Mba Hrm Project Yes Bank

8/13/2019 Mba Hrm Project Yes Bank

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AN ANALYSIS OF THE RECRUITMENTMETHODOLOGY OF SALES OFFICERS IN

A PRIVATE BANK

(A CASE STUDY OF A PVT LTD YESBANK)

BY


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CONTENTSChapter

1. INTRODUCTION1.1 AIM1.2 BACKGROUND1.3 INDIAS BANKING SCENE1.6 EMERGENCE OF PRIATE SECTOR BANKS1.! NATURE OF PROB"EM1.# $USTIFICATION1.% ATTRITION

2. RESEARC& MET&ODO"OGY2.1 AIM2.2 OB$ECTIE OF STUDY2.2 RESEARC& TEC&NI'UES

2.( RECRUITMENT MET&ODO"OGIES2.6 INTERNA" RECRUITMENT2.! E)TERNA" RECRUITMENT

3. CASE STUDY AT YESBANK3.1 INTRODUCTION AND GRO*T& IN BANKING SECTOR3.2 YES BANK+ AN OERIE*3.3 YES BANK GRO*T&3.( STRUCTURE OF YES BANK3.6 &UMAN RESOURCES DEPARTMENT AT YES BANK3.! NATURE OF RECRUITMENT PROB"EM FACED AT YES BANK

3.# RECRUITMENT PROCESS IN YES BANK3.12 $OB DESCRIPTION3.13 ANA"YSIS OF MET&ODO"OGIES FOR RECRUITMENT OFSA"ES OFFICERS3.1, $OB CONSU"TANTS3.1% ON"INE APP"ICATIONS3.22 REFERRA"S3.2( CAMPUS P"ACEMENTS3.2! DIRECT ADERTISEMENT3.2# INTERNA" RECRUITMENT3.2% CURRENT SCENARIO AND TREND AT DE"&I- NCR REGION

3.3 ANA"YSIS FROM INTERIE*S3.31 SUREY OF EMP"OYEES3.32 EFFECTIENESS3.32 OERA"" EFFECTIE RECRUITMENT STRATEGY3.3% RECRUITMENT P"AN3., "IMITATION OF T&E PRESENT STUDY

,. RECOMMENDATIONS / CONC"USION

2


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(. ANNE)URES

3


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PREFACE

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1

INTRODUCTION

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7

RESEARCH METHODOLOGY

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0

CASE STUDY OF PROBLEM AT YESBANK

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RELATIONSHIP VERTICAL

PRODUCT

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RECRUITMENT FLO< IN YES BANK

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UALITY OF CANDIDATES FROM ?OB CONSULTANTS

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E>>'c*i;'"'&&$:? C:849tat8 ( , 3 ,O9e app9at:8 , 3.( ( ,.2Re0erra98 3 , , 3.2Ca5p48

P9ae5et8

3 3.# ( 3.#

Dret

A;ert8e5et

1 1 3 2

Itera9

Rer4t5et

1 2 ( 3

Mar 8a9e 19:7 (h 0:r Pr:rt>

Mar 8a9e 19:7 (h 0:r C:8t7 C:8t E00etee88 19:7 (h7 Oera99 E00etee88 19:7 (h

E;a!a*i" > E>>'c*i;'"'&& > M'*+#gi'& >r R'cr!i*m'"* > Sa'&

O>>ic'r&

3.32 &R a; "e 5aa :0 8a9e8 :00er8 @th r


39/57

a;:pt< the :rret 5eth:;:9: 0:r rer4t5et7 8e9et: a; app:t5et @th

8pee; a; tra8pare> at 9:@e8t :8t.

3.33 Ita9 :8;erat: 8h:49; ?e ee87 e8pea99> 0:r

099< aae8 4p t: 5; 9ee9 p:8t:8. Etera9 rer4t5et 8h:49; ?e re8:rte;

t: a0ter p:teta9 :0 pre8et e5p9:>ee8 hae ?ee eha48te;. Th8 @99 e84re

5:ra9e :0 e5p9:>ee8 ;:e8 :t ;e7 9ar


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3.36 It ha8 ?ee :?8ere; 0r:5 the ;ata7 :9e rer4t5et 5eth:;:9: 8 er>

e00ete. &:@eer7 the r8e :0 5:re a; 5:re :9e :? p:rta98 :4p9e; @th the

t ;eter5e; ?> the

5eth:;:9: that are 48e; 0:r 8earh a; 8e9et:7 ?4t a98: ?> the @a> the8e

5eth:;:9:


41/57

3.3# Rer4t5et 8trate a ?e tar


42/57

; Itere@8 8h:49; ?e h 8tr4t4re; a; ?a8e; : pr:e

5eth:;:9: 8h:49; reea9 9ee98 :0 :5pete> e> area87

appr:pratee88 :0 eperee7 per8:a9t> 8tre 8e9ete; p8>h:5etr a88e885et8 are a94a?9e t::98

the 8e9et: pr:e887 ?4t :t t: the e948: :0 a 8tr4t4re; tere@.

