints on Marketing

Channel Policies: Market Coverage Policies, Customer Coverage Policies, Pricing Policies, Product

Line Policies, Selection and Termination Policies, Ownership Policies.

Module 5: Introduction to Logistics Management 3 Hour

Scope, Role in the Economy, Organization, Logistics Activities & Logistics Costs Relationship,

Logistics and Corporate Profit Performance – Logistics versus Supply Chain Management, Channel

Structure, Supply Chain Network Structure, Supply Chain Business Processes, Components of

SCM, Supply Chain Design and Performance Measurement, Implementing Integrated SCM.

Module 6: Logistics & Customer Service interface 6 Hours

Establishing a Customer Service Strategy, Developing and Reporting Customer Service Standards,

Improving Customer Service Performance, Order Processing and Information Systems: Customer


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Order Cycle, Integrating Order Processing Time-Base Competition, Financial Considerations,

Procurement: Purchasing Activities, Just-in-Time Purchasing, Purchasing Research and Planning,

Purchasing Cost Management, Measurement and Evaluation of Purchasing Performance, Strategic

Sourcing, E-Procurement, Managing Supplier Relationships

Module 7: Managing Materials Flow 6 Hours

Scope, Forecasting, Administration and Control of Materials Flow, Inventory Strategy and

Financial implication, Basic Inventory Concepts, Basic Inventory Management, Symptoms of Poor

Inventory Management, Improving Inventory Management, Impact of and Inventory Reduction on

Corporate Profit Performance, Inventory Carrying Costs, The Impact of Inventory Turnover on

Inventory Carrying Costs.

Module 8: Transportation, Warehousing and Effective Logistics 6 Hours

Characteristics, Regulation and Deregulation of Transportation; Management, Technology Issues of

Transportation, Warehousing Operations, Public Versus Private Warehousing, Materials Handling

Equipment, Warehousing in a Just-in-Time (JIT) Environment, Packaging, Computer Technology,

Information, and Warehouse Management; Importance of Effective logistics, Logistics

Organizational Structures, Logistics on Customer and Product Profitability, Limitations of Current

Profitability Reports, Measuring and Selling the Value of Logistics, Key Value Metrics, Strategic

Planning, Corporate Planning and Developing a Strategic Logistics Plan

Recommended Books

1. Marketing Channels -Louis W Stren, Adel I ER – Ansary, Anne T Coughlan -Publisher-

PHI

2. Fundamentals of logistic management - M Lambert, James R Stock, M Eliram - Publisher -

MCGraw Hill Publishing

3. Sales & Distribution Management – Tapan Panda -oxford

4. Marketing Channel Management People, Product, Programs & Market - Russell W.

McCalley


MBA4M1 Channel and Logistics Management


CO1 3 1 2 1 2 1 1 1 2 1 1


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CO2 3 2 2 1 2 2 1 1 2 2 2

CO3 3 2 2 1 2 2 2 1 2 2 2

CO4 3 3 3 2 2 2 2 2 3 2 2

CO5 3 2 3 2 2 3 2 2 3 3 2

(12 x 3 = 36 + 31 x 2 = 62 + 12 x 1 = 12) = 110/165 = 67%


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Course Objectives:

1. Plan message delivery and content to target market

2. Understand the key marketing communication elements

3. Apply IMC concepts and tools to a variety of market place situations

Course outcome

Co1. Describe the nature of advertising Industry, its tools and impact on social, legal and

regulatory environment

Co2. Demonstrate understanding of Marketing Communications theories and behavioral

factors that influence the effectiveness of communications

Co3. Relate IMC objectives with given communication budgeting

Describe role and methods of media creative’s to achieve firms advertising objectives

Co4. Evaluate the various methods and measurement mechanisms of a cost effective media

buying and execution

Module 1: Role of IMC in marketing process 4Hours

Why IMC instead of Advertising and the importance of consistency in message, Economic and

Social effects of Advertising, Communication process, steps involved in developing IMC program,

Effectiveness of marketing communications. Advertising: Purpose, Role, Functions, Advertising Vs

Marketing mix, IMC appeal in various stages of PLC


Elective Marketing Management IV

Course Code:

MBA4M2

Course Name:

Integrated Marketing Communication

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 2: Response to message 6 Hours

Understanding the internal psychological process how people process the information presented in

advertising messages through an Advertising framework, Response hierarchy models – a

perspective, what traditional response models fails to address, Alternative response hierarchies,

Understand the importance of Elaborate Likelihood model bring about attitudinal change

Module 3: Structure of Advertising Agency 4 Hours

Participants in an IMC process, Agency relationships and compensations, Type of agencies &

Services offered by various agencies, Criteria for selecting the agencies, problems that arise during

compensation the mediation. Regulatory bodies governing, advertising Regulations & controls in

India.

