MAZDA DIGITALSTRATEGYPresented by Hui Zeng

MAZDA’S BUSINESS• Automotive manufacturer from Japan

• Famous for performance cars and motorsports

• “Zoom-Zoom”

TARGET AUDIENCE• Young & middle-aged individuals/ families

• Mid class, Limited budget

• Looking for a nice looking sporty car with good performance

MOBILE MARKETING• MyMazda App

• Pop-up Ads

BLOG REVIEWS• Bring Traffic

• Create Brand Awareness

ONLINE COMMUNITY• Enhance Interaction

• Relationship Marketing

SEO• Brand Characteristics

• “Zoom-Zoom”, “SKYACTIV Technology”

• “Sharp Looking Sports Sedan”, “Fuel Efficiency”

TEST DRIVE• Could be promoted on Social Media

• Incentives could be given

• Generate 2-way Communication

BUDGET• Mazda reports about $280 million a year on ads and media

• 300,000 – 400,000 USD for this strategy

THANKS !