I;;4a98 8h:49; ?e 8e9ete; : the ?a88 :0 pa8t per0:r5ae7

:5petee a; per8:a9t>.

0 A9@a>8 rer4t the r 5eet8 the a;;ate87 9et the5 te99 a?:4t ther

?a7 et 8h:49; 0:99:@.

I;et0> @hat ta9 tra< @99 ?e re4re; a; h:@ 54h @99 ?e

ee;e; t: e8t the a;;ate a; @hether he :r 8he 8 @:rth that

e8t5et.

Neer :er 8e99 the :?. &:e8t> a?:4t the r:9e 8h:49; ?e the ?e8t

p:9>.

Ba ta9. D4r< tere@ :0

e@ 8a9e8 :00er8 at Ye8 Ba7 t @a8 0:4; that ar:4; ,H :0 e@

e5p9:>ee8 eer ha; re0eree8 tae 4p. Ba


43/57

a8 th:r:45et h8t:r> a;

harater re0eree8.

3., Limi*a*i" > *+' Pr'&'"* S*!#5. S:5e :0 the 5:8t 48e; 5eth:;8

are :t the :e8 0:4; t: ?e 5:8t e00ete 4;er a99 r458tae8 a;

8ear:8. M:8t ?a8 ;: :t hae a 9ear9> ;e0e; rer4t5et 8trate7 ?4t 48e

a 8h:t ha8 :t

:8;ere; re


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3

RECOMMENDATION CONCLUSION

R'cmm'"#a*i"

,.1Rer4t< a : 9:8. *th the @ar :0

ta9et te80>er8 are ?r:a;e< ther reah th:4. &R pr:0e88:a9 hae a ?< re8p:8?9t> t: hre a

?e8t a;;ate 0r:5 the aa9a?9e 8:4re8 ;8488e; a?:e. At the 8a5e t5e7 :e

ha8 t: ?e :8t :8:48. N: pr:e88 8 :5p9ete @th:4t a ea94at: :0 t8

84e88. A99 ee4te8 tere@e; aet4ate; the 5p:rtae :0 e5p9:>er

?ra;< attrat< h 84ta?9e a;;ate8. $:? :849tat87 :9e

app9at:8 a; Ca5p48 p9ae5et8 e5er the a4th:r tar ree.

,,


45/57

Pr:p:8e; Rer4t5e6t Meth:;:9:

2.

2.

1.1.1(

2. (

Ca5p48 $:? C:6849ta6t

Re0erra9 Dret A;3ert8e5e6t

I6ter6a9 O696e

Other8

C"c!&i"

,.2 Th8 rep:rt ha8 e8t the @a> the8e 5eth:;:9:er8 hae t: 48e a99 aa9a?9e

,(


46/57

0:r5at: a; teh4e8 aa9a?9e t: the5 94;< the 5:re tra;t:a9 t::98 :0

:55: 8e8e a; pr:r t: a;:pt< a> etera9

rer4t5et 8trate7 8998 8h:rta:4 eep

the5 ?> tr:;4< attrate retet: 5ea84re8 a; ;ee9:p< :ate

a; reate tra< pr:


47/57

.

ANNEJURES

LIST OF ANNEJES

I APPROED PRO$ECT SYNOPSIS

II 'UESTIONNAIRE FOR INTERNA"- E)TERNA" EMP"OYEES AND

CANDIDATES

III 'UESTIONNAIRE ATTRACTION NE* EMP"OYEES

I 'UESTIONNAIRE FOR &R MANAGRS AND "INE MANAGERS

PROPOSED RECRUITMENT P"AN FOR PT "TD YES BANK

I SAMP"E 'UESTION FOR INTERIE*

II "IST OF CANDIDATES INTERIE*ED- PARTICIPATED IN SUREY

III FEEDBACK FORM

,!


