Mba handbook 4
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MBA HandBook-4360 Day MBA Knowledge
J K RowlingMother of Harry Potter
Born in England on 31.07.1965 Joanne Kathleen Rowling is best
known for Harry Potter-the world’s best selling book series which has sold over 400 Million
copies worldwide
Harry Potter Movies earned over $7 Billion
worldwide
In 2004,Forbes Magazine listed J K
Rowling as first author to become U.S $ Billionaire
J K Rowling-A Brief Profile
Top Earning Authors in a Year(Upto June 2014)
J K Rowling Writing Career
J K Rowling Writing Career
PayTm bags 4-Year BCCI Title sponsorship for Rs.203 Crores
(Rs.2.42 crores per match)
PayTM-BCCI MarriageE-Commerce entity PayTm(owned by One97 Communications)has
won the BCCI’s title sponsorship rights for 4 years for Rs.203 Crores (Rs.2.42 Crore per match).The rights are for India’s
domestic & International cricket matches at homeWhat are the PayTm
rights ?-Sponsor Branding of
series with the title sponsor logo
-Designation as the title sponsor of the series
-Visibility @ the stadium-Broadcast sponsorship
rights
The winning bid by PayTm was Rs.203 Crore for 4 years which will see India play around 84
matches. PayTm will shell-out Rs.2.42 Crore per match. This is more than its predecessors were
paying the BCCI for title sponsorship. The incumbent
title sponsor was handset maker Micromax which paid Rs.2.2
crore per match since August 2014.
The base price for the bidding
was Rs.1.7 Crores. In 2013 & 2014-
the duration of the title sponsorship rights were less.
This time BCCI has made for a longer duration. Hence the
matches & base price are more. PayTm’s association as title sponsor will kick-off with
‘South Africa’s tour of India’ which starts in end-September
Deal of the Decadeo PayTm’s bid (i.e,Rs.2.42
crore pr match)is 42% higher than the base price. The past two sponsorship rights did
not see this kind of bidding. Micromax paid Rs.2.02 crore per match on a base price of Rs.2 crore.STAR India had
bought the rights at Rs.2 Crore per match on a base
price of Rs.2 crore
o PayTm’s spend per match is lower than Airtel’s which
forked Rs.3.3 crore per match from September 2010
to March 2013
Vijay Shekhar Sharma
Vijay Shekhar Sharma(founder & CEO of PayTm) said “Cricket is the dream-sport for us in India. Cricket epitomizes the PayTm
values of passion, hard work & team effort. We are very happy to partner with the BCCI & cheer for Indian cricket with millions of
fans. Over the next 4 years we will continue to invest strongly in cricket & other sports.
As a growing brand which has big plans for a billion strong Indians, there is no better
platform than cricket in India”
Vijay Shekhar SharmaFounder payTm
BCCI secretary, Anurag Thakur said “we are elated to have PayTm as our homes
series title sponsors. They are one of the new generation companies & we are delighted to partner with them. With nearly 84 matches scheduled over the next 4 years with all major countries playing in India, we are hopeful that
PayTm will be able to build a strong & strategic association with Cricket”
India’s Best & Worst telecom firms
A Mint-Insta Vaani survey shows that Aircel is India’s best telecom company while the worst are Reliance Communications, MTNL & Idea
Service Quality of Telecom operators
have dipped in recent years
-partly because of Spectrum shortage
-Partly because most telcos are loaded with
debt arising from 3G(high-speed 3rd
Generation Services)& 4G auctions
-Partly because of a court ruling that has resulted in many cell towers in residential
areas being taken down
Government measures for improving Telcos
quality of services-In June
2015,Communication minister Ravi Shankar
Prasad said the govt was looking at penalizing telcos
for poor service-In a bid to address the
issue of lack of space for towers the minister said he
had asked State Governments to permit
the use of Govt buildings for towers &
Chief Ministers to make it mandatory for buildings to have
broadband ducts as a part of the building
code
Communication minister also
reaffirmed the government’s resolve
to clamp down on poor-quality services
& said the Department of
Telecommunications (DoT)would audit telecom networks
with the objective of reducing call drops
Survey Details
Mint in association with InstaVaani (a polling agency)called over 4,000 customers across 7 cities(wherever Mint is published
from i.e,New Delhi,Mumbai,Bengaluru,Chennai,Hydera
bad, Ahmedabad & Kolkata)and asked them how happy they were with their Telco
Survey ResultsIndia’s best telcos are Aircel Ltd(which has a limited presence)Bharti AirtelVodafoneBSNL
India’s worst Telcos are;Reliance CommunicationsMahanagar Telephone Nigam Ltd(MTNL)
Problems faced by Indian Telcos
Shortage of spectrum/radio-waves
India has the lowest spectrum per
million mobile users in the world. Most of
the spectrum that has been acquired in the recent auction was to
keep existing operations going
India has the most stringent radiation
norms in the world with EMF (electromagnetic frequency) emission
standards that are a 10th of Global Standards. This means cell towers can
carry only limited equipment & therefore
have limited rangeThere is also growth
especially in Data which pays the telcos more. On the same highway where you have voice you are
selling Data aggressively .This results
in more Call drops
High-Speed 3rd Generation network 3G spectrum can handle
more traffic than 2G but most telcos have
national 3G footprints & most telcos are
slowing 3G roll-outs for now
The poor quality of service also relates to
the fact that India has some of the lowest call tariffs in the world & a large number of telcos
At the beginning of 2015 many telcos started shifting
their operations to new spectrum acquired in
February 2014 auction. This shifting caused a large number of call drops
The cost of buying spectrum & setting-up networks is one of the
highest leading to half of the country’ telcos
making losses very year
All telcos have heavily leveraged balance sheets. In some cases debt is almost 5 times the earnings before
interest, tax, depreciation & amortization of the company
Details of the SurveyMint’s survey on Telecom Operators was
conducted across 7 Circles which was chosen based on the seven biggest publication centers of the newspaper. In each of these 7 Circles ,Mint chose the three largest private sector telecom
operators by market share & the govt operator (markets in which BSNL or MTNL operations are
mutually exclusive) & surveyed atleast 500 customers per circle
Apart from questions on overall happiness with their telecom vendor, customers were
also asked to rate their vendors on 4 specific areas;
1.Quality of Network Coverage2.Quality of Internet(Data speeds)3.Quality of overall customer service4.Quality of the providers Call Centre
All the above figures are in percentage
All the below figures are in percentage
Survey Findings The one thing that is clear is that there is a huge gap between Aircel & the rest.
Indeed there is almost no difference between Airtel, Vodafone & BSNL which are grouped together below Aircel
Analysts attribute the fact that Aircel has come out on top to its lower
customer base. If you have a relatively smaller customer base then you have
fewer customers to handle
MumbaiKolkataChennai
In contrast the other state-owned Telco, BSNL has received pretty good ratings in most
circles where it is present. BSNL is the best operator by a long way in Karnataka
Karnataka
From the above analysis it is not very clear what factors are most important but frankly speaking the quality of network coverage seems
more important than other factors. This might explain why BSNL has a significant better rating than MTNL.BSNL has a general reputation of
offering superior network coverage than all other operators especially in remote areas
Anup George RebelloAsst.Manager
The Catholic Syrian Bank [email protected]
http://www.slideshare.net/anuppresentations