Module 4: Advertising objectives and Budgeting 4 Hours

Importance of Budgeting, Share of voice versus Share of Market approach, DAGMAR and how to

determine goals, various budgeting methods used Affordable Method, per unit Method, Percentage

Method, Competitive parity and Task objective Method and allocation of budget across various

vehicles.

Module 5: Media planning & Media strategy 8 Hours

Developing Media plan, Indentifying, Demographic, Psychographic, and Geo-demographic Targets,

Socio Economic Classification in Indian context, Translate Marketing objective to communication

objective, Role of media planner, understand marketing and promotion process model. Media buys

– Reach Frequency, GRP and TVR, how purchase of media slots differ across TV, Radio, Print,

OHH and Online, media scheduling and media tactics, advertising spends allocation across

categories geography and time. Factors influencing the choice of Media and their investment

decision

Module 6: Developing media content 8 Hours

Traits of a creative mind, elements of creative strategies, preparing an effective advertising Copy:

Elements of a Print advertisement: Headlines illustration, body copy, slogan, logo, seal, and role of

color. Advertising appeals, Elements of Broadcast copy (TV & Radio).


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Module 7: Monitoring, Evaluation and control 6 Hours

Measurement in advertising, various methods used for evaluation, concept and copy testing, Pre-

testing, Post testing.

Module 8: High to Low control message delivery 2 Hours

Advertising, Sales Promotion & Direct Marketing: Features, Functions, and

Advantages/Disadvantages. Co-operative advertising, Public relation: -Meaning, Objectives, tools

& strategies, Publicity: Goals & Objectives

Module 9: Unconventional and digital tools 4 Hours

Event management: Purpose of organizing an event, concept of pricing and promotion in events,

Industrial advertising B2B Communication, International Communication in digital age, different

advertisement on display, mobile, email and social, online advertising advantages and

disadvantages, measuring and targeting internet audience, Global environment in advertising

Recommended Books

1. IMC Perspectives: Belch and Belch

2. Advertising management Rajeev Batra, John G Myers &Aaker

3. Advertising ‘An IMC Perspective’ - S.N.Murthy/U.Bhojanna - Excel Books, 2007.

4. Advertising & Integrated Brand Promotion, O’Guinn, Allen, Semenik, 4/e, Thomson,

2007

5. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack, 3/e,

Pearson Education, 2007


MBA4M2 Integrated Marketing Communication


CO1 3 1 3 3 3 2 1 3 3 2 3

CO2 1 3 3 1 2 2 3 2 1 2 2

CO3 2 3 2 1 1 1 1 1 2 1 1

CO4 1 3 1 3 3 3 3 1 1 2 3

CO5 2 3 1 2 1 1 1 2 1 1 1

(18x3=54 + 14x2 =28 + 23x1 =23) = 105/165 = 63.6%


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Nature Area

Semester

Specialization Marketing Management III

Course Code:

MBA4M3

Course Name:

Product Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50

Course Objectives

1. Help students learn different tasks and decision making processes of a product manager.

2. Understand how each task comes together for successful product management

3. Learn frameworks and theories.

Course outcomes

Co1. Remember the concepts of Product Management.

Co2. Understand its applications in Organizational lifecycle and marketing.

Co3. Analyze a product category and competitive situation.

C04. Apply the concepts to find opportunities for new products and develop new product

concepts.

Co5. Create an effective marketing plan of new product strategy with optimal pricing,

channel selections, and communications.

Module 1: Introduction to Product Management and Marketing Planning 5Hours

Marketing Organization, Product-Focused Organizations, Market- focused Organizations,

Functionally- Focused Organizations; The role of the sales force; Marketing Organization

Implications of Global Marketing; Product Management; Changes affecting Product management;

Changes in Marketing Organization; Definition and Objectives of Plans, Frequent Mistakes in the


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Planning Process; The planning process, approaches to planning, steps in the planning process;

Components of the Marketing Plan,

Situationanalysis,MarketingObjectives/strategy,supportingmarketingprograms.

