Mazda Boigermany

download Mazda Boigermany

of 40

  • date post

    11-Aug-2014
  • Category

    Automotive

  • view

    1.282
  • download

    3

Embed Size (px)

description

Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com

Transcript of Mazda Boigermany

  • Thailand : Detroit of Asia By.. Mr.Ninnart Chaithirapinyo Vice Chairman The Federation of Thai Industries Toyota Motor Thailand
  • Todays topic
    • I. Where are we?
    • II. Where will we go?
    • III. How will we go?
    • IV. Why Thailand?
  • I. Where are we?
  • 1.1 Circumstance Change in Market
    • Local content
    • regulations
    • Ban for CBU
    • vehicle import
    • Deregulation of
    • Local content
    • Tariff reduction
    • Free
    • competition
    25% local Content requirement Increase of local content to 50% Abolishment of local content FTA Negotiation AFTA Tariff reduction to 0% Regulation Deregulation Higher competition Liberalization Vehicle Assembly Asian Car Global Car Country Competition Regional Competition Global Competition Auto Policy by Government Car Manufacturer Trend Movement of Automotive Industry 70 90 00 05 10 Topics
  • 1.2 PRODUCTION CAPACITY IN 2005 115,000 - 95,000 20,000 6. GENERAL MOTOR 200,000 20,000 180,000 - 2. ISUZU 10,000 - - 10,000 12. VOLVO 135,000 - 132,300 2,700 4. AUTO ALLIANCE (Ford& Mazda) 450,000 50,000 200,000 200,000 1. TOYOTA 120,000 - - 120,000 5. HONDA 102,000 2,400 66,400 33,200 6. NISSAN 121,200 - - - 28,800 20,200 CV 28,800 - - 8. HINO 16,300 - 16,300 9. DAIMLERCHRYSLER 170,200 100,000 50,000 3. MITSUBISHI 1,369,100 773,700 474,200 TOTAL 10,000 - 10,000 11. BMW. 12,000 - 12,000 10.YMC Assembly TOTAL 1 TON P/U PC Company
  • P/U Ratio = 58% Local Content = 80-90% P/C Ratio = 33 % Local Content = 30-70% 1.3 Market ratio
  • Foreign Joint Venture LOCAL SUPPLIERS Pure Thai 354 Thai Majority 68 Foreign Majority 287 LEs SMEs Assemblers 12 Companies Tier 1 709 Companies Tier 2&3 1,000 Companies 1.4 Industry structure
  • GDP EMPLOYMENT Auto Industry Auto Industry Contribution of Auto Industry to Thai Economy Manufacturing Sector
  • Unit 1.5 Production, Domestic sales and Exports
  • (Ranking compared with other products) Million US$ No .1 Compute r 9,320 No .2 Vehicles & Parts 5,681 No .4 Rubbe r 3,432 No .3 Circuit Board 4,974 No .5 Plastic 3,132 1.6 Thai Export Value
  • 1.7 World Productions & Sales Ranking in 2004 and will celebrate One Million Productions in December In 2005 Thailand will rank No.14 in Production and No.17 in Domestic sale 1,578,775 9 2,206,189 9 BRAZIL 2,957,200 5 1,856,057 10 UK 1,091,577 14 3,470,119 5 KOREA 1,891,383 8 3,011,010 6 SPAIN 757,092 16 820,135 16 TURKEY 3,563,860 4 5,530,129 3 GERMANY 5,061,180 3 5,056,715 4 CHINA 17,294,805 1 11,907,588 1 U.S.A. 2,473,312 7 2,756,920 7 FRANCE 1,575,590 10 2,669,961 8 CANADA 17 6 11 12 13 2 NO. 1,114,099 1,567,337 11 MEXICO 1,343,779 1,511,171 12 INDIA 1,376,273 1,392,646 13 RUSSIA 5,844,327 10,515,698 2 JAPAN 626,026 928,081 15 THAILAND 2,522,737 1,060,171 14 ITALY Sales Productions NO. Country
  • 1.8 Productions, Domestic Sales and Exports in 2005 EXPORT FORCAST 2005 FORCASTING, 2005 30,000 OTHERS 40,000 HONDA 100,000 MITSUBISHI 65,000 FORD & MAZDA 50,000 GENERAL MOTORS 50,000 ISUZU 500,000 TOTAL 150,000 TOYOTA 2005 (units) Company
  • II. Where will we go?
  • Detroit of Asias Target Being 1 ton P/U production base of the world Being the production base of motorcycle Being the production base of OEM and REM parts Production 1.8 million units with export 40% in 2010
  • III. How to go?
  • 3.1 AHRDP (Automotive Human Resource Development Project) Objective : To enhance competitiveness in term of price, quality and delivery : To Improve the following : - Engineering capability - Mould & Die - making capability - Manufacturing capability (Plastic/ rubber, Casting, Machining,Stamping) (Joint project among Jetro, JCC,TAI, FTI)
  • 3.2 R&D and Training Fund R&D TRAINING FUND
    • Car assemblers
    • withdraw for
    • Oversea & Domestic training
    • Scholarship
    • R&D
    90% 10%
    • SMEs withdraw for
    • Training
    • R&D
    • SOURCE OF FUND
    • CAR ASSEMBLERS
    • PART MAKERS
    100% R&D and Training fund will be managed by term committee
  • THAILAND (Pop ~ 64.8 million) AMERICA (Pop~ 292 million) BAHRAIN (Pop 0.9 million) BIMSTEC AUSTRALIA (Pop ~ 20 million) CHINA (Pop ~ 1,300 million) PERU (Pop~ 28 million INDIA ( Pop~ 1,000 million ) JAPAN (Pop~ 127 million) NEWZEALAND (Pop ~ 4 million) AFTA (Pop ~ 500 million) To expand additional market 3.3 Free Trade Agreements
