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MBA Marketing Management: Week

4

John Kalmus

09:30 15:30, Monday 06 June 2011

IBAM London Campus, 48 Fashion Street, London E1 6PX

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Seminar timetabley Seminar 01 Mon 09 May

y Seminar 02 Mon 16 May

y Seminar 03 Mon 23 May

Public Holiday Mon 30 May (No Seminar)

y Seminar 04 Mon 06 June

y Seminar 05 Mon 13 June

y Seminar 06 Mon 20 June (Release of MBA Assessment)y Seminar 07 Mon 27 June (Some MBA Assessment preparation)

y Seminar 08 Wed 29 June (Some MBA Assessment preparation)

y Seminar 09 Mon 04 July (Some MBA Assessment preparation)

y

Seminar 10 Mon 11 July (100% MBA Assessment preparation)

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Agenda

Morning session (09:30 12:45)09:30 Register. How's it going? Seminar timetable. Agenda

09:50 PEST(LE) analysis

10:20 Porter's five forces (video)

11:00 Break

11:15 Porter's five forces (application)

12:45 Lunch

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Agenda

Afternoon session (13:15 15:30)13:15 Core competences

14:15 Break

14:30 Assignment preparation15:10 Review of Week 4. Q & A. Tasks for Week 5

15:30 End

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PEST(LE) analysis Learning activity

Carry out a simple PEST(LE) analysis for a large UK supermarket

Process

Tutor draws a simple micro and macro environment diagram

Tutor presents the PEST(LE) framework and So what? question

Work in pairs

Feedback in plenary

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Porter's five forces (video)

Learning activity Please watch the video of an HBR interview with Michael Porter

entitled The Five Competitive Forces That Shape Strategy

(http://www.youtube.com/watch?v=mYF2_FBCvXw) and make brief

notes about it

Process

Work individually

Feedback in plenary session

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Break(for comfort, refreshments & socialising) Please be back here and ready in 15 minutes thanks

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Porter's five forces (application) Learning activity

Apply Porter's five forces model to the UK higher education

sector

Process

Tutor reminds class of Porter's five forces

Work in sub-groups

Feedback in plenary

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Lunch break(for comfort, refreshments & socialising) Please be back here and ready in 30 minutes thanks

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Core competences Learning activity

What are the core competences of the well-known fast food

company Pret a Manager? Describe them in detail, giving

examples to justify your ideas

Process

Students read through ilearn material on Unit 3 Lesson 1 pp 3 4

Students undertake research on the company (www.pret.com)

Work in pairs

Feedback in plenary

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Break(for comfort, refreshments & socialising) Please be back here and ready in 15 minutes thanks

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Assignment preparation (1) Any questions or concerns about the assignment?

General advice on writing assignments Markers usually looking to give you marks not take them away

Answer the question, the whole question, and nothing butthe

question

Follow the guidelines and sticks

trictly within the word limit(maximum and minimum)

Write simplyand clearly: shortsentences and paragraphs; check

punctuation and grammar; get a friend (not colleague) to read it

Clearbeginning, clearend, logical structure, Harvard referencing

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Assignment preparation (2)

Scoping the assignment (second pass) Read last semester's assignment (deadline Mon 25 April 11)

Identify any parts of the question which are unclear

Identify any parts of the question which will be difficult to answer

Process

Tutor distributes copies oflast semester's assignment (handout)

Discuss in pairs

Feedback in plenary session

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Agenda

Morning session (09:30 12:45)09:30 Register. How's it going? Seminar timetable. Agenda

09:50 PEST(LE) analysis

10:20 Porter's five forces (video)

11:00 Break

11:15 Porter's five forces (application)

12:45 Lunch

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Agenda

Afternoon session (13:15 15:30)13:15 Core competences

14:15 Break

14:30 Assignment preparation15:10 Review of Week 4. Q & A. Tasks for Week 5

15:30 End

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Questions and answers(now it's over to you :-)

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Tasks for Week 5 Please read Unit 3 Lesson 1 on ilearn and complete the group

learning activityon p 6 (individually). Write a brief report (1

page A4 maximum) and bring it along to next week's seminar