Module2:Defining the Competitive Set and Category Attractiveness Analysis 5 Hours

Levels of market competition,Definitions,Overlappingmarketsegments,theimpactofMeta-mediaries,

products strategy implications; Methods for determining competitors, managerial judgment,

customer- based implications; Competitor selection; Enterprise Competition; Aggregate Market

Factors, Category Size, Market growth, PLC, sales Cyclicity, Seasonality, Profits; category Factors,

threat of New Entrants, Bargaining Power of buyers, bargaining power of suppliers, category rivalry;

Environmental Analysis, Technological, Political, Economic, Regulatory and Social Factors.

Module3: Customer Analysis and Competitor Analysis 5 Hours

Know about customers; Segmentation, Desirable criteria for segments, methods for market

segmentation; Source of Information; Creating a product features matrix; assessing competitors’

current objective and strategies; marketing strategy, comparing value chain, marketing mix, how to

assess competitors’ strategies, technology strategy; differential advantage analysis; assessing a

competitors ’will; predicting future strategies

Module4: Market Potential, Sales Forecasting and Product Strategy 5 Hours

Market potential; methods of estimating market and sales potential; sales forecasting, judgment-

based method, customer-based method, sales extrapolation method, Model-based method, Using and

developing RegressionModelsforForecasting,Recognizinguncertainty,nonlinearrelations,share

forecasts, forecasting Really new product; Elements of Product strategy; Setting objectives;

Selection of strategic alternatives; Positioning: Choice of Customer Targets, Competitor Targets and

the core strategy; managing brand equity; relation to customer strategy; product strategy over the

Life Cycle


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Module 5:New Products 5 Hours

Product Modification; Line Extensions; Getting Ideas for new product; testing slightly new

product, concept testing, Product testing, Market testing, Quasi-Market tests; Forecasting; Brand

Extensions; Really New Products

Modul e6:Pricing Decisions 5 Hours

The role of marketing strategy in pricing; measuring perceived value and price, measuring

customer value, calculating value-in-use, pricing experiments, using price thresholds, using the

perceived value; Psychological aspects of price; competition and pricing; deciding how much of

the Value- cost Gap to capture :Pricing Objectives; Other Factors affecting price; some specific

pricing tactics

Module 7: Advertising Decisions and Promotions 5 Hours

Marketing Organization, Product-Focused Organizations, Market-Focused Organizations,

Functionally- Focused Organizations; The role of the sales force; Marketing Organization

Implications of Global Marketing; Product Management; Changes affecting Product management;

Changes in Marketing Organization; Definition and Objectives of Plans, Frequent Mistakes in the

Planning Process; The planning process, approaches to planning, steps in the planning process;

Components of the Marketing Plan, Situation analysis, Marketing Objectives/strategy, supporting

marketing programs.

Module 8: Channel Management and Customer-Based Marketing 6 Hours

Channel selection, Direct versus indirect channels; Indirect channels, Representative, wholesalers,

retailer, channel member as value-added intermediaries, hybrid channel; monitoring profitability

by channel; Direct Channel; the direct marketing process and methods.CRM: The economics of

loyalty, acquisition cost, base profit, revenue growth, operating costs, referral, price premium;

frame work for CRM; creating and analyzing the database; customer selection; customer targeting;

relationship marketing problems; mass customization


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Module 9: Marketing Metrics and Financial Analysis 7 Hours

Framework of marketing metrics, need to be measured, customer-based metrics, product-market

metrics, financial metrics, marketing mix metrics; Sales analysis ;profitability analysis

The target audience; setting advertising objectives, customer-focused objectives, exposure-

orientated objectives, objectives specificity; setting advertising budgets; evaluating Ad copy:

Laboratory-Based Measures; Real-world measures; media selection; evaluating advertising effects;

Promotion objectives;

PromotionBudgets;finalcustomerpromotions;tradepromotions;evaluatingcustomerpromotion;

findingaboutpromotioneffects;testmarkets;evaluatingtradepromotions;theretailer’sperspective

Reference Books:

1. Wayne D Hoyer, Deborah J Macinnis (2008), “ Consumer behavior” Cenage learning

2. Micheal R Solomon, (2010), Consumer Behaviour: Buying, having, and Being, Prentice Hall.

3. Leon g Schiffman, Leslie Lazar kanuk, Joseph Wisendlit, “Consumer Behaviour” Prentice Hall


MBA4M3 Product Management


CO1 3 2 2 2 2 2 2 2 2 2 2

CO2 3 2 2 2 2 2 2 2 2 2 2

CO3 3 2 2 3 2 2

2 2

2 3 2

CO4 3 2 2 3 2 3

3 2

3 3 3

CO5 3 3 2 3 2 3

3 2

3 3 3

(20x3=60 + 35x2 =70 ) = 130/165 = 78.7%


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Nature Area

Semester

Specialization Marketing Management IV

Course Code

MBA4M4

Course Name:

Strategic Brand Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


1. Develop a consumer-centric approach to building, measuring and evaluating strategies that

build brand equity for new and existing brands.