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NAME KINS&UK DE

DATE OF $OINING

ANNEJURE II

UESTIONNAIRE FOR INTERNAL EJTERNAL EMPLOYEES AND CANDIDATES

P'a&' ra*' *+'&' 4i"*& " a &ca' > , * . a& 4'r *+' >i"g9

1 C:5p9ete9> D8a


49/57

2. Ca >:4 rate :r;er :0 5ert the 0:99:@< 5eth:;:9::4

?e9ee 8 :8t e00ete a; a ea89> reah :4t t: >:4 ea89>+

$:? :849tat8

O9e app9at:8

Re0erra98

Ca5p48 p9ae5et8

Dret A;ert8e5et

3. *hat a:r;< t: >:4 : a 8a9e :0 1 t: ( are the pr5ar> a48e8 0:r h

Sa9ar>

":@ T:9erae

Better pr:8pet8 e98e@here

Maret "?era9=at:

P::r Pr:e88e8

C:5pa> Bra;

$:? C:tet

P::r Gr:@th

P::r Iete8

,%


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$:? Se4rt>

Re@ar;8 e98e@here

&R- Other P:9e8

Maa


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NAME KINS&UK DE

DATE OF $OINING

ANNEJURE IV

UESTIONNAIRE FOR HR MANAGRS AND LINE MANAGERS

P'a&' ra*' *+'&' 4i"*& " a &ca' > , * . a& 4'r *+' >i"g9

1 C:5p9ete9> D8a


52/57

Dret A;ert8e5et Dret A;ert8e5et

3. *hat a:r;< t: >:4 : a 8a9e :0 1 t: ( are the pr5ar> a48e8 0:r h

Sa9ar>

":@ T:9erae Better pr:8pet8 e98e@here

Maret "?era9=at:

P::r Pr:e88e8

C:5pa> Bra;

$:? C:tet

P::r Gr:@th

P::r Iete8

$:? Se4rt>

Re@ar;8 e98e@here

&R- Other P:9e8

Maa:4r :r t: 8a9e-:8t re;4t:

F:r5a9=e; a


53/57

C:88tet 8ree< 5eth:;8 a; appr:ah

Str4t4re; rer4t5et pr:e88e8

E00ete rer4t5et 5eth:;:9:

(3


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NAME K8h4 De

DATE OF $OINING

ANNEJURE III

UESTIONNAIRE ATTRACTION (NE< EMPLOYEES)

P'a&' ra*' *+'&' 4i"*& " a &ca' > , * . a& 4'r *+' >i"g9

1 C:5p9ete9> D8a


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I a94e re 5:re tha 5> 8a9ar> the :r


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ANNEJURE V

PROPOSED RECRUITMENT PLAN FOR PVT LTD YES BANK

1. Date+

S'c*i" ,9 P&i*i" Da*a2. *:r< Tt9e

3. Tt9e C:;e a; Pa>r:99 Tt9e

,. Gra;e

(. Sa9ar> Ra a5e / ph:e

#. Rer4t5et C:tat a5e / ph:e+

%. App:t5et T>pe+

1. Fa9 F9< Date11. E8t5ate; &re Date+

12. I8 th8 a e@ p:8t:

13. N: :0 P:8t:8

13. F499- Part T5e

1,. Attah5et8

1(. ?: D'&cri4*i"E9:8e attah5et8 0 re4re;.

S'c*i" 79 R'cr!i*m'"* Pa"

16. Se9et: Crtera

1!. S:pe :0 Searh Nat:@;e- Re


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ANNEJURE VIII

FEEDBACK FORM

Ki"&+!k D'ki"&+!k$#'gmai$cmFa= 9 8,8/,-11..8.

CASE RECRUITMENT METHODOLOGY

*e a94e >:4r 0ee;?a. P9ea8e tae 8:5e t5e t: 099 th8 0ee;?a 0:r5 a; 0at.

1. &:@ 48e049 8 th8 a8e 8t4;> pr:;< >:4 @th 8:5e 84 48e049 N:t 48e049

2. &:@ ;: >:4 rate the a8e 8t4;>

er> G::; G::; Ne4tra9 P::r

3. *:49; >:4 :8;er 5p9e5et< the 8trate

Ye8 N:

Other C:55et8+

Par*ic!ar& > r'&4"#'"*

Na5e De8

Mba Hrm Project Yes Bank

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