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Master of Business Administration- MBA Semester 3

MB0050 Research Methodology - 4 Credits

(Book ID: B1700)

Q1. Explain the process of problem identification with an example

(Process 7 marks, Example 3 marks)

Answer :The Process of Problem Identification

Many times we face a common problem like, deployed our best team to resolve a problem and have the team execut

flawlessly, only to find that the problem that was solved did not address the customers real need? This common

situation cause customer and is all too prevalent in todays nonprofit business environment.

Creative Problem Solving Buffalo(CPPSB)-Accurately framing the problem is the most important step of the Creative

Problem SolvingBuffalo (CPSB) process. it provides a structure, language, and tools for targeting opportunities. The

problem identification framework under the CPSB model begins with the Task Appraisal Process given here. The Task

Appraisal Process has following elements:

People Are the right people working on the tasks; do they have the authority and responsibility to take action;what level ofsponsorship is being provided; do the people have the necessary knowledge and skill to address

the problem?

Method How familiar are the people with the problem solving tools/methods that will be used?The Task Appraisal Process can be applied in a wide range of scenarios. Here are a few examples:

Interviewing clients to evaluate and determine which problems to address and more effectively positionservices.

Leading a group of cross functional leaders to develop a consensus on the important issue to solve andstreamline the engagement.

Improving or repairing relationships with a previous client or organization.Identifying the Problem and example

The selection of appropriate tools and techniques to facilitate the process will depend on the specificity of the issue.

Are they broad challenges or opportunities? (e.g. My grant process takes too long.) Do they need to close the gap between current and future state?(e.g. How can we better understand the grant

approval process?)

Do they understand their current state? (e.g. "Can we articulate the current cycle time, how much does it cost today?Do we have the data to support our current assumptions?")

Tools and Techniques

This approach provides users with a variety of tools ranging from idea generation to action planning and these tools

used in conjunction with the process guidelines allow the user to achieve the desired result. The power is in th

execution and the tools for executing the process are categorized into three areas:

Generating ideas Incremental change or step change will determine the appropriate and most productive use of thenine available tools.

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Focusing - There are eight tools that can compress a large quantity of options or others that are suited for in-depthanalysis and development.

Facilitation It is a leadership role. They need to know how to use a range of creativity methods, tools, andtechniques as well as manage group dynamics and move the group toward the desired outcome.

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Q2.Interview method involves a dialogue between the Interviewee and the Interviewer. Explain the interview method

of data collection. What are the uses of this technique? What are the different types of interviews? (Explanation 4

marks, Uses 3 marks, Types 3 marks)

Answer : The interview method of data collection :

Interview is verbal questioning. In research, Lindzey Gardner has defined interview as a two-person conversation,

initiated by the interviewer for the specific purpose of obtaining research-relevant information and focused by him on

contact, but the information is collected through telephone, computer or some other medium.

Q3.A study of different sampling methods is necessary because precision, accuracy, and efficiency of the sample

results depend on the method employed for selecting the sample. Explain the different types of Probability and Non-

Probability sampling designs.(Probability sampling designs 5 marks, Non- probability designs 5 marks)

Answer.

Probability Sampling

A probability sampling method is any method of sampling that utilizes some form of random selection. In order to have

a random selection method, you must set up some process or procedure that assures that the different units in your

methods are the ones between the different types of purposive sampling approach

Q4. a. Differentiate between descriptive and inferential analysis of data.(Differences 5 marks)

Answer : Descriptive and inferential analysis of data

Descriptive analysis of data

Descriptive statistics incl

b. Explain with examples various measures of Central Tendency.(Differences

5 marks)

Answer: Measures of Central Tendency

Q5. The chi-square test is widely used in research. Discuss the various applications of chi-square test. Under what

conditions is this test applicable? (Meaning 3 marks, Applications 4 marks, Conditions 3 marks) 10 marks

Answer : Chi-Square Test meaning Chi-square is a statistical test commonly used to compare observed data with data

Q6. What is analysis of variance? What are the assumptions of the technique? Give a few examples where this

technique could be used. (Meaning 3 marks, Assumptions 4 marks, Examples 3 marks) 10 marks

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Answer :

'Analysis Of Variance - ANOVA'