2. Identify important issues related to planning and implementing brand strategies for a diverse

group of marketing offerings (e.g., products, services, industrial goods, non-profits, etc.).

3. Learn how to identify brand meaning and to measure brand strength for any particular market

offering.

4. Apply branding principles and marketing communication concepts and frameworks to

achieve brand management goals and improve marketing performance.

Course outcomes

CO1. Remember the main concepts and explain the purpose of branding.

CO2: Understand brand concepts in real-life setting by articulating the context of and the

rationale for the application.

CO3: Analyse the process and methods of brand management, including how to establish

brand identity and build brand equity.

CO4: Apply effective branding strategies for both consumer and business

products/services.

CO5:Compose, assess, and incorporate individual input to produce effective team project

output


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Module 1: Brands and Brand Management 4 Hours

Brand, Branding, Strongest Brands, Branding Challenges and Opportunities, The Brand Equity

Concept, Strategic Brand Management Process.

Module 2: Customer-Based Brand Equity 4 Hours

Customer-Based Brand Equity, Brand Equity as a Bridge; Making a Brand Strong: Brand

Knowledge; Sources of Brand Equity, Brand Awareness, Brand Image, Building a Strong Brand,

Creating Customer Value, Customer Relationship Management, Customer Equity, Relationship of

Customer Equity to Brand Equity

Module 3: Brand Positioning 6 Hours

Identifying and Establishing Brand Positioning, Basic Concepts, Target Market, Nature of

Competition, Points of Parity and Points of Difference; Positioning Guidelines, Brand Mantras,

Core Brand Associations, Internal Branding; Brand Audits, Brand Inventory, Brand Exploratory

Module 4: Designing Marketing Programs and Choosing Brand Elements to Build Brand

Equity 8 Hours

Integrating Marketing Programs and Activities, Product Strategy, Perceived Quality and Value,

Relationship Marketing; Pricing Strategy, Consumer Price Perceptions, Setting Prices to Build

Brand Equity; Channel Strategy, Channel Design, Web Criteria for Choosing Brand Elements,

Options and Tactics for Brand Elements, Packaging, Leveraging Secondary Brand Associations.

Module 5: Developing a Brand Equity Management System, Capturing Customer Mind-Set

and Capturing Market Performance 8 Hours

Brand Value Chain, Value Stages, Implications, Designing Brand Tracking Studies, Interpreting

Tracking Studies; Establishing a Brand Equity Management System, Brand Equity Charter, Brand

Equity Report, Brand Equity Responsibilities; Qualitative Research Techniques, Brand Personality

and Values, Quantitative Research Techniques, Models of Consumer-Based Brand Equity,

Measuring Outcomes of Brand Equity.

Module 6: Designing and Implementing Branding Strategies 8 Hours

Brand Architecture, The Brand-Product Matrix, Branding Strategy, Building Equity at Different

Hierarchy Levels, Brand Architecture, Cause Marketing to Build Brand Equity, Green Marketing,

Brand Extensions


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Module 7: Managing Brands over Time, Geographic Boundaries and Market Segments

6 Hours

Reinforcing Brands, Maintaining Brand Consistency, Protecting Sources of Brand Equity, Entering

New Markets; Brand Portfolio, Rationale for Going International and understanding global markets,

Standardization versus Customization, Global Customer-Based Brand Equity, Global Brand

Positioning; Understanding Similarities and Differences in the Global Branding Landscape

Module 8: Special Applications of Branding 4 Hours

Strategic Brand Management Guidelines, Special Applications, Industrial and Business-to-Business

Products, High-Tech Products, Services, Retailers, Small Businesses, Online; Future Brand Priorities.

