Mba Answer

8/9/2019 Mba Answer

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ANSWER:

Marketing and sales both are generally aimed at increasing revenue. Although they seem quite

similar there is a huge difference between the two. However in small organizations the same !eo!le ty!ically !erform both sales and marketing tasks. "ut marketing is nevertheless different

from sales and as the organization grows the roles and res!onsibilities become more s!ecialized.

A few differences between the two are as follows#

(a) $n marketing broader range of activities are !erformed to sell a !roduct or service client

relationshi! etc. $t determines future needs and has a strategy in !lace to meet those needs for thelong term relationshi!

%hereas

&elling makes the customer demand match the !roducts the com!any currently offers.

(b) Marketing focuses on the overall !icture to !romote distribute !rice !roducts and services

fulfill the needs of the customer through !roducts and or services the com!any can offer whereas

&elling focuses on fulfilling the ob'ectives of sales volume.

(c) Marketing is basically for a longer !eriod of time whereas selling is meant basically for a

short time !eriod.

(d) Marketing generally uses the !ull strategy

%hereas&elling uses the !ush strategy.

(e) Marketing !rioritizes on how to reach the customers and build long term relationshi!s withthem%hereas

&elling aims only at achieving breakeven.

()

ANSWER:

&election is the !rocess of !utting the right men on the right 'ob. *he !rocess of selection is

as follows

8/9/2019 Mba Answer


8/9/2019 Mba Answer


Transactional

Managers using the transactional leadershi! style receive certain tasks to !erform and !rovide

rewards or !unishments to team members based on !erformance results. Managers and team

members set !redetermined goals together and em!loyees agree to follow the direction and

leadershi! of the manager to accom!lish those goals. *he manager !ossesses !ower to review

results and train or correct em!loyees when team members fail to meet goals. 8m!loyees receive

rewards such as bonuses when they accom!lish goals.

Transformational

*he transformational leadershi! style de!ends on high levels of communication from

management to meet goals. 9eaders motivate em!loyees and enhance !roductivity and efficiency

through communication and high visibility. *his style of leadershi! requires the involvement of

management to meet goals. 9eaders focus on the big !icture within an organization and delegate

smaller tasks to the team to accom!lish goals.

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ANSWER *here are four basic financial statements that e,ist in the area of :inancial

Management which are as follows

1. ,alance Seet

A balance sheet is a statement of a com!any;s financial !osition at a !articular moment in time.*his financial &tatement shows the two sides of a com!any;s financial situation < =what it owns

and what it owes>.

*he balance sheet gives investors an idea of what the com!any owns and owes as well as the

amount invested by the shareholders. 8very balance sheet has two side Assets and 9iabilities.

%hat the com!any owns called its assets is always equal to the combined value of what the

com!any owes called its liabilities and the value of its shareholders; equity.8,!ressed as an equation a com!any;s balance sheets shows

Assets ? liabilities @ shareholder value.

. Income Statement or pro/it and loss acco+nt .

A summary of a 3om!any;s !erformance as reflected in the !rofitability or loss of an

organization over a certain !eriod. $t itemizes the revenues and e,!enses of !ast that led to thecurrent !rofit or loss and indicates what could be done to im!rove the results.

8/9/2019 Mba Answer


Mba Answer

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