  • 10 % increase In export 30 % increase in export Tariff reduction Tariff reduction 3.3 Free Trade Agreement : Australian Tariff Reduction
  • The opportunities for Automotive Industry I. Enhancing trade in vehicles
    • The Australian and Thai vehicles are complementary. There are global platform similarities and both use the right hand drive format.
    • Thailand is a centre for light commercial vehicles production (Detroit of Asia).
    • Australia has a competitive advantage in large car production.
    • The trade expansion would be expected to affluent rise as a result of the tariff reduction.
  • The opportunities for Automotive Industry
    • There will be trade exposure potential for exports and sales under TAFTA.
    • Improving the economies of scale via production increases as well as cost reduction from cheaper raw material ex: steel, copper, aluminum etc.
    II. Enhancing trade in Auto components
  • The opportunities for Automotive Industry
    • Enhancing in the service in the area of training, technology transfer, Design & Engineering Alliance, Mold & Die making or plastic injection ,etc.
    • Labor and services are able to move easier under the TAFTA. Leading to export engineering, design and technical expertise.
    • There are motor vehicle service, repair opportunities in the aftermarket sector and also auto part reconditioning .
    • BOI offers more privilege for the auto industry.
    III. Enhancing in Services and Investment
  • Japan-Thailand Economic Partnership Agreement I. Automobiles 80% 75% 70% 65% Passenger car Exceed 3,000 cc. 60% 2005 2009 2007 2008 2006 Passenger car less than 3,000 cc. Renegotiation will commence on a date to be agreed upon before signing A political declaration on automobile will be issued at the time of signing JTEPA
  • Japan-Thailand Economic Partnership Agreement II. Auto parts The tariff rate will be reduced to 20% and maintained before eliminate in 2011 Tariff over 20% Tariff at 20% and below The tariff rate will be maintained and eliminated in 2011 Sensitive (5 items) The tariff rate will be maintained and eliminated in 2013
  • Japan-Thailand Economic Partnership Agreement III. Iron and steel products Some products will be eliminated on the effective date. The others will be abolished, at latest, by the first day of the 11 th year after the entry into effect. For some specific hot rolled coils and plates, zero tariff quota scheme will be established and their Quantity will be reviewed annually.
  • IV. Whys Thailand
  • 4.1 Nine Government policies in 2005
    • Poverty Eradication Policy
    • Human development policy and quality of life
    • Economic restructuring policy to create equilibrium and competitiveness
    • Natural Resources and Environmental policy
    • Foreign policy and international economic policy
    • Policy on the development of the legal system and good governance
    • Policy to promote democracy and civil society process
    • National security policy
    • Policy according to directive principles of fundamental state policy
  • 4 4.2 Global Brands in Thailand ANNUAL PRODUCTION CAPACITY 1.2 MILLION UNITS < JAPAN > Toyota + R&D Center Honda + R&D Center Isuzu , Mitsubishi, Mazda , Hino, Nissan, < EUROPE > Citroen, Peugeot,Volkswagen ,BMW, Volvo ,Daimler < USA > Ford + Asia Pacific HQs GM + Asia Pacific HQs Chrysler
  • America 2 persons / unit Japan 2 persons / unit Malaysia 5 persons / unit Singapore 6 persons / unit Thailand 10 persons / unit Philippines 30 persons / unit Indonesia 60 persons / unit Vietnam 300 persons / unit Possibility for expansion potential 4.3 Car ownership
  • Government
    • Political stability
    • liberalization policy
    • Attractive government incentives
    Infrastructure
    • Good & Massive infrastructure
    • network
    • ( Electricity ,Telecommunication ,
    • Air ports , Ports )
    4.4 Why Thailand
  • Market
    • Considerable market size
    • Large production base for pick up truck
    • Gateway to 500 million people of ASEAN
    Supplier
    • Rich pool of supporting industries
    • Good access to raw materials
    • Cheaper parts manufacturing cost
    4.4 Why Thailand
  • People
    • Abundant of quality labor forces
    • Language proficiency
    • Hospitality and friendly attitude
    Amenity
    • Delicious foods and fruits
    • Attractive tourist places
    • Plenty of golf courses
    4.4 Why Thailand
  • 1. Mirror Set 2. Glass set 4.5 Low Cost & Competitive Market
  • 3. Stamping part 4. Insulator Set 4.5 Low Cost & Competitive Market