Recommended Books:

1. Strategic Brand Management, Building Measuring & Managing, Brand Equity – 2nd Ed

Phi / Pearson Education – Kevin Lane Keller

2. Marketing Management - Philip Kotler

3. Successful Branding - Pran K Choudhary

4. Brand Positioning Strategies for Competitive Advantage -SubratoSen Gupta

5. Strategic Brand Management -Caperer

6. Behind Powerful Brands - Jones

7. Managing Indian Brands -S. Ramesh Kumar


MBA4M5 Strategic Brand Management


CO1 3 2 2 2 2 2 2 2 2 2 2

CO2 3 2 2 2 2 2 2 2 2 2 2

CO3 3 3 2 3 2 2 2 2 2 3 2

CO4 3 3 2 3 2 3 3 2 3 3 3

CO5 3 3 2 3 2 3 3 2 3 3 3

(22x3=66 + 33x2 =66 ) = 132/165 = 80.0%


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IV Semester

Human

Resource

Elective


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Course Objectives

1. To sensitize the importance of measuring individual & group performance at work.

2. To introduce the different performance measurement & feedback approach.

3. To develop an understanding about competency-based HR practices

4. To provide students with the knowledge of how to design, implement and evaluate

performance management and development systems, with an understanding of the

relationship between performance management and organizational strategic planning.

Course outcomes

CO1. Students will be able to understand and design an organisations performance

management process that is complaint with law and supports organisational mission &

strategy.

CO2. Students will be able to identify and communicate appropriate action with employees

(e.g. training & development needs, wage increase, promotions, bonus etc.) based on their

performance, strength & weaknesses.

CO3. Students will be able to analyze competency framework and its implications in

organisational setting.

CO4. Students will be able to critically evaluate and map competencies according to

organisation, role, function &task



Course Code

MBA4H1

Course Name

Performance Management and Competency

Mapping

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Definition of Performance Management, the Performance Management Contribution, Dangers of

Poorly Implemented PM Systems, Aims and Role of PM Systems, Characteristics of An Ideal PM

Systems, Performance Management Process, Performance Management and Strategic Planning.

Module 2: Performance Appraisal System Implementation 8 Hours

Defining Performance, Determinants of Performance, Performance Dimensions, Approaches to

Measuring Performance, Diagnosing the Causes of Poor Performance, Differentiating Task from

Contextual Performance, Choosing a Performance Measurement Approach. Measuring Results and

Behaviors, Gathering Performance Information, Implementing Performance Management System.

Conducting Appraisals: Skills Required, The Role of The Appraiser, Job Description and Job

Specification, Appraisal Methods, Raters Errors, Data Collection, Conducting an Appraisal

Interview, Follow Up and Validation.

Module 3: Performance Management and Employee Development 5 Hours

Personal Development Plans, 360 Degree Feed Back as a Developmental Tool, Performance

Management and Reward Systems; Performance Linked Remuneration System, Performance

Linked Career Planning and Promotion Policy.

Module 4: Measuring Performance 5 Hours

Why to measure performance? Measuring performance: What to measure? Criteria for performance

measure; Classification of measures; measuring organizational performance; The perspectives of

balance score card; EFQM Model; Outcome metrics – Economic Value Added (EVA); other

economic measures. Competency Mapping

Module 5: Competency Method in Human Resource Management 5 Hours

Features of Competency Methods, Historical Development, Definitions, Approaches to Mapping

and Case Studies in Competency Mapping.

Module 6: Competency Mapping Procedures and Steps 6 Hours

Business Strategies, Performance Criteria, Criteria Sampling, Tools for Data Collection, Data

Analysis, Validating the Competency Models, Short Cut Method, Mapping Future Jobs and Single

Incumbent Jobs, Using Competency Profiles in HR Decisions.


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Module 7: Methods of Data Collection for Mapping 6 Hours

Observation, Repertory Grid, Critical Incidence Technique, Expert Panels, Surveys, Automated

Expert System, Job Task Analysis, Behavioral Event Interview.

Module 8: Developing Competency Models from Raw Data 5 Hours

Data Recording, Analyzing the Data, Content Analysis of Verbal Expression, Validating the

Competency Models.

Recommended Books:

1. Herman Aguinis ; Performance Management; Pearson ; Second Edition

2. Varsha Dixit; Performance Management; Vrinda Publications ; Second Edition

3. Competency Based HRM, Ganesh Shermon, TMH, 1st Edition, 2004.

4. A handbook of Competency mapping - SeemaSangvi, Response Books, 2004.


MBA4H1 Performance Management & Competency Mapping


CO1 3 1 3 2 3 1 2 1 3 3 3

CO2 3 2 3 3 3 3 1 1 3 3 2

CO3 3 3 3 3 2 2 2 1 3 3 2

CO4 3 3 2 3 3 3 1 3 3 3 3

(28x3=84 + 10x2 =20 + 7x1 =7 ) = 111/132 = 84%


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Elective Human Resource Management IV

Course Code

Course Name:

Credit Distribution

L-3 P-0

T-0

MBA4H2

Organizational Change and Development

CIE 50

SEE

50

Course Objectives:

1. To learn the applied behavioral science discipline to improve organizations and the people

through the use of theory and practice of planned change.

2. To understand the strategies available for managers and help people and organizations to

cope, adapt, survive and prosper.

3. To understand the human side of organizations and find ways to increase the effectiveness

of individuals, teams and organization’s human and social processes.

4. To increase awareness of different tools that is used to diagnose organizations as well as

interventions used.

Course Outcome

CO1. Students will be able to remember and choose the required tools of intervention to

effectively bring about major change in a way that gains support of organization members.

CO2. Students will be able to understand the process of change and its ongoing activities

within an organization and design and plan the implementation of selected OD interventions.

CO3. Students will be able to analyze the strategic role of change in the organization and the

impact of change on organizational performance.

CO4. Students will be able to apply theories and current research concerning individuals,

groups and organizations to the process of change.

Module 1: Organizational Change and OD 6 Hours


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Dynamics of planned change, models and theories of planned change, Force field analysis, Types of

organizational change, triggers for change, factors leading to resistance to change, objectives and

strategies for implementing organizational change, Introduction of OD interventions to implement

organizational change initiatives.

Module 2: Conceptual Framework of OD 5 Hours

Overview of the field of OD, History of OD – Laboratory Training Stem - Survey Research and

Feedback Stem – Action Research Stem – Socio technical and Socio clinical Stem, Second

Generation OD, Values, Assumptions and Beliefs in OD.

Module 3: An overview of OD interventions 5 Hours

Classification of OD interventions, Managing Process of OD – System Diagnosis –

Action/Intervention – Evaluation – New Action, Steps in OD Program, Diagnostic tools and their

appropriate usage in the diagnostic process - Weisbord’s (Six Box) model for organizational

diagnosis, Third - Wave Consulting, OD Cube.

Module 4: OD interventions 8 Hours

Team building Interventions – Teams and Work groups – The Formal Group Diagnostic Meeting –

The Formal Group Team Building Meetings – Process Consultation Interventions - A gestalt

approach to team building. Inter-group Team building Interventions - Third-party peacemaking

interventions - Organization Mirror interventions – Partnering. Training Based OD Interventions -

Applied behavioral science, T-Group - Behavioral modeling - Life and career planning - Coaching

and mentoring - Instrumented training.

Module 5: OCTAPACE Model of climate survey. 8 Hours

Comprehensive OD Intervention – Beckhard’s Confrontation Meeting – Stream Analysis - Survey

Feedback, Systems 1 – 4T - Grid organization development – Schein’s Cultural Analysis – Trans

organizational Development. Structural Interventions – Socio technical Systems, Self – Managed

Teams – Work Re-design – MBO and Appraisal – Quality Circles – Quality of Work Life Projects

– Parallel Learning Structures – TQM – Reengineering – The Self Design Strategy – Large Scale

Systems Change and Organizational Transformation.

Module 6: Power and Politics in OD 6 Hours


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The Role of Power and Politics in OD – Operating in Political Environment – Acquiring and Using

Power Skills – Power Base and Power Strategy Connection – Model of Power and Influence.

Module 7: Issues in Client Consultant Relationship 6 Hours

Entry and Contracting - Defining the Client System - The Trust Issue - The Nature of Consultant

Expertise - Diagnosis and Appropriate Interventions - Depth of Intervention - The Dependency issue

and Termination the Relationship - Ethical standards in OD

Module 8: The Future and OD 4 Hours

The changing environment - Fundamental strengths of OD - OD’s future – Leadership and Values

– Knowledge about OD – OD Training – Interdisciplinary Nature of OD – Diffusion of Technique

– Integrative Practice – Mergers, Acquisitions and Alliances.

Recommended books:

1. Wendell L French, Cecil H & Bell Jr. – Organizational Development – Behavioral Science

Interventions for Organization improvement (6e) – Pearson Education Asia, 1999

2. Cummings & Worley Organizational Development & Change – Thomson Learning, 7/e, 2002

3. S Ramnarayan, T V Rao &Kuldeep Singh – Organization Development – Interventions &

strategies – Response Books, 2003

4. Richard Bechard – Organizational Development: Strategies & Models – Addison Wesley

Publishing.


MBA4H2 Organizational Change and Development


CO1 3 1 3 2 2 2 3 3 3 3 3

CO2 3 1 3 2 1 2 3 3 3 3 3

CO3 3 1 3 2 1 3 3 2 3 3 3

CO4 3 1 3 2 2 3 3 3 3 3 3

(29x3=87 + 9x2 =14 + 6x1 =6 ) = 107/132 = 81.06%


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Course Objectives:

1. To explore the concepts and technique of the essential elements of International Human

Resource Management

2. To enable the students to recognize its critical issues. Also to update and let the students

understand the concept and to apply them in international complex business environment.

3. The aim of this Module is to provide students with a comprehensive understanding of IHRM

to facilitate their future managerial and professional activities in a more understandable and

appropriate environment.

Course outcomes:

CO1. Students should be able to remember theoretical and practical knowledge of

contemporary IHRM context and issues .

CO2. Students should be able to understand the linkages between IHRM and business

strategy , the

relationship between business, government and labor internationally.

CO3. Evaluate and Assess and analyze the role of IHRM at varying stages of

internationalization ,IHRM functions and process in various international settings.

CO4. Compare and contrast and critically analyze the value of utilizing differing types of

assignments (real and virtual) across projects and functions for international operations,

determine the relative costs and benefits of PCNs, HCNs and TCNs as international

managers



Course Code

MBA4H3

Course Name:

International Human Resource

Management

Credit Distribution

L-3 T-0 P-0

CIE 50

SEE 50


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Module 1: Introduction to IHRM 5 Hours

Definition, reasons for going global, Approaches to IHRM, Difference between IHRM and Domestic

HRM, Reasons for emergence of IHRM, Models of IHRM-Matching model, Harvard Model,

Contextual Model, 5P Model European Model, Models of SHRM in Multinational Companies,

Internationalization of HRM: Socio-cultural context, Organizational dynamics and IHRM: Role of

culture in International HRM, Culture and employee management issues, Organizational Processes

in IHRM, Linking HR to International expansion strategies, The Challenges of International Human

Resource Management.

Module 2: Strategies for International Growth 5 Hours

Exploiting global integration-The logic of global integration, differentiation, Mastering expatriation,

beyond the traditional expatriate model, the limits of global integration. Becoming locally

responsive: The roots of responsiveness, understanding diversity, responding to diversity, challenges

of localization. Managing alliances and joint ventures- meaning, need, different kinds of alliances,

planning and negotiating alliances, implementing alliances, supporting alliance learning, the

evolving role of alliances.

Module 3: Recruitment, Selection and staffing in International context 7 Hours

International Managers- parent country nationals, third country nationals, host country nationals,

advantages and disadvantages of different selection methods, different approaches to multinational

staffing decisions, recruitment methods using head-hunters, cross-national advertising, e-

recruitment; Selection criteria and techniques, use of selection tests, interviews for international

selection, international staffing issues.

Module 4: Performance Management 7 Hours

A conceptual background, Constraints in goal attainment, performance management cycle, models,

performance and appraisal in IHRM appraisal of expatriate, third and host country employees, issues

and challenges in international performance management, country specific performance

management practices.

Module 5: Training and development in international context 7 Hours

Context Backdrop of international training, Current scenario in international training and

development, training & development of international staff, types of expatriate training, HCN


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training, Career Development, repatriate training, developing international staff and multinational

teams, knowledge transfer in multinational companies.


Forms of compensation and factors that influence compensation policy, key components of

international compensation, Approaches to international compensation, compensation practices

across the countries, social security systems across the countries, global compensation: emerging

issues.

Module 7: International Labour Relations 6 Hours

Key issues, response of labour unions to MNCs. HRM practices in different countries- Japan,

USA, UK, Turkey, Middle East, India and China.

Module 8: HRM practices in different countries 5 Hours

Japan, USA, UK, Turkey, Middle East, India and China.

Recommended Books:

1. International Human Resource Management - Monir H. Tayeb, Oxford University Press,

2005.

2. International Human Resource Management - Peter J. Dowling, Denice E. Welch,

Cengage Learning


MBA4H3 INTERNATIONAL HUMAN RESOURCE MANAGEMENT


CO1 3 3 3 1 2 3 3 2 2 2 3

CO2 3 3 3 1 2 3 3 2 2 2 3

CO3 3 3 3 1 1 3 3 2 2 3 2

CO4 3 3 3 1 1 3 3 2 2 3 2

(24x3=72+ 14x2 =28 + 1x6=6) = 106/132 = 80%


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8



Course Code

Course Name:

Credit Distribution

L-3 P-0

T-0

MBA4H4

Industrial Psychology

CIE 50

SEE

50

Course Objectives:

1. To sensitize how psychological theories can be applied in organizational settings to improve

individual, team, and organizational performance.

2. Gain knowledge about principles of Industrial psychology

3. Understand the relationship between proper application of organizational psychology

principles and individuals, teams, and organizational performance

Course Outcome

CO1. Students will be able to remember the various employee psychological factors upon

work productivity and explore its positive impact on overall organizational sustainability.

CO2. Students will be able to understand the systems of individual, teams and group

psychological processes involved in the workplace and to explore the ways in which

individual performance can be improved through group and team cohesiveness.

CO3. Students will be able to analyze the ways in which the work environment might impact

upon the psychology of people in a workplace

CO4. Students will be able to apply the concept of psychology to employee morale,

absenteeism and conflict.

Preamble

Introduction: Nature of Organizational Psychology, Sub- Fields and Scope, Hurdles in the way of

Organizational Psychology, Basic Concepts, Organizational Psychology in the Indian context.


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Module 1: Work Groups& Teams 8 Hours

Groups at Work, Individual Performance in Groups, Developmental stages and their implications

for group work, Team Development Stages, Team Work and Psychological Attributes, Personnel

selection for teams, Self-concept and Personality type of members for effective team work,

Developing Successful Teams.

Module 2: Organizational Attitudes and Behavior 9 Hours

Development of positive Psychological capital at workplace, Organizational Citizenship Behavior,

The Psychological Contract, Individual Responses to Downsizing, Psychology of Mergers and

Acquisitions, Antisocial Behavior in the Workplace.

Module 3: Emotions & Stress at work 7 Hours

Emotions & Mood in the Organization, Emotions-Mood-Job Performance, Managing Emotions in

times of trauma, Emotional Dissonance & Labor. Stress, Extreme Products of Stress, Job Related &

Individual

Personality Causes of Stress, Stress and Job Performance, Effects of stress, Stress Vulnerability,

Theories and models in stress, Approaches to Stress Management

Module 4: Emotional Labor 4 Hours

Emotions at workplace - Managing Emotions at Workplace – Emotional Intelligence: Emotional

Display Rules - Surface Acting, Deep Acting: Emotional Regulation - Behavioral display rules,

Cognitive display rule, Physiological display rules: Process Model of Emotional Labor Theory:

Implications of Emotional Labor for Managers.

Module 5: Employee Counseling 5 Hours

Employee Performance Counseling, Counseling Process, Manager’s counseling Role, and

Techniques of Counseling, Changing Employee Behavior through Counseling, Organizational

Situations with a focus on Performance Counseling.


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Module 6: Morale & Monotony 5 Hours

Morale – Worker’s involvement & Commitment to work, Measurement, Factors affecting, External

Correlates, Attempts to improve Morale. Human Engineering - Principles of Human Performance,

Organizational Fatigue and its effects on Human Performance. Boredom & Monotony – Countering

the effects, Environmental Factors Affecting Human Performance

Module 7: Psychology & Absenteeism 6 Hours

Absenteeism – The Implications of Positive Psychological Capital on Employee Absenteeism –

Voluntary & Involuntary absenteeism, Models of employee absenteeism, Causes, effects,

approaches to address related issues.

Module 8: Interpersonal Relationships 4 Hours

The Dynamics of Interpersonal Relationships, Pro-social Behavior, Cooperation, Conflict,

Managing Organizational and Individual Conflict, Deviant Organizational Behavior

Recommended Books:

1. Behavior in Organizations – Jerald Greenberg, Robert A. Baron – 8th Edition, 8th Chapter

2. Industrial Psychology – P.K. Ghosh, M.B. Ghorpade – Himalaya Publication, 3rd Edition, 9th&

13thChapter

3. Organizational Behavior, Human Behavior at Work – John W. Newstrom, Keith Davis, TATA

McGRAW-HILL, 11th Edition, 15th Chapter

4. Psychology Applied to Work – Paul M Muchinsky – 6th Edition


The End

MBA4H4 Industrial Psychology


CO1 3 1 2 2 2 3 3 3 2 2 3

CO2 3 1 2 3 2 3 3 3 2 2 3

CO3 3 1 2 3 2 3 3 3 2 2 3

CO4 3 2 2 2 2 3 3 3 1 2 3

(22x3=66 + 18x2 =36 + 4x1 =4 ) = 106/132 = 80.30%

MBA SYLLABUS I to IV SEMESTER ADMISSION BATCH

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Transcript of MBA SYLLABUS I to IV SEMESTER ADMISSION BATCH